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JAIL MARKETING

By

J.CO Donuts & Coffee

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WANTED!

ALCAPONEFULL OR BITTEN

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Who s ALCAPONE?

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ALCAPONE,The Most Wanted Donut

2003 - Set the innovation & Recipe

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ALCAPONE,The Most Wanted Donut

1st

Creation of ALCAPONE2004 -

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ALCAPONE,The Most Wanted Donut

2005 - ALCAPONE Was Born

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ALCAPONE,The Most Wanted Donut

2006 - Sold 20,987,500 donuts

in its 1st year.Alcapone became

the most wanted donut

Registered ALCAPONE ()Because most competitors

try to copy him

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ALCAPONE,The Most Wanted Donut

Achieved Best Seller Donut

And Became J.COs Icon2007 -

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Did You Realize..?

Alcapone has set a t rapto place you in his Jail

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HOW?

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STRONG FOUNDATION

Sharing & Relationship Spirit

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JCO Relat ionship

CUSTOMER/COMMUNITY

COMPANY

EMPLOYEES

MEDIA

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GADIS Magazine

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High Scope

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Celebrities

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CREATE a JAIL of INDULGENCE

More Indulging = More Value

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Experimental Way To Indulge Your

Customers

Indulge Their Appet ite

Give rewards on every visit

Ambience

Ext ra Facil it ies

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Indulge Their Appetite

Best Taste

Best IngredientsMore Variety

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Best Taste

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Premium Ingredients

Californian Almonds

For ALCAPONE

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More Variety

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Rewards On Every Visit

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Compliment Glazzy

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Ambience

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Interior

GREATAMBIENCE

Music Lighting

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Comfortable Seating Area

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Lighting

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Free Wi Fi

At J.CO Donuts & Coffee

In Jabodetabek Area

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LOCATIONS

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Premium Location

& Easy To Reach

Vi ibl

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Visible

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GUARDIAN ANGELS

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How Guardian Angels Should be?

AppearancePersonal

Friendly

Trustable Listener Move Fast ly

Clean

Tidy Good Looking

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Using full uniform during outside duty

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RESULT

Are You Falling in Love WithAlcapone?

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Donut alcapone enakbuangeeeeeeddzzz!!!

TOP BANGETZdech!!!

Mak Nyuuusss Hehehe-Nadia-

ALCAPONEMENYATUKAN

PASUKAN-Team MBUI-

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Alcapone EnakAlmondnya

Always to be

Trendsetter-Aufa-

Rasanya GURIH

Dan Uenaak Tenan!- Fikran -

ALCAPONE!The Real MostWanted-Dea-

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GOT YOU!!!Weve Trapped You in J.CO Jail