ISSUE 02, SPRING 2017

Inside This Issue: 2 · Chairman's Welcome 3 · Message from President & CEO 4 · 2017 Calendar of Events & Sponsorship Opportunities

6 · Area Legislators Receive Awards 7 · Economic Outlook & Post-Session Legislative Breakfast Recap 8 · BOLD Program Update 9 · Leadership Harrisonburg-Rockingham Update 10 · Meet our New Members

12 · Welcome New Members 13 · Valley Businesses Give Back

Kick Off Summer at ValleyFest - The Shenandoah Valley's Beer & Wine Festival

The AdvocateA Publication of The Harrisonburg-Rockingham Chamber of Commerce

The ValleyFest Beer & Wine Festival, held Memorial Day Weekend on the slopes of Massanutten Resort, celebrates its 17th year!

The event, brought to you by Valley Honda, Chrysler, Dodge, Jeep, Nissan, RAM, Subaru, Volkswagen and the Harrisonburg-Rocking-ham Chamber of Commerce, combines the best our region has to offer in the areas of quality music, speciality food, crafts and artisan fares and over 50 wines, ciders, craft and microbrews! Attendees this year will be treated to four musical acts on the main stage and three musical acts at the acoustic tent courtesy of Blue Ridge Beverage and MillerCoors Shenandoah Brewery. "We look at the event from the perspective of the festival-goer in terms of beer and wine selection, the type of musicians we have, and the vari-ety of craft and food vendors and try to tweak it so that the festival stays exciting and keep attendees coming back year after year,” says Frank Tamberrino, Chamber President & CEO.

MusicMain Stage:11:30 am - 1 pm | Judy Chops1:30 - 3 pm | Mike Davis Band3:30 - 5 pm | Advanced Party Solutions5:30 - 7 pm | The Prince Experience Wine Section Tent - Acoustic Sets12:30 - 2 pm | Jimmy O2:30 - 4 pm | Jerry Wimmer4:30 - 6 pm | Gypsy Town

Lead ∙ Advocate ∙ Network ∙ Promote

View #ValleyFest17 video, find event details, purchase tickets and sign-up to

volunteer at: w w w. v a l l e y f e s t b e e r a n d w i n e . c o m

ValleyFest is the Chamber's largest publicly attended annual event. The event would not be possible without the help over 200 volunteers who donate their time in different capacities throughout the day. "The continued growth and success of ValleyFest is a direct result of supportive sponsors, Chamber Members and volunteers," says Cari Orebaugh, Chamber Director of Marketing and Communications. Proceeds from ValleyFest are used to benefit the local community through a variety of educational and civic endeavors. To volunteer for a shift, contact Cari Orebaugh at cari@hrchamber.org. All volun-teers receive free admission and a ValleyFest t-shirt. We hope to see you on the mountain on May 27!

Ticket Info:• Advance Ticket - $25.00• At the Gate - $30.00• Military - $20.00 • Designated Driver/Underage Ticket - $10.00 Tickets available online atvalleyfestbeerandwine.com and at the following locations:• HR Chamber of Commerce• Valley Honda, Staunton• Massanutten General Store, Market & Concierge Desk @

Massanutten Resort

May 27 | 11AM - 7 PM | MASSANUTTEN RESORT

Sat. May 26 11AM - 7PM @ Massanutten Resort

Purchase advance tickets inside or online at www.hrchamber.org/valleyfest

Sat. May 26 11AM - 7PM @ Massanutten Resort

Purchase advance tickets inside or online at www.hrchamber.org/valleyfest

SAT. MAY 2711AM - 7PM @ MASSANUTTEN RESORT

Advance Tickets:valleyfestbeerandwine.com

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BOARD OF DIRECTORS

GREG GODSEY, Chair, Union Bank & Trust

MIKE GARBER, Past Chair, PBMares

JOEL SHANK, Chair-Elect, Dynamic Aviation Group, Inc.

KELLY BURKHOLDER, Ameriprise Financial Services, Inc.-

Burkholder & Associates

CHIEDO, The Chiedo Companies

CORY DAVIES, RMH Foundation

DR. JOHN A. DOWNEY, Blue Ridge Community College

FRED EBERLY, Rockingham County

ROBERT FRAZIER, The Frazier Quarry

REBECCA HAUSHALTER, White Oak Lavender Farm

JEFF HILL, Local Chop & Grill House

KRISTIN ISENHART, Advantage Physical Therapy

CHRISTOPHER JONES, City of Harrisonburg

SCOT LILLY, Farm Credit of the Virginias

Dr. MELISSA LUBIN, James Madison University

CRAIG MACKAIL, Harrisonburg City Public Schools

ERIN OVERSTREET, Gray Television

KYLE O’BRIEN, Town of Broadway

JONAH PENCE, Farmers & Merchants Bank

DONNA PREZIUSO, American National Insurance

HEATHER REAM, Shenandoah Valley Regional Airport

COURTNEY ROGERS, Immerge Technologies

CHRIS ROOKER, Kline May Realty/The Harrisonburg Homes

Team

JENNIFER SHIRKEY, Lenhart Pettit PC

ANDY VANHOOK, Appeal Production

RYAN WAID, BotkinRose, PLLC

SKIP WEAKLEY, LD&B Insurance & Financial Services

VAUGHN ZEPP, LSC Communications, Inc.

Greg Godsey, Union Bank & TrustChair

Greg

“Continuing to Lead, Advocate, Network and

Promote with Your Chamber”

It continues to be an honor and privilege to serve as your Chamber Chair for 2017. As I complete my first four months as Chairman I am amazed at the broad scope of activity and work being done by this organization. From the Economic Outlook Breakfast, to the numer-ous ribbon cuttings, open houses and BAH’s that provide endless networking opportunities, to the ongoing Leadership HR and BOLD programs to name a few. During the next few months I am looking forward to seeing our new website come online, the execution of our largest fundraiser of the year, ValleyFest on May 27, to the rebirth of our Military Affairs Committee. I would also like to thank Frank, Cari, Sheena, Corey and Dominique for their continued and tireless efforts to make our Chamber the best in Virginia as they work on behalf of you, our members, on a daily basis. The Board and staff are in the process of evaluating our Plan of Work from top to bottom, which we do periodically, and I would encourage you to reach out to any mem-ber of the Chamber staff with your input to assist us in this important process to make your Chamber work better for you and your busi-ness.

Thank you for being a member of one of the largest and most re-spected business associations in the Shenandoah Valley. The Cham-ber's most valuable resource is our members who come together through our organization to Lead • Advocate • Network • Promote.

Lead • The Chamber is the voice of business in Harrisonburg and Rockingham County and plays a leadership role in the community's economic well-being. I encourage members to take advantage of the leadership and training opportunities offered by the Chamber, such as HR Leadership and Business Smarts.

Advocate • Make your voice heard and your opinion known on public policy issues at the local, state and federal levels. As a member of the Chamber, you will receive access to your elected officials and representatives while keeping abreast of the issues that impact your business.

Network • The Chamber provides numerous opportunities for you to meet the people you need to know. Events include monthly Business After Hours, Connections (our largest networking event of the year), Golf Tournament, Annual Banquet and more.

Promote • The Chamber is a proven way to increase your visibility in the community. There are ample opportunities to promote your busi-ness through event sponsorships, advertising opportunities reserved exclusively for Chamber members, and listings in our directory.

I look forward to working on your behalf as we continue to focus our efforts to Lead • Advocate • Network • Promote. Thank you for your investment and participation in the Harrisonburg-Rockingham Cham-ber of Commerce and I hope to see you soon at one of our many Chamber events.

GREG GODSEY, Chair, Union Bank & Trust

MIKE GARBER, Past Chair, PBMares

JOEL SHANK, Chair-Elect, & Vice Chair of Finance, Dynamic Avia-

tion Group, Inc.

JONAH PENCE - Vice Chair of Membership Services, Farmers &

Merchants Bank

HEATHER REAM - Vice Chair of Events, Shenandoah Valley

Regional Airport

JENNIFER SHIRKEY, Vice Chair of Community Relations,

Lenhart Pettit PC

SKIP WEAKLY, Vice Chair of Programs, LD&B Insurance &

Financial Services

EXECUTIVE COMMITTEE

CHAMBER STAFFFRANK TAMBERRINO · President and CEO

SHEENA ARMENTROUT · Director of Membership Develop-

ment & Investment

COREY TURNER · Manager of Finance & Administration

CARI OREBAUGH · Director of Marketing & Communications

DOMINIQUE FIELDS · Receptionist

Greg

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Frank TamberrinoPresidentandCEO

"Activity Versus Impact"

Greg

Just about everybody that I have run into in the past few years has heard me say that we have a lot going on – programs, events, meetings, communications. Downtime, or even time for planning, has become precious again. The economy seems to have picked up again, which means people are busier. New construction has increased compared to the post-financial decline. Traffic has picked up on US 33.

However, one cannot always equate activity to progress, or improvement, or positive impact. Activity needs a purpose and a value. Periodically, any organization needs to step back and examine itself. Your Chamber did that at a Board retreat in December. The results showed that we value what we do, as do our members. We continue to analyze our programs, events and processes. We need to make sure we are aligning our resources with the areas where we can make the most impact on the community.

Looking at it another way, our mission is to influence positive change through a business-friendly environment and a strong eco-nomic base. To do this, the Chamber must remain strong, influential, and relevant. We must also be flexible today while looking forward to tomorrow.

Looking AheadWhat does this all have to do with you? Well, just as Chamber leaders are looking ahead at factors that might impact tomorrow’s Chamber of Commerce, so must our members look ahead at what could impact their livelihoods. At the retreat, our facilitator iden-tified eight “influences shaping the next decade” (taken from the American Chambers of Commerce Executives’ Horizon Initiative). In summary, they are:

∙ The Nature of Belonging and Gathering - Even with technology, we still need the common experiences and a network of people to depend on.∙ Communications and Technology – Ever changing. That about sums it up.∙ Scarcity and Abundance – This gets back to original economic theory where land, labor and capital were the resources needed for production, but with a modern twist.∙ Global Impacts – Yes, we live in a global economy.∙ Population shifts – Demographics are constantly changing, but the pace has accelerated.∙ Political and Social Fragmentation – You can’t hide from it, so how will you deal with it?∙ Resource Alignment – Funding and allocation or resources will get trickier not easier.∙ Catalytic Leadership - Future leaders need to see change coming and embrace it.

How does all of this affect the Harrisonburg-Rockingham Chamber of Commerce? For the past few years, we have been adapt-able and have positioned ourselves as a focal point in the community. We are looking at moving targets ahead, so we need to be able to move with them.

Get Involved, Stay InformedI am sure that everyone has been told at some point in life that the more you put into it, the more you get out of it, or some variation of that saying. Parents use that advice to motive their children in school, coaches are fond of similar sayings to encour-age their players to practice harder, and business leaders and organizations try to leverage employee and member engagement by appealing to the logic of putting more time and effort in for the increased chance of reward or benefit.

It is an old saying, but it remains true today. In a world of almost instant information, expanding choices and multi-tasking, making the commitment to do something is still the first step.

Unbelievably, we are almost halfway through 2017. If you have not stepped up you participation in the Chamber or attendance at Chamber events, make a commitment to do so today, for the sake of the community of tomorrow.

JOIN THE CONVERSATION + KEEP UP WITH YOUR CHAMBER NEWS & EVENTS www.facebook.com/hrchamber · www.twitter.com/HR_Chamber · www.youtube.com/hrchamber

www.linkedin.com/company/harrisonburg-rockingham-chamber-of-commercewww.hrchamber.org · (540) 434.3862 · 800 Country Club Rd. | Harrisonburg, VA 22802

The Advocate is a quarterly publication of the Harrisonburg-Rockingham Chamber of Commerce. The information published in The Advocate are opinions of the Harrisonburg-Rockingham Chamber of Commerce. © 2017.

Frank

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*Schedule complete as of release time; subject to change - visit the Chamber's Event Calendar here for confirmed dates.

• ValleyFest Beer & Wine Festival - May 27• Leadership HR Graduation - June 15• Presidential Address (area college presidents) - August 8• Golf Tournament - September• Valley Vines Twilight 5K Walk/Run - October 6• Connections2017 - October 19• Broadway-Timberville Fall Festival - October 21• Pre-Session Legislative Breakfast - November/December• Ribbon Cuttings/Groundbreakings - as requested

*Held Every 3rd Thursday from 5-7 p.m. (unless otherwise noted)• May 17 - The Power Connection (Business at Breakfast)• May 18 - SoLace Studios Fine Handcrafts• June 15 - Shenandoah Valley Regional Airport• July 20 - Travel Leaders• August 17 - Blue Ridge Bank• September 7 - JMU MBA Program• September 21 - Evergreene Homes• October 19 - Commonwealth One Federal Credit Union• November 2 - Doubletree by Hilton Harrisonburg• November 16 - Goodwin Oral & Facial Surgery• December 14 - First Bank & Trust

*Held the 2nd Friday of each month, 7:30-9:00 a.m. American National University,1515 Country Club Road

BUSINESS-SPECIFIC COMMITTEES

The Chamber relies heavily on the support of member businesses for sponsorships throughout

the year. Not only is it a great way to get your name out to fellow members and the public, but

it also shows your support of the community. If you are interested in learning more

about upcoming opportunities, contact Cari Orebaugh at cari@hrchamber.org.

Click here to view the 2017 Sponsorship Packet

2017 Calendar of Events

• June 9 - Expand you Digital Presence• July 14 - Personal Planning System • August 11 - Getting the Most from your Team • September 8 - Networking • October 13 - Vision for your Business or Non-Profit • November 10 - Marketing Calendar • December - Personality Test

Aging-in-Place Business RoundtableThird Friday of each month, 9:00-10:30 a.m.

Broadway-Timberville Business CouncilSecond Wednesday of each month, 12:00 Noon

Diversity Business Council Second Thursday of each month, 12:00 Noon

East Rockingham Business CouncilThird Tuesday of each month, 12:00 Noon

Greater Ashby Business Council Second Tuesday of each month, 12:00 Noon

Hospitality CommitteeThird Wednesday of each month, 3:00-5:00 p.m.

Military Affairs Committee

Public Policy CommitteeFirst Tuesday of each month, 12:00 noon

Shenandoah Women’s AllianceThird Tuesday of every other month, 4:00-6:00 p.m.

SPONSORSHIP OPPORTUNITIES

ANNUAL EVENTS

BUSINESS AFTER HOURS

BUSINESS SMARTS BREAKFAST SERIES· TOOLS & TIPS FOR BUSY BUSINESSES ·

BUSINESS RELATED COMMITTEES

The Chamber’s Member2Member Discount Pro-gram (M2M) offers more than 100 member dis-counts ranging from restaurants to business services. M2M Discounts are featured weekly in the Chamber’s Tuesday and Thursday E-Blasts as well as on the Chamber’s Facebook and Twitter accounts. Contact Cari Orebaugh at

cari@hrchamber.org to sign up today!

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The Virginia Chamber of Commerce 2017 Legislative Report Card was released at their Annual Banquet last week. The an-nual report card grades each Senator and Delegate on their voting record on key business issues. Each of our area officials received either an A or A+ grade for the 2017 Session.

Additionally, the following awards were given by the Virginia Chamber of Commerce to Senators and Delegates representing Harrisonburg and/or parts of Rockingham County.

Champions of Free Enterprise Del. Rob Bell Del. Todd Gilbert Del. Steve Landes De. Tony Wilt

Excellence in Education and Workforce Development Award Sen. Mark Obenshain Del. Steve Landes

Economic Competitiveness Award Sen. Emmett Hanger

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Clubhouse & Community Features

CELEBRATING

OVER 30 YEARS

Area Legislators Receive Awards

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On March 16, Barry DuVal, President of the Virginia Chamber of Commerce presented an update on the 2016 State of the Commonwealth Report as part of the Economic Outlook Breakfast. Brian Shull and George Anas, our dedicated and relentless economic development champions for the City of Harrisonburg and Rockingham County, respectively, also provided their annual economic review and assessment. In the event you missed the annual Economic Outlook held on March 16, those in attendance became part of the collective Blueprint Virginia 2025 process, taking an interactive survey on the issues and opportunities facing Virginia. While the results are consolidated into the statewide totals, Virginia Chamber staff was kind enough to share our local responses. A brief sample of those twenty questions is as follows:

Rank these in order of importance to Virginia's business climate.

Education & Workforce Development 1 Technology & Innovation 2 Transportation Infrastructure 3 Tax & Regulatory Reform 4 Health Care 5 Energy 6

Rank in order of importance the skills critical to developing our future workforce.

STEM Skills (Science, Technology, Engineering, and Math) 1 Middle Skills (vocational - more than a high school diploma, less than a 4-year degree) 2 Communications Skills (technical writing, public speaking, etc.) 3 Soft Skills (time management, leadership, etc.) 4

Choose One: Which of these industries will drive growth in your region?

Response Option Percent Cybersecurity 13.0 Energy 1.9 Emerging Industries / Sharing Economy 13.0 Agriculture / Food Processing 16.7 Life Sciences 1.9 Advanced Manufacturing 29.6 Tourism / Hospitality 24.1 Agree or Disagree: Virginia should start moving forward now with comprehensive tax reform to make us more economically competitive.

Response Options Percent Strongly Agree 69.1 Agree 20.0 Neutral 9.1 Disagree 1.8 Strongly Disagree 0.0

Post-Session Legislative Breakfast RecapOn May 2, your Chamber hosted the annual Post-Session Leg-islative Breakfast. Delegates Steve Landes and Tony Wilt and Senators Mark Obenshain and Emmett Hanger participated in a panel discussion sharing their views of the session and what it means for business in the Valley.

Economic Outlook 2017 Recap

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BOLD leaders will help your Chamber begin the second century of building our community. BOLD is an advanced leadership program established by the Community Leadership Development Board to provide mentees an opportunity to work with and interact with preeminent leaders in our community. It also provides an opportunity for mentors to "develop" our community's future leaders.

The Steering Committee for BOLD is seeking applications for 2017-2019 Mentees. Through involvement in BOLD, mentees will receive the following benefits:

• Heightened understanding and knowledge of the community• Shared vision for the future of the community• Enhanced personal growth and leadership development• Increased commitment to community engagement• Enriched social capital and networking opportunities

More information and to apply visit www.hrchamber.org/BOLD today.

This year, the 2016-2018 BOLD Community Service Project involved volunteering at Hope Distributed, a nonprofit corporation that serves more than 24,000 individuals and provides over 519,000 pounds of food trough a Food Pantry, a Clothes Closet, and Home to Home.

BOLD - Building Optimal Leaders by Design

BOLD Graduation Set for May 23 - Congratulations to the BOLD Harrisonburg-Rockingham Class of 2017: Mentors MenteesCary Hevener, Tactical & Survival Specialities Megan Argenbright, Brown, Edwards, & Co. Chaz Haywood, Clerk of Court, Rockingham County Matthew Beahm, F&M BankDoug Driver, Lantz Construction Company Matt Frakes, Morgan StanleyMichael Walsh, James Madison University Tim Troyer, LSC CommunicationsKelly Blosser, Riddleberger Brothers, Inc. Ritchie Vaughn, Kline May RealtyWayne Witmer, Harman Construction, Inc. Vaughn Zepp, LSC Communications

On May 2, BOLD participants volunteered at HOPE Distributed CDC for their Community Service Project. BOLD participants helped sort food and clothing at the Food Pantry and Clothes Closet before enjoying lunch.

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Leadership Harrisonburg-Rockingham Leadership Harrisonburg-Rockingham is designed to expose current and aspiring leaders to the many different aspects of Harrisonburg and Rockingham County; educating them about the community’s past, present and future, including our strengths and opportunities that will help us build a better tomorrow.

Since its inception in 1979, the Harrisonburg-Rockingham Chamber of Commerce’s Community Leadership Program has been a great way to make contacts with other professionals in our area. It is an exceptional resource for building community awareness and enhanc-ing team leadership skills.

Cultivation leadership is an important component in the continual betterment of our business community. With this in mind, the Harri-sonburg-Rockingham Chamber of Commerce offers two programs designed to promote leadership growth. With more than a 30 year history, Leadership Harrisonburg-Rockingham has been a stepping stone for many leaders in Harrisonburg and Rockingham County. The program, held over a ten-month period, is a unique opportunity for participants to gain access to an extraordinary network of area lead-ers and get an up close and personal look at the inner workings, and often collaborative involvement of many area programs and offices. From public safety and local government to arts, culture and sustain-ability, the program provides a comprehensive and enlightening look at Harrisonburg and Rockingham County.

To learn more about Leadership Harrisonburg-Rockingham and to download an application for the upcoming 2017-2018 class, visit www.hrchamber.org/leadershipHR.

Leadership Harrisonburg-Rockingham Graduation Set for June 15 Congratulations to the Class of 2017: Emily Akiyama, WHSV TV-3Randy Atkins, Journeys Crossing/Timber-View CrossingMichele Bridges, Rockingham County Eco-nomic DevelopmentRahul Bried, Dynamic AviationJennifer Coppola, LD&B InsurancePatricia Davidson, Rockingham CountyHillary Dorzweiler, PBMaresAndrea Dono, Harrisonburg Downtown Re-naissanceTomika Ferguson, JMUAnnie-Margaret Frazier, Bridgewater Retire-ment CommunityJonathan Green, LSC CommunicationsAllan Good, Tactical & Survival Specialties IncCarol Hamilton, JMUPhillip Langeberg, Massanutten ResortMitchell Leap, Nielsen BuildersAmanda Leech, United Way of HarrisonburgKelly Long, Massanutten ResortJoe Morris, Rockingham County Fire & Res-cueAntoinette Lucas, Morgan StanleyTerri Perry, Rockingham CountyAvery Powell, WHSV TV-3Brad Reese, Local Chop House & Joshua Wilton HouseJeremy Rhodes, Nielsen BuildersMatthew Robinson, Farmers & Merchants BankChristine Schmidt, VMRCJennifer Shifflett, Union Bank & TrustSarah Strickler, VMRCLaura Spicer, Sodexo @ BridgewaterRetire-ment CommunityEnakai Zometa, Big Brothers Big Sisters

Continuing the tradition, the MillerCoors Shenandoah Brewery hosted our Leadership Economic Development Session on April 20. Leadership HR participants were treated to a tour of the brewery - the most modern large-scale brewery in North America and the worlds largest producer of American Light Lagers.

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For 50 years Green Valley Auctions has provided the Shenandoah Valley with a full service auction company – offering full and partial estate dispersals and estate appraisals. In 2009, we added a professional moving service to our company. This not only enabled us to better serve our auction customers who were in the process of downsizing and moving to retirement homes, but also to meet the broader need in our community for a full-service licensed moving company. We expanded our moving company again in 2015 to offer out of state moving. We are now one of the few locally-owned independent movers fully licensed and insured for out of state moves. We also offer post-move trash removal and general house cleaning. We are glad to provide a free in-home estimate for all of our services. From full-service and complete packing of smalls, storage, moving and more to simple loading of a pod or rental truck, we can customize our services to meet your client needs.

Spotlight on a Few of our New Members

Located in the picturesque Shenandoah Valley of Vir-ginia, Life Care Center of New Market’s homelike envi-ronment and welcoming associates make it a desirable location for short-term rehabilitation, long-term care and post-operative recovery. Centrally-located between Sentara RMH Medical Center, Shenandoah Memorial Hospital and Page Memorial Hospital, our rehab center is a perfect choice for patients to heal.

Focusing on inpatient and outpatient rehabilitation with 24-hour skilled nursing care, Life Care Center of New Market’s in-house therapy team uses state-of-the-art equipment like the AlterG® Anti-Gravity Treadmill®. Our team of compassionate caregivers create indi-vidualized care plans based on the needs and goals of each resident and patient. We also offer community wellness programs such as Matter of Balance and a certified Arthritis Foundation exercise program.

Come in today for a free tour and discover why Life Care Center of New Market is a premier rehabilitation center and nursing home in the area.

Alpha Omega is a fee-only investment advisory firm offering wealth management and comprehensive financial planning services. We recently expanded our presence in the Shenan-doah Valley by merging with Diveley Lind and Associates, a local firm founded in 1997 by Carl Lind, CFP and Lynn Dive-ley, CFP. Mr. Lind and Mrs. Diveley continue to work in the Shenandoah Valley office along with Holly Ruff, CFA. As a fee-only firm we do not accept referral fees, commissions, or any compensation dependent on the purchase or sale of financial products. We develop customized financial strate-gies and portfolios utilizing individual stocks and bonds, as well as exchange traded funds and mutual funds as appropri-ate. We offer clients a high level of personalized service and believe our fee-only approach allows us to provide unbiased and objective financial advice. Contact us for your investment management and retirement planning needs.

Jeff Harris & Assoc. is Harrisonburg’s premier provider of af-fordable financial planning and money management. Hello, I’m Chuck Williams, and for a limited time I’ll be writing Compre-hensive Written Financial plans for only 99 dollars. This offer makes planning affordable not just for business owners and the wealthy, but also for their employees as well. They too, need to understand, “What doesn’t get measured, doesn’t get done.”Most everyone has access to financial planning on the internet or with their 401k/403b. However, I have never known ANYONE to successfully navigate those procedures. The reason for this is that we treat financial independence like we treat our diet and our health. We wait until the doctor tells us that our life is at stake. The deadline for financial independence is the day you decide you want to make work optional, and that day comes sooner than you think. What will you say? “I wish I had.” Or “I’m glad I did.”

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Let's face it, vehicle repairs and maintenance is a chore. Let Harrisonburg Ford ease the pain with our fast service and the friendliest staff in the Valley!

We've got experience. Our Service Manager, Ron Uthus, is a Ford Veteran with 25+ years experience; and he cares about the safety and reliability of every customers' vehicle.

We've got rewards! Our "Owner's Advantage" Program earns you 5% back in rewards on every parts/service purchase, and every 5th oil change is FREE! If you're not already a member, take advantage of the $10 enrollment bonus and bring your ve-hicle to us for all of your maintenance needs.

We love referrals! That's why we reward our customers for every referral. Every time you send us a new customer, you'll get a $10 reward to spend on a future service, and so will your friend or neighbor. You can earn up to 4 rewards per calendar year, so get your referral cards on your next visit and send us your friends!

It's easy to be a HAPPY Harrisonburg Ford customer!

Spotlight on a Few of our New Members

Peace, Love & Little Donuts is the grooviest donut shop in the state of Virginia! We serve our donuts hot and fresh continuously throughout the day. We serve over 60 different varieties of donuts and are conveniently located at the top of the hill on Port Republic Road, next to the legendary Corgan's Irish Pub.

Complementing our donuts is our fairly traded coffee from One Village Coffee, a Mennonite coffee roaster striving to provide fair wages to coffee farmers of the southern hemisphere. If you are in search of a good cup of coffee, or a delicious latte, look no further.

Also, available for members only is a 10% discount off your entire order when showing your M2M card! Think of us if you’re looking to surprise your office, family, or loved one.

We are owned and operated by longtime Harrisonburg residents, and recent Eastern Mennonite University graduates from the class of 2015 and 2013! Stop on by and visit us at this friendly donut shop in the friendly city!

SeeYouSEO is a premier provider of online visibility and brand-building solutions established in Northern Virginia in 2012. We have now expanded our operation to the Shenandoah Valley through our Harrisonburg location and offer the follow-ing Services:

• Internet Marketing Strategy, Planning and Execution• Search Engine Optimization (SEO) • Online Reviews Reputation Management • Social Media Campaigns• Pay Per Click (PPC) Ads• Website and Software Development• Website Design• E-commerce Solutions

Advanced Experience and Expertise – SeeYouSEO combines our decades of deep tech-nology experience with marketing expertise to provide clients with the tailored services they actually need to grow their businesses and increase the value of their operations. We solve complex challenges that others can’t through know-how, creativity, diligence, and, most importantly, real-world experience.

Integrity and Transparency – With SeeYouSEO, you will never be sold services you don’t actually need. We take great pride in our high level of integrity and meet the highest pro-fessional and ethical standards. We maintain transparency with our clients by divulging all of the methods and results of our work.

Diverse Portfolio – We are proud of the online visibility solutions that we have provided on behalf of law offices, engineering firms, auto dealers, insurance agencies, financial con-sultants, doctors and dentists, household services, pest control, carpet and flooring, home contractors, and non-profit organizations, among others.

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Help Us Welcome Your New MembersLumosJoshua Armentrout1 Lumos PlazaWaynesboro, VA 22980540-578-0752www.lumosnetworks.com

SeeYouSEOJonathan Kiser616 Sugar Maple LaneHarrisonburg, VA 22801703-431-1106www.seeyouseo.com

Green Valley Auctions & Green Valley Moving Greg Evans2259 Green Valley LaneMt. Crawford, VA 22841540-434-4260www.greenvalleyauctions.comwww.greenvalleymoving.com

Movement MortgageErin Chiles1962 Evelyn Byrd Ave.Harrisonburg, VA 22801540-746-8358

Chamber Challenge Continues - Receive $25 Gift Card for Every New Member You Refer

Living Waters Senior CareMelissa Green379 N. Main Street Timberville, VA 22853540-896-4558www.livingwatersseniorcare.com

Harrisonburg FordJennifer Henline3155 S. Main Street Harrisonburg, VA 22801540-434-0700www.harrisonburgford.com

Rockingham Union Lodge A.F. & A.M. No. 27Chip Rothery114 S. Main StreetHarrisonburg, VA 22801www.rockinghamunion27.com

Apex Insurance GroupValery Ischinger3221 Peoples Drive, Suite 150Harrisonburg, VA 22801540-478-5224mlagents.americannational.com/ valeryischinger-16693

Charlie Obaugh Chevrolet Buick GMC Kia RVEric Obaugh410 Lee Jackson HwyStaunton, VA 24401540-855-8893www.charlieobaugh.com

Pale Fire Brewing Co. Tim Brady217 S Liberty Street, #105Harrisonburg, VA 22801540-217-5452www.palefirebrewing.com

Jeff Harris & Assoc. Chuck Williams410 Neff Avenue, Suite 200Harrisonburg, VA 22801540-574-2508www.jeffharrisria.com

Responsive ManagementAlison Lanier103 Franklin StreetHarrisonburg, VA 22801540-432-1888www.responsivemanagement.com

We're working to add 100 new members to successfully begin our second century of building our community! To receive a gift card, please make sure new members list you as the 'referred by member' on their membership application. For questions con-tact the Chamber at communications@hrchamber.org.

Thanks Greg Godsey, Union Bank & Trust, for referring Pale Fire Brewing Co.

Thanks Donna Preziuso, American National Insurance, for referring Apex

Insurance Group.

Thanks Ernie Campbell, Evermore Construction, Inc., for referring Peace,

Love & little Donuts.

12 | The Advocate www.hrchamber.org | 13

Valley Businesses Give Back is an annual food and fund drive that pro-vides the opportunity for friendly competition between local businesses and organizations in the Shenandoah Valley to see who can raise the most money and collect the most non-perishable food to help stock the shelves of the Blue Ridge Area Food Bank during the summer months.First launched in 2011, Valley Businesses Give Back has collectively raised more than $24,000 and brought in more than 46,000 pounds of food to benefit the Blue Ridge Area Food Bank. All told, the initiative has been been able to provide more than 134,000 meals to Shenan-doah Valley families as a result.

Visit https://www.brafb.org/vbgb-registration/ to register your company or organization by May 26!

Valley Businesses Give Back · Register Now! 2017 Food & Fund Drive Dates: June 5 to June 23

Proud Sponsors & Partners:

Start planning now to attend the premier leadership and personal development event in the Shenandoah Valley on Friday, October 6, 2017 at Plecker Workforce Center. The third annual LIVE2LEAD:Harrisonburg will feature live simulcast content from world class leadership experts John C. Maxwell, Cheryl Bachelder, Warrick Dunn, and Dave Ramsey. This is a leadership development experience designed to equip attendees with new perspectives, practical tools, and key takeaways. In addition to this exclusive simulcast line up, Matt Lohr, Speaker and Trainer with Lohr Leadership, and former Commissioner of Agriculture and Consumer Services of Virginia, with provide a local leadership keynote over lunch. This year’s event will be emceed locally by our friend, Dr. Rob Walker, who serves as the Vet Services Program Manager at the VEC and retired from the United States Army as a Lieutenant Colonel.Early Bird registration is open through September 1 for just $87 per person!For more information, go to http://L2L-Harrisonburg.com or click the QR code below.

And stay tuned for info on an additional opportunity following this event to learn about using the DISC Model of Human Behavior to

develop more effective workplace relationships!

Lester Zook Ad

May 27 | 11am-7pmMassanutten Resort

Regional Wines

Craft & MicrobrewsArtisans & Crafters

Specialty Food Vendors

Main Stage:Judy Chops

Mike Davis BandAdvanced Party Solutions

The Prince Experience

Acoustic Sets: Jimmy O

Jerry WimmerGypsy Town

Tickets:Includes Sampling & Souvenir Glass (while supplies last)• Advance Tickets (Now - May 26) · $25• At the Gate · $30• Military Tickets · $20• Designated Driver & Under 21 · $10

*kids 10 and under are free

Live Music:

www.valleyfestbeerandwine.com

BEER & WINE FESTIVALVALLEY FEST

Presented by the Harrisonburg-Rockingham Chamber of Commerce & Valley Honda, Nissan, Subaru, VW, Chrysler, Dodge, Jeep, RAM

Tickets available online or at the following locations:• HR Chamber of Commerce: 800 Country Club Rd. • Valley Honda: 296 Lee Jackson Hwy., Staunton• Massanutten Resort: 4620 Massanutten Dr.