It is no longer just your CV, it is your profile

Dina Vyortkina, PhD

Nazarbayev University

February 2016 1

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Overview

• Online image: what, who , and how

• Why is it important?

• What can you do while at NU?

• Practical tips and tricks

• Resources available

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Online Image

• AKA • Profile

• Online identity

• Digital footprint/fingerprint

• Digital life

• Personal branding

• Online presence

• Online persona

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Do not have one?—it’s a problem!

35% percent of employers said they were less likely to interview job candidates who didn't have a digital footprint.

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http://www.cleveland.com/business/index.ssf/2015/05/more_than_half_of_employers_no_1.html

What can form it?

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What can form it?

• Your photos

• Videos

• Comments

• Social media

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Who can form it?

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Who can form it?

• You

• Your friends (and not so good friends)

• Your family

• Your school

• Your employer

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Why is it important?

2013: 39 % of employers

2014: 43 %

2015: 52%

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What are they looking for?

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You are hired!

• Candidate’s background information supported job qualifications –42%

• Candidate’s personality came across as good fit with company culture – 38%

• Candidate’s site conveyed a professional image – 38%

• Candidate had great communication skills – 37%

• Candidate was creative – 36%

• Other • Volunteering • Donations • Cultural fit

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Turn-offs

• Provocative or inappropriate photographs – 46%

• Information about candidate drinking or using drugs – 40%

• Candidate bad-mouthed previous company or fellow employee – 34 %

• Poor communication skills – 30%

• Discriminatory comments related to race, religion, gender, etc. – 29%

• Other: • Poor spelling and grammar

• Political affiliation

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College admissions

• 27% of admissions officers Googled prospective students.

• 26% said they look up applicants on Facebook.

• 35% said that when checking up on a student's online presence, they found something that negatively impacted an applicant's chances of getting in, nearly tripling from 12% last year.

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http://www.ivywise.com/newsletter_oct12_social_media_admissions.html

Do a self-check

• Do a websearch for yourself • Use Google, Yahoo!, and Bing

• Diversify your search (if you have a common name)

• Check 2-5 pages deep

• Show your social networking sites to your relatives

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What do you see?

• Nothing?

• Anything negative?

• Anything neutral?

• Anything positive?

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What to do?

• Monitor! • Set up alerts on your name (google.com/alerts)

• Clean Up content you don’t want the world to see • Your own

• Edit • Delete • Cancel accounts • history.google.com

• Others • If they posted anything negative about you

• Reset privacy settings

• Create professional public image with favorable content

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Create professional public image

• Set up Linkedin

• Keep online portfolio

• Open a blog

• Build a website

• Be smart about your social media posts and photos

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Remember!

• Be online

• Be positive

• Be professional

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• Started in 2003

• 400 mln users

• Professional networking

• Basic (free); pro ($)

• Join professional groups

• Update your profile regularly

• Resources on Diigo

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Online portfolios

• Collection of your work

• Evidence of your skills and competences

• “Portable”

• NU Digication (free)

• Resources on Diigo

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Open a blog

• Useful for academic and professional careers

• Shows you are • Resourceful

• Professional

• Analytical

• Current in your field

• IT literate

• Easy to demonstrate

• Resources on Diigo

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Be smart on social networks

• What are objectives for your social media accounts?

• Keep at least one for professional purposes

• Check privacy settings

• Set aside time for regular updates

• Will you pass a social media grandparents test?

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hmmmmmm

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Your homework

• Have your values consistent online and offline

• Examine your current profile online

• Clean up, if needed

• Start building it asap

• Update your resume and add appropriate links

• Use resources

• How?

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Why?

• Your personal life and relationships

• Your graduate school admission

• Your marketability

• Your career success

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It is no longer just your CV, it is your profile

Dina Vyortkina, PhD

Nazarbayev University

February 2016 28