Is CSR here to stay? Or will it disappear into the mists of time as just another fad?The face of corporate social responsibility (CSR) is changing day by day. It is slowly gettingembedded itself into the daily work of corporates, without itself getting pronounced. The themeitself is definitely not a new concept but haing its place since many years either with differentnames or no name. !ut in recent years it has been changing rapidly due to oer enthusiasm andinterest of not only corporates but also of different organi"ations, either goernmental or non#goernmental. $ery day we are hearing a good CSR report from any of the aboe said groups orfrom a society. %ith this trending, we can clearly prospect that CSR will change into one nameor other concept, but it will not entirely disappear.There is a recent trending of calling CSR as corporate responsibility and enironmental, socialand corporate goernance ($S&). There is a sustainable common understanding emerging aroundtheworld. Thecorporatessocial responsibilityrecordisrunningparallel withtheirfinancialsuccess in the long run. The corporate ethics and enironmental stewardship are taking their partin corporates routine life. It all recently started as an urgent damage control to enironmentalaccidents, child labor issues, and corruption scandals. These responses eoled intocomprehensible and proactie global moement. 'll hae come to know the difference betweenthe costs to society in getting in right and to getting it wrong. Corporate social responsibility hasgone global due to recent adancements of businesses going global due to latest technologies andliberty in trade and inestment.There was an article published by (The &uardian), in *+,- which shows us fie trends in thecurrent world that tells us that CSR is here to stay as a passing trend which reshapes the businessprofiles.Transparency, which is an irreersible force coming with technological change. .igher publicinterests and easy information access made oer /+++ corporations reeal their $S&performance data and this number is bound to increase on annual basis.Trust, whichis shownbetweencorporates andconsumers or citi"ens is eer growingwithproportionateincreaseine0ertionofpowerinreturnbythecorporates. Citi"ensmoreoftenchallenge authority and so the corporates should keep building their trust. .ence from managingits operations, corporates are proactie in learning the impacts of and on society and in se1uencetheir responsibilities.Communityparticipation, ismoreandmoreincreasingtrendtoincreaseonesbusiness, fromhealth to education. ' good e0ample of this is enironmental participation. 2ue to decrease inaailability of natural resources which are finite, there are many issues challenging mankind andbeing addressed by the corporates in collaboration with scientists and ciil society along withpublicregulators. .encecompaniesareshowingthattheyareinattempttofindsolutionstofuture problems.'ccessingnewmarketsresponsibly,isma3ortaskofall current corporatesasbusinessesaretrendingfromresourcetaker rapidlytomarket builder. 2uetoglobali"ationandeconomicgrowth, businessesaremoingsouthwardandeastwardinnewmarkets withforeigndirectinestments. This makes businesses show their interests in unsustainable energy, oercome ciiliolence and uneducated workforce, and design their responsibility to address them.Initiaties toengagecompanies, is becomingpart andparcel of eerybusiness CSR, withincreasing consultancies and standards and global and national leels. 4ore than 5+++companies in,-/countries are engagedby67global impact toaddress issues inlaborstandards, human rights, enironment and anti#corruption. This is eident from the phrase whichsays that collectie work brings is better output.%ithma3orityof the companies yet to3ointhe bandwagon, these trendingshows us thatcorporates will be on the right side, only if they include CSR in their manifesto and I hope thatthis will stayinthelongrunfor mankindtoattainsustainabilityinall sectors, social andenironmental.References89riedman, 4. (n.d.). Retrieed 4ay :,, *+,/, from http8;;highered.mheducation.com;sites;dl;free;++,+:-/;'ppendices.pdf.opkins, 4. (*++