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J.Crew“Greatest Trip Ever Sweepstakes”

Objectives• Brand Engagement• Data Acquisition• Leverage Spotify Partnership

Solution• Microsite & Mobile Optimized Sweepstakes, In-Store, In-Flight & In-

Terminal on 11/27• During the promotion, consumers saw a CTA to register for their chance

to win the greatest trip ever. Consumers entered via in-store (paper entry), online on the microsite or mobile optimized site, in-person at JFK Terminal pop up, or in-flight on Jet Blue.

• After completing the registration fields, consumers earned a sweepstakes entry and were encouraged to share the experience with others for their chance to win exciting prizes!

Prizing• One Grand Prize: A $2,000 Getaways giveaway certificate; two air

transportation certificates that each can be redeemed for one (1) round trip flight to winner’s choice of location, a $1,000 J.Crew gift card; and a $1,000 prepaid gift card.

• One First Prize: A $500 J.Crew gift card• One Second Prize: A $500 J.Crew gift card. • One Third Prize: A $500 J.Crew gift card. • One Fourth Prize: A $500 J.Crew gift card. • One Fifth Prize: A $500 J.Crew gift card.