J2 x media sales deck020711

[email protected] J2X Media LLC. 1100 Wilshire Blvd. – Ste. 1912 Los Angeles CA, 90017

© J2X Media, LLC. 2

Who We Are We are a dynamic, forward-thinking, full-service digital marketing agency. We provide cost-effective, creative, actionable, and revenue-generating solutions to engage customers and increase conversion rates.

Marketing Discipline: •  Create custom online programs to acquire customers and data, encourage word of mouth marketing, and efficiently drive sales and subscriptions

•  Develop and strategically distribute content as a key component of consumer engagement.

•  Robust marketing framework, adaptable to advances in technology and new marketing channels

Creative Development: •  Develop innovative, dynamic and compelling brand-specific, multi-platform content to inform and entertain customers

•  Hi quality video production, graphic design and web/mobile development services

Business Intelligence: •  Data-driven marketers focused on key success metrics and improving ROI

•  Utilize primary and secondary research, including customer feedback and surveys to drive business decisions

•  On the forefront of the digital marketing and social media space, enhancing the consumers’ experience and achieving marketing and sales objectives

Hands On Approach: •  Strategic consulting and tactical insight to maximize impact of marketing campaigns

•  Full-service team experienced in managing all aspects of campaign execution and reporting


What We Do We create, execute and manage customized digital marketing campaigns to achieve a variety of objectives. Whether a brand wants to increase their online presence, raise awareness, generate leads, or drive revenue, we utilize the communication channels and creative strategies that will most efficiently achieve results. Holistic Customer Cycle: Acquisition, Retention, and Advocacy

•  Outreach: Utilize online / offline touch points to drive awareness

•  Engage: Connect with consumers at digital outposts providing content and opportunities to interact

•  Value: Earn customer trust by providing value to enhance core competency of brand

•  Reward: Reward customers and encourage them to share their experience interacting with your brand

Outreach

Engage

Value

Reward


Evaluate the brand’s current marketing footprint

Review competitive online landscape

Determine unique opportunities with the digital space for the brand

Our Approach Our methodical approach to marketing ensures the development of successful, unique programs that compliment organizational structure and repeatedly exceed client expectations.

Assess

Define the value proposition for brand engagement with online audiences

Create strategic and compelling programs that authentically reflect the brand

Combine client knowledge of their core business and customers with our marketing framework, creative services and proprietary tools and applications.

Full-service digital agency complementing internal marketing teams

Established tactical approach optimizes campaign performance

Track key metrics and analyze campaign performance to adapt strategy

Use key learnings and research to further inform business decisions

Craft

Execute

Refine


Marketing Framework Our marketing framework is grounded in the idea of:

CONNECT >> SHARE >> REWARD

Connect - Provide a comprehensive online marketing platform to connect with your customers and have them connect with each other.

Reward - Reward customers for engaging, sharing, and purchasing by providing exclusive content, promotion, and personal interaction.

Share - Implement programs and develop content that encourages customers to share their passion for your brand with their network of friends.


Comprehensive Marketing Services Assess and Devise:

•  Strategic Consulting - Architect systems that combine online and offline marketing assets to maximize revenue and develop a deeper relationship with the customer

•  Campaign Planning - The foundation of our efforts begin with a customized client strategy and shared vision of the end goal

•  Research - Execute primary research to ensure business strategy, products and services reflect and exceed customer expectations

•  Content Marketing - Develop original content pieces and strategic distribution schedules to consistently engage customers

Review and Adapt:

•  Metrics - Track campaigns, provide ongoing reporting and analysis to monitor ROI

•  Analysis - Use advanced data analysis to identify issues and determine solutions

Create, Execute, and Manage: •  Online Branding - Connect and intertwine online properties

to create a consistent, fluent and comprehensive online presence

•  Social Media Marketing - Engage customers in dialogue, encourage word of mouth marketing and convert social media presence to sales

•  Email Marketing - Establish an email marketing framework and data acquisition tactics; standardize templates for communication

•  Promotions - Harness the power of promotion to collect customer data, interact with customers and reward them for participating

•  Creative and Website Development - Websites, widgets, applications, ecommerce solutions, and mobile applications

•  Video Production - Hi-quality, cost-effective video production services tailored for online audiences

•  Partnership Marketing - Identify and secure strategic 3rd party partnerships leveraging J2X Media’s network of influencers to increase visibility

•  SEO / SEM - Improve natural search engine rankings and execute paid search media campaigns


Case Study: Digital Marketing Promotion We create promotions designed to generate brand awareness, acquire customer data, and generate revenue. We have built over 100 promotions, including the following case studies: Live Nation:

•  Acquired 700,000+ new email addresses for client’s database

•  Reduced cost per email acquired by approximately 75%

•  In the first six months of 2009, promotional campaigns drove over $500,000 in direct ticket sales

•  Promotions provided opportunities to forge partnerships and bring additional value to sponsors

•  Promotions provided customers with engaging benefits, strengthening brand loyalty

Taylor Guitars: •  Increased database over 51% in 2010

•  Increased overall website traffic 17% in 2010

•  Online promotions helped increase Taylor’s social media statistics by 86% in 2010


Case Study: Social Media Marketing We provide brands with turn-key solutions to engage consumers, increase sales and acquire new customers. We develop, manage and execute systems that empower brands to gain influence and insight within social media.

•  Utilized social media to create new sales channels and collect consumer data

•  Provided a platform for dialogue between the brand and it’s customers

•  Developed custom built applications to manage, track and analyze social media campaigns

•  Implemented content distribution strategies to compliment national and local organizational structure

•  Naturally increased all our clients social network memberships through viral, grassroots and promotional programs


Case Study: White Label Community We have extensive experience in community marketing. Having built and managed some of the earliest social networks in the music space, our unique, consumer-centric approach recognizes that providing consistent value to community members is the primary driver of acquisition, engagement, and retention.

•  Built, managed and provide marketing services for the following white-label communities:

•  Warped Tour (2005/2006) •  Ozzfest (2007)

•  Built a corporate intranet with social media functionality

•  Guitar Center (2007)

•  Community marketing programs helped quadruple membership in one year (600,000+ unique users to 2.4+ million)

•  Warped Tour and Ozzfest communities generated revenues through online advertising and sponsorships


Case Study: Grassroots and Viral We create innovative grassroots and viral campaigns, utilizing tools and tactics that encourage word-of-mouth advocacy and sharing to help generate awareness, acquire online audience, and drive sales, including the following Megadeth & Guitar Center case study involving an interactive viral tool.

•  The application and promotional campaign drove over 2,000+ fans to a Megadeth event at the Guitar Center Hollywood store

•  Over 20,000+ fans registered for the viral tool within four weeks

•  The interactive application enabled users to receive a “digital autograph” from the lead singer of the band. The personal interaction served as the primary incentive for fans to download and remain engaged with the widget throughout the year

•  The viral tool featured a custom-built rewards program, with points awarded for sharing and interacting


Bio

Jeffrey Becker CEO / Founder

Over the past 12 years, Jeffrey has worked as a pioneer in online marketing for the entertainment industry, where he founded two online marketing departments for the Universal Music Group and MCA Records. Since then, he has worked as a consultant developing successful online strategies for Taylor Guitars, Santana, The Warped Tour, Ozzfest, Live Nation and Guitar Center. His efforts have resulted in groundbreaking marketing programs resulting in increased traffic and revenue for his clients. Jeffrey received his BS in Marketing from the University Of Maryland.

Documents

J2 x media sales deck020711