J. PORTUGAL RAMOS

BRAND OVERVIEW

Building The Brand: Selling Points:

VR Alentejo

Essence: Top-value wines from Portugal’s heartland from the pioneering winemaker who brought the region to the international stage.

J. Portugal Ramos Vinhos was founded by João Portugal Ramos, his country’s most famous winemaker, in 1990 in the heart of the Alentejo. Ramos, considered Portugal’s Pierro Antinori or Emile Peynaud (The New York Times). Ramos near single-handedly opened Portuguese winemaking to the benefits of modern technologies with an emphasis on low yields, occasional oak aging, and the preservation of a grape’s natural fruit flavors.

1. Loios Red (P)2. Lima Vinho Verde (P)3. Vila Santa Reserva Red (P)4. Loios White (S)5. Quinta da Vicosa ST (I)

1. Loios: Target all wine shops, boutique to large chains (stack). Target on-premise BTG at Mediterranean and tapas restaurants and wine bars. Emphasize superior quality & low price.

2. Lima: Target all wine shops, boutique to large chain (stack): A sturdy enough Vinho Verde for cold weather. Target BTG all on-premise: Vinho Verde is a growing category, and as Lima is not effervescent, it is the best BTG option.

3. Vila Santa & Quinta da Vicosa: Target boutique wine shops and Mediterranean and tapas restaurants

1. Ramos, has won dozens of national and international awards, e.g., 2010 Personality of the Year and 2006 Producer of the Year from Essencia do Vinho

2. Vineyard are located by the ancient marble city of Estremoz. The schist, quartz, marble and limestone clay soil combined with the region’s Continental climate create ideal grape-growing conditions.

3. Ramos draws from his decades of experience to carefully create a range of wines, always insisting on the highest quality, balance, and expression of terroir

4. His latest venture takes him to the Vinho Verde region, with the launch of the crisp and fruity Lima by Joao Portugal Ramos.

Vila Santa vineyard near Estremoz

João Portugal Ramos

Priorities:

Available POS: Brochure, Sell Sheet, Shelf Talker

Distribution Channel

On Premise: 30% Off Premise: 70%

On Premise: 40% Off Premise: 60%

On Premise: 40% Off Premise: 60%

On Premise: 40% Off Premise: 60%

On Premise: 40% Off Premise: 60%

Varietal Composition

35% Aragones, 35% Trincadeira and 30% Castelão 100% Loureiro

30% Aragonês, 30% Touriga Nacional, 15% Trincadeira, 15% Alicante Bouschet, 10% Cabernet Sauvignon

50% Rabo de Ovelha and 50% Roupeiro

50% Syrah and 50% Trincadeira

Competitive SetJ.M. Fonseca Periquita (Palm Bay), Ciconia (Tri-Vin), EA (Tri-Vin), Monte Velho (Aidil), Cabriz (Aidil)

Vera (Bruce Schneider), Quinta da Aveleda (Aveleda USA), Aveleda Fonte, Famega (Admiral), Arca Nova (Frontier)

J.M. Fonseca Domingos (Palm Bay), Cartuxa (Tri Vin), Esporao Reserva (Aidil), Dona Maria (Grape Moments), Quinta do Carmo, Callabriga (Evaton)

J.M. Fonseca Periquita Branco (Palm Bay)

Dona Maria Reserva (Grape Moments), Mouchao (Vinum), Esporao Private Select (Aidil), Quinta do Carmo Reserva

PricingSRP: $8.99 Min. SRP: $7.99 BTG: $7.00 Wine List: $20-$30

SRP: $9.99 Min. SRP: $7.99 BTG: N/A Wine List: $20-$30

SRP: $20.99 Min. SRP: $17.99 BTG: $15.00 Wine List: $45-50

SRP: $8.99 Min. SRP: $7.99 BTG: $7.00 Wine List: $20-$30

SRP: $39.99 Min. SRP: $34.99 BTG: $25.00 Wine List: $75-$100

WL Categories Categories: Portugal, Iberia, Alentejo, International Reds List As: J. Portugal Ramos, Loios, Alentejo, Portugal

Categories: Portugal, Iberia, Vinho Verde, International Whites List As: J. Porugal Ramos, Lima, DOC Vinho Verde,Portugal

Categories: Portugal, Iberia, Douro, International Reds, Full-bodied, ReserveList As: J. Portugal Ramos, Vila Santa Reserva, Alentejo, Portugal

Categories: Portugal, Iberia, Douro, International Whites List As: J. Portugal Ramos, Loios, Alentejo, Portugal

Categories: Portugal, Iberia, Douro, International Whites, Reserve List As: J. Portugal Ramos, Loios, Alentejo, Portugal

Recent Press 2011: 87 “Best Value” WS2009: 87 “Best Value” WS, 86 WA 2011: 86 WE

2009: 90 WE, 87 WA2008: 91 WE, 89 WA2007: 90 WE, 89 WA, 87 WS2006: 91 WE, 87 WA2005: 91 WE, 88 WA

2009: 86 WA

2009: 92 WA, 90 WS2007: 90 WA2006: 90 WE2005: 90 WE2003: 90 WA, 91 WE

Specifications

UPC/CS: 25604135001148UPC/BTTL: 098709088306 Pack: 12/750MLDimensions: 9.75Wx12.00Hx13.00L Weight: 37.48 Pallet: 60 Layer: 4

UPC/CS:098709440156UPC/BTTL: 98709440159Pack: 12/750ML Dimensions: 12.20Wx12.8Hx9.25LWeight: 37.48Pallet: 60 Layer: 4

UPC/CS:10098709088358UPC/BTTL: 098709088351 Pack: 6 /750ML Dimensions: 12.8Wx6.50Hx9.65LWeight: 39.68 Pallet: 60 Layer: 4

UPC/CS:10098709088297UPC/BTTL: 098709088290 Pack: 12/750ML Dimensions: 12.6Wx12.4H x9.84LWeight: 37.48 Pallet: 60 Layer: 4

UPC/CS:10098709088310UPC/BTTL: 098709088313 Pack: 6 /750ML Dimensions: 9.65Lx6.5Hx12.8WWeight: 19.84 Pallet: 105 Layer: 7

Loios Red Lima Vinho Verde Vila Santa Reserva Red Loios White Quinta da Vicosa