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Beren Academy, Knoxville JDS, Charlotte JDS and Denver Academy of Torah present.
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Sharefest #1December 3, 2012
Our Presenters
• Charlotte Jewish Day School• Denver Academy of Torah• Robert M. Beren Academy• Stanford Eisenberg Knoxville Jewish Day School
Empowering OurYentas
Looking to our social media mavens to spread the word!
Identifying Our Yentas
What Makes a Good Yenta?
• Active on Facebook• Connected to members of the community• Respected in the community• Connected to CJDS in an emotionally
positive way• Willing to take on the job!
Embracing the Yenta is a Multistep Process
1. Recognizing that each is unique, determine the best way to reach each Yenta.
2. Reach out in person or by phone to explain the mission of our social media campaign and to explain how their participation will make a difference.
3. Encourage them to be conversational4. Offer to send quick email reminders if specific posts
might be important for their area of authority.5. Follow-up. Don’t assume everything will go as you
plan.
What does it look like?
S
Unbreaking the Broken Telephone
The Denver Academy of Torah Social Media Academy
Social Media Tools
When, Where, and How?
Information here about the use and abuse of social media.
Differentiation of social media, e mail, phone, in person communications
How people use social media in personal lives and intro to being our “telephones”
Facebook Basics
In thinking about the “hook” to get people to come to the conference – we would like to offer them some ideas and ways to further their personal use of Facebook. Information on privacy settings, liking companies, and ways to improve personal use. The thought is by using these tools for personal use, people will then feel more comfortable to be our “telephones” using the tools we have helped them learn.
Telephone: Facebook
Information on how to use Facebook to help get information out about us.
Twitter Basics
Many parents may not yet be on Twitter so helping them create an account and learn how to follow others, etc.
To Tweet or Not to Tweet
Retweeting. Hashtags, etc.
Using Twitter to promote the school
LinkedIn Basics
LinkedIn Basics
Many parents may not yet be on LinkedIn so helping them create an account and learn how to follow others, etc.
This is the only forum with which we are debating use. Perhaps Pinterest instead?
Telephone: LinkedIn
LinkedIn to help promote the school
YouTube
Privacy settings, YouTube Channels, finding “good” video, etc.
Many people may need help creating a YouTube account.
Telephone: YouTube
Sharing videos
Finding our private videos and knowing how to share them
Using YouTube to share information and happenings at the school
Robert M. Beren AcademyHouston, TX
How we get our great content out there
Phase 1: Facebook
We had 236 likes on our existing Facebook page.
We have become better in recent months about posting, but realized our great content wasn’t reaching as broad an audience as we would like.
How do we increase our likes?
We had an extremely successful post during the Israel crisis that really got people motivated to like and share.
301 people saw the post
14 comments
Reached 2,866 people
Was this a perfect storm, or can we recreate this success?
This “stunt” brought us 18 new likes.
People were buzzing about it for a day.
We also experimented with the time of day, sending out the email to the community at night – around 10 pm – probably a little late.
The student trivia post brought us 10 new likes.
Not quite as compelling – what motivates people to interact?
Jack Lew, White House Chief of Staff, with RMBA students from 2000
What is the best way to “use” this photo?
Ask RMBA alum to tag their friends?
Should we make it a trivia question that people have to go to Facebook to find out the answer?
Goal:
To cross reference different mediums to increase social media awareness and reach.
Sunday:Recipes
- Get from locals- Traditional
foods to bring to your holiday party
- Resources e.g. shikse.com
Monday:Resources
- Fun and light- How to explain
chanukah to others
- Your funniest holiday moment
Tuesday:Informational
- Heavier Information – websites, dates, times
- Video or audio of blessings
Wednesday:Songs/Videos
- Maccabeats- Aish.com and
chabad.org great kids videos
- Hannukah Bests from Jon Stewart Show
Thursday:Local Resources
- Local places to buy Chanukah stuff . Chanukah supply sightings: target, bed bath and beyond, party city
- Local Community Events
Friday:Local Resources
- Post pictures of your menorah –here’s menorahs we’ll be lighting share yours!- Good ideas for
Chanukah Presents- Games you can play
It's Cyber Monday and Chanukah is less than two weeks away. Any great deals or Chanukah gifts we should know about?Cute personalized gifts fromhttp://www.helloeverywear.com/Hannukah_c_86.html
Relative of school supporter’s website with cute fun Chanukah gifts
Chanukah begins December 8th at night fall. That's only two and a half weeks away!
Have you started thinking about Chanukah plans yet?
First Sighting of Chanukah Items in Knoxville! Target on Ray Mears Blvd.
Let us know where else Chanukah items are available locally!
Catherine Dodel Target always has the cutest Chanukah stuff :)I was in Bed Bath and Beyond yesterday and didn't see anything.November 15 at 9:37pm · 1Jeff Gubitz Temple and Heska Amuna have a full array of goods.November 15 at 9:46pm · 1Marian Jay HA has all sorts of stuff out in the lobby and Judaica Shop.November 15 at 9:52pm · 1Miriam Esther Wilhelm Jeff and Marian what are gift shop hours? Would love to shareNovember 15 at 9:54pm via mobileMonica Goltzman Berman Joanna had some a few years back.November 15 at 10:14pm via mobile · 1Jeff Gubitz Sunday morningsNovember 15 at 10:48pm via mobile · 1Cheri Pollack Temple Beth El is having a Bazaar on Dec. 2nd. I donated lots of Chanukah stuff. Hope someone will enjoy!!November 15 at 11:05pm · 2Miriam Esther Wilhelm Monica let me know if you see it again there this year. Never knew they had....Cheri thanks for the info Chanukah bazaar with stuff from Cheri sounds awesome!November 16 at 12:47am via mobileShelley Mangold Thanks M.E. what a great idea for posting where to get Judaica now or anytime of the year!November 16 at 1:31pm · 1
Humor
Informational with pic
from school
Response to showcasing local resources
QUESTIONS
DISCUSSION
