Jane Whittall, SmithKline Beecham

Henning P Nielsen, Novo Nordisk

STM Electronic Publications - Needs of the Corporate Sector

STM AGM October 12th 1999

Needs of the Corporate Sector

• Summary:• corporate characteristics and needs• pharmaceutical industry characteristics and needs• role of secure networks• electronic journals added value• linking - more added value• licence expectations • expectations - publishing/pharmaceutical industry• future directions• pharmaceutical industry initiatives• question/discussion time

STM Electronic Publications

• Electronic journals - technologies, concepts and market are evolving

• ‘Journal’ vs ‘Database’

• Electronic journal added value– what are we prepared to pay for?

• Pricing models– flexible and adaptable

STM Electronic Publications

Corporate sector characteristics• Secure networks

• Identified authorised users– employees, affiliates and contractors– working from remote locations/home/travelling– all within the secure network

• Information is time critical

• Fast moving, adaptive, creative

• High customer expectations

Corporate sector characteristics

• No (little?) additional money for purchase of electronic content

• Selection of content aligned to corporate objectives

• Need to justify cost benefit of electronic journals

Corporate needs

• Quality– accessibility– access and response times– guaranteed technical quality of data

• Standards– standard formats– standard software

Corporate needs

• Availability– prior, or equivalent to, hard copy availability– regular update schedules

• Pre-notification of system changes

• Help Desk with guaranteed response time

• Usage statistics– crucial to monitor electronic journal use

Corporate needs

• Archiving– access to archive of purchased electronic

material– including access to titles no longer licensed

Pharmaceutical industry - Characteristics

• Information intensive – R&D process generates information– R&D/regulatory/marketing reliant on

information

• Multisite

• Multinational

• Intellectual property rights are a business foundation

Pharmaceutical industry - Specific needs (1)

• Electronic journals needed to support:– regulatory submissions– patent litigation– product marketing– medical information processes

Pharmaceutical industry Specific needs (2)

• Highly project oriented– share information in project team databases

• Promote company image– articles available via public web site

Role of secure networks • Security guaranteed via the secure corporate

network

• Share information with authorised users within a secure network – little risk of unauthorised use

• No passwords at the journal level– security is at the network level

Electronic journals - added value(1)Electronic journals add value:

• Timeliness

• Ease of desktop access

• Enterprise wide access

• Communities of practice– discussion fora

• Additional functionality– video– audio– structure rotation

• But - must be minimally equivalent to hard copy

Electronic journals - added value(2)

Linking - added value

• Linking, Linking, Linking– within articles – within journals– between journals– to secondary information sources– to corporate library management systems

Licence expectationsWhat do we expect to be able to do with licensed

material?

• Within the secure network– everything except make alterations to licensed

material or copyright notices

• Outside the secure network– nothing except as granted by the licence and mutually

agreed

What can publishers expect from us?

• Controlled access by authorised users

• Respect for intellectual property rights

• Absolute confidentiality

• Partnership in developing the future electronic information infrastructure

What do we expect from publishers?

• Openness to linking

• Service level guarantees

• Usage statistics

• Respect for intellectual property rights

• Absolute confidentiality

• Partnership in developing the future electronic information infrastructure

Electronic journals - the future?

• Publishers becoming database managers

• Databases of electronic full text– without hard copy equivalents?

• Fully searchable full text with added functionality:– linking– audio/video etc– text mining/data visualisation

Pharmaceutical industry- Electronic journal initiatives

• PDR/STM electronic journal model licence

• Electronic journal linking– proposed PDR meeting, Spring 2000

Questions?/Discussion

STM Electronic Publications - Needs of the Corporate Sector

Jane Whittall, SmithKline Beecham

Henning P Nielsen, Novo Nordisk

STM AGM October 12th 1999