JarritosPresents:

2010 KS 107.5 Summer Jam!Presented To: Eric Delmare, JarritosPresented by: Wendy Davis, Account Executive, KQKS wdavis@ks1075.com

PROGRAM OBJECTIVES•Continue the momentum of Jarritos branding efforts in Denver in conjunction with Denver’s Hottest #1 Radio Station! And Denver’s #1 Summer Concert! Full 360 campaign with texting, on air, on line, on site, DJ endorsement, back stage live web component, I-tunes and social networking! •Association with KS 107.5’s “Best Afternoon DJ” (CBA 2010 Radio Awards) DJ CHONZ•Create demand for product•Sales and distribution opportunity•Product sampling

SOCIAL NETWORKING!

There is so many ways to hit your target demo, from interactive on line campaigns, texting to social networking. Jarritos will will be in conjunction with the KS and DJ Chonz Facebook, Twitter,etc.

There is no doubt that that texing is THE way to get in touch with your core demo. We will reach this demo by implementing a pre and and on site texting campaign for Summer Jam. Listeners will be encouraged to text the key word “FRUIT” for their chance at Summer Jam Tickets! We will also implement on site to concert goers for their chance at a Back Stage Meet and Greet with their favorite artists!

Each text participant will receive a bounce back offer from Jarritos.

TEXT FOR YOUR CHANCE TO WIN!

In Summary Jarritos will receive:• Coordination and implementation of campaign including on-air personalities, radio remotes, online elements for 6 weeks, contest, I-tunes feature page and winners.

• I-tunes feature page on KS1075.com for 6 weeks (Value: 4,000.00)• Prominent Home Page exposure with linked customized feature page on KS1075.com for (6) weeks as Summer Jam sponsor. (Value: 3,000.00)• 6 live radio remotes (Value: 4,000.00)• 60 :10 radio remote promos (Value: 1,500.00) • Jarritos sampling opportunities pre ticket sales and at Summer Jam event

(Value: 4,000.00)• Jarritos sampling opportunities at non-competitive other Summer Jam sponsorship remotes with mentions. (Value: 1,000.00)• Jarritos to be official beverage sponsor for Summer Jam to include product at VIP backstage party. (Value: 2,500.00)

• over 800 programming Presenting Summer Jam promos (live and pre-recorded. (Value: 24,000.00)• Summer Jam Presenting Sponsorship exhibit space at Summer Jam 2010

(Value: 2,500.00)•Jarritos banners/signage displayed throughout Fiddler’s Green and next to stage.

(Value: 4,000.00)• 80 tickets to Summer Jam 10 to be used at remotes (Value:3,200.00)• 5 VIP/Party/Working passes (Value: 500.00)• Minimum 80 :60 second commercial units to air Monday-Sunday 6a-12m (Value: 23,700.00)•Title sponsor for back stage webcast (Value: 3,000.00)•Text sponsor before and on site (Value: 4,000.00) •Posts on KS and DJ Chonz Social Networking Sites (Facebook, Twitter, My Space, etc)