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JAPANESEJAPANESE
CASHEW MARKETCASHEW MARKET
BLAXTON CORPORATION
CASHEW MARKETCASHEW MARKET
What Consumers are Looking for
CASHEW IMPORT to JAPAN
10,302
8,000
10,000
Metric Tons
0
2,000
4,000
6,000
1971 1980 1990 2000 2010 2017
CASHEW IMPORT
8,000
10,000INDIA VIETNAM OTHERS
Metric Tons
0
2,000
4,000
6,000
1971 1980 1990 2000 2010 2017
MAJOR DISTRIBUTING
CHANNELS
• Supermarket & Discount Store
• Convenience Stores
• Liquor Shops
• Premium Nut Boutiques
RETAILERS
Premium Nut Boutiques• Premium Nut Boutiques
• Indian & Chinese Restaurants
• Premium Mediteranian RestaurantsRESTAURANTS
• Confectioneries
• Chocolatiers – Bean to Bar
• Icecream, etc.
SWEET SHOPS
Premium Nut Boutiques
PREMIUM NUT BOUTIQUES
PREMIUM NUT BOUTIQUES
PREMIUM NUT BOUTIQUES
SPECIALIZED NUT STORE
PREMIUM NUT BOUTIQUES
Raw
Walnut$7/100g
Dry Roasted
Jumbo Cashew$6.5/100g
Dry Roasted
Almond$5.3/100g
Dry Roasted
Hazel Nut$5.3/100g
PREMIUM NUT BOUTIQUES
Million Hit DIET BOOK
Erica Angyal
“DIET BIBLE FOR
MISS UNIVERSE”
When you feel hungry
between meals,
have some no-salt,
dry- roasted nuts.
MARKET BIPOLARIZATION
SUPPLIER SIDE CONSUMER SIDE
HIGH END MARKET
Nut Boutiques
Premium
Restaurant
Celebrities
Health-Conscious Women with High
HIGH END MARKETRestaurant
ConfectioneriesWomen with High Disposable Income
PRICE CONSCIOUS
LOW PRICE MARKET
Supermarkets + Discount Stores
Inexpensive
Restaurants
Youth
Medium to Low Income
DIFFERENCE IN RETAILERS
AIM & TARGET CLERK CHARACTER
SUPERMARKET
DISCOUNT STORE
Block Sale
High Market Share
Less Expertise
No Specialist
CONVENIENCE STORE
LIQUOR SHOP
Mass Sale
A Bit Classy
No Specialist
Some All-Arounder
PREMIUM
NUT BOUTIQUE
Recognition
from Celebrities
Professional
Knowledge
Friendly Attitude
PRICE of MAJOR 3 NUTS
$5.00
$6.00
ALMOND WALNUT CASHEW
$2.00
$3.00
$4.00
Dec '14 Jun '15 Dec '15 Jun '16 Dec '16 Jun '17 Dec '17
Affordable Price
Further Nutritious
Research to Health Claim
BLAXTON CORPORATION
Research to Health Claim
Promotions