Jazzy Magzine

Project Book& Style-Guide

Introduction

1.0 Research

Table Of Contents

About Jazzy magazine

1.1 Creative Brief/ Strategy 1.2 Demongraphics 1.3 Design Research

2.1 Print ads 2.2 Interactive media 2.3 Motion Graphics 2.4 logo Design

3.0 Moodboard 3.1 Website Development 3.2 Print Development

2.0 Style Guide

3.0 Creative Process

Introduction / jazzy 1

Let yourself shine girl because You are a diamond.

Jazzy is a magazine that focues on African-American women that are 18-24 in age who are making names for themselves in thier work or community. This magazine

is desing to help encouarge then to stay motivated with everything

they do. Don’t let society stopyou from believing in yourself.

Jazzy will be the first magazine that focuses on Afri-can-Americna young women. This

mgazine will be a guide for them to kow that they don’t have to show their bodies to get

respect. This magazine will feature strong role models in every wlk of life, such as business, tevlevison and

Introduction

1.1 Creative Brief/ Strategy

1.2 Demongraphics

1.3 Target Audience

1.0 Research

Research 1.0/ jazzy

1.2 Creative Brief/ Strategy

Over veiw of needs Promotional IdeaTo see if there us a need for daugther magazine at Commerical Essence Communications Website T-shirts/ cups

Measureable Success

Sales for Essence Communications grew steadily throughout the 1990s. After reaching $77 million in 1994, sales grew to $92.8 million in 1996, and to $104.8 million in 1997. In 2000, Essence posted sales of $145 million , a 17.5 percent increase over the previous year.

1.2 Demongraphics

1.3 Target Audience

2.1 Print Ads

2.2 Interactive Media 2.3 Motion graphic 2.4 Logo

2. 0 Style Guide

style guide \ jazzy

Specifications/ Dimissions

The magazine will be 8x10 in size. There will be 170 pages. There will be beauty ads,

health articles,

Jazzy Magazine

A magazine that focues on impowering you african-american woman.

Print Ad 3.1/ Jazzy

2.1 Print Ads

Specifications/ Dimission

will be 800 x 600 display (should it be 750 pixels width

Health/ Beauty

Girls can read about health and also learn new hair styles.

Chat Girls will be able to talk to other girls on the chat line and make new friends.

Interactive media 3.2 /jazzy

Music/ Video

Girls will be able to listen to music and watch videos. The music and videos can aslo be down-

loaded.

2.2 Ineractive design

Specifications/ Dimission

The mostion graphic will be 30seconds. There will be music and a voice

over. There will be images of individu-als that show empowerment.

Imovie that introduce jazzy magazine to the me-dia

17 Jazzy/ Motion Graphic

2.3 Motion graphics

Do’s Don’t

No flowers. Want the logo have a urban feel to it.

C=100 M=0 Y=0 K=0

C= 0 M=100 Y=0

C=100 M=0 Y=0 k=0

C=59 M=90 Y=10 K-0

samples

Here are example of the first logo design for jazzy

ColorsThese are different color

that were thought of for the logo

Final design

At the top of the board is the final design for the Jazzy logo.

logo design 3.4/ Jazzy

2.4 Logo Design

3.0 Creatuve Process

3.1 Moodboard 3.2 Webstie Development

3.3 Print Development

3.1 Moodboard