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UNIVERSIDADUNIVERSIDADNACIONAL DENACIONAL
DEINGENIERAINGENIERA
Facultad de IngenieraFacultad de IngenieraIndustrial y de
SistemasIndustrial y de Sistemas
.
Ing. Margarita D. Mondragn
[email protected]
Agosto Diciembre 2015Agosto Diciembre 2015
M I C R O E C O N O M I AM I C R O E C O N O M I A
Clase 1 Agosto 24 2015
mailto:[email protected]:[email protected]
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Japn cosechando la !r"ta
per!ecta
http##$$$.bbc.co."%#ne$s#$orld&radio&and&t'&1()5*4+
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http://www.bbc.co.uk/news/world-radio-and-tv-17359461http://www.bbc.co.uk/news/world-radio-and-tv-17359461http://www.bbc.co.uk/news/world-radio-and-tv-17359461http://www.bbc.co.uk/news/world-radio-and-tv-17359461
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,hi-"o%a pre!ect"re in Japan is !amo"s !or the high "alit/ o!
itsmelons. he 'ines are pr"ned to prod"ce a single !r"it. he hats
areto protect them !rom the s"n. ords 3oland "er% 6ict"res Al7e
8oodrich9
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,hi-"o%a melons are gro$n in greenho"ses $hich ha'e to be
heated"sing oil !"rnaces. he cost o! the !"el is a ma:or reason !or
the e;pense.,ome !arms "se air conditioning in the s"mmer to
maintain per!ect
gro$ing conditions /ear ro"nd.
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aste is important as $ell as loo%s. he Japanese tend to pre!er
their!r"it to be 'er/ s$eet. >e$ seeds are de'eloped each /ear
b/ thecooperati'e and the goal is contin"o"s impro'ement.
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he melons are sold in bo;es o! si; matched !r"its. he
idealspecimen is a per!ect sphere $ith e'en $ebbing across its
s"r!ace.
he &shaped stal% on the top m"st also be present.
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,embi%i/a in the centre o! o%/o is one o! Japan?s best&%no$n
!r"itshops. It has been r"n b/ the same !amil/ !or 1)0 /ears.
heemphasis is on "alit/ and c"stomer ser'ice.
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hese melons are being sold at ))+00 /en !or t$o 409. he
shop?smanagement estimates 0B o! p"rchases are !or gi!ts $ith
theremaining shoppers b"/ing the !r"it !or their o$n
cons"mption.
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,imilar care goes into the prod"ction o! apples $hich m"st be
large$ith an e'en red s%in. Japanese !armers are protected !rom
competition!rom abroad b/ high taris on imported prod"ce.
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he best&selling item is the bo; o! ,embi%i/a "een
,tra$berries$hich goes !or +25 /en or 2.*5 !or 12 berries. he/ sell
atleast 50 bo;es a da/ and in Japan?s t$o main gi!t&gi'ing
seasonsman/ more.
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,embi%i/a?s management sa/s the shop helped to establish
thetrend !or gi'ing e;pensi'e !r"it as gi!ts in Japan. he
b"sinessbegan as a cheap greengrocers "ntil the $i!e o! the
!o"nder?s sons"ggested !r"it co"ld be sold as a l";"r/ item.
