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INVITATION TO EXHIBIT7–10 January 2016 • Austin • The largest gathering of teachers and scholars in the humanitiesMLA ANNUAL CONVENTION
Location, location, location! The exhibit hall and MLA PubCentral will be located close to MLA sessions and the registration and welcome center.
Free Wi-Fi service in the convention center (not for streaming videos or exhibition display purposes).
Desirable destination. Your products will be seen by the international community that attends the MLA Annual Convention in one of the top twenty meeting destinations in the United States.
Comprehensive pricing. The prices for a full 10' by 10' booth rental remain the same as the 2015 rates and include carpeting.
Educational hub. Five of the top ten Texas universities are within a three-hour drive: University of Texas, Austin; Texas A&M University; University of Houston; Rice University; and Baylor University.
Foster connections. Connect face-to-face with thousands of academics and educators in language, literature, and the humanities.
Escape winter weather. The average high temperature in Austin in January is 62 degrees.
Develop new relationships and strengthen existing ones.
Give them what they want. 71% of convention attendees value book discounts and giveaways from exhibitors.
Enhance brand awareness with attendees seeking products for personal, research, and classroom purposes.
Engage the senses. Austin is the live-music capital of the world, as well home to many important historic sites and a burgeoning restaurant scene.
Be seen and heard. 76% of convention attendees visit the exhibit hall looking for the newest publications, products, and services.
Be a part of something bigger. The MLA Annual Convention is still the largest gathering of teachers in the humanities, averaging over 7,000 attendees.
Bonus reason: breakfast tacos!
TOP REASONS TO EXHIBIT AT THE
MLA ANNUAL CONVENTION IN AUSTIN
IMPORTANT DATES AND DEADLINES
26 May 2015
Exhibit booth applications with 50% deposit received on or before this day will receive five bonus points toward preferred booth assignment
22 June 2015
Exhibit Hall Theater reservations due for inclusion in the Program
Application and 50% deposit due for preferred booth assignments
July 2015
Booth assignments
28 July 2015
Reservations deadline for advertising in the Program
18 August 2015
Materials due for advertising in the Program
28 August 2015
Balance of booth rental fee due. Booth application deadline for inclusion in the Program
Mid-September 2015
Exhibitor Service Manual with MLA housing information sent to exhibitors
Mid-October 2015
Programs mailed to all MLA members
The MLA has 1,227 members in Texas, with almost 300 in the greater Austin area.
Don’t miss this opportunity to interact with approximately 7,000 language, literature, and humanities academics from around the world. Join us in January for the first Modern Language Association convention in Austin.
MLA attendees are
• Teachers and scholars of language, literature, humanities, and culture
• Program directors and department chairs of colleges and universities
• Graduate students seeking to establish their careers
• International attendees representing a wide range of languages and cultures
• Writers and academics who want to share their knowledge, connect with colleagues, and discover the newest publications and products
MLA exhibitors are
• Publishers of scholarly, research, and literary publications in a variety of languages
• E-book publishers, digital libraries, and other digital-media providers
• Producers of information technologies for humanities scholarship, research, English and foreign language teaching, translation, writing, and editing
• Suppliers of products and services for people studying and teaching language, literature, and the humanities
*Data collected from the survey of 2015 MLA Annual Convention attendees
23.73% graduate students
1.55% emeritus
8.48% unemployed or employed part time
64.10% regular full-time
2.62% other
2% Associate’s Degree Campuses
10% Baccalaureate Colleges
10% Master’s Colleges or Universities
68% Doctoral or Research Universities
10% not specified
54% female
40% male
5% from other countries
7% from Canada
88% from the United States
2% affiliated with a two-year institution
98% affiliated with a four-year institution
Graduate students made up nearly one-quarter of all 2015 convention attendees:
Institution types represented by convention attendees:
WHO ATTENDS*
EXHIBITION SCHEDULE
Installation of Exhibits
Thursday, 7 January 2016 8:00 a.m.–5:00 p.m.
Exhibit Hall Open
Friday, 8 January 2016 9:00 a.m.–6:00 p.m.
Saturday, 9 January 2016 9:00 a.m.–6:00 p.m.
Sunday, 10 January 2016 9:00 a.m.–1:00 p.m.
Dismantling of Exhibits
Sunday, 10 January 2016 1:00–5:00 p.m.
MLA CONTACT INFORMATION
Exhibitor information online:
www.mla.org/conv_exhibitors
Exhibit space, marketing, and sponsorship questions:
Stacey Courtney Senior Convention Manager Phone 646 576-5263 Fax 646 834-4087 [email protected]
PMLA advertising questions:
Annabel Schneider Advertising Manager, PMLA Phone 646 576-5024 [email protected]
Follow the MLA on Twitter
@MLAconvention #MLA16
EXHIBITOR BENEFITS• Access to sessions (two badges per booth)
• Complimentary exhibitor badges (four per booth)
• Inclusion in the convention Program exhibitor list (28 August deadline)
• Link to your Web page through 31 January 2016
• Complimentary guest passes to the exhibit hall (up to six)
• Four copies of the Program and access to the Program online
• Reduced MLA convention hotel rates
PROMOTE YOUR BOOTHVisit the MLA exhibitor page (www.mla.org/conv_exhibitors) for details and forms.
• Exhibit Hall Theater presentations (22 June program copy deadline)
• Program advertisements (28 July reservation deadline)
• MLA member mailing list rentals
• Targeted marketing e-mails to convention registrants
• Announcements of in-booth receptions, book signings, raffles, and other events in the Convention Daily
• Convention-related activity on Twitter (@MLAconvention and #MLA16)
Sponsorship Opportunities
Extend your convention presence beyond your exhibit booth as an MLA sponsor. Write to Stacey Courtney ([email protected]) for details and with suggestions.
EXHIBITION INFORMATION
2016 Exhibit Booth Rental Fees (unchanged from 2015)
The letter shown with each booth number indicates the price of the booth.
P $1,895 (Premiere)
A $1,775
B $1,625
Standard Booth Dimensions and Accessories
• Booths are 10′ wide and 10′ deep.
• 8′ draped back wall with 3′ high side drapes are included.
• One 7′ x 44″ two-line sign is included.
• Booth does not include furniture.
• Exhibit hall is carpeted.
• Basic Wi-Fi access in the exhibit hall is included (not for streaming or exhibition display purposes).
Please see Terms and Conditions for complete information on exhibit construction.
Submit booth application online at www .mla.org/conv_exhibitors.
Payment Schedule
A minimum deposit of 50% of the total booth rental fee must accompany the completed application. The balance is due on receipt of the invoice and must be submitted before 28 August 2015. Late exhibit booth applicants will be required to pay in full with a credit card.
Booth Application Deadlines
22 June Application and 50% deposit due for priority booth assignment based on accumulated points
28 August Application and complete payment due for inclusion in the printed Program
After 28 August Late booth applications must be accompanied by complete payment and will be processed based on availability
Priority Booth Assignments
The MLA uses a point system to assign general exhibit space for applications and payment received by 22 June. Firms with the most points receive first consideration for their booth assignments. A firm accumulates points for years exhibited, the number of booths rented, sponsorship participation, and number of advertising pages, among other considerations. Contracts that are received before 22 June can accumulate additional points.
Contracts received on or before
• 26 May will receive five bonus points
• 1 June will receive four bonus points
• 8 June will receive three bonus points
• 15 June will receive two bonus points
• 22 June will receive one bonus point
Firms whose applications and payment are received after 22 June will be allocated the remaining spaces in the order they are received based on availability.
University Press Exhibitors
The MLA reserves a section in the exhibit hall for university presses to exhibit, which can provide greater visibility than exhibiting elsewhere in the hall. If you represent a university press and wish to reserve space in the university press block, select that option on the booth application. Booths in the university press block will be assigned in the order the forms and appropriate payments are received, not on the basis of accumulated points.
Exhibitor Service Manual
The Exhibitor Service Manual will be sent to confirmed exhibitors in mid-September. The manual will contain exhibitor badge and housing information; details on customs brokers, drayage, and advance warehouse services; and order forms for booth furnishing, services (e.g., labor, booth cleaning, catering), and equipment (e.g., Internet, electricity, computers and display monitors).
PROGRAMIn January 2015, nearly 6,000 MLA convention participants referred to the Program repeatedly for information about 800 sessions, forums, and readings. An advertisement in the Program guides prospective customers directly to your booth. The Program also contains a map of the exhibit hall with a directory of exhibitors (both in print and online) and an index of advertisers.
The Program (the November issue of PMLA, the journal of the Modern Language Association) is sent in October to nearly 28,000 MLA members and to about 1,900 libraries and is available online. Thus, in addition to reaching convention attendees, your ad will be seen by English and foreign language scholars in their homes and offices. Last year, 69 advertisers filled 111.5 pages of the Program; dozens of publishers have already reserved space in the November 2015 issue of PMLA.
Deadlines
Reservations: 28 July 2015
Materials: 18 August 2015
Rates and Specifications
Full page
$1,200
6″ wide x 8.75″ high
Half page
$785
6″ wide x 4.25″ high
Trim size
7.5″ wide x 10.5″ high
2015 PMLA (volume 130) advertisers receive special rates (full page, $810; half page, $520).
No cash or agency discounts accepted.
Only ads in electronic form are accepted. Please consult the MLA Web site (www.mla.org/pmla_advertising) for instructions. All electronic ads should be submitted in PDF and e-mailed to [email protected].
No bleeds, color, or quarter-page ads. Do not include crop marks or color bars. The Program’s text stock is 45-pound, white, matte-coated paper.
Payment
First-time PMLA advertisers must send payment with their insertion orders.
You may reserve advertising space for the November 2015 issue of PMLA on the enclosed Application for Exhibit Space or download the 2015 Advertising Rates and Order Form (www.mla.org/pmla_advertising). If paying by check, please include separate checks for booth space and for advertising space.
Write to Annabel Schneider, Advertising Manager, PMLA ([email protected]), for additional information.
Photographs courtesy of the Austin Convention & Visitors Bureau, Todd Kapke, Andy Forde, Jon Benjamin Photography, and Oscar Einzig.
University of Alberta Press
American Literatures Initiative
Anvil Press
Arsenal Pulp Press
Artstor
Ashgate
Association of Canadian Publishers
Bedford / St. Martin’s
Bloomsbury
Boydell and Brewer
Broadview Press
Bucknell University Press
Calligrams
Cambria Press
Cambridge University Press
University of Chicago Press
University of Chicago Summer Language Institute
Chronicle of Higher Education
Coach House Books
Columbia University Press
Council of Editors of Learned Journals
Counterpath
University of Delaware Press
Duke University Press
Edinburgh University Press
Fairleigh Dickinson University Press
Field Editorial
Fordham University Press
Grove/Atlantic, Inc.
Harvard University Press
University of Illinois Press
Inside Higher Ed
Interfolio, Inc.
International Publishers Marketing, Inc.
Johns Hopkins University Press
JSTOR
Juxta Editions
Lehigh University Press
Lexington Books
Little Bookroom
Macmillan
University of Manitoba Press
McFarland
University of Michigan Press
Michigan State University Press
University of Minnesota Press
University Press of Mississippi
MIT Press
Modern Language Association
Modern Language Initiative
New York Review Books
New York Review Children’s Collection
New York Review of Books
New York Times
University of North Carolina Press
Northwestern University Press
NYRB Classics
NYRB Poets
NYU Press
Ohio State University Press
On the Avenue Marketing
Oxford University Press
Palgrave Macmillan
Pearson
Penguin Random House
University of Pennsylvania Press
Peter Lang International Academic Publishing Group
University of Pittsburgh Press
Polity
Princeton University Press
Project MUSE
ProQuest
Publishers Group West
Ronsdale Press
Routledge
Scottish Writing Exhibition
Small Press Distribution
Stanford University Press
SUNY Press
Talonbooks
Temple University Press
University of Virginia Press
Wiley
Wilfred Laurier University Press
W. W. Norton and Company
LIST OF 2015 EXHIBITORS
