ITDM Project

8/8/2019 ITDM Project

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ITDMPRESENTATION

IT Application in HospitalityManagements/Tours &Travels + Case Example


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TEAM MEMBERS

JOYJEET BANERJEE (10IB-034)MADHUR OZA (10DM-082)

GURBANEET SETHI (10FN-044)PRASHANT MISRA (10IT-019)

PARAG DE (10HR-049)RAKESH R NAIR (10HR-028)

SAGRIKA DANI (10FN-098)SWATI GOYEL (10FN-XXX)

KARAN RAZDAN (10FN-052)


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Some facts on Tourism Industry Indias travel and tourism industry is expected to grow 8.4% this

year and 8% annually till 2016. According to the World Travel& Tourism Council.

Rs.200 crore allocated as special package for Goa to preventerosion and increase green cover.

Budget 2010-11 gives a tax deduction for new two-star hotels thatare to be opened on or after April 1, 2010. The deduction under

Section 35AD of the Income Tax Act will be up to 100 percent ofthe capital expenditure

The government also spends a lot of money to promote smallplayers and unorganized sectors to promote local tourism and

heritage.


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Approach Mechanism

yFirst we will discuss different organizationin tourism industry and how IT made the

working of these organization efficient.

y We also discuss how IT has improvedfunctionality of Hotel management bydiscussing a case on cenium software.

y A case on Bangalore based Royal OrchidHotels.


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It helps to combine three criteria to identify strategicbusiness units :

y customer groups.

y customer needs.y alternative technologies.

Tourism strategists are continually refining their customersegments and are un search of needs to be met or evencreated such as life style , wellness , adventure, education.

Role of IT in tourism


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Organizations

OpenTravel Alliance

y A non-profit organization which develops open datatransmission specifications for the electronic exchange

of business information for the travel industry.

y Members of the OpenTravel Alliance include

Airlines.

Hotel companies.Car rental companies.

Cruise lines.

Railways.

Global distribution systems.Distribution companies.Solutions providers, softwaredevelopers and consultants.


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SABREIt is a computer reservations system/global distributionsystem (GDS) used by airlines, railways, hotels, travelagents and other travel companies.

y Sabre Travel Network has three brands associated with it:

GetThere - A corporate travel reservation system.

Jurni Network - Allows travel agents to predict whichtravel products will appeal to customers.

Nexion - A host agency that provides support toindependent travel agencies.

Organizations


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Amadeus IT Group

y It is a transaction processor for the global travel andtourism industry.

y Structured around two key related areas

Global Distribution System.IT Solutions business area.

y Provides search, pricing, booking, ticketing and other

processing services in real-time to travel providers andtravel agencies through its distribution business area.

y Also offers mission-critical business processes, such asreservations, inventory management and departurecontrol through its IT Solutions business area.

Organizations


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MARKET SHARE:Name Created by Market share

Amadeus

Air France, Iberia,

Lufthansa, SAS 49.20%

Sabre

American Airlines,Jetblue Airways,

Midwest Airlines,

Frontier, US Airways,

Westjet44.70%


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Computer Reservations System (CRS)

Originally designed and operated by airlines.

Store and retrieve information

Conduct transactions related to travel.

y Major CRS operations book and sell tickets for multipleairlines - known as global distribution systems (GDS).

y Modern GDSes typically allow users to book hotel

rooms, rent cars and airline tickets.y They also provide access to railway reservations in

some markets although these are not always integratedwith the main system.


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TRAVEL 2.0

y Travel 2.0 used first in December 2003 on a posting on thePlaneta Web 2.0 Discussion Forum and is an offshoot ofthe Web 2.0 phenomenon.

y Impact is significant given the travel sector's economicinfluence on the Internet as more money is spent ontravel than anything else online.

y Roughly two-thirds of Americans research and plan travelonline and approximately the same amount book online aswell.


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Components

The online travel industry breaks down into several differentcategories:

online travel agents.

online travel guides.

online travel planners.online travel communities and forums.

Together, these four groups make up the bulk of what areconsidered Travel 2.0 companies.


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Five key tenets:1. Complete transparency in data, in pricing, in content, in imagery.

Goofy pricing schemes are exposed.

2. Peer collaboration (C2C) engage, interact, communicate The socialnetworking floodgates have opened. Personalization is now abouthelping inter connect customers so they ultimately get what they want.

3. Basic, time-honoured things have become much easier. e.g. clipping

articles for your dream 25th anniversary trip, sharing photos, and scrapbooking have all been around for years.

4. Speed Today, we get targeted advice at lightning speed. A Googlesearch, discovers where you can go anywhere in the Caribbean for $800 inDecember, Advanced underlying technologies and increasingly powerfulsystems make this a reality.

5. Predictive information It is the most elusive but may prove the mostpowerful. Intelligent systems with personal advisory features tailorresponses in uncanny ways. Whichever technique is deployed - userprofiling, vertical search, tag cloud matching or click-stream analysis -applying predictive information will make a huge difference.


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Topology

MobileEmployeesGroup

Analysis

Consumer

Purchasing &Supply Chain

Accounting& Finance

Retail

Concierge

& Visa

Sales &Marketing

CentralReservations

CustomerService

Field

SalesSelfCheckout

Hospitality

In roomServices

Golf &

Membership

FrontDesk

F & B

House

Keeping& BMS

Leisure SPAs

Conference &banqueting


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Solution overview

y Reception

y Booking

y Conference

y Housekeeping

y Maintenance

y Conciergey Backoffice

y Administration


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Reception

y Check-in

y Check-out

y New Reservationsy Quick Folio

y In-House

y Reservation Overview

y Floor Plany Lost & Founds


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Booking

y Room Reservationsy Individuals

y

Groupsy Table reservation

y Conference Reservationy Conferences

y

Meetingsy Events

y Reporting & Overview


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Groups & Conference

y Group overviewy Hotel Roomy Conference Roomy Food & Beveragey Equipmenty Invoicing

y Room managementy

Layouty Pricingy Availability


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Housekeeping

y Housekeepingy Resource planning

y Cleaning loopy Change management

y Status reporting viaTV/Phone system


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Maintenance

y Maintenance

y To do list

y Blockingy Schedule tasks


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Concierge

y Lost and found

y Register

y Deliveryy Phonebook

y In-house use

y Pick up

y Baggage service


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Backofficey Statements

y Day-end statement per shifty Cash control

y Correctionsy Support more than one open

statement at a time

y Shiftsy Unlimited number of shiftsy Per department

y Inventoryy Statisticsy Reporting


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Administration

y Setupy PMS

y Conferencey General

y Property

y Auxiliary Equipment

y Job Scheduler

y Shifts


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SPA

y Appointment scheduling

y Priority, genderrestrictions & modalitysettings pr.Therapist/Rooms

y Links to Cenium PMS

y Point of sale integration

for maximum financialsecurity

y Links to Dynamics NAVCRM module (optional)


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ERP and Point ofSale Integration

Hospitality Solutions


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Dynamics ERP modules General Ledger

Chart of Accounts

Budgets

Journals

Sales & Marketing

Customer Accounts Sales orders / Invoices

Contact management

Purchase

Vendor management

Purcase orders & Invoices

Items & Inventory Resources

Capacity & planning

Jobs hours & costing

Human resources

Salary (*) & absences


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ERP Integration

PMS Statement posting

Internal Dynamics NAV transactions

No file transfers

Same Database platform

Same application platform To General Ledger

Sales entries

Tax/VAT entries

Payment Entries

To Customer accounts

Room charges

Additional charges

To Inventory

Minibars

Additional purchases

Inventory costing


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Solution Platform

Cenium Hotel PMS Solution LS Hospitality Solution

Hotels Large and Small

Leisure

SPA

C & B sites Large and Small

Multi Location

Restaurant

Fine dining

Fast food

Take Away

Coffee Shop, Clubs, bars

Microsoft operating Systems

Microsoft Databases (MS-SQL etc)

Microsoft Dynamics NAV


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Point of Sale Point of Sale

OPOS support

Touch Screens

Keyboard option

Multiple GUI Layouts Default layouts

Customized layouts Any screen size

Multiple languages

On buttons

On Items

Set by staff/customer

Multiple hardware settings

Standard Opos drivers Not fixed to specific HW

Graphical support On buttons

On items

On Restaurant layouts

Multiple tenders

Currencies

EFT / Cards

Multiple Salesstations

Restaurants

Bars

Retail


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Case Study:Royal

Orchid Hotels

yBangalore-based Royal Orchid Hotelscarried out central reservations manually

with property-wise status of bookings andreservation requests being forwarded toindividual properties of the group through

telephone, fax or e-mail. But apart frombeing time consuming, this also proved tobe an unreliable and more importantly, anon-scalable model.


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ChallengesyAs each property offered different facilities at varied tariffs, applicationof property-specific tariff was invariably complex, resulting in tariffnegotiation being a cumbersome procedure.

y

Tariff offered to travel agents varied depending on the marketsegment, business source, seasons, negotiated tariffs for thousands ofCVGR companies and travel agents for each property and applying thecorrect tariff for each reservation proved to be a Herculean task.

yThe above factors often led to incorrect application of rates at the timeof reservation and subsequently in the billing and thus, it leads todelays in clearing of the bills.

ySince most of the business is on credit, incorrect billing led to longercash-flow cycles which affected cash f low situation and profitability.


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The Solutiony IDS Softwares (IDS) deployed Fortune Suite of hospitality

software solutions, to address the business challenges byautomating reservations and thereby optimized revenuegeneration across properties.

y Hospitality software solutionFortune Enterprise andFortune Express (Property Management System) wasimplemented at each of the property, with a leased lineenabling online functioning with a dedicated external IPaddress.

y At another level, a comprehensive solution comprisingFortune Central - Central Reservations System, FortuneCentral - Central Reservation Office were installed at thecorporate office.


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Ben

efits Achievedy In one stroke, the solution not only addressed the challenge

but also made the groups properties tech-savvy, thecustomer interface user-friendly and more importantlyprovided the management with real-time and accurate

datawith the click of a mouse.

y Besides optimization of the reservation process, thesolution implementation led to a whole new channel of

bookings opening up anytime, anywhere. The user-friendlyinterface led to enhanced customer satisfaction. Above all,better room occupancy rates and minimal incorrect billingled to higher revenues and profitability.


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B

IB

LIOG

RAPHY:y http://www.expresscomputeronline.com/20080421/management01.shtml

y http://www.thehindu.com/business/Economy/article113825.e

ce

y http://www.travelbizmonitor.com/Events/budget_2010_2011/bugdet_10_11.htm#union

y http://economictimes.indiatimes.com/features/financial-times/Impact-of-budget-on-various-sectors/articleshow/5653056.cms


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B

IB

LIOG

RAPHY:y http://sify.com/finance/union-budget-2008-09-impact-

on-hospitality-sector-news-budget-jegnstcfjeb.html

y www.opentravel.org

y http://www.sabre-holdings.com/

y http://www.amadeus.com/

Documents

ITDM Project