JeopardyIt starts with

“P”Name that Function

Bulls Eye Economic Impact

Trivia

Q $100

Q $200

Q $300

Q $400

Q $500

Q $100 Q $100Q $100 Q $100

Q $200 Q $200 Q $200 Q $200

Q $300 Q $300 Q $300 Q $300

Q $400 Q $400 Q $400 Q $400

Q $500 Q $500 Q $500 Q $500

Final Jeopardy

$100 Question

It is the element of the marketing mix that determines what a customer is willing and

able to pay.

$100 Answer

Price

$200 Question

It is the element of the marketing mix that is also know as target

market

$200 Answer

People

$300 Question

It is the element of the marketing mix that determines where a product will be sold

and how it will get there.

Hint: also known as DISTRIBUTION

$300 Answer

Place

$400 Question

It is the element of the marketing mix that includes

the name and packaging

$400 Answer

Product

$500 Question

It is any form of communication that is meant to persuade, remind or inform

a potential customer.

$500 Answer

Promotion

$100 Question

Determines where the money to run a business comes from and

the payment options that are available for customers

$100 Answer

Financing

$200 Question

Some examples of this function are personal, business to

business and retail.

Hint: Convincing the customer to buy a product

$200 Answer

Selling

$300 Question

How the product gets into the customers hands

$300 Answer

Distribution

$400 Question

Using consumer data to maintain and/or improve a

product or product mix

$400 Answer

Product/Service Management

$500 Question

When a company collects and analyzes data on their target

market’s behaviors and preferences in order to make

good business decisions

$500 Answer

Marketing Information

Management

$100 Question

The way to segment a market that deals with

where people live.

$100 Answer

Geographics

$200 Question

A specific group of people that a business is trying to

reach.

$200 Answer

Target Market

$300 Question

The way to segment a market that deals with people’s attitudes and lifestyles.

$300 Answer

Psychographics

$400 Question

The way of segmenting a market that deals with the

consumers wants and needs.

Hint: how the product will help the customer

$400 Answer

Product Benefits

$500 Question

List all four of the ways to segment a market.

$500 Answer

Demographics

Psychographics

Geographics

Product Benefits

$100 Question

The total number of Marketing Functions

$100 Answer

7

$200 Question

The process of planning, pricing, promoting, selling and distributing products to meet

consumer’s needs.

$200 Answer

Marketing

$300 Question

What is the element of the marketing mix that some text

books leave out, but is important when determining

product features?

$300 Answer

People

$400 Question

The idea that a business should strive to satisfy

customer’s needs and wants while generating a profit.

$400 Answer

Marketing Concept

$500 Question

Give an example of a trend used in Entertainment

Marketing

Hint: Think about advertising for movies

$500 Answer

3D Movies

Social Media

Midnight Releases

$100 Question

How much the sports industry generate a year.

$100 Answer

$200 Billion

$200 Question

The struggle between companies for scarce customer

dollars

$200 Answer

Competition

$300 Question

The two types of competition

HINT: How do companies set themselves apart from the competition

$300 Answer

Price Competition

Non-Price Competition

$400 Question

The three categories of Economic Resources

$400 Answer

Land LaborCapitol

$500 Question

Name two factors that influence demand for

Sports and Entertainment

$500 Answer

•Price of the tickets•How often the event takes place•How much promotion is used •People involved in event

(key players or performers)

Final JeopardyAfter collecting and analyzing market research, Wilson’s Bread and Bakery developed a new line of global soups to add to their already long list of popular soup choices. They have ordered ingredients directly from the native countries and have come up with a new series of TV commercials showing their mascot, Wilson, in several different international locations. They have decided to charge $8 per bowl because they feel that their target market will appreciate the exotic ingredients.

After reading this scenario, decide how many of the functions of marketing are included and list them.

HINT: There are 5

Final Jeopardy Answer

Marketing Information Management

Product/Service Management

Distribution

Promotion

Pricing