IVORY Media Pack

Ivory stands for simplicity, minimalism and class. It is a name chosen to signify a clear-cut and clinical feel. Ivory is an o�-white, re�ecting our viewpoint to fashion. Combining these aspects, we represent the

relationship between the reader and the industry.

Ivory came about after we started to doubt people’s perception of a fashion magazine.

Along with each season, designers incarnated their philosophy into their designs.

People see them selling clothes, whilst we see them selling their philosophy. We believe those philosophy’s were constructed bit by

bit, from what inspired them artistically, the music they play in their studio, to their decision in sourcing of fabrics, the way each hem gets �nished. Undoubtedly we are always amazed by the collection they brought out each season, but it’s what is beyond the garment and

beneath it that is really mesmerizing.

With that in mind, we chose to have a di�erent take on viewing fashion. Just like our name Ivory, an o�-white shade suggests, the

shiniest in limelight is not we focused on; instead, we go all the way behind the scene, to reveal the making process and the philosophy,

demonstrating the intimate connection between them.

In the past few years, we see the coming of the 3D era. We hope the dimension we are building in Ivory would bring our readers a fresh experience, inspiring them with a new way in consuming fashion.

http://blowpresents.�les.wordpress.com/2011/02/beckmans_xv_xiiijpg_alexanderjpg.jpg

Ivory stands for simplicity, minimalism and class. It is a name chosen to signify a clear-cut and clinical feel. Ivory is an o�-white, re�ecting our viewpoint to fashion. Combining these aspects, we represent the

relationship between the reader and the industry.

Ivory came about after we started to doubt people’s perception of a fashion magazine.

Along with each season, designers incarnated their philosophy into their designs.

People see them selling clothes, whilst we see them selling their philosophy. We believe those philosophy’s were constructed bit by

bit, from what inspired them artistically, the music they play in their studio, to their decision in sourcing of fabrics, the way each hem gets �nished. Undoubtedly we are always amazed by the collection they brought out each season, but it’s what is beyond the garment and

beneath it that is really mesmerizing.

With that in mind, we chose to have a di�erent take on viewing fashion. Just like our name Ivory, an o�-white shade suggests, the

shiniest in limelight is not we focused on; instead, we go all the way behind the scene, to reveal the making process and the philosophy,

demonstrating the intimate connection between them.

In the past few years, we see the coming of the 3D era. We hope the dimension we are building in Ivory would bring our readers a fresh experience, inspiring them with a new way in consuming fashion.

http://blowpresents.�les.wordpress.com/2011/02/beckmans_xv_xiiijpg_alexanderjpg.jpg

Full single page spread, portraitHeight x width

Full: 297mm x 210mmBleed: 303mm x 216mm

Single Page Double Page

(3mm bleed)

Full double page spread, portraitHeight x width


(3mm bleed)

As an intellectual fashion magazine, Ivory embraces minimal and clinical aesthetics. Ivory-bordered images being embodied in large

scale of white spaces resembles a gallery space.

http://blowpresents.�les.wordpress.com/2011/01/irisvhcouture-escapism-backstage-010.jpg


http://blowpresents.�les.wordpress.com/2011/02/40180024.jpg

Full single page spread, portraitHeight x width


Single Page Double Page

(3mm bleed)

Full double page spread, portraitHeight x width


(3mm bleed)

As an intellectual fashion magazine, Ivory embraces minimal and clinical aesthetics. Ivory-bordered images being embodied in large

scale of white spaces resembles a gallery space.




Ivory magazine targets the socially active reader and provides a source of unconventional but luxurious fashion knowledge to speak directly to the intelligent, a�uent and sophisticated audience. Ivory also addresses professional individuals with a strong interest in the

creative industry and reaches a general readership of 8,995.

Example Reader Pro�leLilly wakes up at 7 every morning to make sure that she has enough free time to go to Le Pain Quotidien with her ipad and a cappuccino along side breakfast. She has been working in the creative industry for the past few years and has a high disposable income that allows her to visit Dover Street Market every once in a while. Lilly is a regular shopper of Comme des Garçons, Ann Demeulemeester and Diane von Fusternberg and has a keen interest in spotting new designers such as Simone Rocha, Mary Katrantzou and Elliot Atkinson. She lives in the lake district of London whilst adoring the creative atmosphere of Shoreditch and Dalston. As a member of �e Barbican and Royal Academy of Arts, she also visits independent galleries like Haunch of Venison. She loves one of a kind designs and enjoys to shop in exclsusive boutiques such as Start and Darkroom. Lilly lives life to

the full and always welcomes new experiences.

Female: 61% Male: 39%

Age range between 20 – 40 ( with an average age of 29 )

Socioeconomic rating

AB: 71%ABC1: 29%

http://i-am-not-a-celebrity.com/2011/02/23/�rst-contact/ianac-felicity-brown/

http://blowpresents.�les.wordpress.com/2011/02/bild-2.png

Ivory magazine targets the socially active reader and provides a source of unconventional but luxurious fashion knowledge to speak directly to the intelligent, a�uent and sophisticated audience. Ivory also addresses professional individuals with a strong interest in the

creative industry and reaches a general readership of 8,995.

Example Reader Pro�leLilly wakes up at 7 every morning to make sure that she has enough free time to go to Le Pain Quotidien with her ipad and a cappuccino along side breakfast. She has been working in the creative industry for the past few years and has a high disposable income that allows her to visit Dover Street Market every once in a while. Lilly is a regular shopper of Comme des Garçons, Ann Demeulemeester and Diane von Fusternberg and has a keen interest in spotting new designers such as Simone Rocha, Mary Katrantzou and Elliot Atkinson. She lives in the lake district of London whilst adoring the creative atmosphere of Shoreditch and Dalston. As a member of �e Barbican and Royal Academy of Arts, she also visits independent galleries like Haunch of Venison. She loves one of a kind designs and enjoys to shop in exclsusive boutiques such as Start and Darkroom. Lilly lives life to

the full and always welcomes new experiences.

Female: 61% Male: 39%

Age range between 20 – 40 ( with an average age of 29 )

Socioeconomic rating

AB: 71%ABC1: 29%

http://i-am-not-a-celebrity.com/2011/02/23/�rst-contact/ianac-felicity-brown/

http://blowpresents.�les.wordpress.com/2011/02/bild-2.png

Flaunt

Purple

S

Self Service

Tank

Advertisements.

Articles:

Inspired by artists, up-and-coming designers and photographers.

Interviews with stylists and directors.

Editorials:

Inspired by the theme of the issue.

Inspired by an up-and-coming artists.

Accessory or footwear designer.

http://somamagazine.com/site/wp-content/uploads/simonerocha-2.png


Flaunt

Purple

S

Self Service

Tank

Advertisements.

Articles:

Inspired by artists, up-and-coming designers and photographers.

Interviews with stylists and directors.

Editorials:

Inspired by the theme of the issue.

Inspired by an up-and-coming artists.

Accessory or footwear designer.

http://somamagazine.com/site/wp-content/uploads/simonerocha-2.png


Cover Paper

Matt Paper

Gloss Paper

Back Cover Cover IFC Advert Advert Contents

�eme Description Advert Advert

Article on theme

�eme editorial

title

�eme editorial

�eme editorial

�eme editorial

�eme editorial

�eme editorial

�eme editorial

Article of interview



Editorial title Editorial

Editorial EditorialEditorialEditorialEditorialEditorial

Main feature

article title

Main feature

article title

Main feature article






Main feature

editorial

Main feature

editorial

Main feature

editorial

Main feature

editorial

Main feature

editorial

Main feature

editorial Article Editorial Editorial

Editorial Editorial Editorial Editorial Article Article

Article Advert Advert Advert Advert Advert

Cover Paper

Matt Paper

Gloss Paper

Back Cover Cover IFC Advert Advert Contents

�eme Description Advert Advert

Article on theme

�eme editorial

title

�eme editorial

�eme editorial

�eme editorial

�eme editorial

�eme editorial

�eme editorial




Editorial title Editorial

Editorial EditorialEditorialEditorialEditorialEditorial

Main feature

article title

Main feature

article title







Main feature

editorial

Main feature

editorial

Main feature

editorial

Main feature

editorial

Main feature

editorial

Main feature

editorial Article Editorial Editorial

Editorial Editorial Editorial Editorial Article Article

Article Advert Advert Advert Advert Advert

Bookstores:

Claire de Rouen

ICA bookshop

Magma

Soho Original Bookshop

Boutiques, Galleries & Department Stores:

Barbican

Beyond the Valley

Browns

Dover Street Market

Tate Modern

Whitechapel Art Gallery

Exclusive to the UK

http://berlin.unlike.net/locations/612-Temporary-Showroom

http://www.deansidaway.com/collections.aspx

Bookstores:

Claire de Rouen

ICA bookshop

Magma

Soho Original Bookshop

Boutiques, Galleries & Department Stores:

Barbican

Beyond the Valley

Browns

Dover Street Market

Tate Modern

Whitechapel Art Gallery

Exclusive to the UK

http://berlin.unlike.net/locations/612-Temporary-Showroom

http://www.deansidaway.com/collections.aspx

All advertisments will be printed on gloss paper.

INSIDE FRONT COVER SPREAD (dps) - £4,200

INSIDE BACK COVER SPREAD (dps) - £3,000

OUTSIDE BACK COVER - £6,000

FULL SINGLE PAGE - £2,100

DOUBLE PAGE SPREAD - £2,200

Marc Jacobs

Vivienne Westwood

Miu Miu

Prada

Stella McCartney

Chanel

Celine

Diane Von Furstenberg

Givenchy

Paul Smith

Yves Saint Laurent

Chloe

Lanvin

Dover Street Market

http://lifeinlomo.blogspot.com/2008/11/juergen-teller.html

All advertisments will be printed on gloss paper.

INSIDE FRONT COVER SPREAD (dps) - £4,200

INSIDE BACK COVER SPREAD (dps) - £3,000

OUTSIDE BACK COVER - £6,000

FULL SINGLE PAGE - £2,100

DOUBLE PAGE SPREAD - £2,200

Marc Jacobs

Vivienne Westwood

Miu Miu

Prada

Stella McCartney

Chanel

Celine

Diane Von Furstenberg

Givenchy

Paul Smith

Yves Saint Laurent

Chloe

Lanvin

Dover Street Market

http://lifeinlomo.blogspot.com/2008/11/juergen-teller.html

IVORY magazine is proud to announce that the o�cial launch will be held at the Barbican multi-arts and conference venue, at 7pm on Sunday 1st of April. �e date is

speci�cally chosen to accommodate the biannual issues; being May and November. �is is the ideal time to introduce IVORY’s concept and philosophy as the magazine will be

in time for the summer trends and available in selected stockists from Monday the 2nd of May. �e venue is exquisitely located in the heart of London and presents a large

variety of events, including art, music, theatre, dance, �lm and education.

‘In the last decade, the Barbican has undergone a radical transformation bringing all the artforms under one roof and �nally ful�lling its true potential, to present wide-

ranging international programme and multi-arts festivals, which break down the traditional artform boundaries.’

IVORY similarly, has bought two artforms together to create this magazine. �e unique structure of the Barbican strongly represents the diversity of the issue and together,

they have a strong connection.

�e guest list to the launch event would consist of:Up-and-coming designers

PhotographersStylistsEditorsPress

Selected celebrities according to our audience

In conjunction with this event, IVORY would be promoted the entire month in advance by:

�e launch of it’s websitePosters in all the stockists and individual newsagents

Selfridge’s magazine department

A video advertising the magazine would be promoted in:Barbican

Tate ModernSHOWstudio

Vimeo

http://3.bp.blogspot.com/_uVHh9Q2ntwo/TE8rGT-kLmI/AAAAAAAABfE/A4eRy6y5arw/s1600/Dazed%26Confused2%5B2%5D.jpg

IVORY magazine is proud to announce that the o�cial launch will be held at the Barbican multi-arts and conference venue, at 7pm on Sunday 1st of April. �e date is

speci�cally chosen to accommodate the biannual issues; being May and November. �is is the ideal time to introduce IVORY’s concept and philosophy as the magazine will be

in time for the summer trends and available in selected stockists from Monday the 2nd of May. �e venue is exquisitely located in the heart of London and presents a large

variety of events, including art, music, theatre, dance, �lm and education.

‘In the last decade, the Barbican has undergone a radical transformation bringing all the artforms under one roof and �nally ful�lling its true potential, to present wide-

ranging international programme and multi-arts festivals, which break down the traditional artform boundaries.’

IVORY similarly, has bought two artforms together to create this magazine. �e unique structure of the Barbican strongly represents the diversity of the issue and together,

they have a strong connection.

�e guest list to the launch event would consist of:Up-and-coming designers

PhotographersStylistsEditorsPress

Selected celebrities according to our audience

In conjunction with this event, IVORY would be promoted the entire month in advance by:

�e launch of it’s websitePosters in all the stockists and individual newsagents

Selfridge’s magazine department

A video advertising the magazine would be promoted in:Barbican

Tate ModernSHOWstudio

Vimeo

http://3.bp.blogspot.com/_uVHh9Q2ntwo/TE8rGT-kLmI/AAAAAAAABfE/A4eRy6y5arw/s1600/Dazed%26Confused2%5B2%5D.jpg

Documents

IVORY Media Pack