Ivy Exec Webinar: Effective Resumes for Career Transitions · •If you cannot afford to have your resume done professionally seek help elsewhere. Oftentimes, State Career Centers,

1 Want more info? Go to IvyExec.com/Resume or email us at [email protected] April 7, 2011

Ivy Exec Webinar:

Effective Resumes for Career

Transitions Presented by Rachel Shelton, CPRW

Lead Resume Expert, IvyExec.com

April 7, 2011

Why is Your Resume Not Getting You Noticed Brad Attig ∙ Director of Talent Development ∙ Ivy Exec

2 Want more info? Go to IvyExec.com/Resume or email us at [email protected]

About Brad

• Director of Talent Development at Ivy Exec

• 13 years in executive search and career

development. - 4 years as Founder of MyRetailCareer.net focusing on Mid. to Sr. Level

Executive Career Development

- 8 Years as Director of Business Development for Retail Placement Solutions

• 15 Years in Retail Management for Companies

Including Macy’s and Target


• Answer Your questions

• Demonstrate how many different ways a resume can keep you from getting an interview

• Show you actual examples of resumes that the job seekers felt were “good enough” to send out

• Impress upon you how quickly your resume creates a lasting impression on the reader

• Remind you that you only get one chance to make a first impression

• Give you a leg up on anyone that didn’t attend

Objectives of this Webinar


Poll

Where are you in your career?

1. Just Graduating

2. 1-5 years

3. 6-10 years

4. More than 10 years


Poll

What is your education level?

1. Bachelors

2. M.B.A

3. Masters

4. PhD

5. More than 1 Post Grad Degree


The Paradox

It’s Not About the Resume

(but It’s All About the Resume)


A great resume creates no questions

A great resume tells the reader exactly what they need to know

A great resume has no red flags, is easy to skim and highlights the important, critical areas

A great resume is strategic and it becomes a roadmap for your interviews

A great resume is almost always created by a certified professional

What Makes a Resume Good or Bad


What Makes a Resume Good or Bad

A bad resume doesn’t answer the readers questions

A bad resume is difficult to “wade” through

A bad resume has errors and mistakes

A bad resume has formatting issues

A bad resume raises eyebrows

A bad resume is usually written with the input from a group (friends, family, colleagues)

A bad resume keeps you from getting interviews


How Many Types of Bad Resumes Are There?

Ivy Exec sees100’s of resumes each day

3 out of 10 are good and less than 1 out of 10 are outstanding

About 30% of executives are choosing to get professional assistance with their resumes

That leaves the other 70%. Almost all of those resumes have some problems.

While some problems are worse than others, they are all undesirable in a critical job search


Questions?


Many People View the Resume as a Necessary Evil

Because….

• They are no fun to do

• There are a million opinions about resumes out there

• You hear a lot of noise that they are “old-fashioned”

• One doesn’t seem to get the response they expect from sending a resume anymore


The Ten Types of Resumes I See

1. The Cloud – Too much white space makes you look “lightweight” (no interview)

2. The Generic - Looks like everyone else’s and fails to get you noticed (no interview)

3. The Job Description – Reads like a job posting and tells nothing unique about you (no interview)

4. The Wreck – Poor grammar and misspelling doom you from the start (no interview)


5. The Minimalist – Not nearly enough information to get the reader interested (no interview)

6. The Maximist – Way too much information about you; the reader gives up trying to figure you out (no interview)

7. The Generalist – What do you do? The reader has no idea what job to match you to (no interview)



8. The Specialist – Fits one job in a million (no interview unless they have that one job)

9. The Swiss Army Knife – Saying you can do everything is the “Jack of all trades, master of none” problem (no interview)

10.The Tombstone – It’s really all in the past (no interview once again)



Questions?


The Bad Resume Exposed

The Cloud Resume


The Cloud Resume

• Too much white

• Type just sits there

• Reads to me as

“Boring and no

Creativity at all”

• Seems to minimize

the individual




The Generic Resume

• Has little substance

• Meaningless

communication

• Reads to me as “I

don’t know what I

do or how I

contribute”

• Underwhelms



The Job Description


The Job Description

Resume

• Has no meaningful

accomplishments

• Is redundant

• Reads to me as

“This is what I’m

supposed to do”

• Fails to convey

individuality



The Wreck


The Wreck

• Poor formatting

• Bad Grammar

• Errors in spelling

• Stupid email

address

• Problem laden



The Minimalist


The Minimalist

• Lacking details

• Spartan

• No substance

• Uninteresting

• Conveys very little

information


Questions?



The Maximist


The Maximist

• Cluttered

• Difficult to find

anything important

• Hard to skim

• Disorganized

• Frustrating for the

reader



The Generalist


The Generalist

• Has no defining

characteristics

• There is nothing to

differentiate the

person from anyone

else that does the

same job

• Boring

• Underwhelming



The Specialist


The Specialist

• Far too specific in

the role the person

plays

• Indicates a rigid

career path with no

flexibility

• Narrows the options

to very few

• Impossible to match

to open positions



The Swiss Army Knife


The Swiss Army

Knife

• “I can do anything”

• Indicates a lack of

career focus

• Fails to convey

where the person

fits

• Impossible to

decide what they

want to actually do



The Tombstone


The Tombstone

• It’s all in the past

• Fails to convey

future value

• You’re history

• Never articulates a

reason to interview

you


Questions?


Some of my Thoughts

• If you can afford a professionally written resume

it will be the best investment you make in

yourself

• The opportunity cost of using a bad resume can

run in the tens of thousands of dollars

• More and more job seekers are getting

professional assistance making the job search

climate hyper-competitive

• Good enough doesn’t cut it anymore


Some of my Thoughts

• You can of course, get away with sending a bad

resume to a less desirable company but is that

really your objective?

• If you cannot afford to have your resume done

professionally seek help elsewhere. Oftentimes,

State Career Centers, local libraries, and some

job fairs have assistance available

• Remember that job search expenses are usually

tax deductible but check with your accountant


One Great Resume

• Easy to read

• Easy to understand

• Visually engaging

• Differentiates the

candidate

• The first 2 inches

tell you all you need

to know


Another Strong

Resume

• Easy to read

• Easy to understand

• Visually engaging

• Differentiates the

candidate

• The first 2 inches

tell you all you need

to know


Charlotte Weeks is an internationally-

recognized resume writer

and career expert who

specializes in providing

senior level professionals

including C-Suite

executives, high-ROI

resumes. Charlotte is a

contributor for The Wall

Street Journal, NBC, FOX,

CNN, Yahoo! and she is

the outgoing President of

the National Resume

Writers' Association.

Kim Mohiuddin has been a professional

writer her entire life. Kim

has been featured

in Yahoo News, NBC

Chicago and Time Out

NY. Her resumes have

been highlighted in

multiple publications; most

recently she had 4

resumes published in the

new edition of David

Noble's “Gallery of Best

Resumes.”

Rachel Shelton is a Nationally Certified

resume writer with a

Wharton MBA and

additional experience in

MBA recruiting and human

resources consulting.

Her expertise includes

creating diverse personal

marketing materials with a

strong focus on the MBA

executive.

The Ivy Exec Resume Team


The Ivy Exec Elite Resume Package

The Elite Package is a comprehensive evaluation of your career and accomplishments which includes gaining a complete understanding of your career goals and strategy.

• Starts with a scheduled interview with your certified senior resume writer.

• Gain valuable insight on how to articulate your skills and accomplishments when interviewing.

• First draft in 5 to 7 business days and a final product 2 to 3 business days later after you review the draft.

• Cover letter and on-line profile update included.

• An Executive Biography and other documents are available as well.

• 30 minute career session with Brad Attig, Director of Talent Development (that's me).

• Priced at $995. To set up a 15 minute appointment to discuss the Elite package with me please go to www.ivyexec.clickbook.net


Questions?


Thank you!

Documents

Ivy Exec Webinar: Effective Resumes for Career Transitions · •If you cannot afford to have your resume done professionally seek help elsewhere. Oftentimes, State Career Centers,