Kubik

The Leadership TrainingISMC

Communication Approach

KUBIK

Corporate

Public

Marcomm SupportM

arco

mm

Team

Online

Offline

• Website• Social Media

o Facebooko Twittero Linkedino Google +o Instagramo Slide Share o Youtube

o Blog• Online TV• Web Mail • Messsaging Media• Telemarketing

• Regularo Print Media Publishingo Direct Sellingo B2B Presentationo Public Relation Activityo Etc

• Event Marketingo Event Organizingo Offline Promotiono Event Documentationo Etc

Integrative

Media Requirement

Print• Company profile• Newsletter • A5 brochure• Poster • Large Banner • X Banner• Merchandise

Digital• Digital company profile• Digital newslatter • Article & Slideshare content• Creative promotion image, banner & slider

web, profile picture & header (FB, Twitter, Google +, Linkedin, Instagram, Slideshare & Youtube), & digital poster

• Video marketing – Video profile, bumper, motion graphic (promotion video), documentation video, & short video (vines)

Marcomm Steps – Semester 1

Brand Awareness

Brand Interest

BrandPenetratio

n

• SEO & SEM (1 Year)• Offline & Online Campaign – Introduction (General)• Social Media Ads• Influencer Recommendation

• Offline & Online Campaign – Brand Value Education

• Social Media Ads• B2B Presentation

• Offline & Online Campaign – Amplification

• Social Media Ads• Database Optimization• E-Mail Blast• Telemarketing• Public Training

1 m

onth

2 m

onth

s1

mon

th

Attention Interest Search Action Share

• Offline & Online Campaign• Social Media Ads• SEO & SEM

Influencer Reccomendation

• B2B Presentation

• Public Training

Website, E-Mail, Hotline,

& SocMedTA Grabbing

Awareness Gaining

Interest Appearing

WOM&

Social Media Interactions

(Viral)

• Database Optimization• E-Mail Blast• Telemarketing

Obtain The New

Database

►

Marcomm Steps – Semester 2

TA Engagemen

t

Brand Image

Brand Network

3 m

onth

s3

mon

ths

3 m

onth

s

• Offline & Online Campaign – Engagement

• Social Media Ads• Event Marketing

o Seminaro Workshopo Inhouse Training

• Trainer Community

Developmento Initiating The Trainer Forumo Online Consultancy

• Online Consultancy• CRM

• Offline & Online Campaign – Good Image Building

• Social Media Ads• PR Activity

• Offline & Online Campaign – Networking

• Social Media Ads• Collaboration

Attention Interest Search Action Share

• Offline & Online Campaign• Social Media Ads

Website, E-Mail, Hotline,

& SocMed

WOM&

Social Media Interactions

(Viral)

• Event Marketing

• Trainer Community Development

• Online Consultancy

• PR Activity

CRM

Collaboration

TA Engagement

Image Building

Networking