ITA Website Redesign project

Positive Aspects

Negative Aspects

Missing from our site

Things We Like

Examples

Our Current Site – Good and Bad

Positive aspects of our current website• Great content – Articles, country

information• Some good photos – Great Alumni

Photos• Awesome Alumni articles, Q &A’s,

Testimonials• We get a lot of traffic and collect a good

number of leads

Negative Aspects of Our Current Website• Busy homepage – Difficult to clearly

discern what we do• It has bad stock photo’s • Needs improved navigation• Needs improved CTAs• Needs improved landing pages• Lacks a degree of authenticity/ authority

Missing From Our Current Site

• Organization• Clear and Easy Navigation• Intuitive design• Alluring graphics• Content Personalization• Better calls to action• Improved landing pages• Concise description of who we are and what we do

Examples of we like!Websites – Home Pages• http://www.letsgo.com/#lets-go• http://www.lonelyplanet.com/• http://www.lifeafterstudyabroad.com/• http://www.ciee.org/• http://greenhearttravel.org/• http://www.volunteerhq.org/• https://www.airbnb.com/

http://www.adventureteaching.com/

• What is the first impression that I want to give my audience?

Anything is possible - teaching and living abroad is a viable way to enjoy the international experience of a lifetime for somebody like you (recent college graduate)

• Do we have a clearly defined target audience?

Yes – American and Canadians ages 21-30 who have a college degree or are in college.

• What is your business's message/unique value proposition?

Offering top level TEFL certification, guidance, support and service to enable English speakers to work abroad as English teachers and see the world

Navigation

Language Corps Navigation Bar

National Geographic

Rough Guide Navigation

Indexes

Adventure Teaching Index

Go Over Seas Article Indexing

FAQ Indexing

Calls to Action

AuthenticityThrough Testimonials

More Examples of content offers & Calls-to-Action

Use of Smart Content & Personalization

• Provide different information and content offers to different site visitors based on their lifecycle stage, location and other criteria

• Create a more engaging and helpful website for current students and graduates

• Create more content offers and videos

More ideas and suggestions to enhance engagement

• Interactive maps highlighting TEFL course locations and/or alumni experiences and stories

• Use of surveys & polls

• Highlight alumni more on home page and other pages

• Make it easier to subscribe to blogs

• Add personable, relatable staff profiles

• More infographics and visual tools like slideshows