James Pearce, CTO jpearce@mtld · The .mobi domain continues to grow TLD page growth on Google-500% 0% 500% 1000% 1500% 2000% 2500% 3000% 3500% Dec 06 Jan 07 Feb 07 Mar 07 Apr 07

dotMobi (mTLD Top Level Domain, Ltd.)© 2006 mTLD, Ltd. All rights reserved. .mobi and the .mobi logo are trademarks of mTLD, Ltd.

James Pearce, CTO

[email protected]

dotMobi (mTLD Top Level Domain Ltd.) 2

The world is growing mobile

• 2 mobile phones sold for every TV

• 4 mobile phones sold for every PC

• 2.7 billion mobile phones currently in use

• More people access Internet using mobile

• By 2008, 1.3 billion mobile Internet users


.mobi – the TLD for mobile

http://wireless.schwab.com/

http://mobileapp.epsn.go.com/wireless/

http://www.amazon.com/gp/aw/h.html

http://www.nike.com/nikebasketball/mobile/

http://www.whitehousedrugpolicy.gov/pda/

http://wap.ebay.com/

http://mobile.redbull.com/

http://m.technorati.com/

http://bmw.mobi

Mobile content forthe mobile context


Who is behind dotMobi?

cwta

AssociationsInvestors


The .mobi domain continues to grow

TLD page growth on Google

-500%

0%

500%

1000%

1500%

2000%

2500%

3000%

3500%

Dec

06

Jan

07

Feb

07

Mar

07

Apr

07

May

07

Jun

07

Jul

07

Aug

07

Sep

07

Oct

07

.mobi .com .org

.net .info .biz

.tv

7,620,000 pages

http://wap.foxnews.proteus.com/index.php?page=source&sourceId=13

http://images.google.ie/imgres?imgurl=http://dragovivherrdirektor.jubiiblog.nl/upload/Bmw%2520Logo%2520Fullcolor.jpg&imgrefurl=http://dragovivherrdirektor.jubiiblog.nl/&h=320&w=320&sz=50&tbnid=isixotRR2KI0mM:&tbnh=118&tbnw=118&prev=/images%3Fq%3Dbmw%2Blogo%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1

http://www.businessweek.com/

http://images.google.ie/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/thumb/d/d1/Ferrari-Logo.svg/344px-Ferrari-Logo.svg.png&imgrefurl=http://en.wikipedia.org/wiki/Image:Ferrari-Logo.svg&h=550&w=344&sz=30&tbnid=phZnnWy-FxG5JM:&tbnh=133&tbnw=83&prev=/images%3Fq%3Dferrari%2Blogo%26um%3D1&start=2&sa=X&oi=images&ct=image&cd=2

http://images.google.ie/imgres?imgurl=http://media.corporate-ir.net/media_files/irol/88/88577/Images1/Hilton.jpg&imgrefurl=http://phx.corporate-ir.net/phoenix.zhtml%3Fc%3D88577%26p%3Dirol-Transaction&h=673&w=978&sz=161&tbnid=wZNzLrau8NT3xM:&tbnh=103&tbnw=149&prev=/images%3Fq%3Dhilton%2Blogo%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.ie/imgres?imgurl=http://www.hvnet.com/features/IMAGES/gettinghere_amtrak_logo.jpg&imgrefurl=http://www.hvnet.com/features/gettinghere.htm&h=144&w=216&sz=4&tbnid=MXI5LHrwA6JyDM:&tbnh=71&tbnw=107&prev=/images%3Fq%3Damtrak%2Blogo%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1

http://images.google.ie/imgres?imgurl=http://www.itnews.sk/buxus_dev/images/2006/Intel_logo_nove1_velky.jpg&imgrefurl=http://forum.techzine.nl/forum/list_messages/73940&h=501&w=737&sz=34&tbnid=Lw05PRgXzPHB1M:&tbnh=96&tbnw=141&prev=/images%3Fq%3Dintel%2Blogo%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1

http://www.ralphlauren.com/home/index.jsp?clickid=topnav_logo_img

http://images.google.ie/imgres?imgurl=http://holidays.zone.ee/gfx/news/53sas_logo2.jpg&imgrefurl=http://www.seacrew.dk/portal/links_popular.asp&h=150&w=150&sz=5&tbnid=n426n12H28agUM:&tbnh=96&tbnw=96&prev=/images%3Fq%3Dsas%2Blogo%26um%3D1&start=2&sa=X&oi=images&ct=image&cd=2

http://images.google.ie/imgres?imgurl=http://www.newlaunches.com/entry_images/101105/nba-logo.jpg&imgrefurl=http://skibrooklyn.blogspot.com/&h=213&w=160&sz=7&tbnid=b-ZqyhgQP10hYM:&tbnh=106&tbnw=80&prev=/images%3Fq%3Dnba%2Blogo%26um%3D1&start=1&sa=X&oi=images&ct=image&cd=1


• Best Practices Working Group– Co-chair

– Editor Best Practices

– Co-Editor MobileOK Basic

– Co-Editor Content Transformation Guidelines

– Editor Content Transformation Landscape

• MobileOK Checker Reference Implementation– Contributors to Code

– Contributors to Documentation and Specification

• Device Descriptions Working Group– Co-Editor DDR API

– Editor Core Vocabulary


Implementation #1Domain compliance rules

e.g.

“Driving confidence in the mobile web”

Mandatory styleguide rules:

• XHTML-MP compliance

• Non-use of frames

• 2nd level domain


Implementation #2http://ready.mobi

“Is your site readyto go mobile?”

• Mobile quality report

• MobileOK tests

• Additional quality metrics

• Mobile emulators

• Tips for improvement

• Scores pages out of 5

• Crawler for site testing

• Branded by registrars

free


Implementation #3http://find.mobi

“Finding quality mobile content”

• Directory of mobile content

• W3C Best Practices used for rating quality across TLDs

• Positive feedback loop drives BP usage by developers

free


Implementation #4Device Database (January 2008)

“What does this handset do?”

• Definitive database of handset information

• A DDR Implementation

• Data sourced from throughout the industry

free

• Data subscription for usage in content adaptation

• Premium analytics tools


Bringing mobile to developershttp://dev.mobi

dotMobi (mTLD Top Level Domain, Ltd.)© 2006 mTLD, Ltd. All rights reserved. .mobi and the .mobi logo are trademarks of mTLD, Ltd.

James Pearce, [email protected]

Documents

James Pearce, CTO jpearce@mtld · The .mobi domain continues to grow TLD page growth on Google-500% 0% 500% 1000% 1500% 2000% 2500% 3000% 3500% Dec 06 Jan 07 Feb 07 Mar 07 Apr 07