11-02-2009

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Because uncertainty is the greatest threat

MILITARY DEFENSE I HOMELAND SECURITY

Business with the UK MoD

Feb. 05 2009

Bruhn NewTech

Jacob Perch Nielsen

Because uncertainty is the greatest threat

Agenda

MILITARY DEFENSE I HOMELAND SECURITY

� Bruhn NewTech, who we are

� History

� Bruhn NewTech Limited

� Do’s and Don’t’s

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Because uncertainty is the greatest threat

Our mission

Bruhn NewTech’s core aim is to help civil defence and military armed forces around the world effectively prepare for and manage life-threatening scenarios.

Combining CBRNE and information technology expertise, we develop warning and reporting systems that support critical decision-making, enhance the momentum of operations –and ultimately help military and civilian personnel protect human lives.

MILITARY DEFENSE I HOMELAND SECURITY

Because uncertainty is the greatest threat

NBC-ANALYSIS.Risk-management solution.

� CBRN hazard prediction, and warning & reporting solution

� Full CBRN situational awareness

� Stand-alone or integrated in C4I networks

� CBRN experts

� Recognized supplier within NATO

� Widely used by Armed Forces with +8,000 users worldwide

Global Reach Solutions in operational use with the Defence and civil emergency services in 23 NATO and 5 Partnership for Peace (PfP) nations

Note: NBC (Nuclear, Biological, Chemical) and CBRN (Chemical, Biological, Radiological, Nuclear) are synonymous and describes in standardised

NATO terms the threats to defence forces and civilians

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Because uncertainty is the greatest threat

Because uncertainty is the greatest threat

Sweden NBCRV.

� Platform

� Patria/SISU XA-203S 6x6 APC

� Prime contractor

� BAE Systems Bofors

� CBRN sub-systems integration

� Bruhn NewTech

� SensAware™

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Because uncertainty is the greatest threat

Network Enhanced Capability

Because uncertainty is the greatest threat

Bruhn NewTech Inc. Bruhn NewTech A/S

International presence.Local strength.

� Local offices in:

� Denmark

� United States

� United Kingdom

� Agent representation

� Worldwide coverage

Bruhn NewTech Ltd.

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Because uncertainty is the greatest threat

Major milestones in our history

1985 NBC-ANALYSIS development begins

1989 Bruhn NewTech A/S established to develop CBRN software for NATO countries

Win Royal Danish Air Force, the first major customer

1990 NBC-ANALYSIS launches internationally

First international sale to UK MoD for the first Gulf War

1995 Win UK MoD national license for BRACIS

Bruhn NewTech Inc. opens in USA

1997 Win US DoD national license for JWARN

Bruhn NewTech Ltd. opens on the MoD premises of UK Defence NBC Center

1999 First version of Explosive Ordnance Disposal (EOD) solution, later known as EOD Frontline developed for UK MoD

2000 Win several US DoD CBRN subsystems integration contracts

2002 SensAware™ developed in cooperation with the US Army

2003 Bruhn NewTech provides major EOD and decontamination capabilities to UK MoD prior to the Iraqi operation

2004 Win first major CBRN protection solutions contracts in the Middle and Far East

NATO CBRN battalion uses NBC-ANALYSIS and EOD Frontline in their support for the Athens 2004 Olympics

Win first major CBRN subsystems integration contracts in Europe

2006 All headquarters under SACEUR/NATO operational control are mandated to use NBC-ANALYSIS in NATO operations

2007 Win new UK MoD national license for 2nd generation BRACIS

MILITARY DEFENSE I HOMELAND SECURITY

Because uncertainty is the greatest threat

Bruhn NewTech in the UK

1990 NBC-ANALYSIS contract with UK MoD to deploy in the first Gulf War

1995 Win UK MoD national license with NBC-Analysis

1997 Bruhn NewTech Ltd. Office on the premises of UK Defence NBC Centre

1999 First version of Explosive Ordnance Disposal (EOD) solution, developed

for UK MoD

2007 Win new UK MoD national license for 2nd generation CBRN warning

and reporting system

2009 Sales office in Salisbury

MILITARY DEFENSE I HOMELAND SECURITY

11-02-2009

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Because uncertainty is the greatest threat

Do’s and Don’t’sIf you want to maintain and grow your business

Do

� Have something the MoD wants

� Listen to the MoD

� Be British

� Be patient

� Be true to yourself

Don’t

� Be arrogant

� Be Danish

� Pretend to be someone else

MILITARY DEFENSE I HOMELAND SECURITY

Because uncertainty is the greatest threat

But

� They do speak a decent language

� They do have an open mind

� They are friendly

� There are no strong buy English preferences

:

In Short:

� It is only hard work to do business with the UK MoD

MILITARY DEFENSE I HOMELAND SECURITY

The UK MoD business is famous for

being lumpy or even sporadic

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Because uncertainty is the greatest threat

Thank you!

Because uncertainty is the greatest threat

MILITARY DEFENSE I HOMELAND SECURITY