e-Business WatchChamber of Commerce of the Palm Beaches January 2012

www.palmbeaches.org

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FEBRUARY

*All meetings are held at the Chamber unless otherwise noted. Events are subject to change401 N Flagler Drive, West Palm Beach, FL 33401 | Phone: 561.833.3711 Fax: 561.833.5582 | www.palmbeaches.org

Chamber Closed

Chamber of Commerce of the Palm BeachesCALENDAR OF EVENTS

Business Builder Seminar 8:30 a.m.

To Sell is NOT to Sell 8:30 a.m.

Baseball Bash, Roger Dean Stadium 6:00 p.m.

Business Builder Seminar 8:30 a.m.

Chamber MixerCBS Radio

5:30 - 7:30 p.m.

One-on-One 1018:30 a.m.

Digital Space Breakfast; PBC Convention Center

7:30 a.m.

Women in Business11:45 a.m.

Health Care CommitteeLocation TBA 12:00 p.m.

Ambassador Committee 12:00 p.m.

QR Code Seminar8:30 - 9:30 a.m.

Power Networking @ Lunch 11:30 a.m.

Embassy Suites (formerly Crowne Plaza)

Science and Technology Committee 8:00 a.m.

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JANUARY 2012

Chamber Closed

Business Builder Seminar 8:30 a.m.

To Sell is NOT to Sell 8:30 a.m.

Business Builder Seminar 8:30 a.m.

Chamber MixerNational Croquet Center

5:30 - 7:30 p.m.

State of Our City Address Breakfast

PBC Convention Center 7:30 a.m.

Women in Business11:45 a.m.

Health Care CommitteeLocation TBA 12:00 p.m.

Ambassador Committee 12:00 p.m.

Power Networking @ Lunch 11:30 a.m.

Embassy Suites (formerly Crowne Plaza)

Science and Technology Committee 8:00 a.m.

Simplify IT Seminar8:30 - 10:00

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January 2012 3

e -BUSINESS WATCH

INSIDE

6 Holiday Mixer

8 State of the City Address

10 New Members and Renewals

16 Writing Effective Job DescriptionsStaff

Dennis GradyChief Executive Officer

Sandy PullensDirector of Administrative Services

Kelley BurkeDirector of Sponsorships and Special

Events

Donald BurgessOperations Coordinator

Alexandra GuthCommunications Coordinator/Webmaster

Kelly FanelliMembership Director

Lisa MinnsMembership Development

Sharon McIntoshInformation Coordinator

Chamber of Commerce of the Palm Beaches401 N. Flagler Drive

West Palm Beach, FL 33401

Phone: (561) 833-3711Fax: (561) 833-5582

Visit us online at: www.palmbeaches.org

Are YOUR Customers Happy?DON’T GUESS – SURVEY THEM!

Here’s insight on various methods:Mail: 50% adequate, 60% goodPhone: 80% goodEmail: 40% average, 50% goodOnline: 30% average

Source: 2007 University of Texas at Austin

CLICK HERE TO FIND OUT MORE:RealSolutions.PalmBeachPost.com

www.palmbeaches.org

Officers

ChairMichelle Diffenderfer

Lewis, Longman & Walker, P.A.

Chair-ElectHarvey E. Oyer IIIShutts & Bowen, LLP

TreasurerDavid D. Brooks, CPA

SecretaryDanny Martell

Florida Crystals Corporation

General CounselPaul Krasker

Trident Title, LLC

Past-ChairCarey O’DonnellO’Donnell Agency

At-Large MemberDon DeWoody

WGCompass Realty Companies

Board of DirectorsLarry B. Alexander - Jones, Foster, Johnston & Stubbs, P.A.Scott Atherton - Akerman SenterfittDoug Augeri - CEMEXChristopher Benvenuto - Gunster David Brooks - D. Brooks and Associates CPA’s, P.A. Scott Butler - Butler Construction Co. Don DeWoody - WGCompass Realty Companies Michelle Diffenderfer - Lewis, Longman & Walker, P.A. Dr. David Dorfman - Mobile Chiropractic of the Palm Beaches Tom Dye - Carlton Fields Charles Gerardi - The Palm Beach Post Clint Glass - Balfour Beatty Construction Christine Hanley - Christine D. Hanley & Associates, P.A. Patti Hamilton - Southern Waste Systems LLC/Sun Recycling Rick Herman - PNC Bank Matthew Hoffman - Sugar Cane Growers Cooperative of FloridaBeth Kigel - KBS Strategies Group, LLCDon Kiselewski - Florida Power & Light Co.Patrick Koenig - Flagler Realty & Development, Inc.Paul Krasker - Trident Title, LLCScott Lampert - Broad and CasselDanny Martell - Florida Crystals Corporation Frank Newman - WACHOVIA, A Wells Fargo Company Mark Nosacka - Good Samaritan Medical CenterCarey O’Donnell - O’Donnell Agency Harvey E. Oyer, III - Shutts & Bowen, LLP Kevin Probel - Jones Lang LaSalleJay Shearouse - First Bank of the Palm Beaches Keith Spina - Glidden Spina & Partners Jonathan Teaford - Digital Domain Media GroupJohn Templeton - Templeton & Company, LLP John Vander Wagen - Rybovich Boat Company, LLCRicky Wade - McDonald’s/”B”ing the Best, Inc. Steve Wasserman - WPTV NewsChannel 5 William S. Williams - Lytal, Reiter, Smith, Ivey & Fronrath

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January 2012 5

Upcoming Chamber Events

24Simplify IT 25

January Mixer

Wednesday, January 255:30 - 7:30 p.m.National Croquet Center700 Florida Mango Rd (at Summit Blvd.)West Palm Beach, FL 33406

Start your 2012 networking at the Chamber’s January Mixer on Wednesday, January 25 at the National Croquet Center, the largest dedicated croquet facility in the world. The beautifully- manicured croquet courts will be available for instruction and contests; otherwise, enjoy the view from the wraparound veranda of the 19,000 sq. foot clubhouse.

SandyJames Fine Foods and Productions is the exclusive caterer to the National Croquet Center. By combining the elegance of the National Croquet Center and the professionalism of SandyJames Fine Foods and Productions, the center is the perfect place to host any affair. By mixing the fun game of croquet with great food, drinks and ambience, they offer corporate and social groups an unmatched entertainment package ideal for corporate outings, team building, charity fundraisers, incentive groups, client entertainment, V.I.P. functions and award ceremonies.

Tuesday, January 248:30 am - 10:00 amKeiser University2085 Vista ParkwayWest Palm Beach, FL 33411 Map

CONTACT: Donald Burgess(561) 833-3711 ext. 223dburgess@palmbeaches.org

The Science & Technology Committee presents another in its series of Microsoft seminars. Gain insight on how the right technological solutions can help your business boost productivity & compete more effectively. $2,000 worth of prizes will be given away at this event.

• Simplify IT will provide tips on how to:• Stop worrying about compromised or lost

data• Reduce the number of servers and software

that you manage• Boost efficiency with the proper software

tools.

Presented by Professor Douglas KeeversRaffle prize giveaways include: Windows 7 Ultimate and Office Pro 2010

www.palmbeaches.org

Holiday Mixer Brings CheerThe Chamber spread festive cheer at the Annual Holiday Mixer held at Bistro Ten Zero One inside the West Palm Beach Marriott. Using an ingredient-driven approach, Bistro Ten Zero One offers a variety of Modern American dishes designed to suit a wide range of palates. The restaurant uses only the finest local provisions, which means their menu regularly rotates to highlight what’s fresh and in season. In fact, many of the ingredients they use come from a garden they cultivate right at the restaurant, taking the concept of farm-to-table dining to the extreme. Diners can enjoy the best ingredients South Florida has to offer every day on their ever-changing menu and pair their selections with one of our house-infused liquors or specialty cocktails.

Attendees were able to bid on 30 fabulous silent auction packages including resort stays, dining certificates, gift baskets and golf foursomes. Ben Smith was the winner of the 50/50 drawing. Serving as elves for the evening were Chamber Ambassadors Gary Baja, Geoff Gilliand, Sharon Hoffman, Sue Jones, Bonne Peters, Jennifer Fortin, Ben Smith, Dave DuHamel and David Staples.

Special thanks to Ellis Cooley, Director of Restaurant Operations, Chris Degweck, Executive Chef, and the entire Bistro Ten Zero One and West Palm Beach Marriott staff for hosting the event.

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Chamber Welcomes New TrusteesCaroline O. Harless is Co-founder of Peachtree Capital Corporation and has served as President and CEO since its inception in 1990. With locations in Atlanta, GA and West Palm Beach, FL, Peachtree Capital Corporation is an independent financial planning firm focused on providing clients with customized recommendations and strategies to fit their needs. Caroline is also General Partner with Harless & Associates, CPAs (Atlanta and West Palm Beach

locations), the affiliated accounting firm.

Caroline is a Series 24 Principal, a Registered Investment Advisor and a Life, Health & Disability Insurance Agent. She is a member of the Financial Planning Association, the Georgia Chamber of Commerce, the West Palm Beach Downtown Neighborhood Association, the Hispanic Chamber of Commerce of Palm Beach County and the Florida Luxury Marketing Council. She has served as a Georgia Southern University Foundation Trustee since 2003 and as a Trustee of East Georgia College, Swainsboro, GA. Caroline also currently serves on the Patron Partnership Cabinet for the Atlanta Symphony Orchestra.

Caroline began her career in finance and banking as a Bank Examiner with the Federal Reserve Bank of Atlanta where she retired as Senior Examiner. She received her undergraduate degree in Management at Stetson University, Deland, FL and her Master of Business Administration from Georgia Southern University, Statesboro, GA.

In 1995, she and husband Steve Harless co-developed Peachtree Resources Management, Inc., an agribusiness and hospitality company that owns the award winning Flat Creek Lodge (www.flatcreeklodge.com ) in Swainsboro, Georgia.

Dr. Dione Christy works for the District in providing specialized training and development with special projects for youth and adults in the Culture, Safety, and Learning Division. Beyond her work in the education profession, Dr. Christy serves with committed leaders, from diverse backgrounds and talents, to contribute expertise, public service and resources for untapped impact in our community. As the Founding President of the Council of

Great Public Service Leaders and as an ATHENA Individual Leadership Award Recipient, Dr. Christy will continue to serve as an ambassador of good will and public service, with other committed leaders, to more effectively meet the needs of today’s vulnerable children, families, and community conditions.

The Council of Great Public Service Leaders is the premiere global leadership network and community service resource dedicated to provide expertise and innovative resources for excellence in diversity and inclusive solutions of leadership, persistence, and progress. The combined group strength reflects purpose, vision, and courage to address marginalized issues and to provide the foundation for tomorrow’s leaders in answering the call of service in our community, state, and nation.

Dr. Christy has extensive global expertise and experience in research and policy development, evaluation, executive leadership, community service leadership, speech communication and public speaking, and PK-20 education innovation in diverse environments and forums. Throughout the years, Dr. Christy has directed servant leadership and impact efforts as a Past President, Regional Director, Chairperson, Coordinator and as a member of Board of Governors, Board of Directors, Board of Trustees, State and National Commissioned Boards, and Advisory Boards with numerous service and community organizations. Dr. Christy is known for leading vision, soliciting talent, and implementing several award-winning education, community, and public service models for youth, adults, and community. Dr. Christy received the Chamber of Commerce’s ATHENA Individual Leadership Award, Global Education Senior Fellow Award, Women In Leadership Award Nomination, South Florida’s SUCCESS Magazine Influential Black Professional 40 under 40, President Service Award, Phenomenal Woman Award, DWYER Award for Excellence in Special Education, and many more. In addition, Dr. Christy’s work has been commissioned, published and recognized by media and organizations for excellence in leadership; women and girls leadership advancement; SEE/STEM education advocacy; cultural and artistic dance; speech and communication; humanitarian; and community service.

www.palmbeaches.org

Mayor Jeri Muoio will deliver the annual State of Our City address, presented by Grand Bank & Trust of Florida, on Wednesday, January 18. It is themed “Building an Inspired City” and she will discuss how West Palm Beach is an inspiration city built on the talents of the residents and business and neighborhood leaders.Some of the key topics the Mayor will delve into include building on the existing resources, focusing on continuing to enhance economic development, public safety, government efficiency, and environmental sustainability and quality of life opportunities. West Palm Beach is a city that truly inspires its residents, businesses and visitors.

A limited number of tabletop displays are available for $200. This includes a 6-foot skirted table, 2 chairs, table sign and 2 admissions to the breakfast. It is a great opportunity to show your wares in front of nearly 1,000 of West Palm Beach’s business and community leaders.

Register at www.palmbeaches.org or contact Kelley Burke at kburke@palmbeaches.org if you have any questions. Special thanks to Hedrick Brothers Construction, O’Donnell Agency and Lesser, Lesser, Landy & Smith, PLLC.

Save Time With Break-Fast PassThe Chamber is offering a breakfast series subscription for individuals for $275. That’s a $25 savings compared with buying them individually. Register now for all 10 breakfasts for 2012 and receive priority seating for all the breakfasts, including the State of Our City. Corporate breakfast series for full and half tables are also available.

The highlights of the program include no more registering each month, one check request, monthly designation of attendees, advance seating location notification and rain check if you can’t attend.

Register online at www.palmbeaches.org or contact Kelley Burke at kburke@palmbeaches.org if you have any questions.

State of Our City Address Breakfast

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The Young Professionals of the Palm Beaches held their Holiday HotSpot at the Palm Beach Gardens Marriott on Wednesday, November 30. Over 50 young professionals attended this evening networking event many of them bringing new, unwrapped toys as donations to the Salvation Army Angel Tree program. This is the groups third year partnering with the Salvation Army for this event. Special thanks to Patricia Johnson and Nurilay Vega with the Marriott for their generous hospitality and for donating the door prize of a 2-night weekend stay. Also thanks to Tara Holcomb with the Salvation Army for her assistance at the event. To learn more about the Young Professionals of the Palm Beaches, contact Alexandra Guth at aguth@palmbeaches.org.

Young Professionals Host Holiday HotSpot

For more information contact Alexandra Guth at (561) 833-3711 ext. 234 or aguth@palmbeaches.org

During this seminar you will learn:

• What QR Codes are and why you should be using them in your business• The difference between a QR Code and MS Tag• How to avoid the most common QR Code mistakes• Creative examples and ideas• and more!

QR Codes De-CodedFriday, January 27

8:30 - 9:30 a.m.Chamber Boardroom

Presented by Chamber Communications Coordinator, Alexandra Guth

Free event!

Name(s): ____________________________________________________________________________________________

___________________________________________________________________________________________________

Company: ___________________________________________________________________________________________

Address: ____________________________________________________________________________________________

Phone: _____________________________________________________________________________________________

E-mail: ______________________________________________________________________________________________

QR Code SeminarFriday, January 27; 8:30 a.m.

Chamber of Commerce of the Palm Beaches401 North Flagler DriveWest Palm Beach, FL 33401Phone: (561) 833-3711 Fax: (561) 833-5582E-mail: kfanelli@palmbeaches.org Website: www.palmbeaches.org

Either fax to (561) 833-5582 or e-mail Alexandra Guth at aguth@palmbeaches.org

www.palmbeaches.org

December New MembersAlzheimer’s Association - Southeast Florida ChapterAmy Gyau-Moyer - Volunteer Manager 3333 Forest Hill Blvd.West Palm Beach, FL 33406(800) 861-7826www.alz.org/sefloridaNON-PROFIT ORGANIZATION

Angle at The Ritz-Carlton, Palm BeachTito Rodriguez - Director of Food & Beverage100 S. Ocean Blvd.Manalapan, FL 33462(561) 540-4850www.ritzcarlton.com/en/ properties/palmbeach/ dining/angleRESTAURANTS

Aurora Nurses, Inc.Ellie Cade - Client Care Coordinator324 Royal Palm Way, Suite 204Palm Beach, FL 33408(561) 319-7998www.auroracaregivers.comNURSES

Auto KraftersTim Horton - Owner2020 Ave. LRiviera Beach, FL 33404(561) 844-8686www.autokraftersfl.comAUTOMOBILE BODY/DENT REPAIRING & PAINTING

Body by Vi Challenge of the Palm BeachesJoe Estes - Community Challenge Leader4521 PGA Blvd., Suite 301Palm Beach Gardens, FL 33418(772) 245-6822www.jestes.bodybyvi.comHEALTH & WELLNESS PRODUCTS

Breakers WestHeather Lee Beasley - Membership Sales Manager1550 Flagler ParkwayWest Palm Beach, FL 33411(561) 653-6323www.breakerswestclub.comGOLF COURSES - PRIVATE

Breeze at The Ritz-Carlton, Palm BeachTito Rodriguez - Director of Food & Beverage100 S. Ocean Blvd.Manalapan, FL 33462(561) 540-4849www.ritzcarlton.com/en/ properties/palmbeach/ dining/breezeRESTAURANTS

Card Solutions InternationalDonna Broder - Vice President390 Business Park Way, Suite 2 Royal Palm Beach, FL 33411(561) 721-1900www.cardsolutions.usCREDIT CARD SERVICES

Chamber2Go by MetroMediaAndrew Garcia - Vice President - Mobile Sales4210 Shawnee Mission Pkwy. Suite 314AFairway, KS 66205(913) 951-8436www.chamber2go.comADVERTISING - MARKETING AGENCIES

Darren Pace, Inc.Darren Pace - Owner434 Kern St.West Palm Beach, FL 33405(561) 909-0144www.darrenpace.comINTERNET - MARKETING & ADVERTISING

Dermatology Depot Med SpaKim Ciceroni - Facial Specialist / Owner3446 Forest Hill Blvd.West Palm Beach, FL 33406(561) 967-0201www.dermmedispa.comSKIN CARE

Dr. Bruce R. Ouellette, DDS, PADanette Ouellette - Administrator2431 S. Dixie HighwayWest Palm Beach, FL 33401(561) 659-5566www.bruceouellettedds.comDENTISTS

Eau Spa at The Ritz-Carlton, Palm BeachNeri Eldgr Terem - Director of Sales & Marketing100 S. Ocean Blvd.Manalapan, FL 33462(561) 540-4960www.eauspa.comSPA SERVICES

FASTSIGNS West Palm BeachAl Cothern - Owner4619 Okeechobee Blvd., #104West Palm Beach, FL 33417(561) 616-3590www.fastsigns.com/535SIGNS

Gamin RideFrank Greslo - Manager10130 Northlake Blvd., Suite 214/110West Palm Beach, FL 33412(954) 861-0386www.gaminride.comEVENTS PLANNING

Kalext Productions, LLC (KAT)Keith A. Thomas, MBA, PMP - President / CEOP.O. Box 213534Royal Palm Beach, FL 33421(561) 310-4338www.kalext.comPUBLISHERS

KeyStaff, Inc.Carlin Crowder - Business Development Manager2237 S. Congress Ave., Suite APalm Springs, FL 33406(561) 688-9184www.keystaff.comEMPLOYMENT AGENCIES - PERM & TEMP

Marshall and Berry, P.A.Scott Berry - Partner6600 S. Dixie Highway

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West Palm Beach, FL 33405(561) 281-7155www.marshallberry.comATTORNEYS

Milner Document Products, Inc.Brett Aks - District Sales Manager700 S. Military TrailDeerfield Beach, FL 33442(954) 312-1500www.milner.comCOPIERS - SALES, SERVICE & SUPPLIES

National Security Source, LLCJeff Costa - Sales Manager4362 Northlake Blvd., Suite 207Palm Beach Gardens, FL 33410(561) 625-1118www.securitynetworks.comSECURITY SYSTEMS & CONSULTANTS

Nespresso Business SolutionsMindi Butler - Operations Manager9831 NW 58th St., #128Doral, FL 33178(305) 594-2011www.nespresso-pro.comCOFFEE SERVICES & PRODUCTS

Palm Beach Executive CenterNatasha Larsen - Director2875 S. Ocean Blvd., Suite 200Palm Beach, FL 33480(561) 578-8668www.pbexecutivecenter.comEXECUTIVE SUITES

Pharus Group, LLCChris Morhardt - President453 N.W. Prima Vista Blvd.Port St. Lucie, FL 34983(772) 223-3344www.pharusgroup.comBUSINESS CONSULTANTS

Phillips Point Club by The BreakersMeg O’Grady - Membership Sales Manager777 S. Flagler Dr.,Club LevelWest Palm Beach, FL 33401(561) 832-2424www.phillipspointclub.comCLUBS - PRIVATE

Quantum Shift UnlimitedArthur Tassinello146 Kapok CrescentRoyal Palm Beach, FL 33411(949) 280-6190www.coffeehousecoach.comBUSINESS CONSULTANTS

Shochet Law GroupEric Ash - Attorney4897 Jog RdGreenacres, FL 33467(561) 244-5308ATTORNEYS

Temple Orange at The Ritz-Carlton, Palm BeachTito Rodriguez - Director of Food and Beverage100 S. Ocean Blvd.Manalapan, FL 33462(561) 540-4923www.ritzcarlton.com/en/properties/ palmbeach/dining/temple_ orangeRESTAURANTS

The Facility For Personal TrainingFred Steinberg - Member Managing1200 S. Rogers Circle, #3Boca Raton, FL 33487(561) 997-8348www.thefacilitybocaraton.comFITNESS STUDIO

The Lord’s Place / Cafe Joshua CateringDennis Freeman - Sales/Marketing Mgr., Micro-Enterprises2808 N. Australian Ave.West Palm Beach, FL 33407(561) 494-0125www.thelordsplace.orgNON-PROFIT ORGANIZATION

The Ritz-Carlton, Palm BeachJuan Ortega - Director of Sales & Marketing100 S. Ocean Blvd.Manalapan, FL 33462(561) 533-6000www.ritzcarlton.com/palmbeachHOTELS

The Thorstad Group Real EstateMichael Thorstad - Owner / Broker1911 N. Flagler Dr., Suite A

West Palm Beach, FL 33407(561) 758-9383www.thorstadgroup.comREAL ESTATE

Vantiv - Fifth Third Processing SolutionsKirk McDowell - Merchant Account Executive515 N. Flagler Dr., Suite 100West Palm Beach, FL 33401(561) 644-1441www.ftpsllc.comCREDIT CARD SERVICES

Wealth With Wisdom Financial ServicesSaul Cohen - Owner - Chartered Financial Consultant800 Village Square CrossingPalm Beach Gardens, FL 33410(561) 799-9778www.economictruth.comFINANCIAL PLANNERS & CONSULTANTS

WTVX-WTCN-WWHB-LATV / Sinclair Broadcast GroupArika Zink - GM/VP1700 Palm Beach Lakes Blvd., Suite 130West Palm Beach, FL 33401(561) 681-3434www.wearewestpalm.comTELEVISION STATIONS

Renewals500 Clearlake Executive SuitesAT&T FloridaBaterbys Art Auction GalleryBinks Forest Golf ClubBohren’s Moving & StorageBroad and CasselCardinal Newman High SchoolChaseCity Cellar Wine Bar & GrillCity of West Palm BeachConcentraCredAbility / The Consumer Credit Counseling ServiceEast Coast Mechanical Inc.

www.palmbeaches.org

El Dorado FurnitureFinancial Planning Investment Group Inc.Florida Atlantic University Jupiter CampusFolding Shutter CorporationGlidden-Spina & Partners, Architecture - Interior Design, Inc,Goodwill Industries Inc. - GulfstreamHanson Professional Services Inc.Health Care District of Palm Beach CountyHolyfield & Thomas LLCHonorable Anne M. GannonHospice of Palm Beach County Foundation

Jerome Golden Center for Behavioral HealthLewis Longman & Walker P.A.Lund & Pullara Inc.Marcello’s La SirenaMathews Consulting, Inc.Meals on Wheels of the Palm Beaches, Inc.National Croquet CenterNorthwood UniversityNowlen Holt & Miner P.A.Oxbridge Academy of the Palm BeachesPalm Beach Atlantic UniversityPalm Beach Gardens MarriottPalm Beach National Golf & Country Club Palm Harbor MarinaPGA National Resort & SpaPhilip D. Lewis Real EstateQuest Contracting Services - Autobuilders, Inc.

Renewals Cont. Rapids Water ParkRooney’s All-In Bar & GrilleSabadell United Bank, N.A.SandyJames Fine Food and Productions, Inc.Steel Stud Supply, LLCSuddath Relocation SystemsThe Colony HotelThe PGA of AmericaThe Salvation ArmyTowncare Dental of Forest HillTropical Cleaners & Laundry, Inc.Trucane SugarVillage Realty Group Inc.Ward DamonWaste Management of Palm BeachWest Palm Beach Library FoundationWoodlake ApartmentsWorkforce Alliance, Inc.

Harless & Associates, CPAsSteven R. Harless - Principal

222 Lakeview Ave., Suite 1750Esperante Corporate CenterWest Palm Beach, FL 33401

(561) 666-4200www.harlessandassociates.comACCOUNTANTS - CERTIFIED

PUBLIC

Alliance Francaise Palm Beach - Education & Cultural Center

Natacha Koblova - Branch Manager100 S. Dixie Highway, Suite 302

West Palm Beach, FL 33401(561) 307-8773

www.afmiami.orgCULTURE & THE ARTS

Poinciana Day SchoolAnn Simone - Head of School

1340 Kenwood Rd. West Palm Beach, FL 33401

(561) 655-7323www.poincianadayschool.org

SCHOOLS - PRIVATE

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Manero’s RestaurantJay Mahoney - Proprietor

2851 S.W. High Meadow Ave.Palm City, FL 34990

(772) 919-4231 • www.maneros.comRESTAURANTS

Sam’s Club • Valerie Cruz - Assistant Manager • 4295 45th St., West Palm Beach, FL 33407(561) 687-0098 • www.samsclub.com • WHOLESALE MEMBERSHIP CLUBS

Police Athletic League of West Palm Beach, Inc.Michele Jones - Ways & Means Chairperson

600 Banyan Blvd.West Palm Beach, FL 33401

(561) 835-7195 • www.wpbpal.orgASSOCIATIONS

Phillips Point Club by The BreakersMeg O’Grady - Membership Sales Manager

777 S. Flagler Dr.,Club LevelWest Palm Beach, FL 33401

(561) 832-2424www.phillipspointclub.com

CLUBS - PRIVATE

Ribbon Cuttings

www.palmbeaches.org

The number one rule in public relations is similar to the famous “location, location, location” rule in real estate. Visibility, visibility, visibility. The Chamber offers its members quality visibility, often free of charge and not available anywhere else. For example, ribbon cuttings are free to members and are an excellent public relations tool. Anniversaries, new buildings and welcoming in new members, ribbon cuttings feature the member’s business and appear in Chamber newsletters, the website and select publications. It’s an opportunity to put a face with the name of your business and reinforce branding and marketing messages. Make it a celebration! Some members invite their business contacts, clients and friends and host a party to showcase their business. It can be an elaborate after-hours cocktail party or coffee and pastries with a photo opportunity. The photo can include the entire entourage or a select few, but always captures that exciting moment just before the ribbon is cut.Just the photo, please! Some members want the photo without all the fuss. Chamber representatives can come, snap a quick photo, then leave and let everyone get back to work. It’s all about the giant scissors, red ribbon and photo and it’s a plan that works best for some members.Not the right location? No problem! The Chamber has many home-based businesses and members who are in warehouses or somewhere where it’s not the perfect spot for the photo, so the Chamber boardroom is available on the first Friday of each month at noon for members who would like to have their ribbon cuttings in the Chamber building. The Chamber Ambassador committee is on hand to assist, be in the photos and congratulate the honorees.No matter which plan works best for you, don’t forget to schedule your ribbon cutting! It’s great free PR and no successful business can have too much of that! To schedule your ribbon cutting, contact Kelly Fanelli, Membership Director, at kfanelli@palmbeaches.org or (561) 833-3711 ext. 235.

Top Ten Reasons to Belong to the Chamber: Reason # 2 - Visibility

HISTORIC TROLLEY TOURS TAKE DOWNTOWN WEST PALM BEACHERS BACK IN TIMEVisitors of Downtown West Palm Beach will have another opportunity to travel back in time and learn the colorful past of the downtown district as the popular Historic Trolley Tours return for another season. The Historic Trolley Tours, provided by the West Palm Beach Downtown Development Authority (DDA), entertain and educate guests about Downtown West Palm Beach’s historical buildings and landmarks. The tours are scheduled to begin on Friday, January 6, 2012 and will run weekly on Fridays at 3 p.m. and 4 p.m. and Saturdays at 11:30 a.m. and 12:30 p.m. through April 21, 2012.

GUNSTER’S BRAD SPRAYBERRY NAMED PRESIDENT OF SFALPGunster, Florida’s law firm for business, is pleased to announce that Brad Sprayberry, the firm’s Director of Attorney Recruiting and Professional Development, has become President of the South Florida Association for Law Placement (SFALP). SFALP is an association for legal career professionals and is comprised of more than 60 members from 22 law firms and five law schools throughout South Florida.

O’DONNELL AGENCY OPENS THIRD OFFICE IN MIAMIThe O’Donnell Agency, ranked by revenue among Florida’s leading public relations firms, has opened an office at 1101 Brickell Avenue in Miami, Fla. This is the firm’s third office. It is headquartered in the prestigious CityPlace Tower in West Palm Beach, Fla. and has a satellite office at 275 Madison Ave. in New York City.

GANNON RECOGNIZED FOR EXCELLENCE & INNOVATION IN FINANCIAL OPERATIONSAnne M. Gannon, Constitutional Tax Collector, is the recipient of the “Excellence in Financial Operations Award” from the Florida Tax Collectors Association (FTCA). “Running a tight financial ship is my top priority. We’ve

Members In Motion

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January 2012 15

instituted competitive bidding for all contracts, aggressively promoted operational innovations, updated antiquated technology and replaced outmoded accounting and HR systems,” said Gannon.”

MAX PLANCK FLORIDA INSTITUTE SCIENTISTS CREATE FIRST REALISTIC 3D RECONSTRUCTION OF A BRAIN CIRCUITSix Years of Work by Numerous Scientists Yields Important Milestone Toward 3D Model of the BrainResearchers from the lab of Nobel laureate Bert Sakmann, MD, PhD at the Max Planck Florida Institute (MPFI) are reporting that, using a conceptually new approach and state-of-the-art research tools, they have created the first realistic three-dimensional diagram of a thalamocortical column in the rodent brain. A vertically organized series of connected neurons that form a brain circuit, the cortical column is considered the elementary building block of the cortex, the part of the brain that is responsible for many of its higher functions.

NAVARRO LOWREY PROPERTIES, INC. REPRESENTS NOWLEN, HOLT & MINER, P.A. FOR NORTHBRIDGE LEASENavarro Lowrey Properties, Inc. announced today that Nowlen, Holt & Miner, P.A. has leased 5,700 square feet of the 17th floor of Northbridge Centre, 515 North Flagler Drive, West Palm Beach, FL. The firm will be moving to Northbridge Centre upon completion of its tenant improvements expected the first quarter of 2012. Mark C. “ Bo” Paty, Vice President of Navarro Lowrey Properties, represented the tenant and Kirk Fetter represented the owner in the transaction.

HARVEY E. OYER III NAMED TO BOARD OF DIRECTORS OF FLORIDA HISTORICAL SOCIETYHarvey E. Oyer III, a partner in Shutts & Bowen’s West Palm Beach office, was recently named to the Board of Directors of the Florida Historical Society. Mr. Oyer is a fifth generation native of Palm Beach County and served for seven years as the Chairman of the Historical Society of Palm Beach County.

ARMANDO J. OLIVERA ANNOUNCES PLAN TO RETIRE FROM FLORIDA POWER & LIGHT ON MAY 2, 2012; ERIC SILAGY NAMED TO SUCCEED HIMEric Silagy has been named the new president of Florida Power & Light as the utility prepares to seek a base rate hike in 2012.

2012 Power Networking Starts Year with Its Largest Crowd - EverThe 2012 Power Networking season had capac-ity registrants. Almost 100 people attended January’s session held at the new Embassy Suites West Palm Beach – Central. The fast-paced lunch event has been described as “speed dating with business cards.” Build your business and strategic alliances in a fun atmosphere. Interested attendees are urged to register in advance because this popular event may sell out. The next session will be Tues-day, February 14 at 11:30 a.m. at the Embassy Suites West Palm Beach – Central.

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What are your expectations for employees in specific jobs in your business? A job description ensures that your applicants and employees understand their roles and what they need to do to be accountable.

The importance of job descriptions cannot be understated. It is essential in hiring and managing your employees. A job description:

• Helps attract the right job candidates.• Describes the major areas of an employee’s

job or position.• Serves as a major basis for outlining

performance expectations, job training, job evaluation and career advancement.

• Provides a reference point for compensation decisions and unfair hiring practices.

Overview of Job DescriptionA job description should be practical, functional and current. It also should be clear and accurate in order to effectively define your needs. Good job descriptions typically begin with a careful analysis of the important facts about a job such as:

• Individual tasks involved.• The methods used to complete the tasks.• The purpose and responsibilities of the job.• The relationship of the job to other jobs.• Qualifications needed for the job.

What to Avoid in a Job DescriptionDon’t be inflexible with your job description. Jobs are subject to change for personal growth, organizational development and/or evolution of new technologies. If inflexible, job descriptions will keep you and your employees from trying or learning new tasks within the job. A flexible job description encourages employees to grow within their position and contribute over time to your overall business.

What to Include in a Job DescriptionA job description includes:

• Job title.• Job objective or overall purpose statement.• Summary of the general nature and level

of the job (no longer than three to four sentences).

• Description of the broad function and scope of the position.

• List of duties or tasks performed critical to the success (including principal duties, continuing responsibilities and accountability of the occupant of the position).

• Most important functional and relational responsibilities in order of significance.

• Description of the relationships and roles within the company, including supervisory positions, subordinating roles and other working relationships.

Additional Items for Job Descriptions for Recruiting Situations

• Job specifications, standards, and requirements (minimum amount of qualifications to perform essential functions of the job such as education, experience, knowledge and skills).

• Job location where the work will be performed.

• Equipment to be used in the performance of the job.

• Collective Bargaining Agreements (agreements and terms that relate to job functions, if applicable, such as when your company’s employees are members of a union).

• Non-essential functions (functions which are not essential to the position or any marginal tasks performed by the incumbent of the position).

• Salary range (pay for the position).

Writing Effective Job Descriptions http://www.sba.gov/content/writing-effective-job-descriptions

eBusiness Watch

November/December 2011 17

Proper Language in the Job DescriptionKeep each statement in the job description crisp and clear:

• Structure your sentences in classic verb/object and explanatory phrases. Since the occupant of the job is your sentences’ implied subject, it may be eliminated. For example, a sentence pertaining to the description of a receptionist position might read: “Greets office visitors and personnel in a friendly and sincere manner.”

• Always use the present tense of verbs.• If necessary, use explanatory phrases

telling why, how, where, or how often to add meaning and clarity. For example: “Collects all employee time sheets on a bi-weekly basis for payroll purposes.”

• Omit any unnecessary articles such as “a,” “an,” “the,” or other words for an easy-to-understand description. Using the above example, the statement could have read, “Greets all visitors and the office personnel to the building in a friendly and a sincere manner.”

• Use unbiased terminology. For example, use the he/she approach or construct sentences in such a way that gender pronouns are not required.

• Avoid using words which are subject to differing interpretations. Try not to use words such as “frequently,” “some,” “complex,” “occasional,” and “several.”

Read this article and more

at: www.sba.gov

Our Members Are HiringEach month the Chamber sends out an email titled “Our Members Are Hiring” which advertises full-time job positions currently available at Chamber member businesses. The email, which gets distributed to over 3,000 Chamber members, young professionals, area residents and through numerous social media platforms, is completely free to post in. Open job positions should be submitted to Alexandra Guth, Communications Coordinator, at aguth@palmbeaches.org. The deadline to be included in the next “Our Members Are Hiring” email is Tuesday, February 7.

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