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A portfolio with 3 separate projects completed by James Taylor.
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Howdy!
Team Member (January - March 2014)Helped to lead a team tasked with designing “all 6 walls”, including a integrated rail system for hanging accessories and the lifestyle products that went on them. Over 10 weeks, I coordinated team members and talked with manufacturers working with us for our final design.
Design Experience
Work Experience Jo-Ann Fabric and Crafts - Savannah, GACashier/Stocking (Jun. - Oct. 2013)
Worked register and stocking as I made sure that customer experiences were stress- free and enjoyable.
Nicholson-Hardie Nursery - Dallas, TX.Floor Attendant/General Help (Nov.-Dec. 2012)
Sold and delivered Christmas trees to homes around the Dallas area. Learned the basics of salesmanship and how to interact with customers.
Midas Auto Repair - Dallas, TXMechanical Assistance (Jun.-Aug. 2012)
Performed general auto maintenance (oil changes, tire rotations, battery testing, etc.)
Camp Classen YMCA of Greater Oklahoma - Davis, OKCounselor (Jul.-Aug. 2008, Jun.-Aug. 2009)
Placed in charge of children (ages 8-12) for periods of 1-2 weeks. Learned how to lead a group with often uncooperative members.
Education Savannah College of Art and Design (SCAD) Savannah, GA. - B.F.A. Industrial Design, 2014, GPA 3.3
SkillsTechnical
Woodworking
Lathe (Metal and Wood)
Welding (MIG, TIG)
Model Making
Contextual Research
Analytical Research
Sketch Rendering
DigitalDigital Rendering
Microsoft Office
Adobe Creative Suite
Rhino 3D
Solidworks 2014
Keyshot 4
Wireframing
Axure RP
Arduino
ProfessionalLeadership Experience
Interpersonal Communitication
Conversational French
My name is James Taylor. I am a recent graduate of the Savannah College of Art
and Design (SCAD), where I recently finished my B.F.A. in Industrial Design.
And I would like to work for you!
SCAD Pad Sponsored Project - Savannah, GA
Extracurricular- Eagle Scout
- Dean’s List
- F in Funny
Improv Club
Table of Contents
Pedicab Migliore Pedicab Ergonomic Redesign
Aermotor A17Residential Wind Turbine
N.O.S.A App DesignStudent-Run Support Group iPhone Application
What makes a Great Residential Wind Turbine?
Wind energy is one of the oldest forms of sustainable energy that
has been harnessed by humans. And yet, in 2011, overall purchases
of small-scale electricity generating wind turbines was at the lowest
point it had been in nealy two decades.
In the spring of 2013, I was give 8 weeks to design a residential wind
turbine, using the American windmill manufacturer Aermotor as the
manufactuer in this scenario.
We were challenged to consider the whole process, like how individual
parts would be made, how the users would interact with it, and even
point-of-sale and shipping.
Aermotor WIndmill Company
Founded in 1892, Aermotor sold only 24 windmills in
its first year. In 1896, it sold 20,000.
In 1933, it began manufacturing the Aermotor Model
A702 Windmill, in continuous production ever since.
Production Capabilities: Stamped sheet steel parts,
cast steel parts, galvanization, paint application
Classic
Rugged
Honest
Target Persona: Henry JacobsonHenry is a proud, American family man. His grandfather grew
up on a farm in southern Missouri in a house his great-great-
grandfather had built. Today, Henry lives in Broken Arrow,
Oklahoma, just outside Tulsa, with his wife and 3 kids, and despite
living in a quiet suburban neighborhood, he is still proud of his
family’s hardworking, homesteading tradition (even though he is
a bit “soft-handed” himself).
Over the summer, the entire neighborhood has been experiencing
periodical brownouts as an overheated power grid tries to cope
with the scorching Oklahoma weather. After reading an article
about windpower online, Henry decides that he should install
a home wind turbine to help his family keep the lights on and
the costs down. He only wants to buy American-made, but not
anything too expensive either.
Cost:
Rated Capacity:
Rotor:
Interconnection:
Estimated Energy
Production
$5399*
1.9kW-2.6kW
12 feet; 50-325 RPM
Utility Connected or
Battery Charging
400kWh/month @ 12 MPH
(5.4m/s)
Xzeres Wind Skystream 3.7 Honeywell WT6500 Bergey Excel 6
Cost:
Rated Capacity:
Rotor:
Interconnection:
Estimated Energy
Production
Cost:
Rated Capacity:
Rotor:
Interconnection:
Estimated Energy
Production
$4500*
2.2kW
6 feet(1.8 m)
Utility Connected or
Battery Charging
230kWh/month @ 14 MPH
$21,900-$27,900
10kW
22 feet (6.7 m)
Utility Connected or
Battery Charging
826kWh/month @ 11 MPH
Current Market
Ideation
Final ProductCost:
Rated Capacity:
Rotor:
Interconnection:
Estimated Energy Production
$3500
5 kW
6 feet; 325 RPM
Utility Connected or Battery Charging
500 kWh / month
Classic DesignA rugged but streamlined design that wouldn’t look out of place in the suburbs or out in the countryside. A modern look that keeps several iconic Aermotor details, like the classic tail fin shape and the sail support ring.
Easy to Use And MaintainA straightforward design lowers the amount of parts while the whole maintenance process was made to be as tool-less as possible. This ranges from a single twist to remove nose cone to replace broken sails, to simple latches on the body that help keep the body watertight until you need to open it up.
Carefully Chosen MaterialsBy making most of the parts from standard Aermotor 26 Ga. steel, this design minimizes the amount of new tooling costs for Aermotor, which keeps costs low while maintaining a light weight. Meanwhile, parts like the sails and tailfin are made of a impact-resistant ABS plastic that can really take a beating.
customizable And ModularColor is often one of the top priorities for the modern day consumer, so we made it easy and cheap to add a durable enamel coating to give each customer’s turbine a unique personality. Combine that with a simple-to-use labeling system that makes replacing any part of the turbine or tower a breeze (pun intended).
Features
The Tower
While the turbine itself is the main focus, what
makes this system really unique is the tower. While
most turbines have a solid tower or scaffolding
that is a pain to ship and transport, our tower is
divided into sections that nest within each other
during shipping. Also, whether you decide to use
the turbine off- or on-grid, all the connections are
centralized in a power box near the base. No need
to break out the ladder to check on the electricals.
Features
Assembled Collapsed for shipping
Placed in a group of 5, we were given 10 weeks to study, test with
users, and redesign a form of public transportation, with a focus on
human factors and ergonomics.
My group and I settled on the pedicab, a centuries old concept
that is still very popular among the tourist population of Savannah,
Georgia.
H ow can we i m prove th e si m ple ped i cab?
The Team
Research Analysis Development Product
+ Ethnographic
Research
+ Preliminary Analysis
+ Preliminary User
Testing
+ Ideation
+ Secondary Testing
+ Full Scale Mockup
+ Design Features
+ Comparison vs.
Original
+ In Context
+ Design Oppurtunities
Process
We began our project like all good designs do -
with a web search. We researched its history and
development, common accidents and injuries
involved with pedicabs, and local laws and
regulations regarding pedicabs.
Background Research
Our background information in hand, we then
went out and did our own research. Some of us
rode pedicabs and recorded our experiences, while
others went and interviewed actual pedicab drivers
to understand their side of the story as well.
Ethnographic Research
After we had all the information we needed, we
reconviened and shared what we had learned. Using
that data, we identified 7 touch points:
Data Analysis
Sides
Security
SeatHeight
SeatShape
Back
Step
SittingDown
Using measurements taken from a real life pedicab, we then built
a sketch model from plywood, 2x4s and cardboard. We then asked
student volunteers to talk us through their experience as they used
the pedicab, making sure to take notes on their responses.
Preliminary Testing
Analysis Increase comfort for
both taller and shorter users
by focusing on seat height and
the floorboard area.
Include a way for disabled/
elderly users to get on.
Improve
current features for the drivers.
(storage, repair, safety, etc.)
Improve both the percieved and actual safety of the pedicab.
Include a way for the user to brace themselves.
Improve the comfort of the seat, focusing on the cushioning and the angle of the seat back.
Ideation
We had our solutions, now we needed specifics.
In order to nail down some of the technicals, we
came up with several tests to get the measurements
we needed to make things as comfortable and
ergonomic for as wide a range of people as possible.
Secondary Testing
Once we had everything figured out, we
constructed a full-scale mockup of our design in
order to fully demonstrate how comfortable and
ergonomic our design was.
Full Scale Mockup
Final ProductConstructed in Solidworks 2013
Rendered in Keyshot 4.5
Use it to get on or off the pedicab, to brace yourself on bumpy roads, or just hold on to it for comfort.
Whatever you need it for, our handles are designed to be comfortable no matter what.
Entrance HandleTypical pedicab brakelights are small and close to the ground. By raising them to the top, we have increased the visibility and safety factors of riding in nighttime traffic.
Raised Brake Lights
With the elderly and disabled in mind, we did what most pedicabs don’t and added a fixed step to help with getting on the pedicab.
Footstep
Features
Super-bright LEDs help prolong battery life while increasing visibility of the pedicab and for the driver for riding at night.
Lowered Front Lights
Sub-Seating StorageCarefully planned storage means that riders have more space to store personal possessions, a tool kit, even a spare tire or a tool kit. All storage is watertight and easily accesed by folding either the seat back or base.
Our new, ergonomically designed armrest is more than just a place to rest your arms. It is a safety barrier, shielding you from the dangers of the road and your limbs out of open traffic.
Migliore Armrest
A longer footrest and sloped seat support mean that taller passengers will finally have a place to put their feet. No more dangling off the side!
Increased Foot Space
Features
In the fall of 2013, we were tasked with creating
an app that fostered community and kinship
among the student population at SCAD. We were
challenged to use one of a variety of words as our
inspiration of how accomplish that, mine being
empathy. In 4 weeks, we went through the entire
app design process: conducting research, creating
paper mockups and wireframes, and creating high
fidelity mockups.
The No One Sits Alone Project aims to solve
problems with the current system of student
emotional support as well as build a feeling of
community among students by promoting empathy.
The app was built around it and its needs.
How do we generate empathy among the students at SCAD?
To just say “college is a time of change” is a massive understatement. Students are exposed
to a unique social environment which, when coupled with a large class workload and a new list
of responsibilities, generates large amounts of mental, emotional, and even physical stress on a
daily basis. And while most colleges and universities offer support and counseling services free
of charge, sometimes that is not enough.
I first got the idea for the No One Sits Alone Project (NOSA Project for short) my freshman
year at the Savannah College of Art and Design. Sitting in the cafeteria one day, I noticed
fellow classmates who were sitting alone at their table looking miserable. I wondered if there
was a system that could be made that let students find a fellow student to talk to. I realized
how important such a service could be a year later, when a class with a larger workload than
expected caused me to have daily panic attacks.
When this project was assigned to me, it was almost 3 years after I first had the idea, however
I saw it as a perfect oppurtunity to create an app that would tie in with my original plan of a
student-run support program.
ProjecT Background
Process
+ Analysis of the current system + flow
+ Surveys
+ Problems + Analysis
+ Product Features+ Research
+ Threat + Guidelines
+ Rules
+ Paper prototypes
+ Wireframing
Research Development Final Products
How do you set up an appointment now?
Log into MySCAD,
SCAD’s email
system/student
services network.
- 1 -Find the Student
Support Services
link and log into
the appointment
making service
with a different
login name.
- 2 -Set up 30 minute
long appointment
several days in
advance
- 3 -Show up at
appointment at the
scheduled time.
If you show up 15
minutes late, the
appointment is
cancelled.
- 4 -Follow up email is
sent to students.
- 5 -
Typical Reasons for Visit
How many times have you used the student support services?
We asked Students:
4. Relationship
Issues
5. Drug Abuse2. Social Stress
(ex. peer pressure,
roommate problems,
etc.)
3. Professional
Stress
(ex. classwork, job
stress, etc.)
1. Emotional
Stress
5-6 times
7+ times
1-2 times
3-4 times53%
27%
13%7%
I kept needing help as soon
as possible - a few days later I
would have rationalized and
internalized the problem. That,
or I would have completely
forgotten why I was so upset...”
Sometimes it felt like
the counselors didn’t really
understand the problem,
especially if it related to classes.
They hadn’t gone through what
I was going through, so it was
hard for them to identify with my
problem...”
The process just kind of added
to the stress. Trying to sign up
was frustrating, and I missed
several appointments because
I couldn’t find parking. I was
frantic, I needed them to meet on
my terms...”
Poor Timing Lack of ResponsivenessLack of Connection
Problems with current system
“ “ “
Solution: The student-run support program
By keeping volunteers on-
campus, students in need can
meet immediately rather than in
a few days or weeks.
Volunteers can also meet on the
student’s terms, instead of forcing
students to meet on the school’s
terms.
Students identify more with
volunteers because they have
taken the same classes and felt
the same stresses.
Research
After a bit of development, it became apparent
that there had to be more to the app’s design
than just looking pretty or working smoothly.
More importantly than that, it would have to be
“psychologically designed”. Psychology books from
the library, online articles, and even lessons from
color theory classes were used to analyze threats
and create the guidelines for the design.
Threats + GUidelines
Students in distress are inclined to form
unhealthy attachments with the student
volunteers. We need to find a way to
prevent this to protect the volunteers.
As I learned from the surveys, causes of
student stress are extremely varied.The app
should be psychologically designed to be as
calming as possible- especially when trying
to find volunteers or in the travel time.
Unhealthy Attachment TriggersSometimes, students in distress can make
split-second, irrational decisions that can
add to the stress if blocked. If I want to
ensure that the app always responds to
the students terms, they should be able
to change their setting as quickly as they
change their mind.
Flexibility
Guidelines:
- Don’t allow students to know
volunteers’ phone numbers
- First name basis for volunteers, no full
names or majors.
- Volunteers can only meet in safely
predetermined areas.
Guidelines:
- Dominant color(s) should be in the cool
color palette
- Calming imagery, preferably savanas
and other natural environments
- Nonaccusatory/non-inflammitory
language
Guidelines:
- Ability to change or end any aspect of
the experience at any point.
AppLication Rules
1. Students must set an appointment time.
2. Students must set an appointment place.
3. Volunteers must be nearby.
4. Volunteers must be available.
5. App must be as calming and friendly as possible.
6. App must allow students to change any aspect of the appointment at any stage of the process.
Paper Prototype
WireframingMid-fidelity prototype created in Axure RP
Final productScreen layouts created in Illustrator
Renderings done in Photoshop
Login
Log in with your student login instead of a new
username and password you have to struggle to
remember.
Your profile is directly linked with your student
file: Your student I.D. photo is your “profile
picture”, your name is displayed with your age,
grade level, and major, etc. etc.
Features
-
-
Home pAge
Students can select to have a meeting right now,
or if they want to set up a meeting down the
road.
Students can also select to message back and
forth with a volunteer like pen pals for long-term
assistance.
Features
-
-
Appointment Set up
For the protection of the volunteers, all meeting
places take place in public areas that the
students can select.
If students refuse to meet in public and instead
want to have a conversation in private, they can
select video chat instead of a location.
Students can add a reason or a note describing
why they want to meet or something they want
the volunteers to know.
Features
-
-
-
Step 1: Select location group
Step 2: Select specific location
Step 3: Add a comment (optional)
Hit submit, and an alert goes out to nearby
volunteers
Searching function
The app contacts local volunteers, students are
shown a slideshow of calming images coupled
with either a helpful tip for managing stress or
an inspirational quote.
Students can change any aspect of the meeting
from the screen and can also pull up the map at
any point.
Features
-
-
In- App Chat
Protects the volunteers from letting the students
get a hold of their phone numbers.
Students can change volunteer, location, even
switch to video chat if they want from the menu.
Features
-
-
Forget where the
meeting place was? Pull
up the map while the
chat continues below.
Thank you for your time!- James