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James Harper - Senior Communication Officer . The power of student-led sustainability research . L ittle bit of information about Cynnal Cymru – Sustain Wales Small NFP in Cardiff Support Welsh Government with their Future Generations legislation Help the Climate Change Commission for Wales - PowerPoint PPT Presentation
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James Harper - Senior Communication Officer
The power of student-led
sustainability research
James Harper @marketingQB - the power of student-led sustainability research
Little bit of information about Cynnal Cymru – Sustain Wales• Small NFP in Cardiff• Support Welsh Government with their Future Generations legislation• Help the Climate Change Commission for Wales • Run the Sustainable Development Charter
Education sector work• Sharing good practice • Close working with some FE / HE establishments• Cardiff Business School
James Harper - the power of student-led sustainability research
We teamed up with MSc Marketing Students• To do research projects• Contributed to their academic studies • 8 week process
Cardiff University Students &
Climate Change
Small Business & Sustainability
Views & communication
Concerns & behaviours
James Harper - the power of student-led sustainability research
Peter Davies with Geri
and the rest of the team
James Harper - the power of student-led sustainability research
Pauline, the team and lots of
stakeholders
James Harper - the power of student-led sustainability research
FindingsYou will be glad to hear that I’ve summarised these into some info-sheets
60% fairly concerned
79% would change
behaviours
48% ‘not very
much affect on
FG’ recycling & switching off lights popular
61% ‘neither agree or disagree
that UNI is environmentally
friendly
eating less meat & buying
few new clothes less
popular
want expert advice &
latest news
corporate reputation
cost savings
most interested in environment,
energy & recycling
James Harper - the power of student-led sustainability research
What’s happened?• The students passed with very high marks
• They got to present to Lloyds Bank, FSB and the Climate Change Commission for Wales
• Lots of learning about sustainability and climate change
• We got some brilliant data to support our work
• Important step towards more deeper engagement
BIG thanks to Pauline Sin Ting Ho, Chara Fotiou, Hing Lin Wong, Xu Han, Ching-Yi Wu, Fei Song, Geri Saxionis and Xiangying Chi
great feedback
from students
promoted widely
James Harper - the power of student-led sustainability research
Thanks for the opportunity to speak
It would be great to hear from you – so please get in touch
02920 570-814
twitter @marketingQB
