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It all started with the immune system THE STORY OF A NETWORK MARKETING COMPANY UNLIKE ANY OTHER.

It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

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Page 1: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

It all started with the

immune system

THE STORY OF A NETWORK MARKETING COMPANY UNLIKE ANY OTHER.

Page 2: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

CONTENTS

02 THE COMPANY

04 THE SCIENCE OF GLUTATHIONE

06 IMMUNOCAL: GLOBAL BRAND

08 THE BUSINESS OPPORTUNITY

10 THE IMMUNOTEC EXPERIENCE

12 THE IMMUNOTEC LOGO

The hand-drawn sketch on the front cover of this book, and these pages, represents a molecule called "glutathione", which is often referred to as the body's master antioxidant. The story of Immunotec begins with the work of three scientists on this essential molecule, and its contribution to human immune system health.

THE SCIENCE OF LIVING BETTER™

A lot of companies offer health, wellness, and beauty products. A lot of companies offer a network marketing opportunity. What makes Immunotec so special is our equal focus on products and opportunity. That story is told in these pages, but is expressed most succinctly in our company tagline:

The science of living better™

Why "The Science of"? Immunotec's 20-year history is rooted in real, proven, ground-breaking science. That distinguished heritage and expertise has resulted in a product line and network marketing opportunity that we are exceptionally proud to offer to our Consultants.

Why "living better"? We think our company's mission statement says it best: "We provide high quality scientifically based nutrition and wellness products which enhance quality of life and performance. We thrive by empowering people to share an exceptional network marketing opportunity accessible to everyone. We commit to continued growth and prosperity for our Consultants, Employees, and Stakeholders."

WELCOME TO IMMUNOTEC!

WELCOME TO THE STORY OF IMMUNOTEC

Page 3: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

WELCOME TO THE STORY OF IMMUNOTEC

AN OPPORTUNITY THAT MAKES SENSE FOR THE NEW ECONOMYTimes have changed. Computer automation, coupled with the rise of the Internet, caused enormous, permanent shifts in the employment marketplace as many jobs moved overseas.

In response, millions of people are turning their focus from finding a job to creating an opportunity that gives them control over their destiny.

Based on the idea of "social selling", network marketing companies offer their distributors, also called Independent Consultants, fully-developed product lines, training, marketing tools, and other support services to help them start up and grow their own home-based businesses.

40 years of research. 20 years in business. This is the story of one such network marketing company, one whose heritage is grounded in research and immune system science.

Page 4: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

WHAT MAKES IMMUNOTEC A COMPANY UNLIKE ANY OTHER?It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared whey

protein isolate (now famous as Immunocal) in raising glutathione, a molecule often referred to as the body's master antioxidant. By the mid-1990s, the scientists (you'll meet them on page 4), had teamed up with veteran network marketing entrepreneur, Chuck Roberts, Dieter Beer, and John Molson, of the notable Canadian Molson family, to found the company now known to the world as Immunotec.

From the beginning, Immunotec was different. And what made it different was that world class scientists created the company's flagship product, Immunocal, which has achieved global recognition through patents issued in the U.S., Canada, and countries around the world, is listed in respected medical publications, supported by official government health claims, and used by elite professional and amateur athletes worldwide. (The full story of Immunocal and its second generation, Immunocal Platinum, is told on pages 6 and 7.)

GLOBAL PRESENCE Already operating in Canada, the United States, Mexico, Ireland, the United Kingdom, and the Dominican Republic, Immunotec is actively exploring further expansion.

Immunotec is headquartered in a custom-designed office suite and distribution center, just west of Montreal, Quebec.

Co-founder and VP of Research and Development John Molson is a Consultant favourite at many Immunotec business-building and recognition events

MEET THE THREE PEOPLE WHO CREATED IMMUNOTEC

Co-founders, Dieter Beer and Chuck Roberts, break ground

on the site of the future Immunotec HQ in 2005

Page 5: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

WHAT MAKES IMMUNOTEC A COMPANY UNLIKE ANY OTHER?

03

Immunotec has what you need to succeed. New Immunotec Consultants have the support of experienced Consultants to guide and train them. Plus, they enjoy head office business support in the form of a personalized eCommerce Website, professional sales tools, a warehouse team that ships all orders and handles any returns, and a multilingual customer service team. Several times per year, Consultants are invited to attend inspirational business events to meet and learn from recognized experts in the network marketing business. (More information on the Immunotec business opportunity is available on pages 8 and 9.)

A business based on what consumers want. Health, wellness, inner and outer beauty; all are growing product categories that attract loyal customers from broad demographic groups. Immunotec's extensive line of premium quality products forms an ideal foundation on which to build a thriving home-based business. Immunotec's science-based product line ranges from multivitamins, probiotics, and Omega-3, to products that support mental alertness, weight management, and joint health. More recently, we added a dermatologist-developed line of skin care products powered by an exclusive antioxidant complex called SynergG4 and a new brain health product, with a trademarked key complex called SYNA-PS50.

Recognition for top-achieving Consultants is an essential part of the Immunotec experience (see pages 10 and 11 for more).

For detailed information about all aspects of Immunotec (and to join if you wish!) we invite you to visit us online at www.immunotec.com and to follow us on social media.

Continuous product innovation Omega Gen V with CoQ10 and Curcuma

is the next generation of Immunotec's already-popular Omega-3 supplement

Page 6: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

THE SCIENCE AND SCIENTISTS OF IMMUNOCAL AND GLUTATHIONE

04

DR. GUSTAVO BOUNOUS DR. PATRICIA KONGSHAVN DR. WULF DRÖGE

Dr. Dröge was first to describe the effect of glutathione on the immune response of a living organism and to discover the abnormally low cysteine and glutathione levels in HIV patients. His work set the standard for the formulation of effective new Immunotec products such as Immunocal Platinum.

Dr. Kongshavn's main body of research was concerned with increasing knowledge of the immune system, with a focus on cellular immunology. This work led to the discovery of the particular whey protein concentrate that regulates glutathione levels, thereby improving immune function.

In conjunction with colleagues from McGill University's Faculty of Medicine, Dr. Bounous searched for a dietary protein source that would boost the immune system. This research led to the isolation and preparation of an undenatured milk concentrate that helps to sustain normal glutathione levels and a strong immune system.

MEET THE CREATORS OF IMMUNOCAL

Page 7: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

05

THE SCIENCE AND SCIENTISTS OF IMMUNOCAL AND GLUTATHIONERecent discoveries have shed important light on the role that glutathione plays in maintaining health. Most people have not heard of glutathione, however, given the accelerated rate of

research on the subject and the large impact it will have on future health care, glutathione will shortly become integrated into everyday language, the same way as we use “antioxidant” or “cholesterol”. This small protein, produced naturally in the body, maintains crucial protective functions.

Glutathione: the body's master antioxidantAdvances in the study of antioxidants have grown to the point that a whole new branch of medicine has developed called “Free Radical Biology” which focuses on oxidant/antioxidant balance. These scientists have elaborated upon several hundred different biological processes where antioxidants play a vital role. What’s extraordinary, is that none of these antioxidants can work without the presence of glutathione which is responsible for recharging and recycling all of the 4,000-plus antioxidants known to science.

Dr. Jimmy Gutman, Immunotec's Senior Medical Advisor, world-renowned expert on glutathione, and best-selling author on the topic.

"There are three ways to firmly establish the credibility of natural products: 1) research, 2) research and 3) research."

Dr. Jimmy Gutman

Page 8: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

THE UNIQUE PRODUCT THAT POWERS A GLOBAL BRAND

06

Over forty year ago, Drs. Gustavo Bounous and Patricia Kongshavn's research discovered the role of a specially-prepared whey protein isolate (now famous as Immunocal) in raising glutathione, thereby improving immune function. Immunocal has achieved global recognition through patents issued in the U.S., Canada, and countries around the world.

IMMUNOCAL® IS THE MOST IMPORTANT DIETARY SUPPLEMENT YOU WILL EVER USE

“Immunocal is a natural source of the glutathione precursor cysteine for the maintenance of a strong immune system.”*

Approved Health Canada claim

Dissolved in juice, or mixed with yogurt or applesauce, 1-2 pouches of Immunocal or Platinum per day delivers the full spectrum of benefits.

KEY BENEFITS1 Maintains a strong immune system*

2Supports the production of antibodies*

3Helps increase muscle strength and enhance performance when combined with regular exercise*

Page 9: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

THE UNIQUE PRODUCT THAT POWERS A GLOBAL BRAND

Glutathione is critical for healthy immune function. This essential molecule is present in all of our cells. For a variety of reasons including aging, lack of exercise, or over-training, poor diet, stress, and health challenges, the natural ability to produce our body's master antioxidant becomes reduced, leaving defenses weakened. This is why Immunocal and Immunocal Platinum are so important to the maintenance of a strong immune system.*

IMMUNOCAL PLATINUM®: THE SECOND GENERATIONIn 2005, world-renowned immunochemist Dr. Wulf Dröge enhanced Immunocal with CMP™ and RMF which deliver additional health benefits

“Immunocal helps increase muscle strength and enhance performance when combined with regular exercise.”*

Approved Health Canada claim

The PDR (USA) and CPS (Canada) are two of the medical profession's most-respected sources of information. Immunocal is listed in both.

KEY BENEFITS1 Maintains a strong immune system*

2Supports the production of antibodies*

3Helps increase muscle strength and enhance performance when combined with regular exercise*

4CMP™ adds protective peptides*

5RMF supports bone health by reducing calcium loss*

* These statements have not been evaluated by the FDA. This product is not intended to

diagnose, treat, cure, or prevent any disease

Page 10: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

THE PLATINUM TRIPLE ADVANTAGEPlatinum's advanced formula makes it a superior choice for all ages and lifestyles, and also makes it the ideal supplement for athletes and seniors

Maintaining good immune function is linked to healthier aging and resistance to health challenges resulting in improved quality of lifeIn the development of Immunocal Platinum, we looked very carefully at the biochemistry of protein metabolism, and at potential components of whey sub-fractions that relate to aging. As a result, two separate formulations were added to Immunocal: CMP™, which adds protective peptides, and RMF which supports bone health by reducing calcium loss.*

Immunocal has powered elite professional and amateur athletes, worldwide, including multiple Olympian gold, silver, and bronze medalistsInformed-Choice is a quality assurance program for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities. The program certifies that all nutritional supplements and/or ingredients that bear its logo have been tested for banned substances by the world class sports anti-doping lab, LGC.

Immunocal Platinum has all the goodness found in Immunocal with two additional components added: CMP™ and RMF which deliver additional health benefitsThese two components were added by world-renowned immunochemist Dr. Wulf Dröge for further cellular and metabolic protection. This is another example of Immunotec's pledge to advance its research in keeping Immunocal on the cutting edge, and continuing Dr. Bounous's legacy of scientific scrutiny.

Page 11: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

POWERS A GLOBAL BRANDImmunocal is a product that people of all ages can benefit from. It's the

perfect foundation for a thriving network marketing business.

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AN INCREDIBLE BUSINESS OPPORTUNITY THAT'S RIGHT FOR OUR TIME

08

Welcome to a network marketing opportunity that combines premium quality products, world class training and support, and one of the most generous compensation plans in the industryHealth, wellness, fitness, energy. These topics are at the beating heart of today's ever-growing lifestyle products industry. Your home-based business will be built on a foundation of selling products that people actually need and, if you choose to expand, by building a team of others who do the same.

You will not build your business aloneAs an Immunotec Consultant, you have the support of experienced Consultants who will guide and train you. Plus, you will enjoy head office business support in the form of a personalized eCommerce Website, professional sales tools, a warehouse team that ships your orders and handles any returns, and a multilingual customer service team. And several times per year, you'll be invited to attend business events where you'll meet and learn from recognized experts in the network marketing business.

Page 13: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

AN INCREDIBLE BUSINESS OPPORTUNITY THAT'S RIGHT FOR OUR TIMEThere are seven ways to earn with an Immunotec home-based business

1 RETAIL PROFITRetail profit is the difference between a Consultant’s discount and the retail price of products. You earn retail profit when you purchase products and sell them directly to your Customers at the retail price. You also earn retail profit when your Customers order through your Consultant Website or when they order directly from Immunotec.

2 CUSTOMER AUTOSHIP WHOLESALE PROFITCustomers on AutoShip receive a discount on their products. You earn wholesale profit on their monthly orders.

3 CUSTOMER BONUSThe Customer Bonus rewards you based on the amount of Customer Sales Volume (CSV) you accumulate. CSV is the total volume purchased directly from Immunotec by your first level customers. The higher the volume, the more you earn.

4 BUSINESS BUILDER BONUSThe Business Builder Bonus rewards you for helping personally sponsored Consultants sell products.

5 RESIDUAL COMMISSIONS AND RANK ADVANCEMENTIn addition to income generated through their personal customer base, Consultants earn residual commissionsbased on the customer sales made by their distribution network. As you sponsor Consultants and support them in selling products and help them teach their teams to do the same, your network sales can grow.

6 MOVING UP BONUS AND ACCELERATED MOVING UP BONUSConsultants earn Moving Up Bonuses by selling products and helping others do the same. These bonuses are paid each time a Consultant advances to a higher rank and maintains it in the following months.

7 UPLINE MOVING UP BONUS AND ACCELERATED UPLINE MOVING UP BONUSImmunotec recognizes the efforts of leadership and the upline Consultants who teach, inspire, and support their Consultants to move up in rank by selling products and helping others do the same.

Full details are available in the Immunotec Compensation Plan flyer

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LIVE THE EXCITEMENT OF THE IMMUNOTEC EXPERIENCE!

10

Top-achieving Consultants light up the night at

Annual Convention 2016 in Las Vegas, Nevada

Those words are the foundation of Immunotec's vision statement. And the reason for their presence could not be more clear: we know it is the passion, professionalism, and persistence of our Consultants that has driven this company's success since Day One, just over 20 years ago.

The photographs on these pages provide a glimpse of what we like to think of as the "Immunotec experience", and we present them here with pride and affection for all those who choose to take this journey with us.

"Our Consultants have always been at the heart of what we do."

2015 Consultant of the Year, Marco Antonio Alvarez Sapíen, is honoured by colleagues, family, and Immunotec VIPs Consultants Lucien Labarre and Marlène Simard, also a MiForm

spokesperson, play the Immunotec HQ Platinum Theatre

Page 15: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

LIVE THE EXCITEMENT OF THE IMMUNOTEC EXPERIENCE!

11

Platinum Consultants and head office guests share the energy

of the Immunotec experience on-stage in Long Beach

Lights, cameras, and lots of action, were the order of the day at our University 2016 event in Long Beach, California

2016 Leadership Trip achievers give sun drenched Waikiki Beach in Honolulu, Hawaii, a big thumbs up

In 2014, top-achieving Consultants cruised the

Caribbean in the luxurious Liberty of the Seas

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12

Immunotec's scientific heritage and connection to the immune system are embodied in the graphic symbol that has been the company's logo since its

founding in 1996. What most people do not know is that this bold, simple design represents an "antibody". An antibody is a large, Y-shaped protein produced mainly by plasma cells, that is used by the immune system to identify and neutralize pathogens such as bacteria and viruses. (Don't worry, this won't be on the exam!) At the same time, the dynamic, upturned "arms" convey a sense of energy and excitement that is a perfect reflection of the entrepreneurial spirit of a direct selling company.

THE IMMUNOTEC LOGO: SYMBOL OF SCIENCE, SUCCESS, AND CELEBRATION

Page 17: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

THE IMMUNOTEC LOGO: SYMBOL OF SCIENCE, SUCCESS, AND CELEBRATION

Page 18: It all started with the immune system - Immunotec · It all started with the immune system. Over forty years ago, scientists based in Montreal Canada, discovered the role of a specially-prepared

© 2017 Immunotec Inc. All rights reserved.United States | September 2017

www.immunotec.com

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