It’s Not About the Hot Dog

Cindy GautreauxSouthern Methodist University

gautreaux@smu.edu214-768-1844

Who should market library services?

• Reference Librarians?• User Education staff?• Financial Officers?• Vendor Liaison for Serials-Acquisitions?• Music Catalog Librarians?• Information Commons Technology

Coordinators?

“Ask a Librarian” Stats

“Ask a Librarian” sticky notes distributed during finals coffee breaks

MARKETING GOALS

• Take advantage of every opportunity on campus to participate with a library booth – new student orientation, prospective student visits - Don’t forget the parents!

• Create library events that attract students• Tout the new services without forgetting the

old

Welcome Tent(held 1st two days of fall semester)

“Ask a Librarian” book bag tags

Student Book Bag Tags

Club Fondren Coffee Breaks

Partner with vendors and local restaurants to provide free snacks and energy drinks

Late night breakfasts – pancake night!

And lots and lots of coffee!

New Student Orientation

Sometimes we might have too much fun ….

Dream Team!

Brochure included in all packets

Campus Map

It’s Not About the Hot Dog!

4th Annual National Library Week Cookout

Cookout committee members woret-shirts with this year’s slogan

Vendor/Publisher Liaison for Serials-Acquisitions

Music Catalog Librarian

Digitization Specialist

Library Services Tent

Students I would like to steal from UTD

Services

• Mobile version of catalog• Discover SMU Libraries (new discovery layer

for traditional library catalog)• Ask a Librarian• KIC Book Scanner• New Student Multimedia Center• New wireless courtyard

Summary

• Identify staff who want to help promote services – regardless of title/position

• Seek out all opportunities on campus to participate with a library services booth

• Create events to attract students, faculty and staff

• Don’t forget the parents!