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Information Technology Applications in Management

MBA Full Time 20011-12

Course Time : 30 hoursCredits : 3

Course Coordinator: Dr R.P.Datta

The success of any business lies in the effective and efficient decision

making of its personnel at various levels. Information Technology (IT)

plays many roles from using simple technology to billion dollarinfrastructures. Todays mangers need to refine their skill sets towards

making effective business decisions which holds the key forcompetitive advantage. Many IT tools have been developed over time

ranging from low end to high end to take care of simple to complexbusiness problems. Nowadays, most of the mid size and largeorganizations expect their employees and the new entrants to be

acquainted with these tools and their business applications. Thebusiness community now needs to concentrate on how the software

can better empower users to retrieve, view, filter, manipulate, and

understand huge data sets or else be forever struggling just to stayafloat in an ocean of data that promises to grow at a rate higher than

we have already seen.

This course is an effort to make management graduates comfortableon how to apply IT in various business functions and how to use

common business softwares for decision making capabilities.

The course is intended to help learners the following:

1. Understand IT application framework for decision making in

various sectors and different processes.

2. To be aware about various IT tools and its applications, whichcan be used for supporting business decisions.

3. To understand the utility of software like Excel in various

business problems.4. To learn various managerial issues arising from and dealing with

IT and systems including strategic issues in business.

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Information Technology Applications in ManagementSession wise breakup. 1 Session = 2hrs

Session Topics

1 Managing Data to Improve Business PerformanceData management: A critical Success Factor

File Management

Databases and Database Management SystemsCreating Databases

Data Warehousing

Marketing Databases in Acton

Web Based Data Management SystemsCase Study:

1) Pushing Corporate Data to Employees Facebook Pages

Reading : Chapter 3 of text book

2 Networks and Collaboration as Business Solutions

Overview and DriversDiscovery, Search and Customized Delivery

Communication

Messaging and CollaborationSocial and Ethical Issues

Managerial Isuues

Case Study:1) Wikis, Blogs and Chats Support Collaboration at DrKW

Reading : Chapter 4 of text book

3 E-Commerce and E-BusinessOverview

Major EC mechanisms

Business-to-Consumer ApplicationsBusiness-to-Business Applications

Major Models of E-Business: From E-Government to C2C

E-Commerce Support Services: Advertising, Payment and Order Fulfillment

Ethical and Legal Issues in E-Business

Managerial IssuesCase Study:

1) Stormhoek Vineyards Excels with Web 2.0 ToolsReading : Chapter 6 of text book

4 Mobile CommerceOverview of Mobile Computing and Commerce

Mobile Applications in Financial Services

Mobile Shopping, Advertising and Content ProvidingMobile Enterprise and Interbusiness Applications

Pervasive Computing, Content Awareness and RFID

Reading - Chapter 7 of text book

5 Transaction Processing, Functional Applications and IntegrationFunctional Information Systems

Transaction Processing Information systemsManaging Production/Operations and Logistics

Managing Marketing and Sales systems

Managing the Accounts and Finance systemsManaging HR systems

Case Study:

1) Dollar General uses integrated Software

Reading Chapter 9 of text book

6 Enterprise Systems: Supply Chains, ERP, CRM and KM

Essentials of Enterprise Systems and Supply ChainsSupply chain management and its Business value

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9,10 Linear Programming Modeling Applications with Computer Analyses in ExcelApplications in the areas of :

Product mix

Make-buy

Media selection

Marketing research Portfolio selection

Shipping & transportation

Multiperiod scheduling

Reading : Material to be given in class.

11 Decision AnalysisIntroduction

The Five steps in Decision Analysis

Types of Decision Making EnvironmentsDecision Making under Uncertainity

Decision making under RiskDecision Trees

Reading : Material to be given in class.

12 Simulation Modeling

Intro, Monte Carlo simulation, Role of Computers in Simulation

Simulation Model to compute expected profit

Reading : Material to be given in class.

13 Project management -1 Guest lecture- Expert from industry

14 Project management 2- Guest Lecture Expert from industry

15 Project management 3 - Guest lecture- Expert from industry

Assessment

Class Tests 3 23x20 = 60

Skill Test - 20

Case Study -10Participation - 10

Text:

Information Technology for Management: Transforming Organizations

in the Digital Economy, Turban, Volonino, 7th Edition, Wiley Student

Edition, Wiley, India.

Reference:

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Microsoft Excel- Data Analysis and Business Modeling Wayne L.Winston, Prentice-Hall of India Pvt. Limited, New Delhi 2007.