Five Hundred Million Reasons 550 Million Reasons Your Amutah Should Reach out to Evangelical Christian Zionists

Israel GivesOctober 21, 2015

Shlomo SchreibmanVice President of Israel Media Network

Tuly WeiszPublisher of Breaking Israel News

You will not hear the words “Fundraising”, “dollars”, or “shekels” in this entire presentation.

(but don’t leave - it’ll be worth it!)

➔ From Columbus, Ohio➔ Synagogue Rabbi for 5 years➔ Hated Fundraising➔ Made Aliyah in 2011

a little about myself

➔ Israel365➔ Breaking Israel News➔ Judaica Store➔ Israel Media Network

a little about myself

Jews have good reason to be suspicious of Christians

Reason #1

2,000 year history of Christian Anti-Semitism

Reason #2

Aggressive Proselytizing and Missionary Activity

Reason #3

Extreme positions on social issues

Christian Zionists: These are not your grandparent’s Goyim

7 Billion people worldwide2 Billion Christians

1 Billion Protestants550 Million Evangelicals

13 Million Jews

What “Really” Motivates Christians to Support Israel?

1. Repentance2. Appreciation3. Genesis 12:3

Tourism

Political Support

Philanthropy

How can my Amutah reach out to Evangelical Christian Zionists?

Must find the common ground betweenJews and Christians

Our Shared Heritage: The Bible

Tell your story in a way Christians can understand and appreciate

Case Study #1: Magen David Adom

Challenge:How to get Christians to care about the importance of MDA?

Solution: The Israel Prayer Alert Newsletter

Case Study #2: Keren LIBI

Challenge:How to advertise to Jewish and Christian donors at the same time?

Solution: The 2014 IDF Calendar

Solution: The 2014 IDF Calendar

Case Study #3: Min HaTeva Honey

Challenge:How to sell Israeli honey beyond the Jewish market, to non Jews?

Solution: Quote from the Bible, of course!

Case Study #4: Shavei Israel

Challenge:We get great PR, but how do we “convert” the traffic?

Solution: Tell your story in an eBook - and give it away for free!

Case Study #5: Meir Panim Soup Kitchen

Challenge:We’re doing great things, but no one is hearing about it!?

Solution: Story Telling and Native Advertising

Story telling is cute for bed time, but how do I see results?

Measuring Success: If you can’t measure it, you can’t manage it

What is the alternative?Banner Ads?

Average click-through rate for banner ads is 0.1%

- Hubspot

Thanks for Listening

Now go tell your story to 550 Million Evangelical Christian Zionists!

Shlomo SchreibmanShlomo@IsraelMediaNetwork.com

Tuly WeiszTuly@BreakingIsraelNews.com