isaia - kiev - 2007

DETAILS

location: kievsmq: 80date: jun 2007 - aug 2007client: isaia spadesign team: uri raveh - massimo di filippogeneral contractor:

battaglia furnituremassimo di filippophotos:

FABIO AZZOLINAARCHITETTO

A red box with reflecting surfaces, where the wooden parts seem to float in the air and the materials are as precious as the fabrics used for Isaia's clothes.The space has a profound intensity, almost like a Rothko painting, the hanging panels rotated towards the entrance are an element of surprise and provide movement and identity.These are Isaia's shop in Moscow, Kiev, Saint Petersburg and NY.The project is the result of a study of the materials: a touch of elegance is given by the clear stone large tiles floors, the polished steel used for the hanging systems and shelves, the large mirrored spaces in the back wall, the natural oak of the hanging panels and the coral red painted walls which recall Isaia's logo. Elegance and attention to the finishes reflect the high quality of the couture.The hidden lights along the perimeter of the shop illuminate the clothes directly, while spot lights illuminate the central selling space and relax areas. A large red wool carpet and an armchair characterize the area dedicated to the customers, while the fitting rooms offer the right privacy and a comfortable and familiar feeling.The Isaia shop is a welcoming space, almost a laboratory of well-tailored suits, where one can linger on and watch, try the clothes on and appreciate the quality of the brand.

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