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INTEGRASI ENTERPRISE  Mardiana Purwaningsih IT MASTER PLAN  INDONESIAN ZOO AND AQUARIUM (IZA) Consultant : Mardiana Purwaningsih

It Master Plan for Zoo

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8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

IT MASTER PLAN 

INDONESIAN ZOO AND AQUARIUM (IZA)

Consultant : Mardiana Purwaningsih

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Vision

The Indonesian Zoo and Aquarium envisions aworld where all people respect, value and conserve

animals and nature.

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Mission

IZA zoos and aquariums are places where peopleconnect with animals. We are therefore dedicated to

excellence in animal care and welfare, conservation,education, and research that collectively inspirerespect for animals and nature.

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Goals

Establishing and promoting high standards of animal care and welfare;

Promoting and facilitating collaborative conservation and researchprograms;

Strengthening and promoting conservation education programs forour public and professional development, and;

Raising awareness of the collective impact of its members and theirprograms.

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Targets

The first conservation target was to focus on developingconservation action for the endangered endemic species of

Indonesian.

The second target, on a broader regional scale, was to focus ondeveloping conservation action for the threatened species of

Southeast Asia.

The third target was to develop quality captive breeding programs

with the view that these species provide the linkage between thecaptive breeding community and the wildlife agencies and

conservation organizations of Indonesian.

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Core and Support Activity

BuildHabitats

AdoptAnimal

Build LearningCenter andMuseum

Marketing &Publication

Research &Conservation

A. FINANCE

B. PROCUREMENT

C. FIRM INFRASTRUCTURE

D. ADMINISTRATION

1.0 2.0 3.0 4.0 5.0

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Strategic Distinction Model

core

necessity

supportinfrastructure

weaker equal stronger

core

necessity

supportinfrastructure

weaker equal stronger

1.0

4.0

5.02.0 3.0

B

C

A

D

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

1.0 Research and Conservation Value Propositions:

Capabilities: Products and Services:

To serve the animals in zoo a appropriatehabitats, foods and take care of animals.

• Laboratory

• Laboratory tools

• Computer

• Researcher

• Doctor

• Genetic Conservation

• Animal Quarantine

• Animal Breeding

• Animal Food chain

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

2.0 Build Habitats Value Propositions:

Capabilities: Products and Services:

All animals need a appropriate habitats inorder lo life longer and can breed well.

• Location

• Beautiful Scenery

• Original Habitats

• Build cage

• Arrange location, trees,land and shelter

• Check source irrigate

• Check electrical area

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

3.0 Adopt AnimalsValue Propositions:

Capabilities: Products and Services:

To adopt animals in their habitats and takecare of animal every day like their foods,health, location and their emotional condition

• Zookeeper

• Transportations

• Medicals appliance

• Take care of Animal

• Check medical andpsychological conditions

• Check foods supply

• Check hygiene habitats

• Check conditions ofhabitats, pigswill, andgarbage

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

4.0 Build Learning Center and Museum Value Propositions:

Capabilities: Products and Services:

All information about animal needs place to keep,and to help the public by all available means to agreater understanding of animals in particularand nature in general. 

• Give fully databases of nativeand exotic animal

• Keep information about animalfossils

• Responsible to organisingvarious thematic exhibitionsand educational programmes

• Responsible to zoocamps, andbehind-the-scenes programmes

• Computer and Network

• Library

• Professional Teacher

• Librarian

• Classroom

• Facility of Outdoor Activity

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

5.0 Marketing and PublicationValue Propositions:

Capabilities: Products and Services:

To serve the public with quality educationaland recreational experiences

• Websites

• Program and Event

• Zoo Membership

• Information Center

• Create program and event topublish zoo

• Get cooperation with schoolaround zoo

• Create interesting publicationby websites, advertisement and

television

• Give good service to visitor

• Give respond from visitorcomplain

• Build a center of information tohelp visitor

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

1.0 Research and Conservation Skills: Competencies:

Activity 1.0

Other Possible Analysis

• Cost

• Time

• Opportunities

Amount Collection• Budget

• Animal Breeding

• Expert in biological area

• Expert in zoological area

• Use laboratory equipment

• Computer literate forbiological program

• Team work

• Work accurately

• Patient

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

2.0 Build Habitats Skills: Competencies:

Activity 2.0

• Cost

• Time

• Budget

Other Possible Analysis

• Expert in Civil area

• Good knowledge of tools

• Good knowledge ofbotanical area

• Good knowledge ofelectrician

• Good knowledge ofProject Management

• Good knowledge ofenvironment area

• Team Work

• Good health

• Hard worker

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

3.0 Adopt Animals Skills: Competencies:

Activity 3.0

Other Possible Analysis

• Cost

• Time

• Opportunities

Died Animal• Budget

• Good knowledge ofzoological area

• Good knowledge of

emotional condition ofanimal

• Good knowledge ofphysical condition ofanimal

• Team work

• Hard worker

• Good in negotiation

• Communication skill

• Brave

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

4.0 Build Learning Center and Museum Skills: Competencies:

Activity 4.0

Other Possible Analysis

• Cost

• Time

• Opportunities

Amount Collection• Databases

• Museum Collection

• Budget

• Amount SchollChildren

• Network DatabaseLiterate

• Good Administration

• Good knowledge ofzoological area

• Good knowledge ofhuman psychological

• Historian

• Team work

• Communication andInterpersonal Skill

• Fluently in English bothoral and written

• Good motivated andinnovated

• Good interaction with thechildren

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Value Chain Defined

Skills: Competencies:

5.0 Marketing and PublicationActivity 5.0

Other Possible Analysis

• Cost

• Time

• Opportunities

Amount visitor• Budget

• Amount Sponsorship

• Visitor satisfaction

• CRM Literate

• Computer Literate

•Strong analytical skill

• Experience inmarketing

• Good presentation,communication, andinterpersonal skill

• Fluency in English bothorally and written

• Team Work

• Have a good network

• Hard working and selfmotivated

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Organization Strategic Distinction Model

core

necessity

supportinfrastructure

weaker equal stronger

Capability 1

Capability 4

Capability 5Capability 2

Capability 3

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Defined by ITOrganization IT Needs

Basic Hygiene DifferentiatorsIT Value Propositions

To serveinformationquickly andaccurate all aboutanimals, visitors,events, and makecommunication

easier for all units.

To get more visitorwith interestingpublication andgood services

To give moreeffective andaccurate inresearch area

• Computer support foradministration or back office

• Integrated information system

• Databases

• Computer Network, SecurityManagement

• Information Center or FrontOffice

• Reporting

• Database Management Systemor Storage Management

Strategic Planning• Project Management

• Assets and ResourceManagement

• Access Control

• Web based Distributioninformation system (Portal)

• Geographic InformationSystem

• Special software for research

• Robotic

• Decision Support System

• Neural Network/Expert System

• E-Business

• Customer RelationshipManagement

• Computerized for ControlIrrigate and Electrical System

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Activity 1.0 - Brainstrom

1.0 Research and Conservation 

• Geographic Information System

• Database System

Network Integrated and Security System• Special software for research

• Robotic

• Digital laboratory equipment

• Expert System

Decision Support System• Storage Management System

• Project Management

• Reporting

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Activity 2.0 - Brainstrom

2.0 Build Habitats 

• Smart Building Equipment

• Remote Control System

• Computer support for irrigated andelectrical system

• Project Management

• Reporting

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Activity 3.0 - Brainstrom

3.0 Adopt Animals 

• Integrated Network

Expert system• Remote Animal Control or GeographicInformation System

• Decision Support System

• Computer support for irrigated andelectrical system

• Project Management

• Reporting

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Activity 4.0 - Brainstrom

4.0 Build Learning Center and Museum 

• Web based information system

• Database system

• Interactive browser

• Camera Control

• Detection System

• Alarm System

• Management Information System

• Reporting

• Project Management

• Customer Relationship Management

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Activity 5.0 - Brainstrom

5.0 Marketing and Publication 

• Customer Relationship Management

Computerized Information System• e-Business

• Reporting

• Front Office

• Strategic Planning

Project Management• Database Management

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

BuildHabitats

AdoptAnimal

Build LearningCenter andMuseum

Marketing &Publication

Research &Conservation

A. FINANCE

B. PROCUREMENT

C. FIRM INFRASTRUCTURE

D. ADMINISTRATION

1.0 2.0 3.0 4.0 5.0

Expert SystemExpert SystemGIS GIS

Database

Database

Robotic

Irrigated and

electrical systems CRM

Alarm System

Web based

system/ Portal

MIS

E-Business

Information Center

Accounting System

E-Procurement Database

Database

• Red: New System

• Yellow: Existing System

Reporting

Reporting

ReportingReporting

Reporting

Reporting

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

core

necessity

supportinfrastructure

weaker equal stronger

Irrigated and

Electrical systems

Computerized

Irrigated and

Electrical systems

GIS

E-Business

Expert System

Database

E-Procurement

TraditionalProcurement

Robotic

MIS

CRM

Information CenterAlarm System

Web basedsystem

Accounting System

Red: Under Contraction

ReplacementSystem

Reporting

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

Activity 1.0 Research and Conservation

System

Capabilities

MIS

GIS

Database

Robotic

Reporting

Good

Avg.

Good

Avg.

Avg.

Avg.

Good

Avg.

Avg.

Avg.

Good

Good

Avg.

Avg.

Poor

Avg.

Poor

Good

Poor

Avg.

Good

Avg.

Good

Avg.

Poor

Good

Poor

Avg. Reports

Cover IS in

research area

Only cover oneapplication

Cover all data inresearch area

Cover all zooarea

Create reportresearch activities

DNA

Software

Expert System Good Avg. Avg. Poor Avg. Poor Cover one solutionin research area

DiagnosedSoftware

ResearchTool

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

System

Capabilities

Activity 2.0 Build Habitats

Computerized

Irrigated System

Computerized

Electricalsystems

Good

Good

Poor

Poor

Avg.

Avg.

Avg.

Avg.

Avg.

Avg.

Poor

Avg.

Cover all habitats

Cover zoo area

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

System

Capabilities

Activity 3.0 Adopt Animals

Expert System

GIS

Reporting

Good

Good

Avg.

Avg.

Avg. Avg.

Avg.

Avg. Poor

Poor

Avg.

Avg.

Poor

Poor

Avg. Reports

Cover all zooarea

Cover one solutionin research area

Create report dailyactivities

SoftwareDiagnose

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

System

Capabilities

Activity 4.0 Build Learning Center and Museum

Database

AlarmSystem

Web basedsystem

Reporting

Good

Avg.

Good

Good

Avg.

Good

Good

Good

Avg.

Avg.

Good

Avg.

Avg.

Avg.

Good

Good

Avg.

Avg.

Good

Avg. Reports

Cover museumbuilding

Cover all area

Cover collectionsand events

Create report anyprogram activities

Portal,Website

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Map All Systems

System

Capabilities

Activity 5.0 Marketing and Publication

E-Business

CRM

Information

Center

Reporting

Good

Avg.

Good

Avg.

Good

Good

Good

Good

Avg.Avg.

Avg.

Avg.

Avg.

Avg.

Avg.

Avg.

Good

Avg.

Avg.

Avg.

Avg. Reports

To collaboratewith their partner

Cover theirstakeholder

Cover informationall about Zoo

Create reportpublish activities

CRM

HelpDesk

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Developed for all Systems

System

SystemAttributes

Expert System

GIS

Database

Robotic

Irrigated andElectricalsystems

Web basedsystem

MIS $1000

$1500

$1000

$2500

$1500

$750

$1000

2

1

1

2

2

2

1

Mature

Mature

Mature

New

New

Mature

Mature

Free

Free

Free

Good

Good

Good

Diff.

Diff.

Diff.

Diff.

Low

Free

Low

Low

Good

Good

Good

Good

Good

Good

Avg.

5 yr.

5 yr.

5 yr.

10 yr.

5 yr.

10 yr.

3 yr.

Good

Good

Good

Good

Good

Avg.

Avg.

Medium

High

Medium

High

High

High

Medium

Good

Good

Good

Good

Good

Good

Avg.

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Developed for all Systems

System

E-Business

CRM

AlarmSystem

AccountingSystem

E-Procurement

SystemAttributes

Reporting

$500

$1000

$1000

$400

$1000

$300

1

1

1

1

1

2

Mature

New

New

Mature

Mature

Mature

Good

Good

Good

Good

Low

Free

Free

Free

Free

Free

Good

Avg.

Avg.

Avg.

Avg.

Avg.

5 yr.

3 yr.

3 yr.

5 yr.

3 yr.

5 yr.

Good

Avg.

Avg.

Avg.

Avg.

Avg.

Medium

Medium

Medium

Medium

Medium

Low

Good

Avg.

Avg.

Avg.

Avg.

Avg.

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Strengths and Opportunities

Strengths

Opportunities

• Amount of species animal in origin habitats

• Special Program and Event that collaborated with any school

• Database Integrated System for Animal Information

• Ease and speed in data access

• Complete information of native and exotic animal

• Web based information system

• e-Business

• Improvement all of marketing capabilities

Research area broader• Collaboration with any conservation association

• Implemented Geographic Information System

• Internal and external communication of information

• Expert System to cover research and conservation

 

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Opportunity Identification

< 3 months 3 - 9 months 9 - 24 months

• Collecting informationevery business area

• Presenting draft ofwebsite

• Testing new system and

evaluating• Give more access to datasource

• Check all existinginfrastructure

• List all infrastructurewhich must be prepared

• Investigate server

• Collecting databases ofvisitor satisfaction

• Identify solution forvisitor satisfaction

• Improve informationpresentation

• Workflows analysis

• Check implementing of

website and evaluating

• Conduct software for expertsystem

• Develop base of e-Business

• Preparing requirement forimplementation GIS

Develop server

• Implementing CRM

• Testing Expert System

• Implemented e-Business

• Testing GIS

Maintenance server

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Investigate and

Develop Server

Check media

(satellite/radio)For GISApplication

Information

Needs analysis

Designing,Presenting and

Testing Webbased

InformationSystem

Collecting

InformationTesting

System

Operating

Support

Migrating toComputerized

Electrical System

Migrating toComputerizedIrrigate System

Identifyneeds for

ExpertSystem

Identifymonitoring

needs

Use of LotusNotes

Provide accessto online

Informationsource

Use ofOnline Desk

Set FuzzyLogic forExpert

Systems

Daily MonitoringTools

IT Suggested Priority

IT Suggested nice tohave

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Skills and Competencies

Skills Competencies

• Research Methodology

• Project Management

• Strategic Planning

• Frond End Windows Based Skill

• Computer Network Experience

- Administration

- Security

• Database Design

- SQL Server

• Website Design

• Java Programming Experience

• Linux Experience

• Excel – highly development

• System Analysis

• Back Office Operations

• Control System Engineering

• Environment Experience

• Ability to work individually or Teamwork

• Customer Orientation

• Project Management

• Good Communication and InterpersonalSkill

• Networking

• Organization Knowledge

• Database Management

• Information Management

• Computer Literate (Window DesktopKnowledge)

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

StrategicImportance

Core

Support

StrongerEqualWeaker

Necessity

RelativePositionWeaker than

required - needsimprovement

In the desiredposition - needsto be maintained

Organizatio

nKnowledge

GoodCommunication

and InterpersonalSkill

Computer Literate(Window Desktop

Knowledge)

DatabaseManagement

Networking(interpersonal)

InformationManagement

Customer

OrientationProject

Management

Ability to workindividually or

Teamwork

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Software Development Area MIS Area

Marketing Area

< 3 months 3 - 9 months 9 - 24 months

Collecting information 

Presenting draft of website 

Check all existing infrastructure

List all infrastructure which must be prepared

Investigate server

Check implementing ofwebsite and evaluating

Develop base of e-Business

Preparing requirement for implementation GIS

Conduct software for expert system

Give more accessto data source

Testing Expert System

Testing GIS

Implemented e-Business

Collecting visitor satisfaction

Implementing CRM

8/3/2019 It Master Plan for Zoo

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

IZA Strategic Plan

Envisions a world where allpeople respect, value andconserve animals andnature.

VISION VALUES

OBJECTIVES

TARGET TACTICS Improve Opportunity

dedicated to excellence inanimal care and welfare,conservationand researchfor animals and nature.

MISSION

Establishing andfacilitating collaborative

conservation and researchprograms of animal care

and Promoting and; 

focus on developingconservation action for the

endangered endemic species ofIndonesian

Build completedfacilities for research

and conservation

Location and naturalhabitats, collection of

species native and exoticanimal

Animal life intheir habitatsand animalbreeding

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Project Schedule

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INTEGRASI ENTERPRISE  –

Mardiana Purwaningsih 

Project Schedule

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Thank You