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8/3/2019 Jacob Davis Resume (12-2-11
http://slidepdf.com/reader/full/jacob-davis-resume-12-2-11 1/1
JACOB JAMIL DAVIS A PT. 124 191 VINE STREET COLUMBUS, OH 43215
PHONE: 724.288.6467
EDUCATION
The Wharton School, University of Pennsylvania, Philadelphia, PA August 2008 – May 2011
• Bachelor of Science in Economics (Concentration in Marketing) Conferred, May 2011
• Relevant Coursework: Principles of Marketing New Product Management
Consumer Behavior Contagious: How Ideas Spread Principles of Retailing
Principles of Advertising Marketing Research Business Ethics
SELECTED WORK EXPERIENCE
Holland Services, Fort Worth, TX January 2011 – Presen
Independent Contractor
• Served as office IT provider, implementing, managing, and maintaining servers, network drives, and overall connectivity
• Conducted research on land ownership, ascertaining qualifications and best practice for leasing the land, and communicating
with landowners to sign lease
• Created and produce structured packets detailing the oil and gas leasing history and all pertinent, ancillary documents to
individual plots and tracts of land
Barnes & Noble College Booksellers, Philadelphia, PA January 2011 – May 2011
Campus Representative
• Primary liaison between the Penn Bookstore, Barnes & Noble Campus Booksellers, and the undergraduate committee• Planned, developed, marketed, and managed three large scale on-campus events garnering an average of 300 student
attendees, as well as numerous smaller campaigns
• Promoted multiple campus programs and initiatives through innovative and interactive marketing campaigns utilizingFacebook, Twitter, email, and on-site giveaways
Macy’s Inc, New York, NY June 2010 – August 2010
Men’s Merchandise Marketing – Intern
• Co-Captained Holiday 2010 Celebrity Gifts marketing and advertising strategy, pitching and signing five celebrity brands
onto the initiative while developing branding, promotional, and placement plans with expected sales of $225 million
• Designed, structured, and planned the men’s section for twenty-nine Macy’s national catalogs, brochures, and foldouts
• Developed and presented comprehensive new fashion watch line introduction with $3.6 million first-year expected return
Dick’s Sporting Goods, Pittsburgh, PA May 2009 – August 2009Merchandising – Buying Intern
• Researched and developed 2010 online assortment and marketing strategy pertaining to the cycling department
• Presented online strategy to senior level management, leading to online growth projections of 45%
• Developed and presented comprehensive online competitor analysis, creating leverage in regards to suppliers and vendors
• Coordinated with multiple teams to resolve issues concerning ordering, shipping, marketing, and store operations
LEADERSHIP EXPERIENCE
International Fraternity of Delta Sigma Pi May 2009 – January 2011
President, Vice-President of Fraternal Services
• Developed robust branding strategy to begin changing campus-wide perception with large scale, marquee events and
partnerships with over five student organizations• Created two additional executive positions and instituted junior executive board to oversee multi-pronged branding strategy
• Created new brotherhood interaction program, increasing participation in social activities by 25%
A CTIVITIES AND INTERESTS
• Activities: International Fraternity of Delta Sigma Pi, Marketing Undergraduate Student Establishment, American Marketing
Association, Intramural Football, Intramural Basketball, Intramural Soccer, National Scholars’ Honor Society,
Duquesne Integrated Honors Society, Duquesne Honors College
• Interests: Literature, Writing, Pittsburgh Steelers, College Basketball, Lost (Television Series), Mad Men (TelevisionSeries), Music
• LinkedIn: www.linkedin.com/in/jacobdavis