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JEWELLEX AFRICA 2018 REPORT
The jewellery industry has continued to experience challenges in 2018 due to changing market conditions, the global economic downturn, the rise in the price of gold and a volatile currency. Despite these conditions, Jewellex Africa 2018 proved to be enormously successful.
GENERAL STATISTICS OVER THE YEARS
Jewellex Africa
GENERAL INFORMATION 2010 2011 2012 2013 2014 2015 2016 2017 2018
Exhibitors - Total 133 119 115 95 79 114 113 100 89
Space given away (m²) 24 24 18 59 98 191 75 57 78
Space sold (m²) 1976 1709 1754 1315 994 1481 1419 1208 1056
Total exhibition space (m²) 2000 1733 1772 1374 1059 1672 1494 1265 1134
Total space including aisles 1720
Jewellex Function - guests 163 208 178 0 224 220 165 230 222
Jewellex Breakfast 119 78 58 65 0 0 0 0 0
Total Visitors 3232 2771 2149 1957 1725 1578 1571 1487 1364
VISITOR ANALYSIS REPORT 2018 vs. 2017
International Visitors - 33 Countries Represented - 12
2018
International Visitors - 26 Countries Represented - 14
2017
Country Total Total
Angola 2 0
Botswana 1 3
Canada 1 0
China 0 1
Hong Kong 0 1
Dubai 1 0
Ghana 10 0
India 1 2
Ireland 0 1
Italy 1 1
Mozambique 0 1
Namibia 2 2
Pakistan 3 0
Swaziland 5 0
Switzerland 0 1
Taiwan 0 3
Thailand 0 1
USA 0 1
Zambia 2 2
Zimbabwe 4 6
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Local Visitors Regional Breakdown
Province 2018 Total
2017 Total
Gauteng 534 748
North West 48 25
Limpopo 18 12
Mpumalanga 18 22
Kwazulu Natal 43 45
Eastern Cape 7 9
Western Cape 30 33
Northern Cape 0 1
Free State 15 15
Not Specified 160 96
Nature of Business Total Percentage Retailer 204 22.52 %
Retailer / Manufacturer 255 28.15%
Manufacturer 132 15.57 %
Wholesaler/Importer 96 10.60 %
Student 32 3.53 %
Other 109 12.03 %
Area of Interest Total Percentage Coloured Gemstones 392 43.27 %
Diamonds 451 49.78 %
Display / Packaging 380 41.94 %
Equipment & Tool Supplies 373 41.17 %
Fashion Jewellery and Accessories 278 30.68 %
Fine Jewellery 439 48.45 %
Pearls 251 27.70 %
Refinery / Metal Supplier 209 23.07 %
Service to the Industry 184 20.31 %
Silver Jewellery 385 42.49 %
Titanium Jewellery 164 18.10 %
Watches, Clocks & Accessories 289 31.90 %
Writing Instruments 120 13.25 %
Not Specified 104 11.48 %
Membership Status Total Percentage JCSA Main Member 111 15.99 %
DDCSA Member 19 1.26 %
Diamond Council Member 15 2.13 %
Staff of JCSA Member 36 5.43 %
Non Member 604 62.89 %
Not Specified 122 12.98 %
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Where did you hear about Jewellex? Total Percentage Direct Mail Shots 196 21.63 %
SA Jewellery News Magazine 145 16.00 %
Jewellery Biz-News 53 5.85 %
Jewel Trader 193 21.30 %
Other 236 26.05 %
Not Specified 131 14.46 %
VISITOR FEEDBACK
The majority of visitors who visited Jewellex stated that their key objectives for visiting was to check out new brands/products/services, to network with the industry as well as to strengthen relationships with current suppliers. Visitors and exhibitors still continue to prefer the use of the Sandton Convention Centre. The venue is more central
to hotels and public transport, especially for the out of towners. It’s also seen as a more central “business hub”
and better suited to hosting a jewellery exhibition.
Another point which was mutually agreed upon, both by visitors and exhibitors is that the exhibition be run from
Saturday to Monday.
Visitors requested that more watch, packaging and gemstone companies should exhibit at Jewellex.
VISITORS ASSESSMENT STATS EXCELLENT GOOD FAIR POOR
In general, how did you find Jewellex Africa 2018? 34% 44% 11% 11%
Exhibition venue 83% 12% 5% 0%
Parking 56% 25% 19% 0%
Visitor Invitation Distribution 67% 28% 0% 5%
Show dates 61% 28% 11% 0%
Show times 71% 23% 6% 0%
Promotion of Fair 56% 39% 5% 0%
Quality of Exhibitors 17% 33% 15% 0%
Selection of products 17% 33% 33% 17%
Do you see Jewellex as a good buying forum? 22% 39% 28% 11%
Key objective(s) of visiting Jewellex:
Checking out new brands / products / services
Placing orders for the next season
Education / training / Information
Network with the industry
Strengthen relationships with current suppliers
15%
9%
8%
14%
15%
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Keep up with competitor’s / industry trends
Other
Promote company / products
Find agent / distributor / reseller
Keep up with competitor’s / industry trends
EXHIBITOR FEEDBACK
The majority of exhibitors stated that their key objectives for exhibiting was to create brand awareness,
generate sales leads, strengthen relationships with current customers and to promote their company
and products. Majority of exhibitors were happy with the exhibition dates as well as the exhibition venue.
The biggest concern was that the quantity and quality of visitors this year was very poor and it was noted that
there was a gradual decline in exhibitors exhibiting and therefore the exhibition was smaller than the previous
year.
The two main factors which influenced exhibitors wanting to exhibit next year were that of costs to exhibit as
well the need for the quantity and quality of visitors to improve.
EXHIBITOR ASSESSMENT STATS
EXCELLENT GOOD FAIR POOR
Exhibition venue 69% 25% 3% 3%
Parking 72% 25% 3% 0%
Show dates 47% 31% 6% 16%
Show times 47% 39% 14% 0%
Promotion of Fair 34% 42% 17% 7%
Organisation of Fair 71% 26% 3% 0%
Organisers’ Accessibility 75% 25% 0% 0%
How do you rate the Jewellex team in terms of customer care? 75% 25% 0% 0%
Quality of Visitors 16% 47% 25% 12%
Quantity of Visitors 9% 12% 44% 35%
Quality of Enquiries Received 16% 45% 26% 13%
Security 47% 50% 3% 0%
Stand Builders service delivery 65% 13% 13% 9%
Visitor Registration 38% 52% 10% 0%
Safes hire 75% 25% 0% 0%
14%
6%
6%
3%
0%
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Key objective(s) when exhibiting at Jewellex:
Brand awareness / repositioning
Launch a new product / service
Write sales orders onsite
Inform / educate the market
Generate sales leads
Network with other exhibitors
Strengthen relationships with current customers
Promote company / products
Find agent / distributor / reseller
Keep up with competitor’s / industry trends
2018 SPONORSHIPS
56%
41%
56%
38%
75%
56%
53%
63%
16%
28%
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2018 EVENTS PROGRAM
For the first time ever, Jewellex Africa, hosted professional speakers, to talk about some important business skills. This year professional speakers were hired to speak at the “Speakers Corner”, which were well received. The “Speakers Corner” was once again part of the Metcon Coffee Shop and various industry players were interviewed by a Metcon spokesperson.
The following conversations were hosted:
Interview with Mark Freed, Anglo American Platinum
Conversation with Luba and Chuma, Milk and Honey Diamonds
Conversation with Sergio Tobon, Brinks Global
MetCon talk with Neville Crosse and Michael Pryke
MC Conversation with Sibongile P Shongwe, CEO – The Platinum Incubator
A round table discussion on Synthetic versus Natural Diamonds took place with Mr Ernie Blom, President of the
World Diamond Bourses, Mr Chris van Rensburg, Chairman, JCSA, Mr Kevin Friedman, Executive & Board
Member, JCSA, and was facilitated by Mr Andrew Meyer, MD, Isikhova Publishing.
The launch of Mrs. Alice Weil’s autobiography,
“My Notebook and Camera”
took place at Jewellex on the Sunday,7th October 2018.
Sponsorship of:
Wi-Fi
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SPEAKERS & TOPICS
From the spotlight of stages globally to the television screens of South Africa; Leon
Marinus is widely acclaimed for his Cross Channel Marketing Expertise and motivational
talks. Leon discussed the 7 Reasons why Social Media cannot be ignored in your business
as well as
Mr Nigel Smith, explored on how consultants and mangers could advance their Selling
and Negotiation Skills.
In this interactive, engaging and thought provoking session, Nigel discussed various ways in which sales consultants could deliver unique value propositions to their clients, through inter-personal behavioural modelling, and communication skills.
JEWELLERY COUNCIL COLLECTION AWARDS
The Jewellery Manufacturers’ Association of South Africa (JMASA), a division of the Jewellery Council of South
Africa, invited all Students, Learners, Apprentices, Designers and Manufacturers to enter the Jewellery Council
Collection Awards Jewellery Design Competition 2018 to design and manufacture a pair of earrings that could be
sold commercially.
THEME The theme was “RETRO JEWELLERY”
‘Retro Jewellery’ which refers to pieces created in the 1940's and 1950's - a period during which jewellery designers were largely influenced by the changes accompanying World War II.
Big, exaggerated, ostentatious and bold pieces were a classic example of this era.
WINNERS The winners were:
Overall winner: Nkosinathi Mhlongo Design @ 50 First Runner Up: Nicole Henderson Ekurhuleni Jewellery Project Second Runner Up: Hunadi Tlomatsana Design @ 50
Finalists: Savannah Male Inscape Education Group Sibusiso Ndongeni Durban University of Technology Rudi Campbell Tshwane University of Technology Tshegofatso Makgatho Design @ 50 Charmaine Kgoale Design @ 50 Londiwe Dladla Design @ 50 Phindile Kotane Design @ 50
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PRIZE SPONSORS
Word of thanks to our sponsors:
PRIZES The overall winner received:
A Trophy of Excellence kindly sponsored by Ekurhuleni Jewellery Project (EJP)
1kg of fine silver to the value of R7000.00, kindly sponsored by Cape Precious Metals (CPM)
A Jewellers bench toolkit with manufacturing specific tools to the value of R7000.00, kindly sponsored by Metal Concentrators (METCON)
3000mm3 of Ultra High resolution 3d wax printing, kindly sponsored by The Jewellery Hub
One educational single-user license of Rhino v6 for Windows together with a 12-month subscription to www.Lynda.com for Rhino tutorials, kindly sponsored by Simply Rhino and Chandlers Manufacturing
The first runner-up received:
500g of fine silver valued at R3500.00, kindly sponsored by Cape Precious Metals (CPM)
A Jewellers bench toolkit with manufacturing specific tools to the value of R5000, kindly sponsored by Metal Concentrators (METCON)
2000mm3 of Ultra High resolution 3d wax printing, kindly sponsored by The Jewellery Hub
The second runner-up received:
500g of fine silver valued at R3500.00, kindly sponsored by Cape Precious Metals (CPM)
A Jewellers bench toolkit with manufacturing specific tools to the value of R3000, kindly sponsored by Metal Concentrators (METCON)
1000mm3 of Ultra High resolution 3d wax printing, kindly sponsored by The Jewellery Hub
TOP 10 FINALISTS each received a Certificate from the Jewellery Council of SA
The winner, as well as first and second runner-ups received free membership to the Jewellery Manufacturers’ Association of South Africa for one year as well as free access to the JCSA Trade Test Certificate.
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COCKTAIL FUNCTION
The Jewellex Cocktail Function was proudly Sponsored by Anglo American Platinum and took place on the Saturday evening, 6th October in the L’Incontro Ball Room at the Michelangelo Hotel, Sandton. A total of 222 guests were hosted at the Cocktail Function.
BEST STAND OF THE YEAR AWARDS
JUDGING CRITERIA JUDGES Creativity Nthabiseng Xaba, Vice Chair - JCSA Design Layout Adri Viviers, Editor – SA Jewellery News Magazine Space usage Lorna Lloyd, CEO - JCSA Aesthetic appeal
WINNERS
Design Stand Category Metal Concentrators SA (Pty) Ltd Standard Package Category Versitrade/The Silver Peacock
R 100 000 CASH PRIZE DRAW
The Jewellery Council of South Africa once again sponsored a R100 000 cash prize draw. The prize was to be used solely for the purchase of merchandise or services, from exhibitor(s) that exhibited at the Jewellex show. The Promotion was open to business owners, any managing member(s) and/or shareholder(s) of any business within the jewellery industry of South Africa and on the condition that the entrant is a member in good standing of the Jewellery Council of South Africa. Entry to the Promotion was by means of dropping a business card into the competition entry box while visiting the Jewellex exhibition.
WINNER The winner was announced on the last day, Monday, 8th October 2018, of Jewellex Africa 2018 in the Coffee Shop at 13h00, by the Jewellery Council of South Africa. Congratulations go to Mr Allan Hayward from Hayward Diamonds and Manufacturing Jewellers who was the lucky recipient of this generous prize!
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2019 DATES & VENUE
Dates reserved at present are 5 to 7 October 2019 at the Sandton Convention Centre. Our challenge is that we have to book a minimum of 2500 m² and in 2020, we will have to book a minimum of 3000 m² which may result in us moving to another venue.
We are looking at the feasibility of exhibiting with SARCDA, which takes place at Gallagher Convention Centre in
August. The motivation behind this is that they bring more visitors through the doors and potentially more
exhibitors will exhibit.
JEWELLEX CREDO
Jewellex is a trade exhibition and does not support trade with end users / private individuals. The Jewellery Council of South Africa does not support parallel events that detract from Jewellex.
Contact Details Tel: +27 11 484-5528
Email: [email protected] Website: www.jewellex.co.za
