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{BRANDING & GRAPHIC DESIGN} 2013 PORTFOLIO OF WORK
Be ActiveHelpful hints:1. Be active by doing something fun such
as dancing, jumping rope or playing sports.
2. Limit time spent playing video games,
watching TV and playing on a computer;
they keep you from being active.
3. Remember these Strong4Life Healthy Habits:
Be Active for 60 Minutes and Limit
Screen Time to One Hour.
strong4life.com/getstarted ©2012 Children’s Healthcare of Atlanta. All rights reserved.
strong4life.com/getstarted ©2012 Children’s Healthcare of Atlanta. All rights reserved.
Eat RightHelpful hints:1. Healthy eating includes foods
from all of the food groups–vegetables,
fruits, protein, whole grains and dairy.
2. Children should eat a variety of
colors of vegetables and fruits
because they are good for the body.
3. Remember these Strong4Life Healthy Habits:
Make Half Your Plate Veggies and Fruits and
Drink More Water and Limit Sugar Drinks.
At Lennar, being Lenncredible is a new mantra, a new mindset, it simply means set your goals highand dream and anything can happen. Embrace it . Live it. Become Lenncredible.
Become
Lenncredible
GetLennspired!
PARC a t
CREEKSTONE
HOMES f r om
THE 300’S
770.351.7722
Duke-Homes.com
PARC a t
CREEKSTONE
HOMES f r om
THE 300’S
770.351.7722
Duke-Homes.com
PARC a t
CREEKSTONE
HOMES f r om
THE 300’S
Duke-Homes.com
Whe
re
extrao
rdinary greets you at the door
770.351.7722
A. DECORATIVE IRON POSTS (4 x 8 Inside Panel)Single Sided = $1546.60Double Sided = $ 1890.72
Plus $100 install fee per sign
B. 4X4 PAINTED POSTS WITH CONTOUR CUT SIGN TOP (4 x 8 Inside Panel)Single Sided = $627.93Double Sided = $ 776.10
Plus $100 install fee per sign
B. 6X6 PAINTED POSTS WITH SIGN TOPPER (4 x 8 Inside Panel)Single Sided = $727.15Double Sided = $ 869.10
Plus $100 install fee per sign
OUR HISTORY HELPS BUILD BETTER FUTURES
Moss Pointe is located in historical Roswell, GA along the Chattahooche River. It’s 26 spacious lots lend themselves well to a custom home product and all of the
amenities expected of a suburban neighborhood. The location to all of what Roswell offers however, is what really sets this community apart from the rest. While this quaint city is in a redevelopment phase it still has so much to offer with a bustling town square,
several water activities and some of the most popular running and biking trails in Atlanta.
CUSTOM HOMES FROM THE 500S
Where extraordinar y wi l l g reet you at the doorwww.duke-homes.com
DUKE HOMES, INC. • 4828 ASHFORD DUNWOODY RD • SUITE 400 • ATLANTA, GA 30338 • PH 770-391-1233
MOSS POINTE Roswel l
26 LOTS
Duke Homes is offering new homes starting in the 500s in a community that was once selling in the 800s.
CALL 770-391-1233
summitcommunitiesllc.com
For SaleS call 678-947-1009 Open Daily mon-Sat 11-6 & Sun 1-6
Community Information & Features
Community FeaturesCarriage Style Doors on All Garages Specific to ElevationHomeowners Association with Architectural Design Standards and
Community CovenantsWooded Homesites AvailableDecorative Community Streetlights for Homeowners SafetyCommunity Sidewalks for Homeowners Enjoyment and SafetyOpen Pavilion Fireplace, Swimming Pool, Lighted Tennis Court and
Children’s PlaygroundProfessionally Landscaped Front EntranceDecorative Mailboxes throughout Community
interior Details9’ Ceilings on First Floor*Smooth Ceilings ThroughoutOpen Foyer with 2-Piece Crown Molding and Hardwood FlooringDining Room Features Trey Ceiling, 2-Piece Crown Molding,
Chair Rail and Picture Frame Molding2-Piece Crown Molding on First Floor – Excluding closets
and Full BathroomsThermal Insulated Vinyl Windows with Grilles on Front
and Wood Window TrimSmooth Classique Style Interior DoorsDirect Vent Fireplace, Designer Wood Mantle and Beige Marble HearthTelephone Jack Pre-Wire in Family Room, Kitchen,
Master Bedroom, All Secondary Bedrooms and Study*Ceiling Fan Pre-Wire in Family Room, Master Bedroom and
All Secondary BedroomsCATV Pre-Wire in Family Room, Master Bedroom,
All Secondary Bedrooms and Study*Ventilated Shelving in Closets and PantryQuality Duron® Paint in Your Choice of Three Designer ColorsPre-Wired for Security on First FloorOpen Rail on Stairways with Oak Handrail and Hybrid Treads*Designer Arched Openings and/or Columns*Smoke Detectors on Every FloorElegant Lighting Package
KitChen Gourmet Kitchen with Self-Cleaning Frigidaire® stainless steel 30”
range, Dishwasher and microhood vented to exterior36” Stepped Cabinets with CrownStainless 8” Undermount Sink with Delta® Pullout Faucet Decorative Granite Kitchen CountertopsHardwood Flooring in Kitchen/Breakfast AreaRecessed Can Lights in KitchenIce Maker ConnectionGarbage DisposalConvenient Storage Pantry*
Warranty ProgramThorough Homeowner Orientation Prior to Closing One-Year Warranty
BeDrooms anD BathsPre-Wired for Ceiling Fan in Master SuiteTrey Ceiling in Master Suites*Sitting Rooms in Master Suites*
BeDrooms anD Baths1 pc Crown Molding in Master SuiteMaster Garden Tub with Tile Surround*12”x12” Upgraded Ceramic Tile Flooring in Master BathUpgraded Ceramic Tile Surround in Master Bath Shower
with Glass EnclosureStained vanity cabinets in all bathsChrome Fixtures and Elongated ToiletsWhite Cultured Marble Vanity Tops in Master and Hall BathsPowder Room with Hardwood Floors, Pedestal Sink and
Frameless Oval Mirror*
exterior DetailsStone/Brick/Shake Accents*12”x12” Concrete Patio or 12”x 12” Pressure Treated
Wood Deck with Stairs*Professionally Landscaped and Fully Sodded LawnsAluminum Gutters and Downspouts on Front and RearConcrete Textured Siding with 25-Year WarrantyVinyl Screens on All WindowsAtrium Style Patio Door*Dual Sidelights on All Front Doors*Two Weatherproof Exterior OutletsCertainteed Horizon Architecturally Styled Shingles
with 30 Year WarrantyFinished Garage InteriorsOverhead Low-Maintenance Insulated Carriage Style Garage DoorTwo Exterior Hose BibsPre-Wired for Exterior Lighting Front and Rear Entrances
with two coach lights by garage doorExterior Flood Light on Rear of Home
energy-saving FeaturesQuick Recovery 50-Gallon Gas Water HeaterInsulated Exterior DoorsLow-E WindowsNatural Gas CookingVentilated AtticDual HVAC System for Maximum Efficiency with
Zoned Programmable ThermostatsInsulation: R-30 Insulation Over Living Spaces R-13 Insulation in Exterior Cavities R-19 Insulation in Vaulted Ceiling Areas
parc atc r e e k S t o n e
All information believed to be accurate but not warranted. Pricing and specifications subject to change without notice. Sales and Marketing by Lenox Realty Group, Inc. Equal Housing Opportunity. *per plan
summitcommunitiesllc.com
For SaleS call 678-947-1009 Open Daily mon-Sat 11-6 & Sun 1-6
parc atc r e e k S t o n e
the ashford- 5Br/3Ba This brand new plan offers it all while keeping your budget in mind!! Two story foyer flanked by formal living and dining, island kitchen open to the two story family room and even a bedroom / bath on the main for guest. Upstairs features master bedroom with luxurious bath, three secondary bedrooms, spacious laundry room and optional children’s retreat over family room!
Elevation A–$279,900Elevation B–$280,900Elevation C–$281,900 Basement–$32,000
The Ashford
All information believed to be accurate but not warranted. Pricing and specifications subject to change without notice. Sales and Marketing by Lenox Realty Group, Inc. Equal Housing Opportunity. *per plan
FEB. 16 12-8 pm FEB. 17 12-5 pm
CENTRAL PLAZA IN CHINATOWN 943-951 N BROADWAY LOS ANGELES 90012
CHINESE NEW YEAR FESTIVAL
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DRAGON PARADE
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WORKSHOPS
FOR ALL AGES
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EXPERIENCE MARKET
CRAFT BEER GARDEN
LIVE MUSIC
Join in a world record attempt to create the largest paper-folded snake
Visit ChinatownLA.com or Facebook.com/LosAngelesChinatown
Cultural Performances / Cooking Demos by Chinatown's Favorite Chefs / Craft Beer Garden / Moon Cake Sampling Hands-on Cultural Workshops / Roaming Street Performers / Live Music and DJs / LA's Favorite Gourmet Trucks / Harvest Moon Viewing with Telescopes Provided by Griffith Observatory / Ping Pong Tournament Face Painting, Calligrapher and much more!
WWW.CHINATOWNLA.COM
943 - 951 N. BROADWAY, LOS ANGELES 90012
SATURDAYSEPT. 17TH, 2011
73rd
ANNUAL
Wishing you a joyous Holiday and a Happy New Year.
Kohl’s Healthy Halls School Wellness Program Kohl’s Healthy Halls School Wellness Program
Kohl’s Healthy Halls School Wellness Program
Strong4Life
Primary Brandmark Alternate Lock-Up
Typography
Identity Color Palette
Secondary Color Palette
Symbol
Reversed Color
MisuseHelp
Typography
Created 2012-08-15Brandmark Usage
Matchstic, A Brand Identity House 437 Memorial Drive SE, Unit A7, GA 30312 404.446.1511 www.matchstic.com
This is the primary layout of the brandmark. Use this version by default.
Use discretion for special cases, but always protect clarity, contrast, and proportional integrity of the brandmark. Special cases can be considered.
Bureau Eagle Bookabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 £&@?!/+(.,:;)
Gotham Rounded Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 £&@?!/+(.,:;)
Do not:A. Use unapproved layoutsB. Use unapproved colorsC. Stretch or condenseD. Add elements inside exclusion zoneE. Use unapproved fontsF. Alter elements
This poster serves as a foundational guide to using your brand identity. Special exceptions may apply.
For assistance, please contact Matchstic.
To ensure visual clarity, allow for ample space around the brandmark. This exclusion zone should be free from any other elements.
Use the primary brandmark as often as possible. Different applications may allow for different variations of the brandmark. Use the most appropriate layout for the space.
The logotype uses a customized versions of Bureau Eagle Book and Gotham Rounded.
Our brand is defined by two primary colors, green and blue.
For additional materials use the colors below in addition to the primary color palette.
Pantone Matching System (spot printing)CMYK (4-color and digital printing)RGB and Hex (viewing on screen)
PMS 368 C
PMS 375 U
C57 M0 Y100 K0
R122 G193 B67
#7AC143
PMS 3005 C
PMS Process Blue U
C100 M34 Y0 K2
R0 G129 B198
#0081C6
This symbol should be used on social media sites and other web spaces.
The brandmark should always appear legibly on a clear background. In the case that is reversed, the mark is set in white on red.
PMS 2405C
C34 M100 Y0 K0
R173 G32 B142
#AD208E
PMS 717C
C0 M53 Y100 K2
R240 G139 B29
#F08B1D
PMS 7406C
C0 M18 Y100 K0
R255 G207 B1
# FFCF01
PMS 2915C
C59 M7 Y0 K0
R84 G188 B235
#54BCEB
Kohl’s Healthy Halls School Wellness Program
Strong4Life
Primary BrandmarkAlternate Lock-Up
Typography
Identity Color Palette
Secondary Color Palette
Symbol
Reversed Color
Misuse Help
Typography
Created 2012-08-15 Brandmark Usage
Matchstic, A Brand Identity House 437 Memorial Drive SE, Unit A7, GA 30312 404.446.1511 www.matchstic.com
This is the primary layout of the brandmark. Use this version by default.
Use discretion for special cases, but always protect clarity, contrast, and proportional integrity of the brandmark. Special cases can be considered.
Bureau Eagle Bookabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 £&@?!/+(.,:;)
Gotham Rounded Boldabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 £&@?!/+(.,:;)
Do not:A. Use unapproved layoutsB. Use unapproved colorsC. Stretch or condenseD. Add elements inside exclusion zoneE. Use unapproved fontsF. Alter elements
This poster serves as a foundational guide to using your brand identity. Special exceptions may apply.
For assistance, please contact Matchstic.
To ensure visual clarity, allow for ample space around the brandmark. This exclusion zone should be free from any other elements.
Use the primary brandmark as often as possible. Different applications may allow for different variations of the brandmark. Use the most appropriate layout for the space.
The logotype uses a customized versions of Bureau Eagle Book and Gotham Rounded.
Our brand is defined by two primary colors, green and blue.
For additional materials use the colors below in addition to the primary color palette.
Pantone Matching System (spot printing)CMYK (4-color and digital printing)RGB and Hex (viewing on screen)
PMS 368 C
PMS 375 U
C57 M0 Y100 K0
R122 G193 B67
#7AC143
PMS 3005 C
PMS Process Blue U
C100 M34 Y0 K2
R0 G129 B198
#0081C6
This symbol should be used on social media sites and other web spaces.
The brandmark should always appear legibly on a clear background. In the case that is reversed, the mark is set in white on red.
PMS 2405C
C34 M100 Y0 K0
R173 G32 B142
#AD208E
PMS 717C
C0 M53 Y100 K2
R240 G139 B29
#F08B1D
PMS 7406C
C0 M18 Y100 K0
R255 G207 B1
# FFCF01
PMS 2915C
C59 M7 Y0 K0
R84 G188 B235
#54BCEB
d i a m o n d d e n t a l g r p . c o m
4879 LaVista Rd., Sui te 300Tucker, GA 30084Ph (770)-938-5828
Business Cards
4879 LaVista Rd., Suite 300Tucker, GA 30084Ph (770)[email protected]
d i a m o n d d e n t a l g r p . c o m
4879 LaVista Rd., Sui te 300Tucker, GA 30084Ph (770)-938-5828
4879 LaVista Rd., Suite 300Tucker, GA 30084Ph (770)[email protected]
jagdeep kaurD.M.D.
4879 LaVista Rd., Suite 300Tucker, GA 30084Ph (770)[email protected]
jagdeep kaurD.M.D.
jagdeep kaurD.M.D.
PMS 180 PMS 3395
FONTS:
rethink your brand
Let us soothe your soul, renew your spirit, and restore the es-sential connections between mind and body so you can experi-ence the pleasures of personal well-being.
Retreat to Indaba, Innisbrook’s sparkling new 18,000 square-foot spa, salon and fitness center, to gather your thoughts, be surrounded by nature and enjoy the simple beauty of the sur-roundings. Set amid tranquil scenery in which nature provides
U.S. Highway 19 North, Innisbrook, FL 34684-1239 | 727.942.2000 | Toll-Free Reservations 800.492.6899
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There’s something here for everyone!
VisitInnisbrook.com
for both of youthe ultimate vacation
4126
17A
Charleston
JamesIsland
Kiawah Island
Isle of Palms
John’sIsland
Naval Weapons
Station
Summerville
GooseCreek
WestAshley
1
3
4
2
8
61
61
Dorchester Rd.
526
17
Hwy 27
75
Dan Ryan Communities
17N
6
PleasantMt.
1. Bridlewood Farms (843) 851-65652. Magnolia at Cane Bay Plantation (843) 628-15343. Pine Forest Country Club (843) 875-13554. Reserve at Colony North (843) 797-08405. River Birch (843) 628-16376. Stoney Creek (843) 628-16407. Sophia Landing (843) 471-11808. Foxbank Plantation (843) 482-0670
NowSelling!
52
176
2
Together we build.
Over 20 years experience
Over 7000 homes built
Financial stability
10 year warranty
97.8% customer satisfaction rating
We o n l y B U I LD H O M ES I N P L AC ES
we love
visit danryanbuilders.com/ find-your-home/region_greenville.cfm
185185
Traveler’s Rest
ONEAL VILLAGE
CARILION
VERDMONT
Powderville
Greer
Mauldin
25 Wade Hampton
call Jim at 864-616-0983
Dan ryan builders is proud to now offer new homes in the
Greeenville area.
3 communities to choose from{ ONeal Village • Carilion • Verdmon }
Greenville@ @
DanRyanBuilders.com
*Buyer must provide proof of current active employment in a qualifying profession (military, teacher or professor, fire fighter, police officer, EMT, nurse or physician). Offer subject to change without notice. Promotion is in addition to current monthly published promotion. Any variation from full terms and conditions of published promotion voids “Charleston’s Finest” promotion in it’s entirety. See sales manager for details.
Dan Ryan Builders is proud to build homes for our local heroes.
get an extra $1,500* in free options! because you deserve it!
giving something back to charleston’s finest is more than fine with us!
DanRyanBuilders.com
4126
17A
52
Charleston
JamesIsland
Kiawah Island
Isle of Palms
John’sIsland
Naval Weapons
Station
Summerville
GooseCreek
WestAshley
1
4 3
5
2
SOUTH CAROLINA
61
61
Dorchester Rd.
526
17
Hwy 27
86
1. Bridlewood Farms (843) 851-6565
2. College Park Village (843) 820-2534
3. Palmetto Village (843) 482-0670 at Spring Grove
4. Pine Forest Country Club (843) 875-1355
5. Reserve at Colony North (843) 797-0840
6. Royal Oaks (843) 553-3108
7. Sunchaser (843) 820-2534
8. Sophia Landing (843) 553-3108
Dan Ryan Communities
17N
7PleasantMt.
Everywhere you want to be.
DanRyanBuilders.com
ANISA INTERNATIONAL, INC.
{ THE BEAUTY OF TRUE PARTNERSHIP }
Combining creative design and direct manufacturing capabilities,we offer you true partnership in the brush design and manufacturing process.
Atl
anta
• H
on
g K
on
g •
Lo
nd
on
• L
os
An
gel
es •
Mex
ico
Cit
y •
New
Yo
rk •
San
Fra
nci
scoPROUD SPONSOR OF A FRESH START:
DESIGN & MANUFACTURING SOLUTIONS FOR THE COSMETICS INDUSTRY
WWW.ANISA.COM
rethink your brand
lihn ho
direct | (323) 206-6491office | (310) 648-8423email | [email protected] with friends: facebook.com/ideationagency
{principal partner}
{www.ideationagency.com}
claudia vazquez
direct | (281) 687-4085office | (310) 648-8423email | [email protected] with friends: facebook.com/ideationagency
{principal partner}
{www.ideationagency.com}rethink your brand
we make the flooring business simple
franchise business information kit
Today’s consumer is more educated on
available products and brands than ever
before, using online tools and applications to
identify options and make decisions. Simple
Floors has developed a proven Web-to-Store
method to funnel consumers involved in the
online search directly to the Simple Floors
store. When you partner with us, you enjoy
a powerful online presence with an engaging
website that keeps the consumer clicking
through and taking that next step: setting the
Simple Floors appointment.
PPC (pay-per-click) Search Engine Advertising
Simple Floors manages thousands of keyword
phrases in our various PPC campaigns. Our
Internet marketing strategists constantly hone
their skills and know what it takes to optimize
click-through rates and conversions. We adjust
thousands of keyword phrases across multiple
search engines every week.
Content Advertising
Our team of professional SEO (search engine
optimization) writers are on a constant mission
to develop content with enticing links to our
products and services. Articles, press releases,
product descriptions, website content, PPC
ads and more all have to be crafted with SEO
standards in mind.
Comparison Shopping Engines
Today’s savvy flooring consumers know how
to scan for quality, value and superior service.
They use comparison shopping engines to
quickly find the best deals on products they
desire. Simple Floors makes weekly updates
at more than 100 comparison shopping
networks so that we stay on top of their
recommendations.
Powerful Online Marketing Initiatives
Simple Floors Support At Simple Floors, we understand that people buy from people, making
our network of franchisees one of our best investments. When you
become a part of this network, you gain the optimal support with
marketing initiatives, business development, installation, financial
management, sales training, online development training, sales growth
and more.
Our main priority is to ensure all franchise owners succeed in their
respective markets. All tools and initiatives provided are centered on
that goal to strengthen market share and ensure the sustainability of a
profitable opportunity.
Are you looking for a franchise opportunity with proven results?
Do you want to work with an industry leader that offers the products consumers demand?
Simple Floors offers an investment opportunity for
those interested in entering a proven successful
market with the potential for significant growth.
The exotic flooring market is not only growing,
it’s unaffected by general economic conditions.
Consumers are consistently making improvements to
their homes, investing in quality products to increase
values and sustain their desired quality of living. With
the Simple Floors unique sales model and powerful
marketing initiatives, your return on investment is
immediately enhanced.
The Simple Floors Opportunity
The Simple Floors philosophy centers on quality
products and great customer service at competitive
pricing. This philosophy is readily supported with
Manufacturer Direct Importers as it guarantees
unique product lines and no middle man. As a Simple
Floors franchise owner, you’ll have the opportunity to
strengthen your market positioning with exclusive
and protected territories that can include a city, a
metro area or even an entire state.
The Simple Floors Competitive AdvantageAt Simple Floors, our goal has always been to have
a pulse on consumer trends, anticipating the latest
styles and room configurations to ensure our supply
more than meets demand. With online, onsite and in-
store access to the highest grade, latest style wood,
bamboo, laminate and cork floors, customers have
no need to shop anywhere else. Plus, our proven
franchise model brings the value of personalized
service and direct product access directly to the
showroom or mobile business, easily beating out the
big box and liquidator outlets so you always have the
competitive advantage.
Why You Should Consider Simple Floors
PRSRT STDU.S. Postage
PAIDNorcross, GA
Permit No. 297
TUESDAY, DECEMBER 6, 2011 5:30PM - 7:30PMRitchie Center – The University of Denver – Hamilton GymnasiumMore than 70 prizes including lodging, spa and golf packages!
RSVP TODAY www.destinationcolorado.com 303-652-7704
15 th annual Front Range Trade Show & Showcase
Colorado’s largest meeting planner show of the year!
TUESDAY, DECEMBER 6, 2011 - 5:30PM - 7:30PMRitchie Center – The University of Denver – Hamilton GymnasiumMore than 70 prizes including lodging, spa and golf packages!RSVP TODAY www.destinationcolorado.com 303-652-7704
Kessler CanyonKeystone Resort & Conference CenterMillennium Harvest HouseOmni Interlocken Resort & SpaPark Hyatt Beaver Creek Resort & SpaRenaissance Denver HotelRocky Mountain Park InnSheraton Steamboat ResortSky - A Kimpton HotelSnowmass TourismSonnenalp Resort of VailSteamboat Springs Chamber
Resort AssociationSt Julien Hotel & SpaThe BroadmoorThe FortThe Gant AspenThe Lodge & Spa at CordilleraThe Resort CompanyThe Sebastian - VailThe St. Regis Aspen ResortThe Stanley HotelThe Steamboat GrandVail Marriott Mountain Resort & SpaVail Resorts Hospitality/RockResortsVail Valley Partnership, the Chamber
& Tourism BureauViceroy SnowmassVisit AuroraVisit DenverWestin Riverfront Resort &
Spa at Beaver Creek MountainYMCA of the RockiesZapata Ranch And Many More..
Alderwood Colorado ManagementAspen Chamber Resort AssociationAspen Meadows ResortBeaver Creek Resort PropertiesBeaver Run Resort & Conference
CenterBoulder Convention & Visitors BureauBreckenridge CVBBreckenridge HospitalityC Lazy U RanchCherry Creek Shopping CenterCheyenne Mountain Resort -
Benchmark Hospitality InternationalColorado Mountain ExpressColorado Springs Convention &
Visitors BureauCrested Butte Mountain ResortDestination Resorts SnowmassDestination Services (DSC)Devil’s Thumb RanchDoubleTree by Hilton BreckenridgeDurango Area Tourism OfficeEmbassy Suites Denver Downtown
Convention CenterFort Collins Convention &
Visitors BureauGateway CanyonsGrand County ColoradoGrand Junction Visitor &
Convention BureauGreat RetreatsGreeley Chamber of Commerce/
Visitors BureauHyatt Regency Denver Tech CenterImage Audiovisuals, Inc.
15 th annual Front Range Trade Show & Showcase
Colorado’s largest meeting planner show of the year!More than 70 Colorado Exhibitors, including:
Continued on page 2
Building BridgesGeorgia’s School Health Connection
2011 issue 2
What’s Inside
A PUBLICATION OF CHILDREN’S HEALTHCARE OF ATLANTA AND KOHL’S CARES
Building Bridges will transition to the Kohl’s
Healthy Halls School Wellness Program in
January of 2012. We will continue to provide
valuable information, resources and tips to
you under this new initiative. To mark the
end of Building Bridges we have compiled
our top articles and fact sheets from previous
years as a handy resource for you.
Bullying: Create a Safe Environment for Your StudentsEach year 3.2 million children in grades six through 10 are victims of bullying.
With the beginning of a new school year, the opportunity to create a safe
environment for your students can include incorporating a “whole school
approach” to bullying prevention. A school environment where bullying takes
place can have long-term negative consequences on a student’s ability to learn
and his emotional well-being, including low self-esteem, risk for depression,
suicide and later violent and criminal behaviors. Studies have shown “nearly 60
percent of boys who researchers classified as bullies in grades six through nine
were convicted of at least one crime by the age of 24; 40 percent of them had
three or more convictions by 24.”
What is Bullying?Bullying can be defined as a type of aggressive behavior that involves the intention to harm or disturb occurring repeatedly over time. In most cases, a more powerful person or group attacks a less powerful one. “Health Behavior of School-aged Children,” conducted in 1998, was the first national survey designed to measure the extent of bullying among students in the United States. The study, reported in the Journal of the American Medical Association, surveyed a cross-section of students in grades six through ten. Of the 15,686 students surveyed, 13 percent reported they had bullied other students, 10.6 percent reported they had been bullied and another 6.3 percent reported both. Students who have been bullied are five times more likely to be depressed and have a greater chance of being suicidal. In the 1999 Kidscape Survey, “Long-Term Effects of Bullying 1995-1997”, 46 percent of those who were bullied contemplated suicide, compared with only 7 percent of those who were not bullied.
3Building Bridges / 2011 issue 2
Prescription for LearningUncovering Child Abuse and NeglectCase A 12-year-old male student comes into the clinic for a routine scoliosis screening. While assessing his back, you notice a suspicious welt. You ask him about the injury, and he says, “It’s no big deal. I hurt myself playing with my friends.” You suspect he is hiding the truth.
Questions to ask Ask open-ended questions and encourage the child to talk. Ask only enough questions to confirm your suspicions because the child may be interviewed several times throughout the investigation. You can stop when you have enough information to make a referral. Try not to ask leading questions. Examples of open-ended questions:
– What happened right here?
– What happens at your house when someone gets mad?
– What happens when someone at your house gets in trouble?
– Who does the punishing or discipline at your house?
– What are some of the things that may get someone at your house in trouble?
– What might make someone in your house feel unsafe? History and physical assessment Upon review of his student health card, you find that he lacks needed vision and dental care. He also has been noted for aggressive behavior
with other students. You review his attendance and you find he has frequent absences. The student becomes reluctant to share his story. With another professional adult in the room, continue to investigate. – Check for bruises (new and faded), burns, bites or any other unusual breaks in skin. Bruises may have different colors depending on the depth and severity of injury. In general, the age of bruises cannot be determined by the color; however, a bruise that is yellow is at least 18 hours old. Each child may bruise differently and skin pigmentation may make bruises appear differently in children.
– Look for and note any other marks that are not typical, such as a patterned injury that resembles an object. Loop marks on the skin are suspicious and may be the results of belts or cords.
– Check tender-to-the-touch areas for possible underlying fractures.
– Document the child’s behavior and statements. Next steps If the child does not disclose enough information and you suspect child abuse or neglect, call your local law enforcement agency or the Prevent Child Abuse Georgia Helpline at 800-CHILDREN. Determine the child’s immediate needs, such as safety and medical attention. You must report according to your school’s policy and your mandated responsibility within 24 hours. Follow up with other school staff within 24 hours if, for example, the teacher made the report. If the child discloses abuse or neglect, remain calm and listen attentively to his response to your questions. Reassure the child that he is not at fault and that you want to support and protect him. Praise the child for having courage. Contact your school’s child protection or crisis team, the Department of Family and Children Services (DFCS) and law enforcement. You will need to meet with your school’s child protection team to make a plan that will best protect the child and support his physical, emotional and educational needs. Resources Stephanie V. Blank Center for Safe and Healthy Children: Children’s at Scottish Rite: 404-785-3820 Children’s at Hughes Spalding: 404-785-9930 www.choa.org/childprotection
2009 Georgia School Health Resource ManualFind characteristics of abusive and neglectful caregivers, characteristics of abused and neglected children, Georgia laws, types of abuse, and community and online resources for protecting the child (Pages 76 to 82). ■
Published biannually by Children’s Healthcare of Atlantaand funded by Kohl’s Cares
Children’s Healthcare of Atlanta1655 Tullie Circle NEAtlanta, GA 30329-2321
www.choa.org/buildingbridgesBuilding Bridges Coordinators Kathleen [email protected] Clarita Guigou [email protected]
School Health Manager Joyce [email protected]
This is general information and is not specific medical advice. Always consult with a doctor or healthcare provider if you have questions or concerns about the health of a child.
©2011 Children’s Healthcare of Atlanta Inc. All rights reserved. WELL 946686.jm.11/11
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HighlightsSave the Date A Winning Combination for DiabetesTuesday, Jan. 3, 2012 Children’s Healthcare of Atlanta Learning Center 1680 Tullie Circle Atlanta, Ga. 30329 Call Angela Bryant-Curry at 404-785-7202 for more information
Save the Date Diagnostic Procedures for Epilepsy Diastat, VNS, Intranasal Versed Epilepsy Teen Program Infectious RashesWednesday, Jan. 4, 2012 Children’s Healthcare of Atlanta Learning Center 1680 Tullie Circle Atlanta, Ga. 30329 Call Angela Bryant-Curry at 404-785-7202 for more information
2Building Bridges / 2011 issue 2
Continued from page 1
Prevent Bullying in Your School Studies have shown “there is clear, unambiguous decrease in the number of bullying incidents within a year and a reduction in their intensity. One such intervention program showed a 50 percent decrease in the number of bullying incidents within a year and a reduction in their intensity. An increase in student satisfaction with their schools was additionally reported. Using the same interventions, the Sheffield Anti-Bullying Project showed that victims were more likely to report harassment than before the project started. Although it can cost up to $4,000 to train an individual to incorporate an anti-bullying program into a large school district, the cost can be 25 times greater to provide special education to a child who has emotional problems for the duration of their school age years. Key components of a successful bullying prevention program should include: – Seeking support and commitment from parents, school staff and leaders – Recruiting of a “Bullying Prevention Committee” – Surveying students anonymously through a questionnaire
– Surveying of staff and parent perceptions
– Incorporating all feedback into an action plan
– Introducing a school-wide policy and “Anti-Bullying Pledge”
– Implementing an awareness campaign (buttons, posters, PTA newsletter mailings)
– Developing a comprehensive plan for responding to students who bully and their victims
– Evaluating interventions and tracking incidence reports
Everyone has the opportunity to create a safe environment for students. Listed below are additional suggestions, which can be used to guide teachers, parents and staff.
School Nurses, Teachers Fostering resilience in your students increases their ability to adapt successfully to difficult situations and increases their sense of self-worth, sense of hope and sense of competence. The presence of a positive, caring, kind and consistent role model can teach a child that he has the inherent ability to survive adversity.
– Facilitate student-led discussions.
– Encourage a variety of solutions and viewpoints.
– Encourage and support students in pursuing their dreams.
– Maintain a well-ordered and tolerant classrooms. Parents Empathetic children are less likely to act aggressively or violently. Parents can play a primary role in teaching their children empathy, how to relate and care about another person’s feelings and to put themselves in another person’s place.
– Listen to your child at least 10 minutes each day without any distractions and maintain eye contact.
– Help your child identify and appropriately express his/her own feelings.
– Use discipline that educates him about the distress his misbehavior caused.
– Be a role model by showing him empathy. StudentsTrust is the key to setting an environment where students feel safe reporting bad behavior. If students expect support and a fair resolution, they will be more likely to tell the truth and be proactive.
– Ensure free time is well supervised and there are many opportunities to stay busy.
– Encourage students to speak up when they hear name-calling.
– Create an anonymous system for students to report bullying behaviors.
– Plan a student volunteer project to raise charitable awareness. ■
Bullying: Create a Safe Environment for Your StudentsQuick CluesManaging Students With Sickle Cell Disease
Quick CluesManaging Students With Sickle Cell Disease
Infection Control in the School SettingSchool is a place where children learn, play and share many things, especially germs. With developing immune systems, they are more susceptible to common infections.
What are the most common ways to be exposed to pathogens in school?Blood and body fluids from nose bleeds, lost teeth, cuts, bites, fights, bathroom accidents, vomit, contaminated surfaces, soiled clothes, tissues, bandages and needles are the most common ways.
Three modes of transmission include: – Contact from skin-to-skin or surfaces
– Airborne from infectious particles in the air
– Droplets from sneezing, coughing or even talking How can I prevent the spread of infection? – Wear protective barriers. Each teacher should be provided with plastic bags, gauze and latex-free gloves for use when exposed to body fluids.
– Dispose of contaminated materials appropriately. Review your school district’s policy for disposal of soiled clothing and used needles and other sharps. Heavily soiled items should be double-bagged in plastic. Small amounts of body fluids, such as on adhesive bandages and gauze, can be put in the regular trash.
– Disinfect surfaces. Wear gloves when using a disinfectant agent to clean surfaces. Ask school janitorial staff for the district-approved disinfectants they can provide for clinics and classrooms (some solutions may be toxic for a child’s skin). Visit www.epa.gov for the U.S. Environmental Protection Agency’s lists of registered disinfectant products that protect against certain human public health bacteria and viruses.
– Wash your hands before and after contact with a person and after removing gloves. Use running water and antibacterial soap and scrub with friction for 15 seconds. If water is not available, use antibacterial
hand gel. Visibly soiled hands should be washed with soap and water.
– Educate staff, students and caregivers about methods to prevent the spread of illness, such as hand washing and disinfecting surfaces. ■
– Avoid frequent changes in temperature—Allow the child to wear a coat, hat and gloves if needed.
– Communication—Educate school staff about sickle cell disease and work with the child’s student support team and physical education teacher to manage and support the child’s academic, emotional and physical needs.
ResourcesAflac Cancer Center and Blood Disorders Service of Children’s Healthcare of AtlantaView educational sickle cell disease videos, print a tip sheet for teachers and school nurses or contact a hematology school teacher for help. www.choa.org/sicklecell ■
4Building Bridges / 2011 issue 2
Continued on page 5
5Building Bridges / 2011 issue 2
What is sickle cell disease? Sickle cell disease is a genetic disorder that affects hemoglobin in red blood cells. Sometimes these red blood cells become sickle-shaped (crescent shaped) and have difficulty passing through small blood vessels. This can cause severe pain and tissue damage.
What are the complications?– Anemia
– Extreme fatigue
– Jaundice
– Bone damage
– Leg ulcers
– Eye damage
– Kidney damage
– Gallstones
Pain First, you must check for fever. If fever is present, do not treat with medication. Pain may be eased with rest, a warm compress, or distraction using quiet activities or music. Do not use ice as it can cause more pain. If no fever is present, pain may be treated with acetaminophen or prescription medication from the child’s doctor. If the child’s pain cannot be managed, contact parents immediately and seek medical help.
What is considered an emergency? Fever or Chest Pain—Fever indicates possible infection. If the child has a fever of 101°F or higher, he will need to go to the emergency department immediately. Do not treat fever with medication.
Acute chest syndrome—is discomfort from clogged blood vessels in the lungs or respiratory infection. Contact parents and send the child to the emergency department immediately if you notice:
– Fever (101°F or higher)
– Chest pain
– Congested cough
– Labored breathing
– Rapid breathing
Splenic or liver sequestration—Blockage and pooling of blood in these organs cause severe abdominal pain, decreased activity and paleness. Trauma to an enlarged spleen may cause it to rupture. Stroke—Changes in behavior and school performance can be associated with pain and complications but also could indicate stroke. Call 911 immediately if a child has a seizure, change in mental status or shows any of these symptoms:
– One-sided weakness or paralysis
– Facial asymmetry
– Difficulty swallowing
– Slurred speech
– Severe headache or sudden vision change How can the school help prevent serious complications? – Plenty of fluids—The child should have permission to carry a water bottle during class. Fluids help red blood cells flow more easily, reducing pain crises.
– Bathroom privileges—Due to high fluid intake and reduced kidney function, the child should be allowed to visit the bathroom when needed.
– Rest breaks—Children with sickle cell disease tire easily. Allow the child to be excused from physical activity, to slow down or to rest. Physical exhaustion can cause a pain crisis. Avoid contact sports if the spleen is enlarged. Also allow rest periods when performing stressful tasks, such as tests (tests may need to be shortened).
– Avoid extreme temperatures—Extreme temperature can cause a pain crisis. Avoid exposure to cold temperatures for long periods of time. Also, do not apply ice to injuries. In the heat, allow frequent breaks with plenty of fluid to avoid dehydration.
– Delayed growth
– Swollen hands and feet
– Painful, sustained erection
– Abdominal pain
– Decreased resistance to infection
– Learning disabilities (secondary to symptoms)
– Depression (secondary to symptoms)
Continued from page 4
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