35
УНИВЕРЗИТЕТ У КРАГУЈЕВЦУ ЕКОНОМСКИ ФАКУЛТЕТ ЗАВРШНИ РАД ИЗ ЕЛЕКТРОНСКОГ БАНКАРСТВА Електронско банкарство у Србији на примеру Societe Generale банке АД Србија МЕНТОР: КАНДИДАТ: Др Емилија Вуксановић Јелена Антонијевић 2008/371 Крагујевац, Септембар 2012. године

Jelena Antonijevic Zavrsni Rad Elektronsko

Embed Size (px)

DESCRIPTION

zavrsni

Citation preview

  • Societe Generale

    : :

    2008/371

    ,

    2012.

  • Societe Generale

    2

    , . .

    Eric Hoffer

  • Societe Generale

    3

    : ............................................................................................................................................... 4

    1. . ................................ 5

    2. ......................................................................... 7

    2.1. - . ........................................... 7

    2.2. - ........................................................................................... 10

    2.2.1. . ................................................................................................... 11

    2.2.2. ...................................................................................... 12

    2.2.2.1. . .............................................................................................. 12

    2.2.2.2. POS ....................................................................................... 13

    2.2.2.3. .............................................................................. 14

    2.3. ..................................................................................... 14

    3. : SOCIETE

    GENERALE ............................................................................................... 16

    3.1. . .................................................................................. 16

    3.2. Societe Generale ...................................................... 17

    3.3. ..................................... 20

    3.4. ..................................... 27

    3.5. .............................................. 30

    ........................................................................................................... ................33

    .......................................................................................................................35

  • Societe Generale

    4

    , . (e-banking) , Web , . , , . .

    , . -. n-line , . .

    , . .

    , . , , .

    . - , - , POS . , , .

    - Societe Generale . , , , , .

  • Societe Generale

    5

    1.

    , , , .

    , . , .

    , ( ) , , . , , .

    . 30- . () . , - . , . , .1

    , . :2

    - Brick and mortar - - Brick and click -

    - Virtual bank- on-line - M-banking-

    .

    (E-banking) , Web , . - , , , .

    . .

    1 ., (2007) , , , .20 2 , .24

  • Societe Generale

    6

    . , . (remote banking) on-line . , .3

    , 1918., FED- . , 50- Bank of America , 70- . , 90- . on-line . , SFNB (Security First Network Bank) 1995. -.

    . . , (, , ).

    . , . - .

    . - : , , , , , , , , , , .4

    :

    ) , , ,

    ) , ,

    ) ( , ) , .

    3 .,(2006) , , , , 1 4 , .4

  • Societe Generale

    7

    , , . , , , . , . , , . ( ), . .

    :

    1) 2) .

    :

    1) - (retail banking) 2) - (corporate banking).

    2.

    2.1. -

    , , . . , .

    52,1% , 1,7% 2010. , 5,3% 2009. , 11,3% 2008. . : 61%, 53%, 47,2%. 41,2% , 2,2% 2010. , 4,5% 2009. , 8% 2008. .

    51,6%. 42%, 36,3%.

  • Societe Generale

    8

    1: ,

    : , 2011.,

    88,7% , 27,8% , 15,7% . 8,5% 2010. . , ( 2,3%)

    , , ADSL 50,6% , 29,6%, WAP GPRS 24,1% , 7,8%..

    . 600 (83,8%), 300 25,9%.

    85,3% , 2010. 82,7%.

    63.2% . ( 2)

  • Societe Generale

    9

    2: ( ) 3 2011.

    : , 2011.,

    98,1% , 0,3% 2010. . ( 250 ) ( 50249 ) 100%, (1049 ) 98%.

    Linux (57,9%). , 97,2% . ( 3)

    3:

    : , 2011.,

  • Societe Generale

    10

    2.2. -

    - , , , . - (. 70 80%), ( 1/3). , , , .

    , - , . , . , , -, , .

    - (-), - .

    () , , , . , , , 24 . , , , ,( ), .5

    , , - . , , . , , - . : RTGS . , , . .

    5 .,(2008) - , , , , , 16.7.,. 6

  • Societe Generale

    11

    2.2.1.

    2002. . . , , .

    . , , . , .

    2003. , 400 . 2005. 3,8 . II 2012. , 5,9 .

    1. 2012.

    . *

    4.922.604 938.186 105.270 5.966.060 2.071.821 534.315 64.376 2.670.512

    4.926.751 933.396 106.452 5.966.599 2.105.730 532.334 65.413 2.703.477

    : 6

    . , , 33 , 31 , 2011. 6,3 . , 85 . , DinaCard - , 42 , Visa 36 , MasterCard 22 . 7

    2012., 12,58, 3933 . 8

    6 http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_aktivnost.xls 7 http://www.pks.rs/Vesti.aspx?IDVestiDogadjaji=1753 8 http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_iznos.xls

  • Societe Generale

    12

    4: 2009-2012. ( II 2012.)

    : 9

    2.2.2.

    , POS , . , , , POS , . , .

    2.2.2.1.

    . , 3000 , . 2005. 837. . 2009. 2723. ( 2) .

    , 89 Societe Generale .

    2009. 48 , 2011. 57 .

    9 http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_aktivnost.xls

  • Societe Generale

    13

    2: , 2009. II 2012.

    . .

    * .

    2009 2.723 48.123.180 263.782

    2010 2.857 51.986.007 312.659

    2011 2.830 57.490.112 372.483

    2012 (II ) 2.955 30.093.889 201.679

    : 10

    II 2012. , 01.01-30.06.2012. , 30 . 2012. 200 .

    2.2.2.2. POS

    POS (Post of Sale) . 2009., 59058 POS . 2010. POS a 57459 , 2011. . , 2012. 62006 POS ( 3). 2012. 40 . 90 ,

    3: POS , 2009. II 2012.

    . .

    . . POS

    POS

    2009 59.058 57.457.802 124.832

    2010 57.459 64.210.478 141.573

    2011 58.012 74.729.116 161.486

    2012 (II ) 62.006 40.963.960 89.413

    : 11

    10http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_promet_prihvatna_m

    reza.xls 11http://www.nbs.rs/export/sites/default/internet/latinica/35/statistika/platne_kartice/broj_i_promet_prihvatna_m

    reza.xls

  • Societe Generale

    14

    2.2.2.3.

    . , . online desctop online PC . 2011. 52,1% , 82,5%.12 , - -.

    . , . -. , , .

    . . 13 -, . .

    , , SMS (Short Message Service) , SMS-. prepaid .

    2.3.

    -o, . . . - . 50 , , - . - .

    12 , 2011., , .2 13 http://elektronskoposlovanje.rs/mobilno-bankarstvo/

  • Societe Generale

    15

    -, .

    , 50 , 70 .

    - , . , , "" , SMS - .

    . . , .

    . , . , , . , , . , . , .

    : , . , : , .

    Pexim . , , . , , , . Logosa Pexim- 247. . , .

    . www.krediti.rs, .

  • Societe Generale

    16

    . .

    . , . . , 50 , . , , . .

    3. : SOCIETE GENERALE

    3.1.

    Societe Generale 4. 1864. III. , , .

    140 , Societe Generale Group . 83 128 , 32 157.000 .

    Societe Generale , :

    2006. (the Banker)

    (Euromoney 2007.)

    , ( Euromoney 2007.)

    (Euromoney 2010.)

    Societe Generale 1977. , . 12. 1991. , Societe Generale Yugoslav Bank, . , .

  • Societe Generale

    17

    2001. , . 2001. . , Societe Generale 90 .

    , Societe Generale , , Societe Generale .

    Societe Generale Societe Generale . 2005., 20 47 . 2006. , 63 ( 2004. 25 ), 2006. 6.344 2, , .

    2007. Societe Generale 30 , 1977. . 2007. , Societe Generale .

    3.2. Societe Generale

    Societe Generale Visa MasterCard , Dina Card.

    Dina Card . , Societe Generale , .

    VISA Societe Generale VISA Classic, VISA Electron Domestic, VISA Electron International, VISA Glod, VISA Alterna VISA O-la-l.

    Visa Classic . . / UNIQA .

    Visa Electron Domestic .

    VISA Electron International ( ).

    VISA Glod 24 . 20% , , .

  • Societe Generale

    18

    VISA Alterna Societe Generale . , . Visa Alterna 10% 75%.

    VISA O-la-la :

    : 5% 10%

    MasterCard Societe Generale aestro, Standard, Plus, Semestro Masterata. Maestro Societe Generale MasterCard .

    1: Societe Generale

    http://societegenerale.rs14

    MasterCard Standard Societe Generale 40 . Visa Classic . MasterCard Plus Societe Generale . Semestro .

    Societe Generale Masterata. Masterata ,

    14 http://www.societegenerale.rs/index.php?id=52

  • Societe Generale

    19

    , . , 30 .

    , POS .

    Masterata :

    1) POS Societe Generale Societe Generale :

    6

    30 , 30

    6

    2) 3.000 POS Societe Generale :

    3 6

    30 , 30

    6

    3) POS 3.000 , Societe Generale . :

    5%

    10.

    . Societe Generale, . 60.000 , 30.000 . Societe Generale . Societe Generale, , 30- . VISA Alterna MasterCard Standard , 30- 30.000 , VISA Glod 100.000 .

    , , . Societe Generale , . 1.000 , 250

  • Societe Generale

    20

    . Societe Generale , 30- . VISA Alterna MasterCard Standard , 30- 30.000 , VISA Glod 100.000 .

    .

    UNIQA ...

    .

    POS

    UNIQA ...

    3.3.

    , , . : SOGE home-bank, j (Mobilia), (Vocalia) .

  • Societe Generale

    21

    SOGE home-bank

    SOGE home-bank (-banking), Societe Generale . SOGE home-bank , .

    , SOGE home-bank , . . SOGE home-bank 128- SSL . ID, , SOGE home-bank. ( 2).

    2:

    : http://www.societegenerale.rs/

    3: SOGE home-bank

    : http://sogehomebank.com

  • Societe Generale

    22

    SOGE home-bank , Societe Generale , .

    SOGE home-bank SOGE home-bank www.sogehomebank.com. SGHB .

    , :

    a PC korisnike:

    Pentium 2 400Mhz CPU, 64 , SVGA 800x600 , ( 28.8), Windws 95 ( Linux KDE / GNOME), 128- SSL , , Internet Explorer 6.0 , Firefox 2.0 .

    Apple Macintosh :

    Macintosh Plus, 32MB RAM , ( 28.8Kbps), System 7 , 128- SSL , MS Internet Explorer, 6.0 , Firefox 2.0 .

    :

    ) SGHB, :

    ( 4)

    SGHB

    . ,

    , .

    , 24 ,

    , .

    ,

    .

  • Societe Generale

    23

    4: SOGE home-bank-

    : http://sogehomebank.com

    5: SOGE home-bank-

    : http://sogehomebank.com

    ) :

  • Societe Generale

    24

    SGHB ( 5)

    200 ( 6)

    , . , , .

    SGHB , SOGE home-bank Vocalia .

    . , :

    SGHB.

    6: SOGE home-bank-

    :http://sogehomebank.com

    , , .

  • Societe Generale

    25

    .

    SGHB, ( 7) 24 , , .

    16:00 . , .

    Societe Generale SOGE home-bank . .

    7: SOGE home-bank-

    : http://sogehomebank.com

    j (Mobilia) j Societe Generale 24 7 . , VIP, .

  • Societe Generale

    26

    :

    1. Societe Generale

    2.

    , . .

    SMS :

    1. , ,

    2.

    3.

    4.

    3 :

    1. SMS

    2. SMS 2377

    3.

    j (Vocalia)

    . :

    1.

    2.

    3. /

    4. 5

    5.

    6. IBAN

    7. SOGE home-bank

    3 :

    4. (011) 30 11 555, 1

    5.

    6.

    SMS

    prepaid . SMS .

  • Societe Generale

    27

    , VISA Societe Generale :

    24 , (roaming)

    - VISA

    prepaid

    , :

    VISA Societe Generale

    Societe Generale mPIN

    ,

    SMS :

    SMS mPIN -

    , SMS .

    3.4.

    . Societe Generale , .

    (Vocalia corporate)

    . Societe Generale , :

    , VISA Business ,

    24 , 7

  • Societe Generale

    28

    .

    :

    1)

    , VISA Business .

    2)

    , .

    3)

    VISA Business , . VISA Business .

    4) IBAN

    , IBAN .

    5)

    , , .

    6)

    .

    (Mobilia Corporate)

    Societe Generale , :

    , ,

    24 , 7 ,

    : 2377

    ,

    :

  • Societe Generale

    29

    HAL E-bank

    SmartCard , HALCOM .

    HAL E-bank-:

    SmartCard

    HAL E-bank- , HAL E-bank , HAL E-bank , Societe Generale .

    HAL E-bank :

    VISA Business

    SmartCard

    , HAL E-bank-:

    HAL E-bank personal -

  • Societe Generale

    30

    HAL E-bank - ,

    :

    Societe Generale Pentium II 300MHz, .

    HAL E-bank 20% 35%. PIN code SmartCard , .

    SOGe-banking

    SOGe-banking . , .

    :

    PDF, XML TXT

    VISA Business

    E-mail PDF, XML TXT

    SOGe-banking . . Societe Generale . , .

    : SOGe-banking CD-ROM-, Windows XP 2000 Internet Explorelom 5.5

    3.5.

    Sogecash Net International. , .

  • Societe Generale

    31

    : (Lite ), (Advanced) (Complete).

    (Lite)

    . :

    -

    -

    - VISA Business

    -

    Napredni (Advanced)

    .

    :

    +

    PDF

    VISA Business

    Kompletni (Complete)

    . . SOGe-banking .

    :

    +

    Multi-bank

  • Societe Generale

    32

    multi-bank

    20

    Sogecash Net International , , . Societe Generale . , .

    :

    Sogecash Net International , Win98, ME, Win2000 i XP, i Internet Explorer 4+ ili Netscape Navigator 4.4+.

  • Societe Generale

    33

    , , , , - (retail banking) - , .

    , . , , , . , , 24 , 7 .

    , . , . , , , , . .

    , , , . .

    , Societe Generale . . , . , . : SOGE home-bank, , SMS . , , HAL E-bank , SOGe-banking. , Sogecash Net International. SOGE home-bank, , . .

    , ,

  • Societe Generale

    34

    . , , , , . , .

  • Societe Generale

    35

    :

    1. ., (2007) , , ,

    2. Gup, Benton E., (2003) The Future of Banking, Greenwood Publishing Group

    3. ., (2007) : / , , ,

    4. ., (2008) - , , , , ,

    5. ., ., (2010) , .6 / .1 , ,

    6. ., (2008) , ,

    7. ., (2007) , ,

    8. , (2009) , ,

    9. ., (2006) , , , ,

    :

    10. www.nbs.rs

    11. www.pks.rs

    12. www.societegenerale.rs

    13. www.sogehomebank.com

    14. www.elektronskoposlovanje.rs

    15. www.krediti.rs

    16. www.banke.online.rs

    17. www.stat.gov.rs