J.D. RuckerDirector of New MediaKPA, LLC

How To Create The MOST Powerful Website

Pg. 32

JD RuckerDirector of New MediaApril 12, 2023

How To Create The MOST Powerful Website

Why Do You Need a Powerful Website?

[Insert boring statistic that nobody

needs to hear]

What Makes a Website Powerful?

[Blah blah blah blah blah… get them to

the inventory]

How Do We Get Them to the Inventory?

[Insert more boring statistics pointing out

the obvious]

How Do We Get More Traffic?

Now we’re getting somewhere…• Traffic comes from various sources, including

search, social, 3rd party sites, and advertising.• Advertising is budget based and has only a

little to do with your actual website.• Marketing is effort and strategy based and

has everything to do with your website.

How Do Vendors Kill Website Traffic?

• Speed kills• Shiny bouncy balls kill• Lack of information kills• Too much information kills• Antiquated optimization

practices kill heartlessly with fire and leave your traffic lying there in the ashes

What Can You Do To Control Your Own Destiny?

[Insert heartfelt plea to get out of

automation and adopt real content]

Why Content is So Powerful

• Content wasn’t always king…• Links are not dead…• Social signals won’t be easily

manipulated for long…• People like helpful businesses…• People don’t like to be manipulated…• The internet is about experts…

Tip 1: Be the Authority

Tip 2: Look to the Future

Tip 3: Focus on the Local Area

Tip 4: Help Others

Tip 5: Don’t Focus on Search Because…

The harder you try to beat Google, the harder it will

be to rank on Google.

[Insert bear chasing a group of people.]

Time Check and Exercise

What sort of content would you want to post?

How to get it out there, time permitting.