Jan 13 2017 Mobility as a Service: the Digital Revolution in Mobility · 2020-03-04 · the Digital Revolution in Mobility Wendy Tao – Siemens ITS ... B2B platform enabling information

San Francisco, CA – Jan 13 2017 – ITS Northern California Meeting

Mobility as a Service:

the Digital Revolution in Mobility Wendy Tao – Siemens ITS

Unrestricted © Siemens AG 2016

Unrestricted © Siemens AG 2017 Jan 2017 Page 2 Wendy Tao – Mobility Division

2005 2013


Mobility is fundamental to modern life

Market requirements and business models are continuously changing

Trends

affecting

Mobility

New

services

and

providers

are

emerging

New

services

and

providers

are

emerging

Bike Sharing Car Sharing Ride Sharing Taxi Apps

“Mobility can now be seen as an Information service with

physical transportation products,

rather than a transportation product with additional services”

Sharing economy Mobile Internet Self-driving cars


Travelers expect an expert and user-friendly travel companion,

for easy, seamless and comfortable travel

Inform & Plan Book & Pay Travel Manage


• Most popular stops?

• Most frequent origins / destinations ?

• Modal split ?

• Revenues per transport mode ?

• Current load at stations ?

Analytics help transit operators and local authorities understand

travelers’ needs


Solutions for Mobility as a Service

Handsfree ticketing

On-the-go with BiBo (Be-in/Be-out)

and CiBo (Check-in/Be-out) flavors

SiMobility JustGo

Location-based

services

Push information for passenger

guidance and source of usage

data for operators

SiMobility Flow

Intermodal

mobility services

B2B platform enabling information

and transactions before, along

and after the journey - and across

modes

SiMobility Connect

SiMobility


The B2B mobility platform provides interfaces and essential functions

for MaaS

Transportation

Service Providers

MaaS operator

B2B integration

platform

Journey Planner

Customer Care

Customer Support Traveler Notification

Revenue Collection Time Tables Traveler Frontend (e.g. PT App & Website)

Inte

rmo

da

l S

erv

ice

s

Transport Information Route Planning Transactions Billing

Mobility Services Map

Real-Time Information

Schedule Information Booking / Reservation

Traveler Authentication

Mobile Ticketing

Billing

Clearing

Invoice Preparation

Traveler Notification

Intermodal Routing

Mobility Analytics Partner Management

Service Management

Cancellation

Public Transport Routing

Road-Traffic Routing

Bike / Walk Routing Payment

Plattform Core

Revenue Sharing

Journey Transactions


DATA is as important as technology.

The platform integrates service providers across multiple transport modes

170000 stops (departure times, stop info, etc.) status Sept 2016

Hamburg

Hannover Berlin

Düsseldorf

Köln

München

Nürnberg

Schweiz

Freiburg

Stuttgart

Bremen

Osnabrück

Essen Dortmund

Erfurt

Leipzig

Helsinki

Tampere


MaaS has moved from pilot experiments

to the first commercial projects in Europe and Middle East

Multimodal information for Berlin Transit’s live map:

car sharing, bike sharing, parking, and taxi

Dubai Integrated Mobility Platform:

Routing, booking, ticketing and payment

Sales platform for door-to-door intermodal routing

and handsfree ticketing

Door-to-gate intermodal transport options to/from

airports, integrated in Airport App

Berlin, Germany

Munich Airport, Germany Dubai, UAE

Sued-Ost-Bahn, Switzerland

In USA: SUPERPUBLIC creates a Playbook with One Lead City

Share with a Network of Many Cities

Urban Mobility:

Collider Playbooks

#1: Open Backend Integration

#2: Integrated Payments

#3: AV & Services Creation

#4: Equitable Access

Scale to X Cities:

Starts in March 2017

Learning from 15 documented MOD

use cases

Adapting playbook to each city’s needs

With data supporting decision making

With community outreach feedback

2 sessions in Miami: Learn & adapt

2 sessions in San Francisco: Cities

work together & meet with technology

providers

Contact:

Kamran Saddique, Exec. Director

[email protected]

www.cityinnovate.org


i

MaaS revolutionizes the way we move around:

Smart access to mobility services reduces the need to own a car

Chaotic mesh

Scalable basis at reduced cost

Extended

mobility offering

Single-mode offering

Multimodal services

+ + +

Mode-specific ticketing

Mobility as a Service packages

New

business models

Efficient

mobility ecosystem

… 85 €/month

Student

Public Transport (limitless)

Bike sharing(200 min)

Car Sharing (50 min)

500 €/month

Business

Professional

Chauffeur Service (100 min)

Public Transport (limitless)

Car Sharing(200 min)

Premium parking (5,000 min)P

i


Thank you

Documents

Jan 13 2017 Mobility as a Service: the Digital Revolution in Mobility · 2020-03-04 · the Digital Revolution in Mobility Wendy Tao – Siemens ITS ... B2B platform enabling information