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JACOB JAMIL DAVIS A PT. 124 191 VINE STREET COLUMBUS, OH 43215 PHONE: 724.288.6467  JACOB.DAVIS.WH10@WHARTON.UPENN.EDU  EDUCATION The Wharton School, University of Pennsylvania, Philadelphia, PA August 2008 – May 2011  Bachelor of Science in Economics (Concentration in Marketing) Conferred, May 2011  Relevant Coursework: Principles of Marketing New Product Management Consumer Behavior Contagious: How Ideas Spread Principles of Retailing Principles of Advertising Marketing Research Business Ethics SELECTED WORK EXPERIENCE Holland Services, Fort Worth, TX January 2011 – Present Independent Contractor  Served as office IT provider, implementing, managing, and maintaining servers, network drives, and overall connectivity  Conducted research on land ownership, ascertaining qualifications and best practice for leasing the land, and communicating with landowners to sign lease  Created and produce structured packets detailing the oil and gas leasing history and all pertinent, ancillary documents to individual plots and tracts of land Barnes & Noble College Booksellers, Philadelphia, PA January 2011 – May 2011 Campus Representative  Primary liaison between the Penn Bookstore, Barnes & Noble Campus Booksellers, and the undergraduate committee  Planned, developed, marketed, and managed three large scale on-campus events garnering an average of 300 student attendees, as well as numerous smaller campaigns  Promoted multiple campus programs and initiatives through innovative and interactive marketing campaigns utilizing Facebook, Twitter, email, and on-site giveaways Macy’s Inc, New York, NY June 2010 – August 2010 Men’s Merchandise Marketing – Intern  Co-Captained Holiday 2010 Celebrity Gifts marketing and advertising strategy, pitching and signing five celebrity brands onto the initiative while developing branding, promotional, and placement plans with expected sales of $225 million  Designed, structured, and planned the men’s section for twenty-nine Macy’s national catalogs, brochures, and foldouts  Developed and presented comprehensive new fashion watch line introduction with $3.6 million first-year expected return Dick’s Sporting Goods, Pittsburgh, PA May 2009 – August 2009 Merchandising – Buying Intern  Researched and developed 2010 online assortment and marketing strategy pertaining to the cycling department  Presented online strategy to senior level management, leading to online growth projections of 45%  Developed and presented comprehensive online competitor analysis, creati ng leverage in regards to suppliers and vendors  Coordinated with multiple teams to resolve issues concerning ordering, shipping, marketing, and store operations LEADERSHIP EXPERIENCE International Fraternity of Delta Sigma Pi May 2009 January 2011 President, Vice-President of Fraternal Services  Developed robust branding strategy to begin changing campus-wide perception with large scale, marquee events and  partnerships with over five student organizations  Created two additional executive positions and instituted junior executive board to oversee multi-pronged branding strategy  Created new brotherhood interaction program, increasing participation in social activities by 25% A CTIVITIES AND INTERESTS  Activities: International Fraternity of Delta Sigma Pi, Marketing Undergraduate Student Establishment, American Marketing Association, Intramural Football, Intramural Basketball, Intramural Soccer, National Scholars’ Honor Society, Duquesne Integrated Honors Society, Duquesne Honors College  Interests: Literature, Writing, Pittsburgh Steelers, College Basketball , Lost (Television Series), Mad Men (Television Series), Music  LinkedIn: www.linkedin.com/in/jacobdavis

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JACOB JAMIL DAVIS A PT. 124 191 VINE STREET COLUMBUS, OH 43215 

PHONE: 724.288.6467

 [email protected]

 EDUCATION 

The Wharton School, University of Pennsylvania, Philadelphia, PA August 2008 – May 2011

•  Bachelor of Science in Economics (Concentration in Marketing) Conferred, May 2011

•  Relevant Coursework: Principles of Marketing New Product Management

Consumer Behavior Contagious: How Ideas Spread Principles of Retailing

Principles of Advertising Marketing Research Business Ethics

SELECTED WORK EXPERIENCE 

Holland Services, Fort Worth, TX January 2011 – Presen

Independent Contractor 

•  Served as office IT provider, implementing, managing, and maintaining servers, network drives, and overall connectivity

•  Conducted research on land ownership, ascertaining qualifications and best practice for leasing the land, and communicating

with landowners to sign lease

•  Created and produce structured packets detailing the oil and gas leasing history and all pertinent, ancillary documents to

individual plots and tracts of land

Barnes & Noble College Booksellers, Philadelphia, PA January 2011 – May 2011

Campus Representative

•  Primary liaison between the Penn Bookstore, Barnes & Noble Campus Booksellers, and the undergraduate committee•  Planned, developed, marketed, and managed three large scale on-campus events garnering an average of 300 student

attendees, as well as numerous smaller campaigns

•  Promoted multiple campus programs and initiatives through innovative and interactive marketing campaigns utilizingFacebook, Twitter, email, and on-site giveaways

Macy’s Inc, New York, NY June 2010 – August 2010

Men’s Merchandise Marketing – Intern

•  Co-Captained Holiday 2010 Celebrity Gifts marketing and advertising strategy, pitching and signing five celebrity brands

onto the initiative while developing branding, promotional, and placement plans with expected sales of $225 million

•  Designed, structured, and planned the men’s section for twenty-nine Macy’s national catalogs, brochures, and foldouts

•  Developed and presented comprehensive new fashion watch line introduction with $3.6 million first-year expected return

Dick’s Sporting Goods, Pittsburgh, PA May 2009 – August 2009Merchandising – Buying Intern

•  Researched and developed 2010 online assortment and marketing strategy pertaining to the cycling department

•  Presented online strategy to senior level management, leading to online growth projections of 45%

•  Developed and presented comprehensive online competitor analysis, creating leverage in regards to suppliers and vendors

•  Coordinated with multiple teams to resolve issues concerning ordering, shipping, marketing, and store operations

LEADERSHIP EXPERIENCE 

International Fraternity of Delta Sigma Pi May 2009 – January 2011

President, Vice-President of Fraternal Services

•  Developed robust branding strategy to begin changing campus-wide perception with large scale, marquee events and

 partnerships with over five student organizations•  Created two additional executive positions and instituted junior executive board to oversee multi-pronged branding strategy

• Created new brotherhood interaction program, increasing participation in social activities by 25%

A CTIVITIES AND INTERESTS 

•  Activities: International Fraternity of Delta Sigma Pi, Marketing Undergraduate Student Establishment, American Marketing

Association, Intramural Football, Intramural Basketball, Intramural Soccer, National Scholars’ Honor Society,

Duquesne Integrated Honors Society, Duquesne Honors College

•  Interests: Literature, Writing, Pittsburgh Steelers, College Basketball, Lost (Television Series), Mad Men (TelevisionSeries), Music

•  LinkedIn: www.linkedin.com/in/jacobdavis