7/30/2019 Jena's Richter's Rsum
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Jena RichterCampus Box 2865, 3304 Thompson Court, Green Bay, WI
54311
[email protected] | (262) 365-9688
Professional Profile
Rising professional with a commitment to continuous improvement
Strategic problem-solver with outstanding critical thinking skills
Detail-oriented performer with abilities to manage multiple
commitments
Education
University of Wisconsin-Green Bay,Green Bay, Wis., May 2013
Bachelor of Arts in CommunicationCum Laude
Emphases in Electronic Media & Public Relations
Minor in Corporate Communication
ExperienceMarketing & Communication Assistant, UW-Green Bay
Housing & Residence Life, August 2012 present
Manages departmental social web outlets and strategically
creates content to increase engagement, increases interaction
and reach through sharing relevant and engaging content;
Collaborated to create a long term marketing plan for
newlyintroduced Learning Communities; Developed a promotion for
Re-contracting 2013 to increase social web engagement and
reach business goals
Independent Study, UW-Green Bay, Dec. 2012 present
Assists in development of upper-level course on Social Media
Strategy based on in-depth research and evaluation through
interviewing professional in the field, surveying and
interviewing target audience via focus group, and gathering data
and
information from reliable publications
Leadership Boot Camp Sub-Committee Chair, UW-Green Bay, Oct.
2012 present
Developed the pilot of a leadership development even by:
crafting programmatic elements, coordinating details of event
planning and delegating tasks as needed
Social Web Intern, UW-Green Bay, Sept. 2012 present
Observes and assists in content development for the UW-Green Bay
social web presence, Created and monitors UWGBCompliments Facebook
page, Manages UWGreen Bays Pinterest page
Social Media Coordinator,UW-Green Bay Phlash TV, Jan. 2012 April
2012
Built relationships with viewers and students via Twitter and
Facebook to strategically expanded Twitter follower-base 2.5-
fold and coordinated with Promotions Department to organize
events and promote events and programming
Student Ambassador, April 2010 June, 2011, UW-Green Bay
Represented university to many audiences by guiding potential
and accepted students in personable campus tours and
facilitating a welcoming environment for first-year students at
orientation and registration
Additional Experience
Ballroom Dance Club member, Jan. 2010 present, UW-Green Bay
Resident Assistant, UW-Green Bay Housing & Residence Life,
Aug. 2011 May, 2012
Promotions Intern, Milwaukee Radio Alliance, May 2011 Aug. 2011,
Menominee Falls, Wis.
Studio Intern, Midwest Communications WIXX, March 2011 May 2011,
Bellevue, Wis.
Cashier, OfficeMax, Green Bay & West Bend, Wis. Sept. 2009
Aug. 2012
Director & on-air talent, UW-Green Bay WGBX, Sept. 2009 May
2012
Bakery Clerk, May 2007 Aug. 2009, Sweet Creations Bakery,
Slinger, Wis.
Honors & Awards
Honors in Major Project: Expectations of Leadership Styles
Research ProjectSpring Semester 2013
Deans List Fall semester 2010, Spring semester 2011, Spring
Semester 2012 and Fall Semester 2012
Whos Who in American Universities and Colleges Dec. 2011 and
Dec. 2012
Craig A. Mueller Communication Scholarship, Laura Hollingsworth
Scholarship and Ralph R. Stein Memorial
Scholarship April 2012
