8/7/2019 ISM prednka 10 Marketing na internete

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1' 8' ?>11

Mgjfrbag t}tyb} z bark`ymgcpMgjfrbag t}tyb} z bark`ymgcp

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Bark`ymgc z ~rftyr`i `"om|gmtp'

Bark`ymgc ga mgy`rg`y`'

Bfomeg bark`ymgc'

Mgc' Agir`l Bmkefk% ^hI'

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? ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`

MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

Mgy`rg`y z bark`ymgcpMgy`rg`y z bark`ymgcp

mgjfrbag bimpb% ~fifog akf gfzmg}% atf~mt}% kgmh}%y`e`z|ma% ki` ta gadhi|al kaifi`gg` galakypeg`lm`mgjfrbdm` a bgftyzf r|g}dh tepm`o% ~rmfb tye` zmadmgjfrbdm l` z bpeymb`imeg`l jfrb`%

kfbpgmkag bimpb pbfpld` bmemgfb pi ga d`efb tz`y`o} z g`ptyefb kfgyaky` z r`egfb at`% kyfr |z`r`lpl` gfz~radfzg ~re`myftym% fityrapl` c`fcrajmdk oarmr} a gm` l` e`g|irflfb mgjfrbdm% ae` al |oaz} a fii}dhp%

r`keabg bimpb% kyfr ~ftyp~g` tzflb cefoeg}b iftahfb a

bfgftfp t~yg`l z|o} tye` zmad kfgkprpl` y`e`z|mm% rf|heatpa yea`gb bimb%

fodhfig bimpb% kyfr ~fgka gfz bfgftym fodhfip at~fep~rd` ~r` jmrb} a l`igfyemzdfz z cefoegfb b`raie`'

8/7/2019 ISM prednka 10 Marketing na internete

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8/7/2019 ISM prednka 10 Marketing na internete

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9 ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`

MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

Zhfi} bark`ymgcfzdh mggfty ga mgy`rg`y`Zhfi} bark`ymgcfzdh mggfty ga mgy`rg`y`

bfgft kfbomgdm` galmaiag`ldh o`gdh bim t bfgftabmfkabmy`l t~yg`l z|o}%

bfgft mi`gymjmkdm ~fpzay`a mgy`rg`yp a gte`ig` ftefz`gm` fbgfhfp`l dm`fz`l tkp~mg} ~fy`gdmeg}dh |ka|gkfz%

|g`gm` ziazkfz |a ~fyfzg a yea ~rf~acagdh bay`rmefz% bfgft |tka al c`fcrajmdk} z|imae`g yrh} o`| gpygftym ftfogdh

gzy`z% rfzgfd`ggft ~re`myfty ~r` z`yk} jmrb} o`| fhaip ga mdh z`kft a

jmgagg |irfl`% bfgft b`ra mggft ~fgpk}% ~`rbag`gygft ~fgpk} (|ka|gdm bp |tka mgjfrbdm`% z}maia tm

tepop ae`of fol`iga yfzar 3 ig z yigm% ?9 hfig i`gg` o`|~ryfbgftym foteph}-%

rfzgfd`ggft ~re`myfty bae`l jmrb}% akf al l`l zm`hf kfgkpr`gya; gm`l` yp ie`my z`kft a jmgagg |irfl` frcagm|dm %

rf|r`gm` bark`ymgcfzhf bmxp% ~fgpkp gfzdh bfgfty ga ~ftmefzagm` mbmip |gak}% ~rm ~r`|`gydmm

t~fg|frtkdh akymzy% ~rm kfbpgmkdmm t bimabm% z`r`lgftfp a ~aryg`rbm% mgy`rakyzg` ~tfo`gm` ga |ka|gkfz ~rm ~r`hemaiag s`ofzdh tyrgfk% z}yzfr`gm` cefoeg`l kfbpgmy} t~fefgdh |plbfz'

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0 ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`

MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

Jfrb} bark`ymgcp a fodhfip ga mgy`rg`y`Jfrb} bark`ymgcp a fodhfip ga mgy`rg`y`

mgjfrbag orfra fg"emg z`r|ma yea ghfjmr bghf ~rf~acaghfbay`rmep%

jmr bg ~fyfz tdhrgka t~tfo ~ftm eagmamgjfrbagdh bay`rmefzf jmrb` zryag ~rfipkyfz% tepm o a dm g~rftyr igdyzfb `"bamep ga|keai` ~fmaiazk} kem gya%

~`dmaem|fzag fodhfi fodhfi ~`dmaem|fzag ga prmy irph yfzarp% k}o`rg ymdk fodhfig d gyr tyzaltamgy`cregfp atfp mgy`rg yp'

Z}pzal z}bf gftymsss' Zhfia y|z' D}o`rBaee l` ~r ifz ykbzf z`k l jr kz`gdmmgzy`z' K` tmgm kyf ~ri` k~m moa yf~gk}% b|aoeim al ifmgdh fii`e`g ak~m yfzar% fkyfr ~zfig g bae |pl`b'^eayo} bfgfr aem|fza ~rftyr igdyzfb< gkp~gdh kepofz ~r ialdab |keaig ial` fkr imyg l kary`% r t~' ta

z}pza ~r i~eayg%

kr imygdh karm y ~rmab}b |aiagbteakr imyg l kary} ga fol`igzkfzjfrbper% z}pmyb `e`kyrfgmdkdh ~`a| `"dath% fjj"emg ~eayfogfp yragtakdmfp fol`igag yfzarta ~ftk}yg a

~f |a~eay`g% mgy`crfzagm fodhfifz Mgy`rg y Baee zhfifp l`% z ydm~r ialdfzma

trfzgfd gg' Z tatgftym |ftkp~pl` ymtd fodhfifz (fi fodhfifz tkz`ybm~f ~fyrazmg}% iar k}% irfcrmp% ~fmtfzadm ac`gyr}% d tyfzgkagd erm a ~fi'- a i`gg ~rmoial aem '

8/7/2019 ISM prednka 10 Marketing na internete

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: ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`

MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

@bamefz r`keaba@bamefz r`keaba

@bamefzr keaba%

Imr dy Bamemgc%@"|mg` |atm eagm r keabgdh t~rz%gfzmgm k% g`ste yyrfzae of jmr bgdh atf~mtfz~fpzay`fb%kyfr ta gafio`ryakdhyf t~rz

|ar cmtyrfzaem' \apzag l` al ~fl`bapyfrm|fzag r keabgbame'

_`keabg ztpzk} r keabg y`xy ~rmiag if o`g`l`bamefz l t~rz}%z}pzal ta ~rmg`ste yyrfdh% o`|~eaygdh`bamefzdh tdhrgkadh ae ofr|g}dh ~fyzri|fzaddh

`bamefdh' Galaty`lm ozal pbm tyg`g gakfgdmt~rz} ga|zal taal `bamefz ~y}'

Zmreg} bamemgc ~ftm eagm r|g}dh t~rz~fpzay`bmmgy`rg`yp gaz|lfb% ~rkeaifb t ~f~eag t~rz} (y|z'hfax-% ~rfto} f ~fbfd%a ~fi'

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3 ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

Oagg`rfz r`keabaOagg`rfz r`keaba

yagiarig jfrb} oagg`rfz`l r`keab}% Jpee Oagg`r galrf|r`g`l r`keabg jfrby% rf|b`r} 9:8x:> ~mx`efz' Haej Oagg`r b`g zarmagy oagg`ra t rf|b`rbm ?49x:> ~mx efz' Tqpar yzfrdfz oagg`r t rf|b`rbm 4>>x4>> ~mx`efz% r`t~' b`g' Opyyfg bae oagg`r% y}~mdk rf|b`r} 1?>x:> ~mx`efz' Tk}tdra~`r z`rymkeg} oagg`r ~fpzag galb ~rm egkfdh% y}~mdk rf|b`r 1?>x:>>

~mx`efz'

G`yagiarig jfrb} r`keab}% ^f~"p~ z}tkakfzadm` fkgf t r`keabgb ~ftfetyzfb' Mgy`rtymymae r`keabg t~rza% kyfr ta |fora| ~r`i gayagb heazg`l tyrgk}' Tp~`rtymymae |fora| ta ~f gayag heazg`l tyrgk}% ~fifog` akf ~f~"p~% ae` o`|

fhragm`gma' Ea}`r r`keabg jfrby% kyfr gal~rz ~r`kr}l` zmgp heazg`l tyrgk} a gte`ig` ta |oae

if b`gm`hf jfrbyp' Tymdk} Ai ga|zag al Adymz` ^mefy r`keabg jfrby% kyfr l` ~rme`~`g ga prmy ~f|dmp

ga tyrgk` a ftyza ga g`l al ~rm fofltb`rgfb tdrfeefzag' Dftbmd Ai ae`of Dftbmd Dprtfr r`keaba ~rme`~`g ga pka|fzay`em b}m% kyfr ~f krykfb

at` |bm|g`' Fpy fj yh` Ofx ~fh}opl` ta ~r`i heazgfp tyrgkfp g`|zmte` fi ze` ~fpzay`a a ~fyfb

|bm|g`' _fee fpy Oagg`r | keatmdkhf oagg`ra ta rf|oae d`| gayag tyrgkp a ~f gm`kfkdh

t`kpgidh ta f~ |oae' Tdr``g |fora| ta gai d efp mgy rg`yfzfp tyrgkfp a y ~ftpgm` gaife' Tyr`abmgc Zmi`f r`keaba zf zmi`f jfrby` z ~f~"p~ fkg`'

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8 ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

aem` jfrb} r`keab} ga mgy`rg`y`aem` jfrb} r`keab} ga mgy`rg`y`

^_egk} r`keabg egk}z r|g}dh mgjfrbagdha t~razfialtkdh t`rz`rfdh%

^r`igftyg z~mt ga kfz tefzf%

z t`kdmdh kayaecp% ga kfz tefzf%

t~fg|frfzag fika|%

~a} ~`r demdk%

T~fg|frmgc r keabg jfrby pbm tyg g ga `xkep|zg l

~f|dmmt`rz`ra ~fat prmyhffoifoma' Oefc}%~fidaty%_TT ym yf yrmr|g kage}ta pzi|al

atyf t~fep%~r yf` mi` f yrm~`rt~`kyzg kage}%z kyfrdh fol`b}mg| rdm opi ~rpikf ty~a'

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= ^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh^`rt~`kyz} fgemg` ~r`iala d`tyfzgdh etykfzetykfzetykfz zzz T_ a @pr~`T_ a @pr~`T_ a @pr~`MgjfrbMgjfrbMgjfrbag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=ag t}tyb} z bark`ymgcp ?>>8&?>>=

Kay`ira bark`ymgcp Fodhfig jakpeya @kfgfbmdk`lpgmz`r|my}z Oraymteaz`

_`keaba ga z}haizaddh ~fryefdh_`keaba ga z}haizaddh ~fryefdh

J|a M< ~rm tkpbmgy rg yfzhf~rftyr ima

|mty gm ~fyr o} z}pmyma z}haizaddhtepm oz bark ymgcp%

bfgmyfrmgc z}haizaddht rz rfz%

zo`rr e`zagygdht rz rfz'

J|a MM< z}pmym gm kyfr l | b`yi|zmimy g gma