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Societe Generale
: :
2008/371
,
2012.
Societe Generale
2
, . .
Eric Hoffer
Societe Generale
3
: ............................................................................................................................................... 4
1. . ................................ 5
2. ......................................................................... 7
2.1. - . ........................................... 7
2.2. - ........................................................................................... 10
2.2.1. . ................................................................................................... 11
2.2.2. ...................................................................................... 12
2.2.2.1. . .............................................................................................. 12
2.2.2.2. POS ....................................................................................... 13
2.2.2.3. .............................................................................. 14
2.3. ..................................................................................... 14
3. : SOCIETE
GENERALE ............................................................................................... 16
3.1. . .................................................................................. 16
3.2. Societe Generale ...................................................... 17
3.3. ..................................... 20
3.4. ..................................... 27
3.5. .............................................. 30
........................................................................................................... ................33
.......................................................................................................................35
Societe Generale
4
, . (e-banking) , Web , . , , . .
, . -. n-line , . .
, . .
, . , , .
. - , - , POS . , , .
- Societe Generale . , , , , .
Societe Generale
5
1.
, , , .
, . , .
, ( ) , , . , , .
. 30- . () . , - . , . , .1
, . :2
- Brick and mortar - - Brick and click -
- Virtual bank- on-line - M-banking-
.
(E-banking) , Web , . - , , , .
. .
1 ., (2007) , , , .20 2 , .24
Societe Generale
6
. , . (remote banking) on-line . , .3
, 1918., FED- . , 50- Bank of America , 70- . , 90- . on-line . , SFNB (Security First Network Bank) 1995. -.
. . , (, , ).
. , . - .
. - : , , , , , , , , , , .4
:
) , , ,
) , ,
) ( , ) , .
3 .,(2006) , , , , 1 4 , .4
Societe Generale
7
, , . , , , . , . , , . ( ), . .
:
1) 2) .
:
1) - (retail banking) 2) - (corporate banking).
2.
2.1. -
, , . . , .
52,1% , 1,7% 2010. , 5,3% 2009. , 11,3% 2008. . : 61%, 53%, 47,2%. 41,2% , 2,2% 2010. , 4,5% 2009. , 8% 2008. .
51,6%. 42%, 36,3%.
Societe Generale
8
1: ,
: , 2011.,
88,7% , 27,8% , 15,7% . 8,5% 2010. . , ( 2,3%)
, , ADSL 50,6% , 29,6%, WAP GPRS 24,1% , 7,8%..
. 600 (83,8%), 300 25,9%.
85,3% , 2010. 82,7%.
63.2% . ( 2)
Societe Generale
9
2: ( ) 3 2011.
: , 2011.,
98,1% , 0,3% 2010. . ( 250 ) ( 50249 ) 100%, (1049 ) 98%.
Linux (57,9%). , 97,2% . ( 3)
3:
: , 2011.,
Societe Generale
10
2.2. -
- , , , . - (. 70 80%), ( 1/3). , , , .
, - , . , . , , -, , .
- (-), - .
() , , , . , , , 24 . , , , ,( ), .5
, , - . , , . , , - . : RTGS . , , . .
5 .,(2008) - , , , , , 16.7.,. 6
Societe Generale
11
2.2.1.
2002. . . , , .
. , , . , .
2003. , 400 . 2005. 3,8 . II 2012. , 5,9 .
1. 2012.
. *
4.922.604 938.186 105.270 5.966.060 2.071.821 534.315 64.376 2.670.512
4.926.751 933.396 106.452 5.966.599 2.105.730 532.334 65.413 2.703.477
: 6
. , , 33 , 31 , 2011. 6,3 . , 85 . , DinaCard - , 42 , Visa 36 , MasterCard 22 . 7
2012., 12,58, 3933 . 8
6 http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_aktivnost.xls 7 http://www.pks.rs/Vesti.aspx?IDVestiDogadjaji=1753 8 http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_iznos.xls
Societe Generale
12
4: 2009-2012. ( II 2012.)
: 9
2.2.2.
, POS , . , , , POS , . , .
2.2.2.1.
. , 3000 , . 2005. 837. . 2009. 2723. ( 2) .
, 89 Societe Generale .
2009. 48 , 2011. 57 .
9 http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_aktivnost.xls
Societe Generale
13
2: , 2009. II 2012.
. .
* .
2009 2.723 48.123.180 263.782
2010 2.857 51.986.007 312.659
2011 2.830 57.490.112 372.483
2012 (II ) 2.955 30.093.889 201.679
: 10
II 2012. , 01.01-30.06.2012. , 30 . 2012. 200 .
2.2.2.2. POS
POS (Post of Sale) . 2009., 59058 POS . 2010. POS a 57459 , 2011. . , 2012. 62006 POS ( 3). 2012. 40 . 90 ,
3: POS , 2009. II 2012.
. .
. . POS
POS
2009 59.058 57.457.802 124.832
2010 57.459 64.210.478 141.573
2011 58.012 74.729.116 161.486
2012 (II ) 62.006 40.963.960 89.413
: 11
10http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_promet_prihvatna_m
reza.xls 11http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_promet_prihvatna_m
reza.xls
Societe Generale
14
2.2.2.3.
. , . online desctop online PC . 2011. 52,1% , 82,5%.12 , - -.
. , . -. , , .
. . 13 -, . .
, , SMS (Short Message Service) , SMS-. prepaid .
2.3.
-o, . . . - . 50 , , - . - .
12 , 2011., , .2 13 http://elektronskoposlovanje.rs/mobilno-bankarstvo/
Societe Generale
15
-, .
, 50 , 70 .
- , . , , "" , SMS - .
. . , .
. , . , , . , , . , . , .
: , . , : , .
Pexim . , , . , , , . Logosa Pexim- 247. . , .
. www.krediti.rs, .
Societe Generale
16
. .
. , . . , 50 , . , , . .
3. : SOCIETE GENERALE
3.1.
Societe Generale 4. 1864. III. , , .
140 , Societe Generale Group . 83 128 , 32 157.000 .
Societe Generale , :
2006. (the Banker)
(Euromoney 2007.)
, ( Euromoney 2007.)
(Euromoney 2010.)
Societe Generale 1977. , . 12. 1991. , Societe Generale Yugoslav Bank, . , .
Societe Generale
17
2001. , . 2001. . , Societe Generale 90 .
, Societe Generale , , Societe Generale .
Societe Generale Societe Generale . 2005., 20 47 . 2006. , 63 ( 2004. 25 ), 2006. 6.344 2, , .
2007. Societe Generale 30 , 1977. . 2007. , Societe Generale .
3.2. Societe Generale
Societe Generale Visa MasterCard , Dina Card.
Dina Card . , Societe Generale , .
VISA Societe Generale VISA Classic, VISA Electron Domestic, VISA Electron International, VISA Glod, VISA Alterna VISA O-la-l.
Visa Classic . . / UNIQA .
Visa Electron Domestic .
VISA Electron International ( ).
VISA Glod 24 . 20% , , .
Societe Generale
18
VISA Alterna Societe Generale . , . Visa Alterna 10% 75%.
VISA O-la-la :
: 5% 10%
MasterCard Societe Generale aestro, Standard, Plus, Semestro Masterata. Maestro Societe Generale MasterCard .
1: Societe Generale
http://societegenerale.rs14
MasterCard Standard Societe Generale 40 . Visa Classic . MasterCard Plus Societe Generale . Semestro .
Societe Generale Masterata. Masterata ,
14 http://www.societegenerale.rs/index.php?id=52
Societe Generale
19
, . , 30 .
, POS .
Masterata :
1) POS Societe Generale Societe Generale :
6
30 , 30
6
2) 3.000 POS Societe Generale :
3 6
30 , 30
6
3) POS 3.000 , Societe Generale . :
5%
10.
. Societe Generale, . 60.000 , 30.000 . Societe Generale . Societe Generale, , 30- . VISA Alterna MasterCard Standard , 30- 30.000 , VISA Glod 100.000 .
, , . Societe Generale , . 1.000 , 250
Societe Generale
20
. Societe Generale , 30- . VISA Alterna MasterCard Standard , 30- 30.000 , VISA Glod 100.000 .
.
UNIQA ...
.
POS
UNIQA ...
3.3.
, , . : SOGE home-bank, j (Mobilia), (Vocalia) .
Societe Generale
21
SOGE home-bank
SOGE home-bank (-banking), Societe Generale . SOGE home-bank , .
, SOGE home-bank , . . SOGE home-bank 128- SSL . ID, , SOGE home-bank. ( 2).
2:
: http://www.societegenerale.rs/
3: SOGE home-bank
: http://sogehomebank.com
Societe Generale
22
SOGE home-bank , Societe Generale , .
SOGE home-bank SOGE home-bank www.sogehomebank.com. SGHB .
, :
a PC korisnike:
Pentium 2 400Mhz CPU, 64 , SVGA 800x600 , ( 28.8), Windws 95 ( Linux KDE / GNOME), 128- SSL , , Internet Explorer 6.0 , Firefox 2.0 .
Apple Macintosh :
Macintosh Plus, 32MB RAM , ( 28.8Kbps), System 7 , 128- SSL , MS Internet Explorer, 6.0 , Firefox 2.0 .
:
) SGHB, :
( 4)
SGHB
. ,
, .
, 24 ,
, .
,
.
Societe Generale
23
4: SOGE home-bank-
: http://sogehomebank.com
5: SOGE home-bank-
: http://sogehomebank.com
) :
Societe Generale
24
SGHB ( 5)
200 ( 6)
, . , , .
SGHB , SOGE home-bank Vocalia .
. , :
SGHB.
6: SOGE home-bank-
:http://sogehomebank.com
, , .
Societe Generale
25
.
SGHB, ( 7) 24 , , .
16:00 . , .
Societe Generale SOGE home-bank . .
7: SOGE home-bank-
: http://sogehomebank.com
j (Mobilia) j Societe Generale 24 7 . , VIP, .
Societe Generale
26
:
1. Societe Generale
2.
, . .
SMS :
1. , ,
2.
3.
4.
3 :
1. SMS
2. SMS 2377
3.
j (Vocalia)
. :
1.
2.
3. /
4. 5
5.
6. IBAN
7. SOGE home-bank
3 :
4. (011) 30 11 555, 1
5.
6.
SMS
prepaid . SMS .
Societe Generale
27
, VISA Societe Generale :
24 , (roaming)
- VISA
prepaid
, :
VISA Societe Generale
Societe Generale mPIN
,
SMS :
SMS mPIN -
, SMS .
3.4.
. Societe Generale , .
(Vocalia corporate)
. Societe Generale , :
, VISA Business ,
24 , 7
Societe Generale
28
.
:
1)
, VISA Business .
2)
, .
3)
VISA Business , . VISA Business .
4) IBAN
, IBAN .
5)
, , .
6)
.
(Mobilia Corporate)
Societe Generale , :
, ,
24 , 7 ,
: 2377
,
:
Societe Generale
29
HAL E-bank
SmartCard , HALCOM .
HAL E-bank-:
SmartCard
HAL E-bank- , HAL E-bank , HAL E-bank , Societe Generale .
HAL E-bank :
VISA Business
SmartCard
, HAL E-bank-:
HAL E-bank personal -
Societe Generale
30
HAL E-bank - ,
:
Societe Generale Pentium II 300MHz, .
HAL E-bank 20% 35%. PIN code SmartCard , .
SOGe-banking
SOGe-banking . , .
:
PDF, XML TXT
VISA Business
E-mail PDF, XML TXT
SOGe-banking . . Societe Generale . , .
: SOGe-banking CD-ROM-, Windows XP 2000 Internet Explorelom 5.5
3.5.
Sogecash Net International. , .
Societe Generale
31
: (Lite ), (Advanced) (Complete).
(Lite)
. :
-
-
- VISA Business
-
Napredni (Advanced)
.
:
+
VISA Business
Kompletni (Complete)
. . SOGe-banking .
:
+
Multi-bank
Societe Generale
32
multi-bank
20
Sogecash Net International , , . Societe Generale . , .
:
Sogecash Net International , Win98, ME, Win2000 i XP, i Internet Explorer 4+ ili Netscape Navigator 4.4+.
Societe Generale
33
, , , , - (retail banking) - , .
, . , , , . , , 24 , 7 .
, . , . , , , , . .
, , , . .
, Societe Generale . . , . , . : SOGE home-bank, , SMS . , , HAL E-bank , SOGe-banking. , Sogecash Net International. SOGE home-bank, , . .
, ,
Societe Generale
34
. , , , , . , .
Societe Generale
35
:
1. ., (2007) , , ,
2. Gup, Benton E., (2003) The Future of Banking, Greenwood Publishing Group
3. ., (2007) : / , , ,
4. ., (2008) - , , , , ,
5. ., ., (2010) , .6 / .1 , ,
6. ., (2008) , ,
7. ., (2007) , ,
8. , (2009) , ,
9. ., (2006) , , , ,
:
10. www.nbs.rs
11. www.pks.rs
12. www.societegenerale.rs
13. www.sogehomebank.com
14. www.elektronskoposlovanje.rs
15. www.krediti.rs
16. www.banke.online.rs
17. www.stat.gov.rs