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Jim Burnette
Media Sales Overview
1994-2012
Social-Mobile-Gaming-Video-Online-TV
18 Years Building Relationships at the Top Ad Agencies
Social-Mobile-Gaming-Video-Online-TV
Sold to the: Top Brand Clients
Social Media & App Sales
•Director, Regional Sales •Currently selling Facebook Brand Engage – Value Exchange ad models
•Expert in Social Media sales, content & strategy •Telecomm, Credit Card, Beverage, Spirits, CPG, QSR
•Direct report to CEO & Founder-President •Sales Territory: National-Heavy NYC, East Coast
Ad Network Online Sales
•Sold video & banner sponsorships on Top Horror site
•Sold video & banner sponsorships on Top Comedy site
•Sold video & banner sponsorships on Top Video site
Video Ad Network Online-App-Game Sales
•Sold APPS video sponsorships on Facebook #1 social network •APPS: iLike (music), Jet-Man (game), Flixster (movies), Scrabulous (game), etc.
•Sold video sponsorships on 3rd largest social network •Bebo purchased by AOL in March 2008
•Sold video sponsorships on Top Music site •iLike purchased by My Space in August 2009
•AT&T Virtual Crew Chief-NASCAR on FOX •AT&T Virtual Manager-MLB on FOX •TV, Online & Mobile integrated campaigns •Main FOX contact on all client and agency weekly meetings
•Online based Racing Game-NASCAR on FOX Sports.com •Castrol fully integrated into game play: 100% exclusivity •TV & Online integrated weekly sponsorship
•Bud Light NFL Fantasy Pick’em-NFL on FOX •Viewers pick against the Pre-Game talent •TV & Online integrated campaign •Main FOX contact on all client and agency weekly meetings
FOX Sports.com Integrated Sales
FOX Sports.com Integrated Sales
•Budweiser This week in MLB history -MLB on FOX •Top MLB event picked by Budweiser & FOX Sports.com •TV & Online integrated weekly sponsorship •Regular & Post Season •Main FOX contact on all client and agency weekly meetings
•Full Throttle Initiation Room-Best Damn Sports Show on FSN •BDSSP talent initiates Guests in the Full Throttle room •TV & Online integrated weekly sponsorship
•X-Terra Reel Thrills title sponsorship •X-Terra fully integrated into all aspects of the TV show •TV & Online integrated weekly title sponsorship
•Jose Cuervo, Smirnoff & Malibu –Happy Hour TV show •On-Site Resort Happy Hour: Music, Events, Snow Conditions, etc. •Diageo brands integrated into the content •Diageo Mixology area on RSN.com
RSN TV/RSN.com Integrated Sales
MLB – Monday & Thursday National games on FSN/FX MLB- Unwired Network on FSN
NBA – Unwired Network on FSN
NHL - Unwired Network on FSN
FSN/FX Television Sales
PGA – Thursday/Friday coverage on FSN
NCAA Football National games on FSN
NCAA Basketball National games on FSN
Formula One racing series on FSN
FSN/FX Television Sales
ATP Tennis on FSN
•GTE Game of the Week-NCAA Football on FSN •100% Telecommunications exclusivity
•Marriott Halftime Report-NCAA Football on FSN •1st Halftime sponsorship on FSN
•MCI 1-800-COLLECT Save of the Week •MLB, NHL & FOX Sports News on FSN
FSN/FX Television Sales
•Formula One-Presented by Toyota •100% Automotive exclusivity
•Shell Performance Play of the Day •FOX Sports News on FSN
•MCI 1-800-COLLECT - NHL unwired network on FSN •Red Lobster – NBA unwired network on FSN
FSN/FX Television Sales
Contact Info
Jim Burnette
39 Darby Avenue Croton on Hudson, NY 10520
914-539-1555
http://www.linkedin.com/in/jimburnettenyc
