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ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

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Page 1: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1
Page 2: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

    ITS Market Overview1

Products and Services 2

  Business Plan in ASEAN Area3

2

Page 3: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

The ASEAN owns 10 countries, 600 million of the population, economic growth, 

motorized traffic and infrastructure backwardness, cause a lot of traffic jams in many 

cities.

ASEAN Traffic Conditions

3-Jakarta-

Page 4: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

4

1. The private car buying tide1. The private car buying tide

2. Insufficient road resources2. Insufficient road resources

3. 3. Indonesian Transportation Association warning

City area( unit: square 

kilometers )

Population 

density

Road area

People / ha

Square kilomete

rs

Percentage of area of the city road

Paris 105 202 27 25.8

New York 837 112 210 25.2

Inner London (12 district)

589 72 96 16.4

Tokyo inner-city areas (including 8 area)

110 121 24 21.7

Tokyo District 23 621 131 114 18.1

Seoul 605 168 80 13.3

Taipei downtown 134 197 20 14.9

Shanghai downtown

108 378 13 12

Bangkok downtown

225 96 16 7.2

Jakarta 656 133 48 7.3The low road / City area ratioJakarta: 7.3%, Bangkok: 7.2%, Tokyo: 21.7%source: Indonesia Department of transportation

2004/2000: Jakarta, Bangkok: 1.52: 2.8,Tokyo: 1 (source: Indonesia Department of transportation)

•In 2014, Jakarta will appear long traffic jam.•During 2015-2025, Bandung, Medan and Makassar will step up in Jakarta.•The main road in Jakarta and Bandung average speed of motor vehicles will be at the rate of 3.4% per year.

The big cities of the ASEAN and the world are facing traffic congestion, causing the low efficiency problem of travel, serious carbon emissions, urgent need to seek a solution

4

ASEAN Traffic Conditions

Page 5: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Applications Effects of Intelligent Traffic Service

In 2008 July, Beijing Traffic Information Center with the Nissan jointly issued: research shows that, 30% of the vehicles to use dynamic traffic information travel time can be reduced by a maximum of 16%, CO2 emissions can be reduced up to 20%The Japan test showed that: the use of traffic information rate reached 30%, the overall vehicle carbon dioxide emissions can be reduced by 27%In 2008 the United States Losangeles test: application of traffic information, travel time is shortened by 16.2%, the same fuel mileage increase 7.8%

"Digital environment" project

Cityaverage speed(km / h) 

average time

(minutes)

Beijing +31.0% -19.3%

Shanghai + 13.1% -12.8%

Shenzhen  + 30.0% -21.1%

--CSSMT and the main car factories jointly test results--CSSMT and the main car factories jointly test results5

Page 6: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Acquisition center

Vehicle Position

(longitude, latitude, time)

Dynamic Traffic Data Collection Network

Vehicle 

status

Vehicle 

speed

6

365*24 business, closely related to the BD/GNSS system service ability

Page 7: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

    ITS Market Overview1

Products and Services 2

  Application Plan in ASEAN Area3

7

Page 8: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

2007 2008 2009 2010

UniStrong

2011 2012 2013

沈阳子公司成立Shenyang subsidiaries established

22城市服务发布covered 22 cities

TRAFFIC EYES

28 城市服务发布covered 28 cities

北上广深4 市服务发布covered 4 cities:BJ, SH, GZ, SZ

泰国服务发布Thailand Service launch

16城市服务发布covered 16 cities

China Mainlan

d

China Mainlan

d

China Mainlan

d

China Mainlan

d

Contracted

2005

Developing History

Page 9: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

 Data Source

Mobile Sensors

Sensors

Events

Data Processing

Data Service Platform 

   Data Service

Others : parking, oil price, flight, weather, bus travel, e-charging stations

Internet

Operation Management SystemOperation Management System

RDS-TMCFM-RTICDigital Broadcasting

IP-TMCIP-RTICIP-TPEG

Terminal  Equipment

Service Architecture

Page 10: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Real-time Traffic Flow

Event Information

Historical Average Speed

Dynamic Parking Lots Flight Information

Weather

Fuel Price

Graphic Signpost

Available Planning

Predictive Traffic Flow

Dynamic Contents Products

Page 11: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Application Products

SMS/MMS Application

Mobile App Software

WAP Application

Website/Call Center

Page 12: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Technique Foundation

Having complete independent intellectual property rights of the dynamic traffic information collection, processing,

publishing technology:

Complex network access technology, FCD technology,

the traffic information fusion technology based on D-S theory

publishing technology of single frequency multiplexing broadcast channel

based on the mobile communication traffic information application technology etc

57 30 patents and has entered the stage of substantive examination, 192 ongoing trial

37 software copyrights

. Vice Chairman of the national ITS Standard Committee, deputy head the traffic information service as of working

group

Organizations in the preparation of the "satellite navigation dynamic traffic information exchange format" to be the

national standard

The key technology of independent research and development

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Page 13: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

2011.11 RTIC standard has been officially approved as the national standard , Standard No. GB/T 27605-2011

TPEG - Transport Protocol Experts Group

TMC - Traffic Message Channel

RTIC – Real Time Traffic Center

International & Chinese Standards Supports

DENSODENSO

PIONIEERPIONIEER

AISIN AWAISIN AW

SANYOSANYO

BOSCHBOSCHNISSANNISSAN

TOYOTATOYOTA

CLARIONCLARION

HARMAN HARMAN 

SHINCOSHINCO

NMNSNMNS

China MobileChina Mobile

SAIC SAIC 

ALPINEALPINEMELCOMELCOHONDA HONDA 

UniwareUniware

NavisystemNavisystem

NavidogNavidog

HSAEHSAE

TelenavTelenav Toyota TsushoToyota Tsusho

The traffic information service based on the international standards of TPEG. It is the first case that TPEG standard used in China.

Traffic information service provider verified by TISA 2006 approved as the national standard

Page 14: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

黒龍江省

吉林省

辽宁省

北京市

天津市

河北省

山东省

内蒙古自治区

福建省

海南省

广西壮族自治区

山西省

安徽省

江西省

河南省

湖北省

湖南省

重庆市

四川省

貴州省

雲南省

西蔵自治区

寧夏回族自治区

新疆維吾爾自治区

陝西省

青海省

甘粛省

成都市

长沙市

福州市

沈阳市

南京市

台湾

宁波市

苏州市上海市

江苏省

Service released

Added in 2011

浙江省

珠海市

广东省广州市 东莞市

深圳市佛山市

Flow Info:  28 cities available now

2012Wenzhou, Taizhou, JiaxingJinhua, Quanzhou, QingdaoShijiazhuang 2011 (6)Changchun, Hangzhou, 

Zhongshan, Wuxi, Xiamen, Wuhan

2010 (6)        Suzhou, Fuzhou, 

Dongguan        Changsha, Foshan, 

Zhuhai 2009 (6)Chengdu, Chongqing, Nanjing, 

 Shenyang, Ningbo, Tianjin 2008 (4)        Beijing, Shanghai        Guangzhou, Shenzhen

长春市

厦门

长春市

杭州市

武汉市

无锡市

Beijing

Shanghai

GuangzhouShenzhen

Event InformationCommercial Service Cities( 5 )Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin

Trial Commercial Service Cities( 11)Suzhou, Fuzhou, Dongguan, Changsha, Foshan, Zhuhai, Chengdu, Chongqing, Nanjing, Shenyang, Ningbo

SIGRA (4)Beijing, Shanghai, Guangzhou, Shenzhen

Parking Information (1)Shanghai

Trial Service of Motorways

Nationwide Coverage

Page 15: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

TouranTouran TiguanTiguan PassatPassat LavidaLavida MagotanMagotan SagitarSagitar BoraBoraGolfA6GolfA6CCCC

OEM IS250 IS250C GS300 GS450h LS460LES350/240 LS600L RX350/270 RX450h

LX570 LFA

G25/37 Sedan G37 Coupe G37 Convertible EX25/35 FX35/50 QX56 M37/M25

CrosstourCrosstour AccordAccordTeanaTeana QashqaiQashqai X-TrailX-Trail

OctaviaOctavia SuperbSuperb

TLTL ZDXZDX

Crown Land Cruiser Prius Previa AlphardCamry

E 260 CoupeE 260 CoupeC 200C 200 E 350 CoupeE 350 Coupe ML 350ML 350 ML 63 AMGML 63 AMG G 500G 500 GL 500GL 500 G 63 AMGG 63 AMG G 65 AMGG 65 AMG

SLK 200/350SLK 200/350 CLS 300/350CLS 300/350 CLS 63 AMGCLS 63 AMG SL 350SL 350 SL 63 AMGSL 63 AMG

C 63 AMGC 63 AMG

Internet Operator

iPhone

PND

Commercial Customers

Page 16: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Outstanding Services for Beijing Olympics

• Contracted with Beijing Transportation Committee and China Mobile as traffic service provider for Beijing Olympic Games.

• Serving with car OEM systems, PNDs, mobile phone VAS and Internet. Gooney PNDs are installed on T4 & T5 Olympic Vehicles.

• 24hours*7days system operation monitoring. Failure emergency schema covered the whole company and suppliers.

• Highly praised by BTC and China Mobile for excellent traffic services and operation.

Provide traffic information services for 2008 Beijing Olympics

Page 17: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Outstanding Services for Shanghai EXPO in 2010

简易图形看板

事件信息

动态停车位信息

Page 18: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

    ITS Market Overview1

Products and Services 2

  Application Plan in ASEAN Area3

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Page 19: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

国家Country

2012 2013~ 2014~

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

泰国Thailand

印度尼西亚Indonesia

马来西亚Malaysia

       

新加坡Singapore

       

IP/FM-RTICDemo, 12/03

IP-RTICDemo, 13/09

IP/FM-RTICDemo, 12/09

Traffic information service Plan in ASEAN

IP-RTICService, 12/07

FM-RTICService, 13/08

FM/IP-RTICService, 13/12

FM/IP-RTICService, 14/06

FM/IP-RTICService, 14/09

Page 20: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Thailand service overview:  :– March 29, 2011 – FM-RTIC PND and Internet edition of the 

Thailand Bangkok Demo publicly displayed in the thirty-second Bangkok car show

– March 28, 2012 - Using of Cennavi traffic information system in Toyota Smart G-Book car with Bangkok service officially released in the thirty-third Bangkok car show (released as IP-TMC format)

– –July - 2012 Toyota car Smart G-Book Bangkok service was switched to IP-RTIC (this is the first official release of RTIC commercial services in overseas)

Thailand partner and support  :– The localization of Service partner:  TOYOTA TSUSHO 

ELECTRONICS THAILAND 、 ARCADIA TRANSPORT Co., Ltd. 、 D.T.C ENTERPRISE CO., LTD. 、 NuMAP CO., LTD. 、 Tele Atlas (Thailand) Co., Ltd.

– The local government and association:  : ITS Thailand 、 2011 iTIC Intelligent Traffic Information Center Foundation

Thailand Toyota automobile have been using Cennavi traffic information service since July 2012.

The Thailand Bangkok Demo for FM-RTIC PND and the Internet version public display in the thirty-second Bangkok car show, in July 12

Business in Southeast Asia

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Page 21: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Taxi

Logistic car

FM Device

Connected Device

PC, Internet TV, Smartphone, Mobile Internet Device

WWW

Data SourceData SourceData SourceData Source

XMLXML-RTIC

XML-TMCXML Server

Online

Traffic Tile/Web Server

RDS-TMC

FM-RTIC

FM ServerStationEncoder

FM

Server/EngineServer/EngineServer/EngineServer/Engine DistributionDistributionDistributionDistribution UsersUsersUsersUsers

Navigation/ Connected devices:AVN, PNDSmartphone

Cloud Server

APIs

CENNAVI

Engine

Probe

Database

RTIC Link

Database

Data Source

Management

BK

K

Project T

Project l 750 TTLA logistic

Project L 5,000 logistic car

Project W Rain info by wiper

Cou

ntry

wid

e

Cov

erag

e A

rea

20K Taxis GPS

Project t 10K Taxis GPSBK

KProject A Any car

Automotive manufacturers: MOP/DOP, PND makers

HTML

ITS Examples in Thailand

Page 22: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Indonesia service overview: :– September - 2012 Jakarta RTIC Demo publicly

displayed in Indonesia International Auto Show 2012 Indonesia partner and support :

– The local service partner  :  TOYOTA TSUSHO ELECTRONICS THAILAND 、 TOYOTA TSUSHO INDONESIA 、 BLUE BIRD TRANSPORT GROUP 、Tele Atlas (Indonesia) Co., Ltd.

– The local government and association  :Ministry of Transportation, Indonesia 、 ITS Indonesia 

雅加达 RTIC Demo 在印尼 2012 国际车展上公开展示, 12 年 9 月 23

Business in Southeast Asia

Page 23: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Business in Southeast Asia

Malaysia service overview :– April 16, 2012 – FM-RTIC PND and Internet edition

of the Malaysia Kuala Lumpur Demo publicly display in Kuala Lumpur’s 12th Asia Pacific ITS Conference.

Malaysia partner and support :– The local  service partner :  TOYOTA TSUSHO 

ELECTRONICS THAILAND 、 TOYOTA TSUSHO MALAYSIA 、 SUNLIGHT TAXI GROUP OF COMPANIES 、 Tele Atlas (Malaysia) Co., Ltd.

– The local government and association  :Ministry of Transportation, Indonesia 、 ITS Indonesia 

April 16, 2012 – FM-RTIC PND and Internet edition of the Malaysia Kuala Lumpur Demo publicly display in Kuala Lumpur’s 12th Asia Pacific ITS Conference.

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Page 24: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Traffic service based on Beidou Promotion Plan

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Page 25: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

Phuket Island taxi location monitoring and traffic information service project overview:1) Phuket Island (Phuket Island) is Thailand's largest island, is also a minimum of Thailand Area, Industrial and commercial, tourism industry have been developing on the island, which is also a famous meeting, tourism and vacation resort. Mook Andaman Business Cooperative (MBC) is Phuket Island area largest taxi company, whose main service object to passengers from the airport to various locations of the island, our present program is for all of about 300 taxi to install GPS or Beidou equipment,2) Our Thailand partner TTET has signed a cooperation agreement of 3 years with MBC, plans to install 300 sets of positioning and monitoring equipment and taxi monitoring system in August 2013 . TTET agreed to use some or all of Beidou terminal in the project.3) Based on 300 GPS or Beidou Positioning Terminal, Cennavi together with TTET proposed a dynamic traffic information service development completed in the Phuket Island before Dec 2013 .

Beidou terminal promotion for Thailand Phuket Island taxi

1) The Beidou equipment technology docking and evaluation before July 2013 years2)The first batch of Beidou terminal installation and debugging before August 20133) Installation, debug all positioning terminal before September 2013. 4) Run the trial of all positioning terminal and monitoring system before October 20135) Complete the dynamic traffic information service development based on Beidou, by the end of December 2013

Phuket Island traffic information service development plan based on Beidou

Page 26: ITS Market Overview 1 Products and Services 2 Business Plan in ASEAN Area 3 1

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