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Jen Bakewell
Children’s and Youth Librarian
Matthew Jelfs
Business Advice Officer Business Insight
Birmingham Libraries 2.0
Birmingham Libraries 2.0
• Policy and Strategy
• Enthusiastic and innovative individuals
• Dipping a toe in the water!
Birmingham Libraries 2.0
YouTube – businessandlearning1
YouTubeUse - 10 business clips
- Great way to deliver information differently
- It’s free!
- Compatible with other sites
Advice - Tag clips with keywords
- Buy your own digital equipment - Film everything
- Advertise the channel everywhere
Birmingham Libraries 2.0
Birmingham Libraries 2.0
Young Libraries NING
Birmingham Libraries 2.0
Young Libraries NING• For staff to network and share ideas.• Customisable look and feel• Privacy settings• Lots of positive feedback • 66 members so far• Discussion and collaborationIssues - access
- privacy - off-counter time
Twitter – BhamBusiness
Birmingham Libraries 2.0
TwitterUse - Ideal for providing information quickly
- Good advertising tool- We follow relevant organisations - New followers are joining daily
Advice - Secure your name- Be selective about who you follow - Use Twitter little and often- Be interesting, engaging and economical
Birmingham Libraries 2.0
• An annual festival featuring the best children’s authors, illustrators, storytellers and poets
• Social networking presence established in 2009• Bebo, My Space and Facebook investigated• My Space and Facebook chosen as festival
authors were on there
Birmingham Libraries 2.0
Birmingham Libraries 2.0
My Space – marketed at Teens
Birmingham Libraries 2.0
My Space
Content - Festival events for teens- Existing video/audio by performers- Blogs about events- Books by festival authors
Friends - Authors- Friend requests sent to teens in area who list reading, poetry etc as a hobby- My Space link added to library website
and in Young Readers printed programme
Birmingham Libraries 2.0
• Facebook – marketed at Parents & Carers
Birmingham Libraries 2.0
FacebookA ‘page’ not a profileContent - All festival events
- Pictures of performers- Wall posts about what was going on- Photos of events uploaded during festival- Video of Book Bash
Friends - Authors- Library staff and friends and... - Facebook link added to library website
and in Young Readers printed programme
Birmingham Libraries 2.0
Young Readers Social Networking Presence
• Lots of positive feedback• Facebook more successful (124 fans Vs 28 friends)• Twitter very successful – reaching key local contacts
Issues - interactive content & moderation- branding- what happens after the festival?- Network access for staff- who will manage the content?- building on success – Facebook Ads?
Jen Bakewell
Children’s and Youth Librarian
Matthew Jelfs
Business Advice Officer Business Insight
Any Questions?
Birmingham Libraries 2.0