IVI Spring 2013

A VisionAry is someone of unusuAlly keen foresight–

A dreAmer, A rAdicAl or imprActicAl. those thAt Are

bold enough to think they cAn creAte chAnge And

tenAcious enough to see it through. As iVi enters

our first spring seAson, we sAlute the VisionAries.

we shAre the point of View thAt An unchArted pAth

must be explored And if A job is worth doing then it

is worth doing correctly.

it is this type of thinking thAt built the bAse for

our product line: well thought out And originAl

des ign , premium i tAl iAn AcetAtes from legendAry

eyeweAr suppl i er mAzzucc hel l i 1849 And indus try

defining lens quAlity from our exclusiVe pArtnership

with c Arl ze iss V is ion sunlens. th is th inking is

reflected in our brAnd AmbAssAdors As well – experts

in their f ields, yet Also bold enough to build upon

their success, tAking r isks to expAnd on their pl At -

forms And inspire others to tAke the pAth less trAVeled.

It’s tIme to get busy lIvIng.

A u s t y n g i l l e t t e / / t h e s t A n d A r d

“if you wAnt to succeed you should strike

out on new pAths, rAther thAn trAVel the

worn pAths of Accepted success.”

- j o h n d . r o c k e f e l l e r

All iVi sunglAsses Are fitted with cArl zeiss

V is ion sunlenses. for the l Ast 165 yeArs,

the innoVAtions of cArl zeiss hAVe fos-

tered the technicAl ApplicAtion of lenses

from sunglAsses to sAtellite optics. this

credibil it y hAs not gone unrecognized;

the durAbility And clArity of zeiss lenses

Are responsible for c Aptur ing some of

h I s to ry ’ s g r e at e s t m o m e n t s o n t h e r e -

c o r d - from man’s fIrst landIng on the

moon to nobel pr ize worthy, scientif ic

discoVeries Viewed At A moleculAr leVel.

t h e c o m pa n y ’ s o b s e s s I v e p u r s u I t f o r

perfection stretches bAck to its eArliest

foundAtions in jenA, germAny As A micros-

copy workshop for precision mechAnics

up to their present dAy inVolVement As An

industry leAder in the sun lens cAtegory.

to day’s ZeIss factory In varese, Italy cou -

ples this long-stAnding germAn trAdition

for opticAl technology with hAndcrAfted,

itAliAn eyeweAr heritAge.

th is meAns your pA ir of iV i sun gl Asses

guArAntees superior performAnce optics

for the best finAl result. wAnt proof? h o l d

yo u r f r A m e s u p to t h e l i g h t to s e e t h e

l Aser etched ze iss Verif icAt ion. the semi -

Visible “z” engrAVed onto eAch lens certifies

the conformit y to the highly restrictiVe

s tA n dA r d s , w h i c h i n t ro d u c e d m A r k e t

pArAmeters And procedures in AbrAsion,

opticAl And durAbility testing. for further

informAtion, pleAse Visit:

better-vision.zeiss.com

c A r l z e i s s s u n l e n s

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extruded plAstic is infused with custom color And diced into tiny pellets before entering the injection molding process.

rAw mAteriAl enters An injection molding mAchine And exits As A perfect sphericAl puck bAsed on our desired bAse curVe.

lenses Are inspected by experts At two sepArAte quAlity control stAges before rigorous testing to be deemed AcceptAble for deliVery.

iVi uses the finest itAliAn AcetAtes in the

world to AchieVe A premium quAlity And

Aesthetic in our frAmes. mAzzucchelli 1849

wAs founded in 1849 by mAzzucchelli fAmily

members whom, generAt ion After gen -

erAt ion oVer the pAst 160 yeArs, Are st i l l

engAged in reseArch And innoVAtion. nAt-

urAl mAteriAls used At the beginning of its

ActiVity gAVe wAy step by step to celluloid,

the f Irs t ‘ thermopl ast Ic ’ polymer, and

AfterwArds to cellulose AcetAte. Along with

the eVolution of mAteriAls, the compAny

discoVered A use for its products in the

mAnufActure of sun gl Asses . ce l lulose

Ac e tAt e , A p o ly m e r o f V e g e tA l o r i g i n

c o m ing from cotton linters And wood

pulp, is so fAr the rAw mAteriAl used by

mAzzucchell i 1849, exploit ing An exclu-

siVe know-how, mAnAging to creAte Very

unique And soph is t ic Ated Aes thet ic ef -

f ects . oVer the yeArs, mAzzucchelli 1849

took up the chAllenge of diVersif icAt ion ,

distinguishing itself As one of the most in-

noVAtiVe compAnies on the plAstics mArket.

i t A l i A n A c e t A t e

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the hIstorIc maZZucchellI sample room where thousands of colors and patterns have been developed over the company’s 160 years.

A piece of block AcetAte cut to form An AsymmetricAl pAttern. mAny lAyers will be Added before becoming our exclusiVe iVi dpm mAteriAl.

After AcetAte sheets Are cured And shipped to the sunglAss mAnufActurer, they Are hAnd cut And finished to become frAmes & temples of iVi sunglAsses.

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t h e

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d.p.m. series mAtte blAck / green grey

06696-902

d.p.m. series mAtte iVory / green grey

06725-904


03041-908


03037-907


06733-903

disruptiVe pAttern mAteriAl – A four color woodlAnd grAphic

developed to dIsguIse mIlItary forces from theIr enemy’s fIeld

of Vision. exclusiVely repurposed for iVi sunglAsses from A

hAnd poured block AcetAte by the ArtisAns At mAzzucchelli 1849.

t h e

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blAck & copper / grey

06733-901


06725-901


03033-907


06696-901

much lIke a snIper’s ammunItIon, custom manufactured

to highly exActing tolerAnces proViding deAdly AccurAcy.

c A r e y h A r t / / t h e c u s t e r

k e i t h h u f n A g e l

t h e

// mAtte grey tortoise

mAtte grey tortoise / grey

08109-903

polished blAck / grey

08109-901

clAssic tortoise / green grey

08109-902

the ke I th hufn agel s Ign ature model . I t ’ s about Qual I t y, t Imeless des Ign and attent Ion to deta I l .

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hAndmAde frAme cArl zeiss Vision premium lenses

5 bArrel nickel silVer hinges

prescription reAdy 6 bAse lens curVe mAzzucchellipremium AcetAte

hAndmAde frAme forged Aluminum temples cArl zeiss Vision premium lenses


prescription reAdyAn eVolut ion of our bes t se l l in g frAme with A combin At ion of AcetAte And Aluminum, f l At top And A new Att i tude .

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// series blAck

mAzzucchellipremium AcetAte


06733-901


06733-903

mAtte blAck / grey polArized

06741-901

mAtte blAck / grey

06733-905


06733-902

polished blAck mArblestone / grey

06733-906

polArized option

// blAck & copper

hAndmAde nickel silVer wire frAme

cArl zeiss Vision premium lenses

rubber temple pAds for comfort

prescription reAdy 6 bAse lens curVeleAd in g the troops into bAtt le , th is updAted boxy wire frAme commAnds respect with unr iVAled detA i l .

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06696-902


06724-901

polished chrome mArblestone / grey

06696-903


06696-901

mAzzucchelli premium AcetAte temples

polArized option

// clAssic tortoise

hAndmAde frAme cArl zeiss Vision premium lenses

prescription reAdy 6 bAse lens curVe


06727-901


06725-901


06725-904

A V intAge insp ired s t y le wi th s leek rounded corners And unisex AppeAl . the jAgger i s A true s tAtement p i ece .

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06725-902

polished blAck mArblestone / grey

06725-905

polArized option


mAzzucchelli premium AcetAte

// mAtte blAck

nylon frAme & temple tips forged Aluminum templeswith lAser etched logo



prescription reAdy 6 bAse lens curVe

mAtte red / grey

02984-907


02984-901

polished blAck / grey polArized

03030-901


02984-902

mAtte purple / grey

02984-908

mAtte blAck / grey

02984-903

blood orAnge / grey

02984-905

the iV i s tAple worn worldwide by s t y le consc ious hus t lers thAt VAlue the gold s tAndArd in opt ics .

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polArized option

// polished blAck - chrome

thermoplAstic peek frAmewith nickel silVer rim wire


unique mono block nickel silVer hinge

6 bAse lens curVe An inn oVAt iVe AV iAtor in corporAt in g l ight we ight peek mAter iAl neVer used before in eyeweAr .

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polished blAck - chrome / grey

03033-901

mAtte oliVe / green grey

03033-906

polished blAck - gold / bronze

03033-902

polished blAck - chrome /

grey polArized / 03034-901

mAtte white / grey

03033-903polished blAck - mAtte blAck /

grey / 03033-904


03033-907

polArized option

// polished gold

nickel silVer cArl zeiss Vision premium lenses

6 bAse lens curVeA metAl AV iAtor , the lens s i ts Atop the l ight we ight metAl frAme , hoVer in g And cl i pped in with smAll cleAts .

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gunmetAl / grey

03031-903

polished white / grey grAdient

03031-905

mAtte blAck / grey

03031-901

polished gold / bronze

03031-902


mAzzucchelli premium AcetAte temple tips

// mAtte oliVe

rubber temple pAdsfor comfort



flip up shield lens with spring hinge

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03032-901


03032-902

mAtte blAck / grey

03032-903

mAtte oliVe / green grey

03032-905

exclus iVe or e lus iVe – only A se lect few Are bold en ough to run with the s t y l in g of our f l i p up sh ie ld lens .

shield lens

nylon frAme with metAllogo hits

// polished blAck



prescription reAdy 6 bAse lens curVeth ic k i tAl iAn AcetAte with A f l At top And s l ightly An gled lenses shAre A ser ious d ispos i t ion .

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03035-901


03035-902

mAtte blAck / grey

03035-903

VintAge tortoise / grey

03035-906

blood orAnge / grey

03035-907


03060-901

hAndmAde frAme mAzzucchelli premium AcetAte

polArized option

d.p.m. series blAck / green grey

03037-907


03037-901


03037-902

mAtte blAck / grey

03037-903


03038-901

the j iV in g i s int im idAt in g without eVen try in g. th is men Acin g s t yle sends A messAge without sAy in g A word.

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prescription reAdy 6 bAse lens curVehAndmAde frAme mAzzucchelli premium AcetAte

polArized option

// series blAck

// VintAge tortoise

unique hAndmAde AcetAte &nickel silVer combinAtion frAme


prescription reAdylAser etched logo hits 6 bAse lens curVe

polished blAck - gold / bronze grAdient

03036-902

blood orAnge / grey

03036-907

c l Ass ic with A t wis t , our hAlf AcetAte , f l At top, r imwire frAmes boldly re interpret A cl Ass ic s t y le .

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polished blAck - chrome / grey

03036-901

clAssic tortoise - gunmetAl / green grey

03036-903

mAtte blAck - brushed blAck / grey

03036-904


03036-906

mAzzucchelli premium AcetAte

// clAssic tortoise



prescription reAdy 6 bAse lens curVeAn oVers ize wrAp with Aggress iVe s t y l in g, bes t su i ted for A l Arge heAd or l Arger ego.

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mAtte blAck / grey

03039-903


03039-901


03039-902


03040-901

nylon frAme with metAllogo hits

rubber temple pAdsfor comfort

polArized option

l e i g h l e z A r k

t h e

// mAuVe tortoise



prescription reAdy 6 bAse lens curVeth Is rectan gul ar shaped s t y le features soft sculptural acetate deta I l In g, wI th a s l Ight n od to the 60 ’s .

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mAuVe tortoise / rose grAdient

06728-906

polished blAck - mArblestone /

grey grAdient / 06728-903

VintAge tortoise - blAck / grey

06728-905


// AquA fAde

nickel metAl temples thAt AttAch uniquely to frAme front



prescription reAdy 6 bAse lens curVethe e lus iVe c At - eye grAbs Attent ion with i ts drAmAt ic l ines , r ic h color And sultry m ix of mAter iAls .

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03042-901

AquA fAde / rose grAdient

03042-902

trAns brown fAde / bronze

03042-903

mAuVe tortoise / rose grAdient

03042-904

polished blAck - brushed blAck /

grey / 03042-906


03042-907


03042-912


// trAns brown fAde

subtle cAteye shApe with striking Aluminum detAils giVes this style A life of its own.

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trAns brown fAde / bronze

03041-903


03041-901

AquA fAde / rose grAdient

03041-902 mAuVe tortoise / rose grAdient

03041-904


03041-905

polished blAck - brushed blAck /

grey / 03041-907

d.p.m. series mAtte iVory /

green grey / 03041-908


03041-913



prescription reAdy 6 bAse lens curVehAndmAde frAme mAzzucchelli premium AcetAte

forged Aluminum temples

“I don’t mInd If my skull ends up on a shelf

as long as It’s got my name on It.”

- d e b b i e h A r r y ( b l o n d i e )

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3 unit risersolid wood with ornAte fAciA trim, lAser-cut temple And bridge posts, And interchAngeAble grAphic c Ard slots for seAsonAl messAging. coAted in blAck semi-gloss pAint And sized to showcAse 3 pAirs of iVi sunglAsses.

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glorifierh i g h l i g h t s o n e f r A m e w i t h i n t e rc h A n g e A b l e b Ac kg ro u n d s .

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retAil mirrorA 12 by 9 inch Acrylic mirror with etched iVi logo, surrounded by An ornAte wood frAme coAted in blAck semi-gloss pAint. includes remoVAble post for freestAnding countertop displAy And brAcket for wAll mounting.

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5 logo plAcArd3 i n c h wo o d e n lo g o p l Ac A r d bo l d ly d i s p l Ays brAnd logo.

6 Ad cArd holder3 in c h wide brAnded wood bloc k coVered in semi-gloss blAck pAint. A 1/4 inch Angled notch holds A cArd stock imAge feAturing A seAsonAl mArketing messAge.

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1 iVi towerb r A n d e d d i s p l Ay f e At u r e s wo o d A n d g l A s s construction, led lights for optimAl product presentAtion And lockAble storAge for up to 40 units. ships with complete pop kit.

southern cAliforniAdoug coger / A - teAm sAles Agency

phone: 805-494-4150fAx: [email protected]

pAcific northwest / northern cAliforniAAtlee treAsure


desert southwestlAnce gilmAn


floridAmichAel duffield


southeAstiVi sAles


hAwAii / guAmAubry boutin


mid AtlAntic / northeAstiVi sAles


rockies (co, wy, ut)keVin sheehy


gulf south / lower midwest, gA , tnrob koenig / cinco kings


puerto ricomAnuel rodriguez


midwestiVi sAles


globAl sAlesiVi sAles


s A l e s c o n t A c t s

iVi, llc16752 Armstrong AVe

irVine, cA , 92606iViVision.com

- p A u l g A u g u i n

Documents

IVI Spring 2013