Issue One’10 m i c a ( p ) 2 6 6 / 0 6 / 2 0 0 9

With market boundaries becoming more and more globalised, YHI is being strategised to compete based on our ability to innovate successfully. With the implementation of 5S + Kaizen throughout the entire YHI Group, YHI recognises that a culture of innovation is the primary source of competitive edge, and can reap returns steadily over the years. As frequently reiterated by our Group Managing Director, Mr Richard Tay, during the quarterly 5S + Kaizen audits within subsidiaries, “5S is our foundation while Kaizen is our ultimate direction!” Though YHI values innovation, we will need more than just new ideas, freshly minted teams, and management pep talks. We will need to establish the kind of culture that is conducive to sustain innovation — one that enables innovation to become part of our company's DNA, rather than being yet another “flavour of the month”. Creating this kind of breakthrough-friendly culture cannot be accomplished overnight and it requires company-wide commitment and determination. The critical success factor lies with our “Ingenious Leadership” – Invoking Innovation in others.

We owe our success to our Heads of subsidiaries’ and their management teams who are continually looking at the big picture and reinventing the way they ignite, foster, and sustain the culture of innovation. They are fully aware that the future of YHI depends on new ideas which in turn depend on their ability to establish the kind of environment in which these new ideas can be originated, communicated, developed, and eventually brought to fruitful

implementation. Pep talks are not enough, neither are slogans, posters or the occasional article in the notice board or YHI newsletter. What is needed is something very different — managers who not only walk the talk, but are actually role-models of what it means to be a breakthrough innovator.

Being part of the management team in YHI, the challenge ahead of us is clear. To create the breakthrough workplace of the future of YHI, we have to constantly ask ourselves:

If we say “yes” to any of questions, we are ready for Ingenious Leadership.

After conducting many rounds of “5S + Kaizen” audit in the past few years, those who always achieve excellent results during the audits are those departments led by leaders with Ingenious Leadership.

Let’s work hand-in-hand and bring our “5S + Kaizen” to new heights with Ingenious Leadership!

• Do we want to take a very real step towards creating a climate of innovation? • Do we want to discover what our major barriers to innovation really are? • Do we want to improve our ability to coach others to think outside the box? • Do we want a fail safe way to give constant and prompt feedback to creative thinkers? • Do we want to learn how to facilitate brainstorming sessions that work? • Do we want to empower our workforce to solve problems they encountered? • Do we want to learn from the best innovation practices of industry leaders? • Do we want the support of our peers in practicing all of the above?

“Kaizen” Way of

Developing a Corporate Culture of innovation in yHi建立友发创新文化的

“改善之路 ”

• 我们愿意实事求是、从实际层面去营造一个创新的组织气候吗？ • 我们愿意去寻求真正妨碍我们朝往创新之路的主因吗？ • 我们愿意提升自身的能力、以教育他人如何跳出框框思考吗？ • 对于那些有创新思维能力者，我们愿意经常并及时地提供回馈、 从而提倡“失败乃成功之母”的环境吗？ • 我们愿意学习如何启发可行的“脑力激荡”活动吗？ • 我们愿意引导并鼓励员工们解决自身遇到的工作问题吗？ • 我们愿意向产业领袖学习最佳的创新做法吗？ • 我们愿意支持同事们执行以上所有的事项吗？

随着市场区域全球化的逐步扩大，友发战略的拟定在于研讨如何靠友发人的能力成功地提升自有的竞争力和创新力。随着“5S+改善”在整个友发集团的深入开展，我们意识到，创新文化是企业保持竞争优势的关键因素，也是为公司带来长期利益的生存之道。正如集团董事长 郑 添 和先生在各 个 子公司进行季度“5 S +改善” 审查时经常提到的“5S是我们的根本基础，‘改善’是我们的最终方向！”。虽然友发注重创新，但是，我们需要的将不仅仅是新的思路、 重整的团队和来自管理层激发人心的激励演说，我们更需要建立一种文化来促使‘创新’持之以恒 --- 它可以使创新成为友发的DNA，而不是成为月度定期活动的主题而已。这种突破性的创新文化，不可能在一夜之间就成形。它需要公司全体上下的共同努力和决心来达成。 成功的关键因素在于有智慧、有活力的“前瞻性领导力”--- 唤起员工创新能力的领导力。 友发之所以有今日，应归功于子公司领导与其管理团队。他们凡事从大局出发，不断审视、启发、培育和维持创新文化的种种方法。他们充分意识到创新的思路将决定友发的出路，而创新思路的持之以恒

则仰赖 于友 发 人努力创设 一个提 供新思 路赖以生存的环境，使 其 获 得 滋 生、传 播 、 发展、最终付诸实施并取得成果。光有激励之词、创新口号、海报宣传、公告栏上的 ‘改善’版面、友发季度刊物上的‘改善’文章等都是不够的。我们还需要与众不同的领导力 --- 不仅能言善道，而且也能够言行一致、具有突破性创新思维的模范管理干部。

身为友发管理团队的一分子，摆在我们面前的挑战是显而易见的。若要为友发未来创建一个具有突破性的工作环境，我们就必须要不断反省：

对于上述的问题，如果我们的答案皆是“愿意”，那我们的“前瞻性领导力”指日可待。

在过去数年的季度“5S+改善”审查结果，那些总是取得优异成绩的部门，真正原因在于部门领导的“前瞻性领导力”。

让我们携手努力提升自身的“前瞻性领导力”，一起将“5S + 改善”活动推向新的高峰！

YHIBESTCOMPANY

AWARD 2009友发2009年度

最佳公司奖The YHI Best Company Award 2009 was presented to YHI Manufacturing (Malaysia) Sdn Bhd during the YHI (Singapore)’s Annual Dinner & Dance on 6 March.

Established since 1998, this is an annual award which gives recognition to the winning company within the YHI Group for its outstanding financial performance in terms of budget achievement, sales & profitability growth, sales & profitability per headcount as well as working capital management.

Our heartiest congratulations to Mr Alan Hsu, Deputy General Manager, and his team from YHI Manufacturing (Malaysia) for bringing home the YHI Challenge Trophy for the first time!

在3月6日的友发（新加坡）周年晚宴上，友发2009年度最佳公司奖颁给了友发铝业（马来西亚）工厂。

这个年度奖项设立于1998年，目的在於肯定友发集团得奖公司，在预算控制管理、销售与利润成长、人均销售与利润，以及运作资金管理等方面取得的优异业绩，认可他们的贡献。

衷心祝贺徐永珍副总经理和他的团队，第一次荣获此奖并捧回常胜 冠军杯。

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THE FIRST TYRES, RIMS AND BATTERIES FORUM首个轮胎、轮圈和电池论坛

YHI (Singapore) is pleased to announce the launch of the first tyres, rims and batteries forum in Singapore. Our YHI Forum provides car owners with a platform to:

• Discuss their tyres, rims and automotive batteries needs• Enquire on all tyres, rims and automotive batteries technical matters• Buy and/or sell their tyres, rims and automotive batteries (both second hand and brand new)• Consolidate orders on tyres, rims and/or batteries• Be the first to be informed of all YHI latest news and updates• Organise gatherings and many more!

So, instead of visiting various car forums for tyres, rims or batteries discussion/information, we provide a specialised platform for all at YHI Forum.

Visit YHI Forum today at www.yhiforum.com.sg

友发（新加坡）很欣喜地宣布首个有关轮胎、轮圈和电池的论坛在新加坡推出。友发论坛为车主提供了一个讨论平台，车主们可以： • 讨论他们对轮胎、轮圈和汽车电池的需求• 查询所有轮胎、轮圈和汽车电池技术问题• 购买或销售他们的轮胎、轮圈和汽车电池（包括二手货和全新款）• 整合轮胎、轮圈或电池订单• 获得所有有关友发的第一手新闻和资讯• 组织集会及其他更多项目！

因此，再也不需要去访问各种五花八门的汽车论坛去寻找有关轮胎、轮圈或电池的信息，我们提供了一个更专业的平台 - 友发论坛。 今天就访问友发论坛 www.yhiforum.com.sg

Advanti-wheel.com has launched its official blog! Subjects featured are (A) Advanti Update - which talks about all Advanti activities from around the world, (B) Blog from the Auto obsessed - which features articles from Auto gurus around the world discussing var ious topics about the automotive industry, and (C) Wheel 101 - basic knowledge of wheels.

We strongly believe that all readers, both Advanti fans and new visitors, will be entertained by our blog and develop strong preference for Advanti brand in the near future!

Advanti - wheel.com已经推出了官方博客！ 其 特色是：（一）雅泛 迪花絮–介绍在世界各地举行的各类雅泛迪活动;（二）车迷博客 –刊登汽车大师们对 世界汽车行业的讨论 文章;（三）轮圈101 – 轮圈基本知识。

我们希望所有的读者，不管是雅泛迪轮圈爱好者还是新读者，都将喜欢我们的博客， 并不断支持我们的雅泛迪品牌！

AdvAntI-wheel.cOm lAunchedBlOg sIte

yHi foruM友发论坛

推出博客网站

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aDvanti raCing Debuts in nzv8

新西兰最大房车锦标赛

YHI (New Zealand) is pleased to announce that Advanti Racing is the ‘Official Wheel Supplier’ for NZV8, New Zealand’s largest touring car championship - a defining testament of the confidence in Advanti Racing wheels in a world class scene.

NZV8, the official New Zealand’s premier motor racing category, marked one of the high profile race in New Zealand. The race, which features Holden Commodore and Ford Falcon cars, draws large crowds at all rounds of the series and also enjoys significant television and print media coverage. The race kicks off from the North through the South with seven rounds of competition starting in November 2009 and ending the

season with the Endurance Championship at Hampton Downs in June 2010.

Advanti Racing is proud to be selected as an official wheel supplier for all the racing cars throughout the season of 2009-2010. ‘Advant i V8’ - M8532 was designed specially for the competition, with the spec 17X9 M8532 30p 5/114.3 and 38p 5/120. This sponsorship confirms the high quality and durability in Advanti Racing Wheels.

友发（新西兰）欣喜地宣布，雅泛迪正式成为NZV8- 新西兰最大的房车锦标赛的指定轮圈供应商，肯定了雅泛迪轮圈晋升为世界级轮圈行列中的潜力。

NZV8，属于新西兰最大的官方赛车，是新西兰档次较高的比赛之一。比赛用车是性能卓越的霍顿Commodore和福特Falcon汽车，不仅吸引了大批车迷，更吸引到电视台和平面媒体的大幅报道。该项赛事从2009年9月揭开序幕，从北到南共举行7场比赛， 将于2010年6月在汉普顿斯的耐久性锦标赛闭幕。

整个2009-2010赛季，雅泛迪轮圈很荣幸地成为所有赛车轮圈的指定供应商。‘雅泛迪V8’- M8532是为赛车量身定做的，规格为17X9 M8532 30p 5/114.3以及38P 5/120。该项赞助活动足以证实雅泛迪轮圈的高品质和经久耐用。

NEW ZEALAND’S PREMIER TOURING CAR CHAMPIONSHIP

雅泛迪轮圈首次亮相于nzv8

In April, the People’s Daily’s car magazine arm, Motor Trend, held its ‘2010 China’s Auto Aftermarket Summit’ in Beijing. During this event, YHI’s Advanti Racing Wheels was honoured to receive Motor Trend’s “2010 China’s Most Recommended Brand for the Auto Aftermarket” Award. YHI Advanti Manufacturing (Shanghai)’s Sales Manager, Mr Xian Jun Tai, represented YHI at the Award Presentation Ceremony.

Advanti Racing wheels’ are widely recognised and recommended by many media in China and are often chosen for tyre testing to ensure the test accuracy. Such strong media support is a testament to Advanti Racing being a quality brand.

2010年4月22日，人民日报社旗下的汽车专业杂志《汽车族》在北京举行“2010年中国汽车后市场高峰论坛”并颁发“《汽车族》2010中国汽车后市场年度推介品牌”奖。雅泛迪铝业（上海）有限公司销售经理先俊泰先生出席了会议并代表公司领奖。

雅泛迪轮圈品牌已经得到中国国内不少媒体的认可和推介。它们在进行轮胎测试等活动，往往会选择雅泛迪轮圈作为它们的测试轮圈，保证它们测试活动的精准。雅泛迪轮圈值得信赖的品质，不断地获得国内媒体的推介。

AdvAnti RAcing Wheels AWARded

“2010 CHINA’S MOST RECOMMENDED BRANDfOR THE AuTO AfTERMARkET” 雅泛迪轮圈获《汽车族》杂志

“2010中国汽车后市场年度推介品牌”荣誉

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For the first quarter of 2010, Konig has been actively participating in wholesale and dealers’ trade shows as part of its marketing strategy to build better rapport with its business partners and reach out to more customers directly to increase market presence.

In February, Konig participated in two trade shows for its Good Roads customer held in Tampa and Miami, Florida as well as the Keystone Big Show in New Jersey. March brought the opportunity for Konig to take part in the World of Wheels in Boston, Massachusetts and April will be the Big O Tire Convention in Nashville, Tennessee. These trade shows provided an ideal

platform to introduce Konig’s range of premium wheels to the industry players and motoring enthusiasts and thus help Konig’s customers to grow their own customer base.

Moving ahead in the year 2010 with anticipation of strong growth potential, Konig is confident that through its strategic partnerships with its local wholesalers and dealers, it will be a win-win situation in raising the bar in sales performance.

2010年第一季度，作为其市场营销策略之一，Konig积极参与了批发和经销商贸易展览会，旨在加强与业务伙伴的关系，接触更多的客户，以及增加市场份额。

今 年 2月，在 佛 罗里 达 州的 坦帕 和 迈 阿密，Konig 两次参加了为 Good Roads 客户举办的贸易会，以及在新泽西州举行的Keystone大 型 展 览会。三月，在马萨 诸 塞 州的 波 士顿，Konig又参加了“世界轮圈之展”，4月， 在田纳西州的纳什维尔，参与了“大O轮胎展览会”。这些展会为业内人士和汽车爱好者们引进Konig的高档轮圈提供了一个理想的平台，从而帮助Konig的客户发展他们自己的客户群。 面对未来，大家都 对2010 年寄予厚望， Konig有信心通过与当地批发商和经销商建立起来的战略性伙伴关系，达到彼此双赢的 局面。

Konig参展交易会

In line with YHI Group’s long-term strategy “The World is Our Market”, YHI (Singapore) has been aggressively promoting our proprietary brand of tyres - Neuton to gain a foothold in the global market.

Since 2008, YHI (Singapore) has successfully made the presence of Neuton tyres felt in Cairo, Egypt through appointed distributors. As part of our marketing strategy to create maximum brand exposure and enhance customers’ confidence for Neuton tyres, eye-catching signboards, banners and product

catalogues were displayed at dealers’ shops’ front together with the prominent showcase of tyres.

With our strong business partners, YHI is confident to widen the global consumer base for Neuton products.

与友发集团的长期战略“世界为我市场”相呼应，友发（新加坡）一直在积极推广我们的自有轮胎品牌 - Neuton，使之能在全球市场立足。

自2 0 0 8 年以 来，友 发（新加 坡）通 过 指定 经 销 商，已 成 功 地 把 N e u t o n 轮 胎 打入埃 及 开罗市场。我们的营销 策 略 是，创 造最 大 的品 牌 曝 光 度、提 高 客户 对 N e u t o n轮 胎 的 信 心 、在 经 销 商 店 内 陈 列 轮 胎 、并 配 以 醒 目的 招 牌 、条 幅 和 产 品目 录 。 在强大的业务伙伴共同努力之下，友发有信心在全球市场上开发更多的Neuton产品消费群。

Keystone big sHoW

gooD roaDs Dealer sHoW

WorlD of WHeels

Konig At trAde ShowS

NEUTONTYRES IN

NEUTON 轮胎在埃及开罗

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YHI (Singapore)/Yokohama’s Dealers’ Award Presentation Dinner 2009/2010 was held on 17 April at The Regent Singapore. This annual event is held to show appreciation to our top dealers in Singapore for their continual strong support for Yokohama tyres.

During the event, recognitions were given to Top 20 Dealers and one Institutional Dealer. In addition, awards were also presented to More Than One Million Dollar Achievers, Quarter Million Dollars Achiever and Half Million Dollars Achievers. Similar to last year, dealers who achieved one million dollars and above purchases were also awarded with “YHI Prestige Partner” status. Award recipients for “YHI Prestige Partner” are LS Tyres & Automotive Pte Ltd, Beng Heng Tyres & Batteries Services and Kim Hoe Tyre & Battery.

Mr Norio Karashima, President of Tire Global Sales & Managing Corporate Officer, Mr Takaharu Fushimi, Deputy General Manager of Tire Overseas Sales & Marketing Division of Yokohama Rubber Co. Ltd, Mr Takeshi Imai, President of Yokohama Asia Company Ltd and Mr Takashi Matsui, Managing Executive Officer of Sanko Progress Mabis Corporation joined Mr Richard Tay, Group Managing Director of YHI to grace this event.

Besides enjoying a sumptuous dinner, guests were enthralled by a host of captivating performances including a comedy show and the Oriental Surprise fashion show. Lucky draw segments lined up with attractive prizes held at intervals throughout the night added to the overall celebratory mood.

友发（新加坡）/ 横滨2009/2010年度经销商晚会于4月17日在新加坡丽晶酒店举行，这个一年一度的晚会，旨在表达我们对那些长期支持横滨轮胎的经销商们的感激之情。

晚会评出了20个最佳经销商和1个公共机构最佳经销商。另外还颁发了百万销售奖，25万销售奖和50万销售奖。与去年相似，获得百万销售奖的 经销商也同时成为“友发信誉合作伙伴”。获此殊荣的分别是L S Ty r e s & Automotive Pte Ltd，明兴泥轮电池服务和锦和泥轮电池.

全 球 轮 胎 营 业 部 主 席 辛 島 紀 男 先 生，横 滨 橡 胶 株 式会 社 海 外 轮胎 营 业 部 的 副 总 经 理 伏 见 隆 晴 先 生，横 滨（ 亚 洲 ）有 限 公司 主 席今井 健 史 先 生，和 三 兴 进 展 株 式 会 社 的 执 行 总 裁 松 井 隆 先 生，连 同友 发 集 团 董 事长 郑 添 和 先 生，一 起 作 为 嘉 宾 被 邀 出 席，使 晚 会 增 色 不少。

除了可以尽情享受丰盛的晚餐外，客人们也观看了精彩的演出，节目包括喜剧表演和令人为之一振的东方时装表演秀。有很多诱人奖品的抽奖活动在表演间隙进行，贯穿了整个晚会，增添了不少节庆的气氛。

Dealers’ awarD

Presentation Dinner

2009/2010年度经销商颁奖晚会

top 20 Dealers aWarD 2009/20101 RAY-S SPORT RIM CENTRE PTE LTD 2 L S TYRES & AUTOMOTIVE PTE LTD 3 BENG HENG TYRES & BATTERIES SERVICES 4 KIM HOE TYRE & BATTERY 5 CHUAN LEE HIN TYRES TRADING 6 HUP LEE TYRE & BATTERY CO. PTE LTD 7 SOON TYRE & BATTERY SERVICE 8 LEE BENG TYRE & BATTERY 9 SOH TYRE BATTERY ENTERPRISE 10 TEH GUAN TRADING 11 CHEN JIN TRADING 12 HOCK THYE SENG CO PTE LTD 13 HOCK CHEONG TRADING COMPANY 14 ENG WAH TYRE & BATTERY 15 LIAN KIAT ALLOY TYRE & BATTERY CENTRE 16 TEO HIN TYRES 17 YAP BROTHERS MOTORSPORTS PTE LTD 18 LING BOON KENG TYRE PTE LTD 19 ES TYRES & SPORTS-RIM PTE LTD 20 AIK HOCK TYRE & BATTERY SERVICES

institutional Dealer aWarD 1 AUTOBACS VENTURE SINGAPORE PTE LTD

YHI PRESTIGE PARTNER 2010Million Dollar aCHiever 1 L S TYRES & AUTOMOTIVE PTE LTD 2 BENG HENG TYRES & BATTERIES SERVICES 3 KIM HOE TYRE & BATTERY

3/4 Million Dollar aCHiever 1 CHUAN LEE HIN TYRES TRADING

1/2 Million Dollar aCHiever 1 HUP LEE TYRE & BATTERY CO. PTE LTD 2 SOON TYRE & BATTERY SERVICE

top uHpt Dealer aWarD 1 RAY-S SPORT RIM CENTRE PTE LTD

beng Heng tyres & batteries serviCes

l s tyres & autoMotive pte ltD

KiM Hoe tyre & battery

6

YHI (Australia) held its National Branch Managers’ Meeting on 27 February in Sydney. Mr David Chen and Mr Leon Chen of YHI (Power) were invited to the meeting as well. YHI (Australia) also played host to special guests from PT Multistrada, Mr Joko Mintono, General Manager and Mr Yatiman, R&D Manager.

In line with our strong conviction for an all-out push of 5S + Kaizen program to raise the bar of YHI Group companies’ competitiveness, YHI Head Office took the opportunity to introduce the concept of 5S + Kaizen to our Australian Team. Ms Amy Soo, YHI’s General Manager, Group HR / Admin, 5S & Kaizen, gave a lively presentation on the concept of 5S + Kaizen and the benefits it has brought to the YHI manufacturing and distribution companies that have put them into practice. Apart from presenting on the latest wheels’ designs and future developments of YHI Manufacturing plant in Malaysia, Mr Sean Chiang, Sales & Marketing Manager of YHI Manufacturing (Malaysia) also shared

about the execution of 5S in the factory and how it drives staff’s innovation and entrepreneurial spirit to a higher level. T h e i n t e r a c t i v e s h a r i n g session has provided much valuable knowledge and insights for a l l senior managers. Mr Tony Suhan, Managing Director, wrapped up the meeting with positive notes and urged all to embark on their 5S + Kaizen journey to success with full support of the 5S + Kaizen Committee led by Mr Mup Tadi!

2 月2 7日，友 发（澳 大 利 亚 ）全 国 分 行经 理 会 议 在 悉 尼 举 行 。友 发（ 电 力 ）的 陈 宏 先 生 和 陈 亮 先 生 被 邀 请 参 加 会 议。友 发（澳 大 利 亚 ）还 尽 地 主 之 谊 接 待了来自PT Multistrada的Joko Mintono总经理和研发经理Yatiman先生。

我们坚 信 推广5 S+改善 运 动可以提高友发集团各公司的竞争力，友发总公司借此机会向我们的澳大利亚团队介绍了5S+改善的 概念。

友发集团人力资源部苏维贤总经理，对5S和改善做了生动的介绍，并详尽地描述了实施5S管理+改善给轮圈事业部和已推行该运动的销售公司带来的好处。友发铝业（马来西亚）销售及市场部经理张纹齐先生在展示了最新的轮圈款式和介绍了友发马来西亚工厂的未来发展之后，也和大家分享了5S在工厂的执行和推广情况，以及5S如何使员工的创新和创业精神提高到一个崭新水平。 交流互动会给所有高级管理人员提供了不少宝贵知识和见解。执行董事Tony Suhan先 生在 会上 致了闭 幕词，要求 所有员工全 力支持由Mu p Ta d i 领导的5S+改善委员会， 并希望他们的5S之旅早日步入成功的轨道。

Being committed in creating the right environments, giving people the resources, and setting the expectations to make innovation and improvement as part of daily work, YHI Group has produced cumulative visible and impressive results through the propagation of Kaizen.

At YHI Manufacturing Group, reduction in operating costs, increase in operational efficiency and profits, better customer satisfaction level are some examples of benefits that have been reaped through the practice of continuous improvement. At YHI Manufacturing (Malaysia), staf f from the Sales & Marketing Department band together to reinvent their traditional ways of doing things. They gave less than satisfactory produced wheels ‘a new lease of life’ by turning them into revenue generating products again. To illustrate, such wheels are re-worked upon instead of the usual way of undergoing re-melting process. This initiative has not only helped in reducing the rejection rate, it has also saved the Company more than RM 80,000! For the less popular wheels, new color schemes were developed to give the wheels new coatings, thus offering more choices for customers as well as re-modifying molds

that saved the Company USD 6,000 needed for every new mold development.

At YHI, we strongly believe that human creativity and commitment play an imperative role in creating a whole new dimension of performance. Therefore, we will continue to create environments that promote the search for new ideas in enhancing the Company’s competitive edge and through this process, uncovering talents who will succeed as YHI future leaders.

作为日常工作的一部分，友发集团一直致力于创造好的工作环境，给员工更多资源，并设定目标，以创造更多的新点子和改进措施，通过“改善”运动的深入人心，友发集团已经累积了一些有目共睹、令人印象深刻的成果。

友 发 轮 圈 事业部 在 生 产 过 程中不 断 进行改善，所带来的利益包括 经营成 本的减少、运作效率和利润的提高、客户满意度的改善等 等。在 友 发（马 来西亚）工 厂，市场营销部的工作人员集 思广益并共同努力重塑其传 统的工作 方 式。他们赋 予次品轮圈 “新的生命”，使其变成创利产品。在以往，次品轮圈只能有回炉的命运，如今它们会被返工直至成为受欢迎产品。这一举措不仅有助于降低废品率，它也为公司节省了80,0 0 0多马币！对于那些呆滞的轮圈库存品，他们制定了新的配色方案，给轮圈涂上新颜色，从而为客户提供了更多的选择；另，对于旧模具的恰当修改，也可以再利用，无需开整套新模具，为公司节省6,000美元的模具开发 费用。

在友发，我们坚信员工的创造力和奋斗不息的使命感是创造一个全新层面工作成果的重要因素。因此，我们将继续营造能够鼓励好点子并具有创意的工作环境以提高公司的竞争优势，同时，在改善的过程当中，发掘杰出的管理人才，为友发的未来接班人奠下牢固的基础。

way to increasesales turnover

透过“改善”来提高营业额Kaizen

KiM Hoe tyre & battery

Rolling out 5S + Kaizen

duRing national Meeting

of YHi (auStRalia)!

在友发（澳大利亚）季度

会议上发动“5S+ 改善运动”！

7

YHI (Singapore) once again rewarded our supportive

dealers with an incentive trip to Sydney, Australia

from 13 to 17 March. The group visited many iconic

places such as the Rocks, Mrs. Macquarie’s Chair,

Paddy’s Market and Chinatown. Arrangement was

also made to visit Sydney Aquarium and Sydney

Tower for breathtaking 360-degree views of

Sydney city and simulator ride at OZ trek.

The group was mesmerised by the scenic views of

the Blue Mountains and Echo Point with the Three

Sisters Rock formation towering over Jamison

Valley. They were also brought to experience the

Scenic Skyway Ride and took photos with koalas

at the Featherdale Wildlife Park.

An enjoyable journey to the Hunter Val ley

Garden cumulating in a wine tasting stopover at

Wynham Estate and thereafter rich flavours at the

Chocolate Factory completes a memorable trip for

our dealers.

Through such incentive tours, it has undoubtedly

forged closer ties with our dealers and YHI

(Singapore) will continue to reward our esteemed

business partners!

3月13日至17日友发（新加坡）再次奖

励支持我们的经销商去澳大利亚悉尼游

玩。旅行团一行先后参观了大岩石、麦考利夫人的

椅子，帕迪市场和唐人街等许多标志性的景点。随后

又参观了悉尼水族馆，并登上悉尼铁塔360度俯瞰悉

尼，欣賞令人心醉的美景，在OZ轨道上领略了模拟

乘车运动带来的快感。

来到蓝山，旅行团对其秀丽的景色着迷不已，

蓝山占地1,433平方千米，横跨26个乡，

著名的回音谷与三姐妹石，以及贾米

森峡谷，幽美的风景让众人陶醉在其

中。大家还乘坐着高空缆车，领略沿

途的风景，参观Featherdale野生动物

园，与可爱的树袋熊亲密接触并拍照

留念。 最后旅行团来到猎人谷花园，在云

咸酒庄品尝了葡萄酒，随后又到巧克

力工厂进行参观。

这次激励之旅，进一步加强了我们与经销商

之间的密切关系，友发（新加坡）将继续采取多

种激励方式来回馈我们的合作伙伴。

YHI (Singapore) participated in a Tyrepac event - Tyre Sales @ Tampines on 26 to 28 March. Seen as a good marketing platform to showcase its range of tyre products, the event venue was prominently dressed up with Yokohama banners with Yokohama drive series, decibel, Geolandar H/T-S and Advan S.T. on display. Yokohama freebies such as sunshades and Advan keychains were given away as souvenirs during the event. YHI booth was kept busy with many enquires on our range of tyres.

3月26日至28日友发（新加坡）在淡滨尼参加了Tyrepac的轮 胎 销 售 活 动 。 此 次 活 动 为 我 们 展 示 轮 胎 产 品 提 供 了 良 好的 营 销 平 台 ， 活 动 场 所 用 横 滨 横 幅 加 以 装 扮 ， 陈 列 着 横 滨Drive，Decibel， Geolandar H / TS和Advan ST等系列轮胎。活动期间也不忘派发横滨遮阳伞及Advan钥匙圈等赠品。前来咨询的人络绎不绝，友发展台接待人员忙得不亦乐乎。

tyrepAc’s tyre sAles @ tAmpInes

Tyrepac在淡滨尼的轮胎销售会

新加坡经销商的激励之旅---澳大利亚悉尼

Singapore Dealers’ Incentive

Trip to Sydney, Australia

8

In this constantly changing society, solving a problem, introducing a product, or reengineering a process all require seeing the world in a new light. In the absence of learning, companies and individuals simply repeat old practices.

As YHI Group constantly strives to better ourselves to gain an edge over our competitors, continuous learning and upgrading through a broad range of staff training activities is a top priority.

At YHI Manufacturing (Malaysia), a series of 5S & Kaizen training sessions to achieve the objective of enhancing employees’ awareness in 5S & Kaizen implementation was carried out for new and existing employees.

Conducted by Mr Gui Hock Liang, Manager from Management Division, new staff were introduced to 5S & Kaizen concepts during their first day of orientation program. This is to ensure that they are able to give their full participation and contribution to 5S & Kazien activities immediately once on their jobs. For existing employees, 5S & Kaizen trainings are centered on transformation – the difference between before and after. Pictures speak louder than words. Photos and videos from YHI (Shanghai), YHI (Suzhou), YHI (Taiwan) and Enkei provided powerful training materials with live examples.

YHI Manufacturing (Malaysia) always believes in ‘Safety First, and Safety is Everyone’s Responsibility’. To enhance employees’ safety awareness, YHI Manufacturing (Malaysia) embarked on two training sessions relating to safety at workplace. In the “Emergency Response Team” training led by the Fire Department Officer, participants underwent theory as well as practical lessons to learn about the techniques in operating firefighting apparatus. In order to achieve ‘0’ Industrial Accident for year 2010, production employees, especially foreign workers, were trained on “Respiratory Safety”. A professional trainer was engaged to familiarize participants on respiratory safety, including using and maintaining respiratory protection equipment.

Even though the trainings were conducted after working hours, all trainees were totally engrossed in the learning process as evident by their active participation. At YHI, staff members are fully committed in their learning journey which is one of the keys to success. 在这个千变万化的社会中，问题的解决、产品的引进或流程的再造，都需要用崭新的眼光看世界。如果退而不学，公司和个人将只会简单地重复旧的做法。

为了比竞争对手更胜一筹，友发集团目前的当务之急就是不断努力超越自我、培训再培训、提升员工们的整体素质。

在友发铝业（马来西亚）厂，开设了“5S+改善”培训班，让新老员工清楚了解到“5S+改善”的意义，从而使得这项活动得以顺利开展。 在 迎 新活 动的第一 天，由管 理部经理 魏福亮先生负责 对新员工讲述“5S+改善”的概念，确保他们在未来工作开展中能够很快地参与这项活动、作出贡献。至於对现有员工在“5S+改善”方面的培训，则着重在“改善”的培训 -- 执行前后之间的对比，鼓励创新思维。利用友发（上海），友发（苏州），友发（台湾）和Enkei提供的照片和视屏、活生生的实例等，制作良好的培训材料，让大家对改善的成果有目共睹，事实胜于雄辩。 友发铝业（马来西亚）厂始终相信“安全第一，安全是每个人的责任”。为了提高员工的安全意识，友发铝业（马来西亚）厂展开了两个有关工作场所安全的培训。公司安全课负责人组织了“紧急应变小组”培训，让学员学习并掌握了理论和现场操作知识、了解有关消防设备的操作技术。为了实现2010年“零事故”的目标，对现场工人，尤其是外劳，都进行了“呼吸安全”的培训。培训讲师传授学员有关呼吸的安全知识，包括如何使用和维护呼吸防护装备等常识。 尽管 培 训 都 是 安 排 在 工作 之 余 进 行，所有员工都 积 极 参 与、修 心潜学。如今在友发，每个人都全力展开自己的学习之旅，以到达成功的 彼岸。

introDuCtion to 5s During orientation

YHiManufacturing

(MalaYsia)友发铝业（马来西亚）

YHi (taiwan)友发(台湾)

5s + Kaizen training to

eXisting eMployees

respiratory safety -personnel proteCtiveequipMent

Staff training activitieS员工培训活动

YHI (Taiwan) recognized that education is one of the ‘lethal weapons’ to ensuing economic success in our modern society. Japan’s Matsushita Electric Company has a famous saying “Produce talents before products”. Its founder, Mr Matsushita further stressed, “A genius entrepreneur always put staff development and training on top of his agenda”. To be always at the forefront, YHI (Taiwan) implemented a series of in-depth training programs for its executive level.

For 5S + Kaizen, YHI (Taiwan) invited Ms Amy Soo, General Manager for Group HR to conduct the second training session on ‘The Fifth Discipline’. Through Ms Amy’s explanation coupled with the training material, trainees were able to pick up new ideas for application at their work and company.

In addition, to leverage on Government’s grants for staff education and training, the Company also arranged its executive staff to attend the workshop on ‘Stress and Emotion Management’. It allows participants to better understand what kind of behavior are tell-tale signs of stress and the ways to de-stress. Another interesting workshop on ‘Internal Instructor Training’ has taught participants how to formalize lesson plans to achieve better learning and through interactive classroom role-plays, they also gained valuable insights on factors that affect the effectiveness and training standard levels of instructors.

Through training activities, YHI (Taiwan) looks forward to inculcate a more positive staff attitude and self-discipline at work so as to create a harmonious workplace, increase job satisfaction and sense of achievement, establish a pro-active learning culture, thereby building a strong foundation to grow the business to new heights.

台湾友发意识到教育是现代经济社会大背景下的“杀手锏”，谁拥有它谁就预示着成功；日本松下电器公司有一句名言：“出产品之前先出人才”， 其创始人松下幸之助更是强调：“一个天才的企业家总是不失时机地把对员工的培养和训练摆上重要的议事日程。”有鉴于此，台湾友发也不落人后地在干部培训面做了一系列深度的通识课程培训。

在5S及改善方面，邀请了集团人资苏维贤总经理来台湾进行二次的第五项修练培训，除了课堂上讲师的授课外，同时搭配『第五项修练』故事书的内容，让所有学员发表读后心得对工作及公司的运用点。

另外，搭上 政 府 补助 企 业 教 育训 练 款 的列 车，公司 也分 别 让 干 部们 有 机 会 学 习『压 力 与 情 绪 管 理 』，使 参 与 干 部 们 了解 到 什么 样 的行 为反 应，即 代 表 着压 力 承受 到临 界点，并应 透 过何 种 方 式 来 进 行调 整 降 压。而 另 一 堂 精 彩 课 程『 内 部讲 师 培 训 』，则 让 参 与 干 部 学习 到 如 何 让 教 案 制 度 化，让 课 程 可 以传 承；同 时，透 过 课 堂 演 练， 干部们也学习并认知到有哪些是降低讲师水平的重要因素。

台湾友发希望通过培训来培养员工共同做事的行为规范t学习习惯，能够自觉地按照惯例工作。从而形成良好、融洽的工作氛围，增强工作满意度和成就感，为企业建立积极的学习文化，确保业务的有效开展打下基础。

9

With the theme of “Masquerade Night”, more than 300 staff immersed themselves in the fun-filled Annual Dinner and Dance 2009 Night held jointly by YHI (Malaysia), Evo-Trend and YHI Manufacturing (Malaysia) on 15 May at Hotel Holiday Inn, Glenmarie. It was truly a night to remember which commenced with an inspiring speech by our Group Managing Director, Mr Richard Tay, encou rag i ng a l l s t a f f to r a l l y w i th “One YHI, One Family” and give their best to raise the performance bar even higher. Deserving employees proudly received their long-service awards and Best Employee awards.

The merry-making continued throughout the evening with staff vying wholeheartedly in the “Karaoke Contest”, “ Inte r Company Staf f Per fo rmance Compet i t ion” and the ever popu la r and highly anticipated “Lucky Draw”. YHI (Malaysia) won the Best Group Performance Award with its captivating and hilarious song and dance item which received thunderous applause. All too soon, the revelry came to an end with everyone going home with beaming smiles and lucky draw prizes.

5月15日在Glenma rie的假日酒店，30 0多名员工参加了由友发（马来西亚）、车时尚企业和友发铝业（马来西亚）工厂联合举办

的周年晚宴；晚宴以“化妆舞会之夜”为主题，每 个人都 沉浸其中，欢 乐无比。在 这个难 忘 之夜，集团董事长 郑添和先生 发表了激发斗志的演讲，号召全体员工团结一致，做 到“一个友发，一个大家庭”，并继续努力，再创 佳 绩。晚 会上有些员工 还 光 荣 地领到了他们的长期服务 奖和最佳员工奖。 卡拉OK大赛”和“各公司文艺比赛”将晚会的气氛推上了高潮，员工们全神贯注投入激烈的比赛中，之后是人人期待，最受欢迎的 “幸运大抽奖”。友发（马来西亚）由于出色的表演赢得了最佳团体表演奖，他们的歌曲和舞蹈项目获得了雷鸣般的掌声。直到夜深， 大 家 才心 满 意 足，带 着 丰富的奖 品，满 载 而归。

IN MAlAYSIA 友发马来西亚

Once again, YHI (Singapore) held its much anticipated Annual Dinner & Dance 09/10 on 6 March at Jurong Country Club.

Spontaneous staff’s participation proved to be the highlight of the evening. Themed as ‘Retro Nite’, many were sported in attention grabbing 60s to 80s’ retro outfits and head dresses, drawing many photo opportunities amidst good-natured ribbing and laughter amongst fellow colleagues. The celebrative mood permeated throughout the night with entertainment ranging from song and dance performance, magic show, stand-up comic act and hilarious stage games.

Other highlights included the annual award presentation for long service employees, Best Employee and Best Management Employee awards were also presented to deserving staff. Everyone thoroughly

enjoyed the night of celebration and went home with fond memories and a bumper crop of lucky draw prizes.

3月6日，友发（新加坡）在裕廊乡村俱乐部举行了期待已久的周年晚宴。

员工积极的参与是当晚的亮点。为 配合”复古之夜”的晚会主题，许多人穿戴着60年代到80年代的复古服装和头饰，奇怪的造型引得同事们哈哈大笑，纷纷拿出相机拍下那难得的瞬间。晚会从歌舞表演，魔术表演，喜剧表演，到游戏娱乐，时刻洋溢着欢乐喜庆的气氛。

晚会其他内容有：年度颁奖，颁发“长期服务员工奖”，“最佳员工奖”和“最佳管理干 部奖”。

晚会结束后大家都带着美好的回忆和幸运抽奖奖品，尽兴而归。

IN SINgAPORE 友发新加坡

YHI’S ANNuAl DINNER & DANCE

友发周年晚宴

YHI

YHI

10

On sunny Sunday morning on 25 April, YHI Recreation Club brought members of YHI (Singapore) along with their families to experience rainforest hiking and Tree Top Walk at one of the last primary forests in Singapore.

The highlight of the event was the Tree Top Walk which features a free-standing suspension bridge connecting the two highest points, Bukit Peirce and Bukit Kalang, in MacRitchie, measuring 25m from the forest floor.

Everyone was beaming with exhilaration after more than two hours of hiking in fresh air amidst the spectacular view of the rainforest canopy and the community of plants and animals that live within.

4月25日，在一个阳光明媚的星期日上午，友发休闲俱乐部组织友发（新加坡）成员与其家属一起去新加坡的原始森林公园体验雨林远足。

这次活动的亮点是游览新加坡麦里芝蓄水池公园的树间吊桥，这座独立的吊桥距森林地面25米高，连接着麦里芝的柏斯山和加冷山这两个最高点。

两个小时的徒步旅行，大家都尽情地呼吸着清新的空气，欣赏着沿途热带雨林美景，并观赏其特有的动植物，每个人脸上都洋溢着兴奋和满足感。

Rainforest Hiking and tree top

Walk @ MacRitchie Reservoir

雨林漫步---麦里芝蓄水池公园

YHI (SINGAPORE)BOWLING

COMPETITION

On 24 January, YHI Recreation Club saw a sizeable turnout of more than 60 members and their families at Starbowl Singapore to participate in the annual bowling competition where everyone gathered to pit their bowling skills once a year.

After a tough fight among participants, Mr Tor Poh Kok won the Men’s Individual Champion while Top Scorer award went to Mr Brian Goh. Ms Chong Mei Yen walked away as the Women’s Individual Champion and the Champion Team went to Planet Venus. The Couple Team Champion, a newly created category to encourage more team-based competition, was awarded to Mr Brian Goh and Ms Perlin Tan.

As a breakthrough from the past bowling events, there was a birthday celebration specially held for all members whose birth dates fall within the month of January. All were treated to a delectable buffet spread at the end of this warm and friendly match.

1月24日，60多名员工和他们的家人欢聚在新加坡Starbowl，参与了友发休闲俱乐部举办的年度保龄球比赛，展示他们的保龄球技。经过激烈的角逐，卓保国先生赢得了男子组个人冠军，而最佳得分选手是吴文育先生。钟美雁小姐则捧走了女子组个人冠军奖杯，冠军队则被金星队摘得。另外本次比赛还增设了双人组，目的在于鼓励团队合作精神。吴文育先生和陈惜慧小姐不负众人所望，获得了双人组冠军。 与以往的保龄球活动不同，本次活动还特地为所有在1月份出生的成员搞了一个特别的生日庆祝活动。在欢乐而温馨的比赛结束后，大家有说有笑地享用美味可口的自助餐。

2009年度保龄球比赛

友发（新加坡）

11

Acknowledgement• Update Team : Amy Soo / Michelle Lee / Nelly Neo / Janny Zhang / Rimmier Chang

• Distribution: Rimmier Chang

• Correspondents : Rimmier Chang / May Koo (Singapore); SV Chu / Nelly Foo (Malaysia); Wang Jing / Deborah Tay (China); Eliza Huang (Taiwan); Jace Wong (Hong Kong); Mike Tatemoto (Japan); Chris Talbot (New Zealand); Tony Suhan / David Chen (Australia); Fiona Guevara (USA); Derek Zhang (Canada); Eka Satria (Indonesia); Grace P (Thailand)

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YHI Update Team.

Advanti Racing continues its Fourtivo tradition in off road performance in our latest model ROAR (MI 552) all Terrain wheel. This sporty 4x4 wheel passed all the most demanding test conditions as all the best all terrain wheels are meant to be. It is available with high, low or flat center cap. You can choose between

chromed finishing or Gross black stud. YHI Manufacturing (Malaysia) of fers

applications for 18” & 20”.

The wor ld is wait ing with antic ipat ion for YHI International (Taiwan)’s S9032. It comes with staggered fitment in 20” and a truly beautiful finish appropriate only for appreciators of style. To experience the perfect fit and an ultimate luxur y of r ide, look no fu r the r than the S9032 wheel!

There is no limit in the pursuit of ultimate designs. YHI International (Taiwan)’s latest model, S1003, which comes with larger sizes (20”) wheel, is ideal for on or off-road driving. This highly polished,

super strong wheel is built especially for today’s modern crossovers and S.U.V in higher offsets. This wheel is the perfect choice for car owners that want to combine style and usability on or off-road.

Brought to you by YHI Manufacturing (Shanghai), SOLAR (N900) from Advanti’s Vigoroso series features a major breakthrough both in style and weight! From as light as 6.4kg for a 17 x 7 wheel, SOLAR is a dream come true for all who seek high performance and fashion. SOLAR is available in a wide array of finishings and undercut polish but for a start, here is how it looks in sporty white and undercut polish. Amazed yet?

GLEAM (S9032)

The STOMP (MI 557) from YHI Manufacturing (Malaysia) is purpose-built for street racing (Mesh face design), which has the perfect blend of attitude, light weight performance and style with the latest technology. The unique feature is the embossed “ADVANTI RACING MOTORSPORT” at the centre of the wheel. Offered in staggered fitment 16 x 7 & 16 x 9 with offset (+15) and 17”.

CRANK (S1003)

STOMP (MI 557)

ROAR (MI 552)

Truly Desirables

SOLAR (N900)

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