Jenn WatersAssistant Publisher & Digital Media Manager, CustomNEWS@JennWaters1 / @CNShowdailies

The Show Daily• An established, proven

communications tool• Year-round use of editorial • Increases a conference• Source of non-dues revenue

(advertising, sponsorships)

Show Daily Content • Keynote & plenary

sessions• Association news• Speaker and

attendee interviews• Exhibitor news• Daily schedules

Maximize ROI on Keynote Speakers• Make headlines• Share photos• What about

video?• Use email• Repurpose

Highlights Award Winners

Who Generates the Content?• Association staff: prewritten content,

onsite session coverage (not likely)• Freelancer writers provided by show

daily publisher• Member committees• Bloggers: members or authors of

blogs in your field

APIC 2015 Annual Conference:• During the three-day conference, two

reporters covered a total of 15 sessions, including opening plenary and closing keynote

• Interviewed more than 20 attendees for four Question of the Day features

• No cost to APIC for reporters, part of royalty agreement

Showcase Unique Content:

• Audience polling results: Include a snapshot of attendee replies in your show daily.

Showcase Unique Content:• Question of the

Day Feature: Collects quotes for future marketing materials.

Showcase Unique Content:• New Product

Showcase: Paid listings that can become a web archive. Attendees want to see the latest: show them theyconference.

How to Repurpose Content• Association publications

How to Repurpose Content• Blogs

either the associationor outside media channels

• Social Media

How to Repurpose Content

How to Repurpose Content• Websites

– Update association or conference website throughout the conference

– Set up a website that would be a centralized location for content.

Example: – Create webpages for each article, for viewing all

year long

Visit www.showdailies.net for a sample of a stand-alone conference news site.

How to Repurpose Content

How to Repurpose Content

Content as a Marketing Tool• Archive Show Daily digital issues

Content as a Marketing Tool• Showcase

special events. Created special highlights issue that client hosts at www.ncvh.org/ fellows.

Email newslettersShow those not attending what they missed.

Does your App have content?

Share show daily links and create photo albums.

A Show Daily Gives You…• Content:

– Photos, stories and video

• Non-dues revenue:– Advertising Sales

– Royalty payments

• Sponsorship Opportunities:– T-shirts on temps; single issue

sponsorships

…but what will it cost us?• Costs will vary depending on services

needed: – Onsite editorial

– Onsite photography– Distribution scenarios

– # of Exhibit Days and attendees

Look at Different Options:• Doing in-house:• Outsourcing:

– Trade publications

– Show daily publishers:• Fee for service• Royalty

January 2015 project • 1,500 attendees, 50 exhibitors• $61,400 net advertising revenue• $8,498 royalty returned to client• Project includes:

o 5 print issues, 2 email newsletters

oReporter - 4 days, 12 stories

o Photographer - 4 days, serves as both show daily and meeting photographer

Summary• Onsite content curation saves money• Creates new resources• Can be shared via many channels• Use content to market future meetings• Generates non-dues revenue

Contact CustomNEWS, Inc.:Jenn WatersAssistant Publisher & Digital Media Manager CustomNEWS

240/401-6779jwaters@showdailies.com

Company Blog: www.cnshowdailies.com