JerusCoin · emphasis on values the local communities cherish, including mutual responsibility, collaboration and morality. The Latin American communities will be the first use case

JerusCoin

Whitepaper

Version 2.0, 01/07/2018

Jerus Global LTD

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© 2018, Jerus Global LTD. All Rights Reserved. 2

1. Mission Statement ......................................................... 4

2. Background .................................................................. 7

a. Evangelicalism 7

b. Evangelicalism in Latin America 7

c. Evangelicos 8

d. Evangelism and Israel 10

3. Empowering Evangelicos through Blockchain ............. 12

a. How Can Cryptocurrency Help a Community With Specific Needs? 12

b. How Can The Jerus Coin Empower Evangelicos? 13

c. Bringing Technology Advancements to New Territories 14

4. The Keila Platform .................................................... 15

a. Social Economy 16

b. Maintaining the Community’s Structure While Empowering Its Members 16

c. The Pillars of Keila 17

d. How Will Community Members Benefit from The Platform? 18

e. The Keila Online Platform 18

f. The Keila User Interface 20

5. The Keila Platform Key Activities ............................... 22

a. Sharing Economy (P2P, P2B, B2B, B2C) 23

b. Education and Training 24

c. Commerce and e-Commerce 24

d. Crowd Models 26

e. Finance Services 26

6. Technology .............................................................. 27

a. Introduction 27

b. The Jerus Exchange 29

c. Security 32

7. Token Economics and ICO ......................................... 34

a. The JerusCoin 34

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b. Token Allocation 36

c. Pre-Sale and ICO Details 36

d. Use of Proceeds 37

e. Incentive System 39

8. The Team ................................................................ 41

a. Core Team 41

b. Advisors 43

9. Legal Considerations, Risks and Disclaimer ................... 44

Abstract

With over 300 million believers around the world, the global Evangelical community is one of the fastest growing Christian denominations. Latin America is a home to more than128 million Evangelicals (also known as "Evangelicos") that form tightly knit communities, maintaining a very close and special relationship with their local pastor and church. Jerus Global strives to bring the Blockchain revolution to these local communities who, more often than not, find themselves at the low end of the financial ladder, by creating a stronger, socially-based economy. An ecosystem providing all day-to-day needs of community members, including religious practice, commerce, education, sharing economy and financial services will initiate an internal economy that is based on the power of the local community, empowering the members and their beliefs. This new economy will be based on a designated cryptocurrency: The JerusCoin, that was designed for the specific needs of the believers. Jerus Global is utilizing the power of Blockchain to empower Evangelicals while putting an emphasis on values the local communities cherish, including mutual responsibility, collaboration and morality. The Latin American communities will be the first use case for an even larger global society in the future.

Please note, this document is constantly updated by the Jerus

Global team, hence all details are subjected to possible changes.

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1. Mission Statement

Evangelicos (Latin Evangelicals) in Latin America form strong, tightly knit

communities that often lack the financial strength that societies of this magnitude

and unity may have. Jerus Global strives to utilize the power of these local

communities and empower them through Blockchain technology and a designated

cryptocurrency - all the while respecting the traditional structure of the local

societies.

There are around 300 million Evangelicals in the world with 128 million of them

living in Latin America1, where Evangelicalism has been constantly spreading since

the 1930’s. The Community-focused living is a basic value and principle that leads

the day-to-day lives of many Evangelicos, as local communities usually trade

amongst themselves, trying to support one another in what can sometimes be a

harsh financial reality2.

The global Evangelist community in general and particularly the Protestant

Evangelists in Latin America are utterly devoted to Israel and the Jewish people.

They pray for Israel, collect donations and dedicate time, efforts and money to

support different causes related to the Holy Land. They part of Evangelicalism is a

firm belief in a verbal interpretation of the scriptures. Genesis 12, 1-3, is a great

influence on the Evangelical mission of praying and allocating resources towards

Israel;

1 http://www.pewforum.org/2014/11/13/religion-in-latin-america/

2 http://www.pewforum.org/2014/11/13/chapter-6-views-on-the-economy-and-poverty/

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(1) The Lord had said to Abram, “Go from your country, your

people and your father’s household to the land I will show you.

(2) “I will make you into a great nation, and I will bless you; I will

make your name great, and you will be a blessing.[a]

(3) I will bless those who bless you, and whoever curses you I

will curse; and all peoples on earth will be blessed through

you.”

Some interpreters say that the meaning of Genesis 12, 1-3, is that all those who

bless Abraham's descendants will be blessed by God3, meaning not only bless for

good health, shelter, food and a good job - but for salvation.

For ages, Evangelicos have been praying for Israel and putting their efforts in many

causes regarding the Holy Land and its inhabitants. Jewish people pray for the

world in general with no specific regard to their Evangelical guardians. What can

the Jewish people give in return for all the spiritual and practical support they have

been receiving for years and years?

We in Jerus Global believe that the answer lies in Blockchain.

In the world we live in today, technology advancements happen on a daily basis

and many of us don't get to enjoy the benefits of these advancements. Blockchain

is the perfect example of such advancement. The technology in its current form

was introduced to the world with the launch of Bitcoin in 2009 and since then has

been used in various industries and enterprises. The distributed ledger allows

transparency and safety in transactions of any kind. The Blockchain revolution has

3https://mosesonmissions.wordpress.com/2007/10/06/missions-god%E2%80%99s-blessing-genesis-

121-3/

https://www.biblegateway.com/passage/?search=Genesis+12%253A1-3&version=NIV%23fen-NIV-301a

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yet to reach its full potential in the amount of lives it can change and so many are

still not aware of the endless possibilities this technology holds. Blockchain in its

financial form of cryptocurrency is currently used more by individuals who have

discovered this potential.

The main characteristic of Blockchain can be found in Evangelical communities all

over Latin America that are as decentralized as religion can get. With no one entity

determining guidelines for practice or daily living, and the ability of anyone who

desires to be a pastor being able to do so without being formally ordained by a

higher priest. These already decentralized communities can find countless benefits

in a designated cryptocurrency that drives an ecosystem providing all the daily

needs of an Evangelist believer in a parish. In addition to safe and secure

transactions, a cryptocurrency allows people with shared beliefs and goals to come

together under one, socially based, economy that is built upon values and

principles that the community stands for.

We are using the power of Blockchain and the financial shift that comes with

cryptocurrencies to empower Evangelicals, first in Latin America and later on, in

other relevant communities around the world. The JerusCoin will bring the holy

city of Jerusalem to the Evangelicos and the Keila platform, developed by the

company, will put a vast emphasis on values of cooperation, organization and

mutual responsibility that already exist in these communities and could be of great

advantage to all as they grow even stronger.

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2. Background

a. Evangelicalism

“Evangelism” comes from the Greek word euangelion meaning “good word” or

“gospel” which is embedded in one of the four pillars of the movement, comprised

of Biblicism, crucicentrism, conversionism and activism4.

Today, there are over 285,480,00 million Evangelicals in the world, 13.1% of the

Christian population5 and the numbers are constantly growing. Latin America is a

perfect example with the Protestant Evangelical population becoming significantly

larger in the past decades. Today there are more than 128 million people who

belong to an Evangelical parish in LA.

b. Evangelicalism in Latin America

In Latin America the term “Evangelical” is often a synonym for “Protestant”. Due to

Spanish and Portuguese domination6 in the past, many countries in the continent

are historically Catholic and to this day, have a strong church-and-state

connection, giving the roman Catholic church a great deal of political strength. In

the 1930’s Protestant missionaries from North America and Europe began arriving

to Latin America to spread the gospel. The new missionaries were very involved in

4 http://archive.churchsociety.org/churchman/documents/Cman_122_3_Harris.pdf

5 http://www.pewforum.org/2011/12/19/global-christianity-exec/

6 https://www.thetrumpet.com/10541-a-brief-history-of-catholicism-in-latin-america

https://www.thetrumpet.com/10541-a-brief-history-of-catholicism-in-latin-america

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the local societies through community assistance programs, agricultural

development plans and new schools' development.

A significant attraction factor for new followers was the translation of scriptures to

the native tongues by SIL missionaries which finally made it possible for them to

read in their own language7. Protestantism in the Latin countries is “home grown”

with most of the pastors being local, as opposed to Catholic priests who are 60%

foreigners8,making many scholars to define it as “more suitable” for Latin American

countries due to pastor training being more reliant on the ability to mobilize

people that on theological education. Urbanization and the focus on social care are

two more major factor of the constant rise, with many people converting and

becoming “Evangelicos”9.

c. Evangelicos

Evangelicos have a very broad spectrum of practices, depending on the country of

their origin. The term generally represents several protestant denominations and

traditions10.

Pastors often bare the role of social workers in their communities, taking on

important issues like education, domestic violence and alcoholism11. This comes

7 https://archive.org/stream/protestantpentec00karl#page/33/mode/1up

8 https://www.ncronline.org/blogs/all-things-catholic/dramatic-growth-evangelicals-latin-america

9http://www.pewforum.org/2014/11/13/religion-in-latin-america/

10https://books.google.co.il/books?id=jo0GCAAAQBAJ&pg=PA61&lpg=PA61&dq=who+are+evangelic

os&source=bl&ots=miWDe8A2Wj&sig=RgtsFm714O3uE88i7UdH5lqNaos&hl=en&sa=X&ved=0ahUK

Ewiem52I1PvZAhUnOpoKHauUA8oQ6AEIbzAJ#v=onepage&q=who%20are%20evangelicos&f=false

11https://archive.org/stream/protestantpentec00karl#page/33/mode/1up

https://archive.org/stream/protestantpentec00karl%23page/33/mode/1up

https://www.ncronline.org/blogs/all-things-catholic/dramatic-growth-evangelicals-latin-america

https://books.google.co.il/books?id=jo0GCAAAQBAJ&pg=PA61&lpg=PA61&dq=who+are+evangelicos&source=bl&ots=miWDe8A2Wj&sig=RgtsFm714O3uE88i7UdH5lqNaos&hl=en&sa=X&ved=0ahUKEwiem52I1PvZAhUnOpoKHauUA8oQ6AEIbzAJ%23v=onepage&q=who%2520are%2520evangelicos&f=false



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from the evangelical belief that day-to-day matters should be attended and the

believers should feel connected to the holy spirit in small things, making the

connection very personal. Evangelicos are men and women who have changed

their lives through conversion, making them “people of good news” who find the

preaching of the gospel to be essential. They preach for ideals like family,

education, social justice, Biblical morality and fairness12. In Venezuela, Brazil,

Guatemala, México and other countries in Latin America, the religious commitment

Evangelicos have is profound, meaning Evangelicos spend a great deal of time and

efforts on praying, attending service and preaching to others13.

Evangelical pastors and preachers mostly come from the working class and often

do not attend seminary, resulting in a more “down to earth” connection to their

followers14, making the “wall” that sometimes separated between professional

clergy-men and their perish does not exist in the Latin Evangelical community.

Anyone can preach, and this commitment is open to everyone15 - making this bond

between the pastor and his parish very strong and durable. The church and

community life surrounding it has an essential role in the day-to-day lives of the

members as education, commerce and interpersonal relationships are often based

inside the local parish.

12http://www.patheos.com/blogs/hispanicevangelicalsandthelambsagenda/2013/04/who-is-this-

evangelico-you-hear-so-much-about/

13 http://www.pewresearch.org/fact-tank/2014/11/13/7-key-takeaways-about-religion-in-latin-america/

14 http://theconversation.com/pope-francis-goes-home-but-what-about-the-evangelicos-44815

15 https://archive.org/stream/protestantpentec00karl#page/33/mode/1up

http://theconversation.com/pope-francis-goes-home-but-what-about-the-evangelicos-44815

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d. Evangelism and Israel

Many evangelicals hold Christian Zionist beliefs and consider the return of the

Jewish people to Israel and the formation of the Jewish country in 1948 to be in

accordance with Bible prophecy16. According to some Evangelical interpretation of

the Bible, many believe that the return of Jews to the Holy Land is a prerequisite to

the second coming of Jesus, resulting in the current belief that the Jewish presence

in Israel should be encouraged. 75% of Evangelicals worldwide have a favorable

opinion of the Jewish people and 73% believe that god’s covenant with the Jews

still applies today17.

These beliefs have established a strong bond between the Jewish community in

Israel and protestant Evangelical communities all over the world, specifically in

Latin America. The NHCLC - America's largest Hispanic Evangelical organization,

representing more than 540,000 churches worldwide, has launched an initiative

called “The Hispanic Israel Leadership Coalition” (HILC) in 2015. The HILC’s efforts

are set on harnessing the power of the Hispanic Evangelicals towards rallying up

support for Israel18.

16https://www.americamagazine.org/politics-society/2017/12/11/understanding-evangelical-obsession-

israel

17 http://www.pewforum.org/2011/06/22/global-survey-of-evangelical-protestant-leaders/

18https://www.breakingisraelnews.com/39045/israel-has-prominent-place-on-hispanic-evangelical-

agenda-biblical-zionism/#WwZXToZyU4gHCPeR.97

https://www.americamagazine.org/politics-society/2017/12/11/understanding-evangelical-obsession-israel

https://www.americamagazine.org/politics-society/2017/12/11/understanding-evangelical-obsession-israel

https://www.breakingisraelnews.com/39045/israel-has-prominent-place-on-hispanic-evangelical-agenda-biblical-zionism/%23WwZXToZyU4gHCPeR.97

https://www.breakingisraelnews.com/39045/israel-has-prominent-place-on-hispanic-evangelical-agenda-biblical-zionism/%23WwZXToZyU4gHCPeR.97

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Many Evangelicos see Genesis 12, 1-3, as a call for action;

“I will make you into a great nation,

and I will bless you;

I will make your name great,

and you will be a blessing. [a]

3 I will bless those who bless you,

and whoever curses you I will curse;

and all peoples on earth

will be blessed through you.”[b].

They pray for the well-being of the Jewish people in Israel every single day while

trusting that god will bless those who bless the Jewish people. They donate to

Israel-related charities as often as possible, buy Israeli paraphernalia and show

their support in different ways they see fit. Many believe that the salvation will

come from the Holy Land, making all connections to Israel and its inhabitants

extremely meaningful.

https://www.biblegateway.com/passage/?search=Genesis+12%253A1-3&version=NIV%23fen-NIV-301a

https://www.biblegateway.com/passage/?search=Genesis+12%253A1-3&version=NIV%23fen-NIV-302b

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3. Empowering Evangelicals

through Blockchain

The ever evolving Blockchain technology allows, among other things, the creation

of cryptocurrencies; digital tokens with high levels of credibility and safety. The

cryptocurrency industry has been developing and generating new possibilities for

growth and change while a token specifically designed for an existing community,

gives its members an opportunity to gather around their own designated monetary

system.

a. How Can Cryptocurrency Help a

Community with Specific Needs? Cryptocurrencies like Bitcoin, Ethereum, Ripple and EOS created communities of

coin users and followers, all brought together by one common element; the token

they purchased. Jerus coin is part of a new wave of cryptocurrencies, aimed

towards already existing communities that would highly benefit from a designated

token that regards specific needs and tackles specific issues.

A community based, decentralized monetary system is similar to a country but is

not reliant on geographical boundaries. It is a financial system, uniting people

around common beliefs and goals, rather than on where they were born. Having a

financial structure tailored to fit the lives of individual members can make a

community stronger and more unified, helping it reach its fullest potential.

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b. How Can the Jerus Coin Empower

Evangelicos? Evangelicos in Latin America live in tightly knit communities led by pastors who

frequently act as social workers in their parish, taking care of every-day issues and

affairs; helping their followers with employment situations, marital disputes,

looking out for the education of the younger members and having an active role

that does not stop at religious activities19. More often than not, Latin American

Evangelicos are affiliated with the lower stratum of society in their country, in

comparison with the Catholics. They are less educated than the Catholics, have

more children and are slightly more likely to be materially deprived. From a

religious standpoint, Evangelicos are much more involved in church community

activities.

These two sides of the Evangelico coin are what make the JerusCoin so relevant for

this community. There is a definite need for a better financial reality while the

church has a strong role both socially and religiously. This undeniable connection

between religion, faith and social status in the Latin American Evangelical world is

the perfect building ground for a much needed cryptocurrency that is both socially

and religiously affiliated.

Many of the local Latin Evangelical communities have their own communal

existence where they are working together and trading amongst themselves,

operating in a financial realm that is already exclusive and self-reliant to some

aspect. A designated cryptocurrency can offer financial encouragement and

empower the individuals and the community as a whole.

19 http://www.pewforum.org/2014/11/13/chapter-6-views-on-the-economy-and-poverty/

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c. Bringing Technology Advancements

to New Territories Latin America has a combined estimated population of 640 million people, with Brazil and

Mexico expected to two of the 8 biggest economies in the world by 205020.

Though some parts of the Latin countries are not as developed as others, smartphones

can be found everywhere. Smartphone market penetration has grown from 7.6% in 2011

to 60% of the general population in 201821 (73% in Brazil, 63% in Mexico and 59% in

Guatemala) and estimations show it is expected to continue rising in the years to come22.

This growing statistics show that it is very much possible to introduce Blockchain

technology to the Latin American population since all one really needs in order to have a

digital wallet is a smartphone and some guidance.

We believe that Blockchain holds the future for many different industries and disciplines

including but not limited to health care, insurance and, finance. Bringing this technology

to new communities bears limitless opportunities of advancement and growth, while a

community that is already shares common goals and principles is the perfect environment

for a Blockchain-based revolution to take place.

20 "The N-11: More Than an Acronym" (PDF). Appendix II: Projections in Detail. Goldman Sachs

Economic Research. Archived from the original (PDF) on 2010-03-31

21https://www.gsma.com/newsroom/press-release/smartphones-fuelling-mobile-ecosystem-growth-in-

latin-america/

22https://www.statista.com/statistics/203719/smartphone-penetration-per-capita-in-latin-america-since-

2006/

https://www.gsma.com/newsroom/press-release/smartphones-fuelling-mobile-ecosystem-growth-in-latin-america/

https://www.gsma.com/newsroom/press-release/smartphones-fuelling-mobile-ecosystem-growth-in-latin-america/

https://www.statista.com/statistics/203719/smartphone-penetration-per-capita-in-latin-america-since-2006/

https://www.statista.com/statistics/203719/smartphone-penetration-per-capita-in-latin-america-since-2006/

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4. The Keila Platform

The “Keila” (Keila=community in Hebrew) platform will be the beating heart of our

ecosystem and as the name suggests, will be all about the Evangelicos top priority;

community life. Through its various applications including but not limited to community

schedule, educational tools and social network, Keila will provide its members with a wide

social network that consists of appropriate materials to fit the Evangelical way of life and

moral standards, allowing them to enjoy all the benefits of digital interaction without

being exposed to inappropriate content.

Local communities and their individual members will have the opportunity to interact

online and be constantly updated with everything that goes on in their church,

congregation and organization. Through this platform and the many features and

applications it will provide, a local, socially based economy will be established.

Keila platforms will be based on the JerusCoin and members will use it when trading

amongst themselves or when dealing with affiliated businesses and service providers

inside the community.

The different tools and apps provided by the platform will address all aspects of daily

living in Evangelical parishes spanning finance, commerce, employment, innovation and

much more (all applications are explained in the designated chapter). Using the JerusCoin

in every daily activity will encourage the internal circulation of the token and increase the

social capital (the cultural capital in which social networks are central while transactions

are marked by reciprocity, trust, and cooperation) inside the parish and in the Evangelical

community as a whole. The system is constructed with the Latin American Evangelicos in

mind and will be later adjusted to fit other Evangelical communities in other countries,

according to specific needs.

https://en.wikipedia.org/wiki/Reciprocity_(social_psychology)



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a. Social Economy Social Economy is a term used to describe the relationship between economy and

social behavior, being examined after modern economic models have been

constantly failing with providing acceptable levels of social well-being for a

growing number of people23. The astronomic differences between the rich and the

poor continue to grow worldwide and Latin American countries are a part of this

statistic. The term has been long discussed by many scholars and governments, all

trying to establish a specific definition of what this economy is. While many

different definitions arose with time, there hasn’t been one to stick24. Social

economy holds the elements of mutuality, collective effort and social control over

capital, elements that are incorporated into the Keila platform in an effort to

empower local communities by giving them a socially based token.

b. Maintaining the Community’s

Structure While Empowering Its Members In Latin America, local Evangelical communities are very strongly knit and focused

around an influential community leader, a pastor that leads his parish in their day-

to-day lives. The new ecosystem will revolve around these local communities and

empower them, all the while respecting the individual needs and demands of the

pastors. The pastors will have their own interface, control panel and tools allowing

them to continue running their community while using the Keila platform and its

different organizational, communicational and educational tools.

23http://www.msvu.ca/socialeconomyatlantic/pdfs/DefiningSocialEconomy_FnlJan1906.pdf

24http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.462.7883&rep=rep1&type=pdf

http://www.msvu.ca/socialeconomyatlantic/pdfs/DefiningSocialEconomy_FnlJan1906.pdf

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.462.7883&rep=rep1&type=pdf

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We are here to empower the members and their parish, not to change the way

these communities are operating. The system architecture will allow privacy for

every pastor and church while also creating a virtual entity combining all churches

on the same city and country, giving them the power of unity and allowing them to

act for common goals and beliefs.

c. The Pillars of KeilaJewish-Christian ethics: based on

mutual love and respect for one

another. The important role that the

Holy Land and the Jewish people

hold in Evangelicos lives is what

gives the Keila platform its initial

spirit.

Mutual guarantee: understanding

the power a tightly knit community

holds and working towards

empowering one another with the

realization that the stronger the

community is, the stronger the

individual can be.

25 http://www.pewforum.org/2011/06/22/global-survey-beliefs/

Self-improvement: many join the

Evangelical communities in south

and Central America because they

believe this way of practicing their

religion can make them better

individuals25. Keila gives many

different tools of community

involvement that may indorse self-

improvement in various ways.

Spiritual strengthening: as

spiritual practice is very important

to some community members, the

Keila platform gives various tools of

reading, commenting, debating and

even quizzing on the Bible.

http://www.pewforum.org/2011/06/22/global-survey-beliefs/

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d. How Will Community Members

Benefit from The Platform? Keila is designed to touch every aspect of a community members’ life. By using the

different platforms, individuals will empower themselves and the people around

them. Keila will;

- Strengthen the bond between a congregation and their organization.

- Strengthen the bond between individual members inside the

community.

- Encourage contribution inside the community.

- Encourage spiritual practice

- Bring technological advancements and developments to different

countries and communities.

e. The Keila Online Platform

Keila is first and foremost an organization tool, designed specifically for the

Evangelical communities in South and Central America. Every feature, from top to

bottom, was created with the community’s very specific structure in mind. The

Evangelical religion is, in practice, a much decentralized denomination. One of the

basic pillars of Evangelicalism is that there is no high priest, not ONE person that

determines guidelines all communities have to follow.

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All local communities do have a hierarchical structure and different levels of

pastors are in charge of communities, according to their rank.

The general community structure is congregation → church → organization,

meaning every member is a part of a congregation, every congregation is a part of a

church and every church is a part of an organization.

One of the most important things that came up during talks with pastors was the

importance of privacy in each organization needed to maintain this structure. With

this under consideration and as we wish to serve the communities as they are and

not disturb them in any way, our online platform will be based on different levels of

permissions, given to each member and pastor according to their role.

The first use case will be the Evangelical communities in South and Central

America, there for the initial design and language are fitted to those communities.

In the future, as Jerus expands and grows, adjustments will be made to fit specific

needs.

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f. The Keila User Interface

- Registration: as a community member or pastor enters the platform for the

first time, he registers and ascribes himself to a specific church. If the church

already exists in the Keila database, it is already connected to a specific

congregation and organization. If the church is not in the database, the

member can use the “invitte a pastore” feature and the pastor can insert his

church, congregation and organization to the mix. Pastors who join can

invite other members of their church to join. Upon registration, every

participant gets his own profile which can be easily updated, in case

members move to a different village or city and, as a result, join a new

church.

- The pastors have their own permissions, according to individual rank. Every

pastor will have endless possibilities and ways of communicating with their

community members through different platform features. Pastors can post

publications regarding sermons or specific verses they wish to discuss, set

different community activities on the community calendar and receive

questions from their followers. The existing bond between pastor and

member can be made even stronger with the platform allowing an ongoing

connection and a broad network of faith constructed online.

- Community members can view all details regarding their church,

congregation and organization including publications, events and relevant

news. Members can view all other members of their organization and can

send direct messages to other members or pastors. The “Bible” feature

gives members an opportunity to view scriptures online, add questions or

comments they have on certain verses and create a discussion.

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Keila will take local communities to the next, digital level by providing them with a

designated platform that incorporates all day-to-day needs of the individual

members and the community as a whole. The different applications integrated to

the platform will create an Evangelical ecosystem, which will be JerusCoin

dependent.

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5. The Keila Platform Key

Activities

Giving all community members an easier way to communicate and organize

themselves is only the first step. Keila is here to harness the immense potential of

the Blockchain technology and use it to empower the individuals and strengthen

the community as a whole. The Jerus coin will be the economic force bringing all

applications together into a strong Keila (community).

With the day to day lives of the community and its individuals in mind, we are

developing numerous applications, each addressing a specific need. The following

are the first applications we will be implementing in the first versions of the

platform. With time and as the community grows stronger and more united, we are

certain more needs will arise from within the community and new applications will

be integrated to the platform.

The applications are divided into main branches;

- Market places

- Education and training

- Sharing economy (P2P, P2B, B2B, B2C)

- Finance services

- Crowd models

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a. Sharing Economy (P2P, P2B, B2B,

B2C) Sharing economy has been a key player in the global economy with mega companies like

Uber and Airbnb rising in the past decade. The Evangelical community in SA can greatly

benefit from such principles since community life are already based on giving and a desire

to help one another. An emphasis will be put on utilizing existing resources in the creation

of interdependence and co-existence, generating modest profit from individual

capabilities. We will use the power of community for local deliveries, excess food

distribution, professional advancements, hospitality & dining and more.

Moadon (second hand application): second hand, lending or hiring between

members. As one of the major principles leading the Evangelical lifestyle is mutual

responsibility, sharing things you have in an easy way will make this principle even

more approachable. Moadon (= members club in Hebrew) will enable each member

to rent out or sell tools or products he owns but does not need at a specific point in

time. For example, if a member owns a drill he can put it out for rent so that other

members of the community could use it, while paying with Jerus for the rent time.

The platform allows a changing price for different levels of closeness: a member

could loan his drill to his friends for 1 Jerus, his neighbors for 2 Jerus and people he

does not know for 3 Jerus per hour, for example. In addition to tools, service

providers like handyman, private tutors, plumbers etc., will be able to offer their

services to the community.

Yahad (platform for community purchases): Yahad means “coming together” in

Hebrew. Community members will be able to make wholesale purchases together

which will make prices of products to be lower as they will be purchased in bigger

quantities. Products will be delivered to the local church.

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b. Education and Training

The teaching and learning of the bible has a very important role in the everyday

lives of Evangelicos. The education branch will provide both the pastors and their

followers with easy-to-use tools for strengthening their knowledge.

Keila support: ongoing support for

newcomers and stable users alike as

new tools will consistently be added

to Keila.

Bible tool for pastors: making

scriptures available online, making

it easier to get ready for sermons

and connect with your followers

through interpretations and

commentaries.

Trivia's: a tool to further engage all

members. Bible trivia with winners

gaining recognition and even Jerus

prizes from time to time.

Educational courses: as a part of

our efforts to enrich the local

communities, educational courses

will be integrated into Keila.

Education about first aid is

sometimes crucial for survival and

will be the first to appear on the

platform, so that members of the

community will be able to support

one another in times of specific

need.

c. Commerce and e-Commerce

One of the first ways we chose to introduce Blockchain to the community is through an e-

commerce platform which will be adjusted to the community’s needs, easy to navigate

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and simple to use. The platform will be Blockchain based and trading will be conducted

with the JerusCoin, making it easy and safe.

- Online marketplace: local merchants will be promoted in the Keila

platform, allowing them an online presence and a great exposure.

Using the platform will empower small local businesses and offer the

members a bigger variety of products. The platform brings together

merchants and members who share the same set of values, making it

easier to find products that fit the specific needs of community

members.

- Local shops and services: together with online commerce, offline

efforts will be made to make sure we meet all the member’s needs.

Local stores and businesses owned by community members will be

affiliated with Keila and become an integral part of the Jerus

ecosystem. The shop will be promoted online, making them even

more available.

- The Israel Shop (products from Israel): the Jerus coin is based on

the strong bond Evangelicals have with the Holy Land and Jerusalem.

Evangelicals all over the world support Israel and many feel like it is

their obligation to visit, send donations and promote agendas they

see fit and according to their individual abilities. The Israel Shop will

connect the believers to Israel through e-commerce, allowing them to

purchase products directly from Israel. This allows a private

connection and influence that fits individual needs.

- Donations: hand in hand with the Israel Shop, the Donation Album

will provide a list of charities. Each member who wants to donate

may choose the charities to his liking. Each month a donation will be

made in Jerus coins and a card will be added to the album. Members

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will be able to give to any charities that meet their set of values and

beliefs. Any amount will be received with much appreciation as the

issue here is about strengthening the connection with the holy land.

d. Crowd Models

Kulam - is a crowdfunding platform that leverages smart contracts. Crowdfunding has

changed the way individuals and organizations have been raising capital in recent years.

Kulam (“everybody” in Hebrew) will enable crowdfunding inside the local communities,

while giving a chance for entrepreneurship to develop and prosper.

e. Finance Services

In addition to the digital wallet and exchange (will be discussed on the technology

chapter), financial services will be facilitated through the Keila platform and the

JerusCoin. Members will be able to give micro loans to other community members, while

other applications for insurance and investments will be applicate further down the road.

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6. Technology

a. Introduction All technological aspects of Jerus are as simplified as a digital wallet, exchange and

currency can be, to allow easy access and simple use for all members of the local

communities. User Interface is very simple and easy to navigate.

The main features of the Jerus product offering are as follows:

- Blockchain technology: our token issues on top of the Ethereum

Blockchain to be used in their local economy. The token will be based

in the Ethereum ERC-20 protocol, which allows projects to be based on

its powerful, shared infrastructure. Many ICO’s are currently Ethereum-

based, making it the go-to platform for Blockchain-based ventures. The

wide usage of Ethereum and the constant improvements made to the

platform, allows users in general and Jerus Global specifically to enjoy a

safe, secure, fast, flexible and durable network that fits the Jerus

needs.

- Exchange: Jerus will provide the legal framework and banking

facilities and operate all back office activities of the exchange as

required, such as deposit and withdrawal requests. AML/KYC checks

by us on a regular basis. This will allow community members to

“touch and feel” the people they are doing business with.

- B2C digital currency exchange: allows global users to transfer Fiat

currencies into Jerus’s bank accounts and convert their balance to

multiple currencies, which allows growth of our community in

different Latin American countries.

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- Merchant payment services: allows local merchants to accept

digital currencies for goods or services, where Jerus received the

digital currency and convert it immediately to the merchant’s Fiat

currency of choice.

- KYC: to trade currencies, account holders need to verify their email

address and complete their contact details. To deposit, withdraw and

trade Fiat currencies, including remittance, account holders will

additionally have to provide photo ID and proof of address.

Recommendations to activate a two factor authentication are given throughout the

service.

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The system was constructed around the community needs and is based on 3 main

principles;

- User friendliness: providing an intuitive platform where one can

deposit multiple Fiat currencies and exchange them for other digital

currencies, and do so in their own language, as Jerus aims to offer the

most user friendly currency exchange on the market.

- Trust: providing a truly localized exchange service through Jerus’s

Blockchain-enabled platform, allows people to trust the source of

their digital currencies.

- Usability: by adding the merchant services to the exchange platform,

Jerus offers the end user the ability to use their digital currency in

their local stores, thus truly opening up the markets for both the

members and merchants of the community.

b. The Jerus Exchange

Jerus provides the opportunity for community members and business owners to

get a fully functioning exchange. The system provides all standard functionality for

cryptocurrency and fiat currency trading, as well as several unique features, all

made simple with an intuitive user interface. Today, many local community

members do not have a bank account. Business owners joining the ecosystem will

be “cashiers”, helping other members to purchase their tokens. This will be the

formation of community-based “banks” based on mutual trust.

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Main specifications:

Specification Details

Dashboard The highly intuitive dashboard displays basic account

information and activities

Help wizard Platform fields defined for ease of use

Full transaction

history

Individual transaction history at a glance, with filter

options

Log-in notifications Optional notifications for all account log-ins

Full log history Date, IP and activity historical logs at a glance

Deposits Multi-currency deposit by transfer, QR code, and email

Withdrawals Multi-currency withdrawal by transfer, QR code, and

email

Voucher redemption Redeem all compatible vouchers to credits

Fully functional API Simple but powerful Application Programming

Interface

Digital and Fiat

currency trading

Simple UI, multiple currencies, multiple fee options

Unique CXC fee

system

Optional fee payment of 1 CXC per transaction

Advanced trading Set sell and buy orders as well as currency pairings

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Create market pair Create your own digital and Fiat currency pairings

Email currency

transfer

Simple in-platform currency transfer by email

The benefits of the Jerus platform:

Features Details

Simple set-up Highly user-friendly set-up procedure without excessive

paperwork

Simple agreement No long-term commitment required, basic documents and

procedure

Cheap and quick Exchange can be launched in hours at most competitive

prices on the market

Choice of features

and design

Fully tailored with a choice of currencies, languages, colors

etc.

User management Approve own client documents, lock user and bank account

details

Notifications Email notifications when user signs up, KYC submission,

deposit requests, etc.

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c. Security

Jerus adheres to the highest level of technical security in the digital currency space, as

well as offering corporate security measures afforded by registration.

The key security features include:

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Feature Details

Blockchain

Security

Secured Blockchain;

Fraud proof (e.g. double draw); double draw not possible,

making the personal wallet fraud proof.

Wallet

Security

Extensive and careful use of cold wallets;

Inner organizational check system which cannot be

compromised by a single entity (e.g. requires cooperation of

wallet owner);

Cyber

Security

Close cooperation with a Cybersecurity Auditor firms

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7. Token Economics and ICO

a. The JerusCoin

The JerusCoin will be the infrastructure of a new, Evangelico monetary system.

This new financial realm will empower all Evangelicos alike; no matter what

country they are from, what organization they belong to or what their

socioeconomic status is. It is the building block of the Keila platform and the

ecosystem it supports, consisting of different applications and functions, all

curated specifically for the local Evangelical communities of Latin America.

The JerusCoin was constructed in order to address issues that arose during long

discussions with pastors, community leaders and community members in different

Latin American countries. These influencers provided an inside look on the daily

struggles some of the communities go through including the lack of resources for

social projects and enterprises, and the development of new churches or

communities. The individual member’s needs were also examined and discussed

and an important subject that kept coming up was the fact that many Evangelicos

are not fulfilling their economic potential in the neoliberal societies they live in.

During the token’s design process, we considered different elements regarding

these special communities;

- The importance of Jerusalem for Evangelicos: for most

Evangelicals and Evangelicos in particular, Israel and Jerusalem

represent the second coming of Jesus and is very important to their

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faith and practice of it26. The JerusCoin, developed by Jewish

founders who are extremely close to Latin American communities,

bares this special connection between the two societies and strives to

create a bond that is even more profound. Special features like the

Israeli Store, donation platform and Jerusalem Trips, which will be

explained later on, will take this long-distance relationship to a

practical level.

- Community structure: the special and specific structure of

Evangelist communities in Latin America is well planned into the

design of JerusCoin. The hierarchical structure, the importance of the

pastor and the need for privacy and confidentiality between the

different communities are all an integral part of the token and the

ecosystem it facilitates.

- Community life: Jerus will be the founding block of the “Keila”

platform, an ecosystem structured to attend all aspects of an average

day of a community member. One cryptocurrency for all Evangelicos

in Latin America will allow them to trade amongst themselves while

leveraging all of the advantages Blockchain has to offer. One financial

system built on evangelical ideology and beliefs will allow a stronger,

more united community to form.

26https://religioninpublic.blog/2017/12/20/why-is-jerusalem-so-important-to-evangelical-protestants

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b. Token Allocation

250,000,000 tokens = 100%

Presale and ICO = 25%

Founders = 5%

Further release and incentive pool = 70%

c. Pre-Sale and ICO Details

Initial price for 1 JerusCoin = $1 (USD)

Currencies accepted: TBD

Vesting for founders: TBD

The Jerus token sale will be divided to two main stages;

Pre-sale: from TBD to TBD

ICO from TBD to TBD

Discounts will be given during the ICO period, details will be disclosed on a later date.

Hard Cap for the ICO is $40 million dollar (in accordance with discounts given during the ICO).

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d. Use of Proceeds

Marketing: 40%

R&D: 20%

Operations, accounting and Legal: 20%

Contingency: 15%

Advisors: 5%

Marketing: the purpose of JerusCoin is to be the token of the Evangelical

communities in Latin America, thus our number one priority in fund distribution is

marketing and market penetration. Together with pastors from different

communities, local agents who are familiar with the local communities and are

also tech savvy will be recruited for the Keila platform implementation. The first

pilots will begin in the Dominican Republic and Mexico while other countries such

as Brazil, Guatemala and Venezuela will be added to our marketing efforts at a later

stage. The need for on-the-field agents, working to give the local communities an

accessible, approachable experience will be the first phase of the project since the

purpose of the coin is creating a local ecosystem.

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R&D: the Keila platform is ready for use as an organizational tool. Other tools

discussed in the applications chapter are to be added gradually as members start

using the platform and the token. The development of these applications and the

extensive research made to perfectly tailor all applications to the specific use of the

local communities will be addressed with these funds.

Operations, Business Development, Legal and Accounting: in order to achieve

meaningful collaborations with local business owners, shops and vendors,

substantial funds will be allocated. All company operations and third party

consultants will be added to this section.

Contingency: with big plans of penetrating hundreds of local communities in

different countries, unplanned expenses will surely arrive sooner than later. 15% of

funds raised will be held for these unexpected costs.

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e. Incentive System

As we wish to create an ecosystem based on token usage, a percentage of the

tokens will be allocated to an incentive pool, set to release incentives for the first

years of operations. An incentive system has been prepared, with community

interests in mind;

10% “cashback” will be given upon opening a digital wallet. Meaning, if a member

opens up a wallet and purchases 60 Jerus token in this first activity, 6 token will be

given to him and he will start his JerusCoin use with 66 JerusCoins in his digital

wallet.

5% “cashback” for every purchase made via JerusCoin: once a member makes a 20

worth Jerus purchase, they get 1 Jerus back.

- Jerus Points: one of the main goals of the Keila platform is to

motivate the members and encourage their chosen lifestyle and

beliefs. The Jerus Points system was created for this reason and is

based on a thing that holds great importance to the Evangelicos;

Bible practice. We developed various applications for the pastors who

will be able to create questionnaires, games and other tools to

engage their followers. Points will be given according to the different

applications and will be accumulated in the member’s individual

account.

- 10% of income generated by a specific church and its members will

be given back to the church, to support community related projects

and activities.

- A 10% “cashback” will be given upon opening a digital wallet.

Meaning, if a member opens up a wallet and purchases 60 Jerus

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token in this first activity, 6 token will be given to him and he will start

his JerusCoin use with 66 JerusCoins in his digital wallet.

A portion of the incentive pool will be given as an incentive to “high rollers”,

according to points accumulated.

Giving back to the community: as we wish to empower the local communities and

have a deep and sincere obligation to do so, a percentage of Jerus Global revenues

will be invested back into local communities, in accordance to specific needs and

requests made by the members.

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8. The Team

a. Core Team The idea for Jerus Global, the Keila platform and the JerusCoin comes from a deep

connection between the founders and the Evangelical communities in Latin America. The

founders have been involved with pastors and community members for years, working

together for a strong relationship based on mutual respect and understanding.

The extensive technological background, that comes both from a development and an

investment point of view, is what allowed this project to come to life - while incorporating

all the knowledge regarding the local communities, gathered during years of working side

by side.

Eli Sona

CEO & Founder

Born in Jerusalem in 1967, Eli dedicated

himself to touring the world and installed

his first trade in Amsterdam city where he

lived for 10 years. After several trips to the

Far East, he founded an ecological furniture

factory in China that was currently

distributed in the main businesses of Israel

and Holland. Since the year 2013, Eli began

investing in technology startups and crypto-

currencies. Given his long stays in the

Netherlands and China, he mastered both

languages in addition to English and

Hebrew, his mother tongue.

Daniel Schwarz

Executive Director & Founder

Creative, visionary and born entrepreneur,

International Advisor on Israeli

Technologies. Founder and Director of Mad

Logic- Internet Solutions (2000-present),

Latin America desktop Director for Christian

Friends of Magen David Adom (Israeli Red

Cross), and active technology director at

MDA. Founder and director of

Latinamediagroup and Owner of

Diplomacy.co.il. Daniel has been forming

and maintaining close personal

connections with Evangelical leaders in

Latin America for many years and is very

close to different local communities.

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Ricardo Rosenblatt

CTO

Pioneer in the development of the software

market in Uruguay with more than 30 years

of experience; President and founder

member of Legal Software Uruguay with the

BSA (Business Software Alliance); Manager

of New Projects of the CITSA / AIDISA group

of Bolivia (business group licensee of the

Altria Group, Philip Morris), Worked on the

implementation of platforms for online

casinos based on the BitCoin

cryptocurrency on white label solutions

from SoftSwiss in Latin America.

Aldo O. Guazzini

Senior Programmer & Software Engineer

Part of the developing world since 1990,

start his career developing software for high

engineering and supermarkets. Since 1997

Aldo is devoted to the internet, participating

at many big national and international

projects. Now, he is using his 30 years of

experience on the Blockchain revolution.

Irena Cohen

Senior Web Designer

EPS College for graphic design and digital

media College Web Developer - New

Horizons

More than 10 years' experience in the

construction, design and maintenance of

community portals Expert in open source

CMS, HTML, CSS3, PHP SQL / MySQL WHM

cPanel, phpMyAdmin and more.

Bruno Tenaglia

Senior Apps & Software

Engineer

More than 8 years of experience working

with open source technologies and agile

methodologies working in big and small

teams. Main skills are Linux, Python, Django,

Php, MySql, Postgre Sql and bash scripting.

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Ariel Rubinsky

Media Director and Text Editor

Journalist, editor, editor and translator Hebrew-Spanish-English. He wrote in the most

important Israeli newspapers and magazines in the country, such as Haaretz, Maariv. Globes

and Calcalist. Collaborated with media in Spanish, such as Aurora (Israel), La Tercera (Chile)

and EFE agency (Spain). He directed current affairs websites specialized in finance, insurance

and human resources. Copywriting for several Israeli companies.

b. Advisors

Maayan Keshet Maayan is a technology veteran specializing in the intersection of finance and technological

innovation. Holding a bachelor's in Computer Science from Tel Aviv University and alumni of

the MIT Media Lab for interdisciplinary studies in the field of FinTech, Maayan has a unique

perspective on Blockchain, crypto economics and electronic governance. Serving in various

research and engineering leadership roles in the Israeli intelligence corps., SAP AG and Dell

Technologies, he brings both strategic and practical experience to the project.

Ishay Korn BA in Economics and management – Social Economy.

CEO and founder of the ByPal - Share economy platform for communities. Expert in digital

products and business development. Managed and founded several leading eCommerce

platforms.

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9. Legal Considerations,

Risks and Disclaimer

IMPORTANT NOTICE: PLEASE READ THE ENTIRETY OF THE “Legal Considerations,

Risks and Disclaimer” SCHEDULE CAREFULLY. WE RECOMMEND YOU CONSULT A

LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S) OR EXPERTS FOR

FURTHER GUIDANCE prior to participating in the Jerus Token sale outlined in this

White Paper.

Please note that this is a summary of the legal considerations, risks and disclaimers

schedule that can be found in the following [link], and which you must read in full

before: (i) making use of this White Paper and any and all information available on

the website(s) of Jerus Global LTD and/or (ii) participating in the Company’s Token

sale outlined in this White Paper (the "Token Sale”). Any undefined capitalized

terms below shall have the meaning set out in the "Legal Considerations, Risks and

Disclaimer” schedule. This summary should not be relied on in place of reading the

"Legal Considerations, Risks and Disclaimer” schedule in full.

The "Legal Considerations, Risks and Disclaimer” schedule applies to this White

Paper and any and all information available on the Website. The contents of the

"Legal Considerations, Risks and Disclaimer” schedule outlines the terms and

conditions applicable to you in connection with (i) your use of this White Paper and

of any and all information available on the Website; and/or (ii) your participation in

the Token Sale, in each case in addition to any other terms and conditions that we

may publish from time to time relating to this White Paper, the Website and the

Token Sale (such terms hereinafter referred to as the "Terms”).

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The information set forth in the "Legal Considerations, Risks and Disclaimer”

schedule may not be exhaustive and does not imply any elements of a contractual

relationship. While we make every reasonable effort to ensure that all information:

(i) in this White Paper; and (ii) available on the Website (collectively referred to as

the "Available Information”) is accurate and up to date, such material in no way

constitutes professional advice.

The Company does not recommend purchasing Tokens for speculative investment

purposes.

You should not purchase Thrive Tokens for investment purposes. Such Tokens are

not designed for investment purposes and should not be considered as a type of

investment. You acknowledge, understand and agree that holding Jerus Tokens is

not a guarantee, representation or warranty that the holder will be able to use the

Company, or receive any Tokens utilized by the Company.

You acknowledge and agree that you are not purchasing Jerus Tokens for purposes

of investment, speculation, as some type of arbitrage strategy, for immediate

resale or other financial purposes. You acknowledge that all purchases of Jerus

Tokens are final and nonrefundable, and the Company is not required to provide a

refund for any reason and that you will not receive money or other compensation

or any form of a refund, and you consent to no right of withdrawal from the ICO.

Tokens do not entitle you to any equity, corporate governance, dividends, voting or

similar right or entitlement in the Company or in any of its affiliated companies.

Tokens are sold as digital assets, similar to downloadable software, digital music

and the like. The Company does not recommend that you purchase Tokens unless

you have prior experience with cryptographic Tokens, Blockchain-based software

and distributed ledger technology and unless you have taken independent

professional advice.

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Citizens, nationals, residents (tax or otherwise) and/or green card holders of each

of: (i) South Korea; (ii) the People’s Republic of China; (iii) State of Israel; (iV) USA;

or (V) any other jurisdiction which prohibits the possession, dissemination or

communication of the Available Information and/or prohibits participation in the

Token Sale or the purchase of Tokens or any such similar activity or any other

Restricted Persons are not permitted to participate in the Token Sale.

In no event shall the Company or any current or former Company Representatives

be liable for the Excluded Liability Matters.

The Company does not make or purport to make, and hereby disclaims, any

representation, warranty or undertaking in any form whatsoever to any entity or

person, including any representation, warranty or undertaking in relation to the

truth, accuracy and completeness of any of the information set out in the Available

Information.

You should carefully consider and evaluate each of the risk factors and all other

information contained in the Terms before deciding to participate in the Token

Sale.

Documents

JerusCoin · emphasis on values the local communities cherish, including mutual responsibility, collaboration and morality. The Latin American communities will be the first use case