IRS 2013 Launch - Mumbai

8/13/2019 IRS 2013 Launch - Mumbai

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THE JOURNEY

Nielsen isawardedconduct ofthe IRS

Execution ofPilot

Q313 Q113 Q213 Q114

Fieldworkcommencedin Jul 13

Q413

Fieldworkwrapped upin Dec 13

DataProcessing& IRS 2013launch

RegularQuarterlycycle isresumed


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EXPERIENCES


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ITS NEW AND BETTER

100% DS-CAPI !

Dual-Screen CAPI Interviews for all interviews

Significantly reduces non-sampling errors

Eliminates order bias

Ensures accuracy

Reduces fatigue for respondent & interviewer

Addresses social and cultural issues

Has a positive environment impact

More India in the new IRS

The IRS now includes the North-East, Daman & Diu,

Dadra & Nagar Haveli

Provides a more accurate picture of India

Tap into new communities

Understand demographics for a larger India


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BUT WATCH OUT!

Edition level reporting

Readership for specific editions would no longer be available

Eliminates need to aggregate editions to achieve minimum reporting levels

New geographical units (District Clusters) offer better granularity in analyses

Do not compare AIR with previous roundsThe survey design has significantly changed from previous rounds - Data Collection, Sampling

Design, Reporting Breaks

Refer Relative Error norms at IRS reporting variables

IRS is a sample survey, designed on sampling techniques

Every reporting break has a margin of error in estimates

Unauthorized Usage of IRS Data

Legal action for use of data (even internally) which has not been subscribed for


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THE INDIAN CONSUMER


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THE MIDDLE BURGEONS, THE TOP CONSOLIDATES

National Consumer Classification System

Base (000s)265,813

All Households


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INDIA DEMOGRAPHICS

265 Mn Households

955 Mn 12+ Individuals

Population Projected to December 2013 on the basis of Census of India 2011

* Individuals 12+, Base (000s)954,792

Education*

Age Distribution*


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MEDIA PRODUCTS LEAD THE RURAL CHARGE

Durable OwnershipAll India

Consumer Products PurchaseAll India

Base (000s)265,813

All Households


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MEDIA CONSUMPTION


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MEDIA CONSUMPTION

281,708 602,620 83,679 50,672 76,403

Base (000s)954,792

Figures in 000s

701,911

MEDIA

656,203


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TOP PUBLICATIONS

Publication Language Periodicity Readership*

Dainik Jagran Hindi Daily 15,526

Hindustan Hindi Daily 14,245

Dainik Bhaskar Hindi Daily 12,855

Malayala Manorama Malayalam Daily 8,565

Daily Thanthi Tamil Daily 8,156

Rajasthan Patrika Hindi Daily 7,665

The Times Of India English Daily 7,253

Amar Ujala Hindi Daily 7,071

Mathrubhumi Malayalam Daily 6,136Lokmat Marathi Daily 5,601

Base (000s)954,792

* AIR, Figures in 000s


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TOP DAILIES


Dainik Jagran Hindi Daily 15,526

Hindustan Hindi Daily 14,245




Rajasthan Patrika Hindi Daily 7,665


Amar Ujala Hindi Daily 7,071

Mathrubhumi Malayalam Daily 6,136Lokmat Marathi Daily 5,601

Base (000s)954,792



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TOP ENGLISH DAILIES



Hindustan Times English Daily 4,335

The Hindu English Daily 1,473

Mumbai Mirror English Daily 1,084

The Telegraph English Daily 937

The Economic Times English Daily 722

Mid Day English Daily 500

Deccan Herald English Daily 458

The Tribune English Daily 453Deccan Chronicle English Daily 337

Base (000s)954,792



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TOP LANGUAGE DAILIES




Mathrubhumi Malayalam Daily 6,136

Lokmat Marathi Daily 5,601

Ananda Bazar Patrika Bengali Daily 5,515

Eenadu Telugu Daily 5,380

Gujarat Samachar Gujarati Daily 4,339

Divya Bhaskar Gujarati Daily 3,770

Sandesh Gujarati Daily 3,724Daily Sakal Marathi Daily 3,707

Base (000s)954,792



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TOP MAGAZINES


Vanitha Malayalam Fortnightly 2,762

India Today English Weekly 1,531

Pratiyogita Darpan Hindi Monthly 1,492

Saras Salil Hindi Fortnightly 1,160

India Today Hindi Weekly 1,151

SamanyaGyan Darpan Hindi Monthly 1,132

Manorama Thozil Veedhi Malayalam Weekly 1,012

Grih Shobha Hindi Fortnightly 979

Mathrubhumi Arogya Masika Malayalam Monthly 928Mathrubhumi Thozhilvartha Malayalam Weekly 874

Base (000s)954,792



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TOP HINDI MAGAZINES


Pratiyogita Darpan Hindi Monthly 1,492

Saras Salil Hindi Fortnightly 1,160

India Today Hindi Weekly 1,151

SamanyaGyan Darpan Hindi Monthly 1,132

Grih Shobha Hindi Fortnightly 979

Jagran Josh Plus Hindi Weekly 781

Cricket Samrat Hindi Monthly 652

Meri Saheli Hindi Monthly 589

Grehlakshmi Hindi Monthly 521Sarita Hindi Fortnightly 476

Base (000s)954,792



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TOP ENGLISH MAGAZINES


India Today English Weekly 1,531

Pratiyogita Darpan English Monthly 583

The Sportstar English Weekly 543

General Knowledge Today English Monthly 540

Outlook English Weekly 452

Competition Success Review English Monthly 444

Readers Digest English Monthly 362

Filmfare English Fortnightly 276

Diamond Cricket Today English Monthly 271Business Today English Fortnightly 264

Base (000s)954,792



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TOP LANGUAGE MAGAZINES


Vanitha Malayalam Fortnightly 2,762

Manorama Thozil Veedhi Malayalam Weekly 1,012

Mathrubhumi Arogya Masika Malayalam Monthly 928

Mathrubhumi Thozhilvartha Malayalam Weekly 874

Grihalakshmi Malayalam Monthly 826

Kumudam Tamil Weekly 769

Malayala Manorama Malayalam Weekly 661

Kungumam Tamil Weekly 658

Balarama Malayalam Weekly 621Karmasangsthaan Bengali Weekly 614

Base (000s)954,792



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TOP 5 PUBLICATIONSMAHARASHTRA


Lokmat Marathi Daily 5,494

Daily Sakal Marathi Daily 3,702


Punya Nagari Marathi Daily 2,249

Pudhari Marathi Daily 2,061

Base (000s)92,884



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TOP 5 PUBLICATIONSGUJARAT


Divya Bhaskar Gujarati Daily 3,753

Sandesh Gujarati Daily 3,724

Gujarat Samachar Gujarati Daily 3,689

Kutch Mitra Gujarati Daily 158

Gujarat Mitra & Darpan Gujarati Daily 155

Base (000s)50,200



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TOP 5 PUBLICATIONSMADHYA PRADESH


Patrika Hindi Daily 4,326


Nai Dunia Hindi Daily 717

Raj Express Hindi Daily 337

Navdunia Hindi Daily 316

Base (000s)57,079



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TOP 5 PUBLICATIONSGOA


O Herald O English Daily 131

Lokmat Marathi Daily 106

Tarun Bharat Marathi Daily 94

Gomantak Marathi Daily 91

The Times Of India English Daily 70

Base (000s)1,260



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Documents

IRS 2013 Launch - Mumbai