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Jeannie Barsam –CEO & Founder
10/10/2018
Jeannie Barsam
● Wife and mom of 2 amazing kids
● Board member and volunteer for nonprofits
● 30 years at large retail companies
(Limited, Target, Old Navy, Talbots, Charlotte Russe, and Zale’s)
● 17 years in executive roles in merchandising
& planning
● Jewelry Designer & CEO – ChristyJean.com
● Founder & CEO –Gifting Brands
2
Gifting Brands
Our Why
To help women, children, and families get
ahead by giving grants to nonprofits that
are making a significant difference in the
world.
3
We Turn Excess Inventory into
Social Good
While Enhancing Brand Equity
10/10/2018
The Problem:
5
Designer brands’ excess inventory often ends up on discount sites
or at discount retailers, diluting brand equity…
The Problem:
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Destroying products has resulted in negative PR for luxury brands
Burberry is not alone in the practice of burning unsold clothes,
accessories and perfume
What if there was a way to
help local communities and
generate positive PR
utilizing excess inventory?
7
What if this could be done while
protecting and elevating
brand equity?
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The Solution: GiftingBrands.comWe are a nonprofit ecommerce company.
Our goal is to provide an alternative to destroying inventory or selling to discounters by
creating a new solution that benefits luxury brands and nonprofits.
Home About Us Products Nonprofit Partners Contact Us
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Our Mission
• Accept in kind donations of upscale
jewelry, apparel, and accessories for
men, women, and children.
• 100% of net profits from sales
distributed as grants to nonprofits
• Maintain and improve brand
integrity for our retail partners
• Brands receive positive impact from
the goodwill of donating excess
inventory.
Create an online marketplace where purchasing “brands consumers love” will
increase funding for charities that help women, children, and families.
OUR VISION
GIFTING BRANDS
IS A NEW INNOVATIVE RETAIL
COMPANY THAT WILL GIVE 100%
OF PROFITS AS GRANTS TO
NONPROFITS. WE WILL OFFER A
UNIQUE SHOPPING EXPERIENCE
FOR CUSTOMERS WHILE GIVING
BACK TO CHARITIES THAT ARE
MAKING A SIGNIFICANT IMPACT
TO WOMEN , CHILREN AND
FAMILIES.
OUR MISSION
TO CREATE A MARKETPLACE
WHERE PURCHASING
‘BRANDS CONSUMERS LOVE’
WILL INCREASE FOR FUNDING
FOR NONPROFITS THAT HELP
WOMENS, CHILDREN, AND
FAMILIES
10
Partnership with Upscale Brands
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Why:
• Help brands build significant CSR
(Corporate Social Responsibility)
• Protect and improve brand
integrity and brand equity
• Create a positive brand halo while
doing good and clearing excess
inventory
• Tax benefit / write off
Create a partnership with upscale brands that is mutually beneficial and creates
greater good for society.
1
1
Partnership with Upscale Brands
12
How:
• Pricing, images, and content will
align with each brand’s strategy
• Data insights and learnings will be
shared with brand partners
• Thank each brand for their
donations on our website and
social media
• Test and learn strategy
• Accepting in kind donations
starting November 1st
• Consumer feels great about our
brand partners and they get to
choose the charity
1
2
Consumers:
Create a Shopping Experience that is Unique, Fun, and
Fulfilling.
• Gifting Brands Loyalty Program
• Online charity auctions monthly
• Gift Cards that “Pay it Forward”
• Offer special employee discounts for
partner companies and nonprofits to
drive traffic and new customers
• Create opportunities for customers to get
involved with nonprofits
• Monthly Giveaway contests to loyalty
program customers
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Gifting Brands will sell upscale brands and offer a unique shopping experience for consumers while giving back to charities. Our channels consist of our Gifting Brands website, charity galas, and fundraising events.
How
Brand Partners
(Receive a Tax write off)
Consumers love the brands we
carry, the unique shopping
experience, and are happy to
give back.
100% of net profits goes to
charitable organizations that
are selected by the board of
directors. We will add new
charities each year as we grow.
www.GIFTINGBRANDS.com
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Marketing Communication Strategy
Utilize multiple targeting methods
• Fashion consumers
• Millennials and boomers
• Charity donors
• Local & National News
• Fashion Magazines
• Local Magazines
• Key Opinion Leaders
EMAIL CAMPAIGN
TARGETED DIGITAL ADS
PR
• Our Story and Mission
• Stories about the impact to
our charities
DIGITAL VIDEO
SOCIAL MEDIA
• Share inspiring stories about our
nonprofit partners
• Partner with Bloggers/Vloggers
• Partner with charities and their
donors
• Create buzz about our new
concept and thank our designer
and brand partners
• Create a loyalty program that
gives back to consumers and
charities
• Influencer marketing
• Utilize our charity partner
email lists
• Develop database to
understand and target our
loyal customers
• Run campaigns with product
giveaways and promotions to
drive traffic
• Speaking Events - TED,
business conferences,
women’s retail conferences,
Luxury Interactive
• Charity Gala’s
• Celebrity events
EVENTS
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Current Nonprofit Partners
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Our Board
Marie Quintana
VP Planning & Allocation Signet Jewelers –Zale Division
Board Member of The Family Place
VP Planning & Allocation Charlotte Russe
Senior Director Old Navy
Chairman
Stacee Johnson-Williams
Chief Marketing Officer Tenet Healthcare Corp.
CEO Quintana Group
Board of Directors for Catholic Charities of Dallas
CEO Velocity Group
SVP of Multicultural Sales & Marketing Pepsico
Board Member
Jon Coverick
President, Southeast for Royal Manufacturing Inc.
EVP of Sales & Marketing M&M Manufacturing
VP Sales & Marketing Carrier Enterprise
Director of Strategic Services Lennox International
Secretary
John B. R. Long III
Executive Director Russell Reynolds
Hawksnest Capital Partners, Inc
Editorial Board at Apparel Magazine
Partner Bain & Company
Board Member
Mike Osorio
President Organizational Change & Effectiveness at DFASS Group
Principal Osorio Group
Region President Americas/Pacific Islands/Japan at DFS Group Limited
SVP/GM Stores at Harry & David
Board Member
Jeannie Barsam
CEO & Founder Gifting Brands
CEO Christy Jean LLC
Board Member of The Family Place
SVP Planning/Allocation Signet Jewelers –Zale's
SVP Planning, Company Planning & Allocation Talbots
SVP Planning, Company Planning & Allocation Charlotte Russe
VP Old Navy 17
The Gifting Brands team has vast experience in retail, marketing, consulting, manufacturing
and nonprofit industries
Let Gifting Brands help you make a
social impact
with your excess inventory.
Contact:
Jeannie Barsam
Founder & CEO of Gifting Brands Non-Profit
972-762-4671
Pay it forward with every
purchase!
Thank you