Japan: Business Environment

François Pitti – December 2009/ ENSAM

The Japanese paradoxThe Japanese paradox The Japanese EnterpriseThe Japanese Enterprise Key words Key words Questions/ AnswersQuestions/ Answers

The Japanese paradoxThe Japanese paradox The Japanese EnterpriseThe Japanese Enterprise Key words Key words Questions/ AnswersQuestions/ Answers

Modern vs HistoricalModern vs Historical Economic vs PoliticalEconomic vs Political Speed vs ContemplationSpeed vs Contemplation

Geopolitics and Geo-economics

Japan- US: mutual dependenciesJapan- US: mutual dependencies Japan – China: coopetitive dynamicsJapan – China: coopetitive dynamics Strains with North KoreaStrains with North Korea ASEAN diplomatic and economic relationshipsASEAN diplomatic and economic relationships Russia : Energy and backwatersRussia : Energy and backwaters Europe: a real partner ? Europe: a real partner ? Growing ties with IndiaGrowing ties with India

Geopolitics: low visibility

Yen and Yuan storiesYen and Yuan stories New century after « lost decade » ?New century after « lost decade » ? Energy equations with Russia and Middle-EastEnergy equations with Russia and Middle-East Robotics a new economic age ? Robotics a new economic age ? Japan 170% Public Debt and US treasury bondsJapan 170% Public Debt and US treasury bonds Agriculture – can it survive ? Agriculture – can it survive ? The Demographics issueThe Demographics issue

Geo-Economics: World’s N#2 economic power

Multi-faceted country

The Japanese paradoxThe Japanese paradox The Japanese EnterpriseThe Japanese Enterprise Key words Key words Questions/ AnswersQuestions/ Answers

Corporate Strategies

Former KeiretsuFormer Keiretsu APAC first ?APAC first ? Quality & Branding Quality & Branding Flanking Flanking

Branding Strategy

Regional StepsRegional Steps From cost to valueFrom cost to value The defining 80s The defining 80s New century paradigmNew century paradigm