Jinho Lee Oracle Korea

What Extreme Performance Means for Your Business

Jinho Lee

Oracle Korea

2

Big Data Gets Bigger Estimated Growth in Digital Data 2009-2020

* 1 Zettabyte = 1 billion Terabytes

Source: McKinsey Global Institute, Big Data: The next frontier for innovation, competition and productivity, May 2011

0

5

10

15

20

25

30

35

Ze

tta

byte

s*

Data will grow 44x between 2009 and 2020

Data volume is growing 40% per year

5 billion mobile phones in

use in 2010

30 billion pieces

of content shared on

Facebook/month

235 TB of data

collected by US

Library of Congress

in April 2011

15 out of 17 industry sectors in

the US have more

data stored per

company than the

Library of Congress

3

Business Value of Extreme Performance

Make Better Decisions

• Analyze more data

• Conduct robust analytics

• Make real-time decisions

Improve Productivity

• Foster innovation

• Streamline processes

• Do more with less

Achieve Fast ROI

• Speed time-to-market

• Enrich customer loyalty

• Lower IT costs

4

Oracle Exadata Database Machine Extreme Performance at the Lowest Cost


Achieve Fast ROI

• Deliver continuous availability

• Use Oracle ecosystem

• Consolidate on a private cloud

• Deploy system quickly


• Store more data

• Conduct in-database analytics

Improve Performance by 10x

5 Source: IDC, Worldwide Data Warehouse Platform Software 2010 Vendor Shares, Doc.# 229498, Aug 2011

12.0%

16.7%

22.2%

40.4%

Microsoft

Teradata

Oracle

IBM

Oracle #1 for Data Warehousing Worldwide Data Warehouse Management Software Vendor Share

6

Years of Continuous Oracle Innovation

Oracle Database 10g

Oracle Database 11g

Oracle Exadata

Oracle9i Database Real Application Clusters

Database Services

CPU Resource Management

Automatic Storage Management

Dynamic Database Services

Instance caging

I/O resource management

Server Pools

Quality of Service Management

InfiniBand support

Smart Scans

Smart Flash Cache

Hybrid Columnar Compression

7

Exadata Architecture for Extreme Performance Oracle Exadata Software & Hardware Innovations

RISC/x64

Oracle

O/S

RISC/x64

O/S

RISC/x64 RISC/x64

Oracle RAC

O/S O/S

RISC/x64

O/S

RISC/x64 RISC/x64

Oracle RAC

O/S O/S

Storage Array Storage Array x64

ASM

O/S

x64

ASM

O/S

x64

ASM

O/S

x64

ASM

O/S

FC/SAN FC/SAN Infiniband

Innovative Architecture

8

Best Platform for Oracle Database Oracle Exadata Database Machine

• Database server pool

– Intel-based database servers

– Oracle Linux or Solaris 11

– 10 Gig Ethernet (to data center)

• Storage server pool

– Up to 336 TB disk

– 5 TB flash storage

– Oracle Exadata Storage Software

• InfiniBand network

– 40 Gb/sec InfiniBand

9

• Database pool

– Oracle Database 11g

– Oracle Real Application Clusters

• Storage pool

– Smart Scan

– Hybrid Columnar Compression

– Smart Flash Cache

Extreme Performance and Storage Efficiency Oracle Exadata Software Innovations

10

Improve Performance by 10x Execute Queries Faster with Exadata Smart Scan

• Off-load data intensive processing to Exadata Storage Server

• Exadata Storage Server only returns relevant rows and columns

• Wide InfiniBand connections eliminate network bottlenecks

Select sum(sales) where salesdate= ‘22-Jan-2011’…

Sum

Return Sales for Jan 22 2011

What Were Yesterday’s

Sales?

11

Infrequently Used Data

Frequently Used Data

Improve Performance by 10x Execute Transactions Faster with Exadata Smart Flash Cache

• Automatically cache frequently-accessed ‘hot’ data in flash storage

– SGA extension into flash cache

• Assign the rest to less expensive disk drives

• Fast and stable response time with Smart Flash Log

– Flash Cache as Database Log

Flash Cache

Disk

No Flash Cache Flash Cache

Transaction Response Times

• Unstable response time

• High Outliers

• 3x faster response

• Much lower outliers

12

Analyze More Data Store More Data with Hybrid Columnar Compression

• Data stored by column and then compressed

• Typical 10X compression ratios for data warehouse tables

• Typical 15- 50X compression ratios for archives

50X Up to

10X

13

Conduct In-Database Advanced Analytics Make More Informed Decisions

• Analytics embedded into Oracle Database 11g

• Reduce cost of hardware, management resources

• Improve performance by eliminating data movement

Oracle Data Mining

Uncover and predict

Oracle OLAP

Analyze and summarize

14

Customer Experience: BNP Paribas

• Manage more than 4 billion financial

transactions per day in real time

• Improve compliance reporting and

application performance

• Support data volume growth of 450 GB per

day

• Standardize onto one platform

CHALLENGES

• Cut size of data warehouse from 40 TB to

8TB

• Accelerated data loading 6x

• Improved query performance by 30x

• Achieved report throughput that is 17x

faster than on the legacy system

BENEFITS

“Now we are able to put forward certain functionality that we weren’t able to think of before.”

15



Achieve Fast ROI






• Store more data



16

Deliver Continuous Availability With Oracle Maximum Availability Architecture

• Protect from server failure

• Upgrade with zero downtime

• Avoid planned downtime

Fast Recovery Area

Active Data Guard

Automatic Storage Management

Real Application Clusters

Data Guard

17

Use Oracle Ecosystem

• Leverage in-house Oracle DBA expertise

• Run Oracle Database applications unchanged

• Transfer Oracle Database 11g and RAC licenses to Exadata

18

Customer Experience: Turkcell

• Manage 250 TB of data

• Accelerate development of 3,000 reports of

critical business data

• Support analysis of up to 1.5 billion call

data records generated daily

• Ensure future scalability and business

continuity

CHALLENGES

• Cut size of data warehouse to 25 TB

• Consolidated 10 storage racks to one rack

• Reduced the mean time to produce reports

from 27 minutes to 3 minutes

• Doubled reporting speed from 45% to 90%

for all reports

BENEFITS

“With Exadata, analysts from the finance and marketing departments get the results quickly and can be much more productive. This will

provide us competitive advantages in a highly competitive telecommunication market.”

19



Achieve Fast ROI






• Store more data



20

Consolidate on a Private Cloud

Infrastructure-as-a-Service

Oracle Database

Oracle Fusion Middleware

Platform as a Service Integration:

SOA Suite

Security:

Identity Mgmt

Process Mgmt:

BPM Suite User

Interac

tion: WebCenter

Oracle Apps 3rd Party Apps ISV Apps

Applications and Business Services

Oracle VM for x86

Oracle Linux Oracle Solaris

Oracle VM for SPARC (LDom) Solaris Containers

Servers

Storage

Applications and

Business Services

Platform as a Service

Database-as-a-Service

Infrastructure-as-a-Service

Meter &

Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Oracle Total Cloud Lifecycle Management

21

Exadata as Private Database Cloud Platform

• Consolidate databases

– Large memory enables many databases

to be consolidated

• Improve performance

– OLTP, DW, data mining, batch,

reporting, loading, backups, files in the

database

– Encryption, compression

• Manage mixed workloads

– CPU and I/O resource management

isolates workloads

• Cloud Ready

Database

Machine • Self Cloud

Service

• One-Click DB

Provision

• Total Cloud

Control

• Metering &

Chargeback

22

• All Database Machines are the same

– Delivered tested and ready-to-run

– Highly optimized

– Highly supportable

– No unique configuration issues

Deploy System Quickly

23

Security Advantage Comprehensive Protection with Oracle Exadata

• Hardware Accelerated Database Encryption – 8X faster than software-only encryption

– Secure data at rest on both disk and tape

– Transparent to applications

• Strong Access Controls – Privileged user and multi-factor controls

– Protect against privileged account misuse

– Transparent to applications

• Monitoring and Reporting – Streamline compliance reporting

– Monitor SQL and database audit data

– Thwart SQL injection threats

24

Oracle Exadata X2-2 2 to 8 (12 core) database nodes

Oracle Exadata X2-8 2 (64 core) database nodes

Quarter Half

Full, Multi-Rack

Complete Family of Database Machines

25

Oracle Exadata Storage Expansion Rack Cost-effective, Scalable Storage for Big Data

• Pre-built storage rack for Oracle Exadata Database Machine

• For applications that need more space but not more compute

– On-disk backups (27 TB/hour)

– Historical or archive data

– File data, LOBs, XML data, documents

– Images, and other large unstructured data

• Available in three configurations

• Full Rack (18 storage servers with 432 TB of disk)

• Half Rack (9 storage servers with 216 TB of disk)

• Quarter Rack (4 storage servers with 96 TB of disk)

• Attractive pricing ( ~ $7,000 per TB)

26

Exadata in the Marketplace

27

Extreme Performance For Your Business

Storage Cost Reduction

Optimized Consolidation

Better Resource Utilization

License Cost Reduction

Datacenter Cost Reduction

One Vendor Support

Up-to-date Oracle Technology

Cloud Control Management

Standardization of Backup Policy


Rapid Business Adaptation

Deliver extreme performance for mixed workload

Make more informed decisions

Achieve fast ROI

Minimize Delivery Cost

• Deliver extreme performance

• Lower IT costs

• Transform your business

28

Maximize the Value of Enterprise Big Data Engineered Systems for Big Data

ACQUIRE ORGANIZE ANALYZE DECIDE

29

ORACLE STRATEGY

Complete Stack

• Best-of-breed

• Open

• Vertical Integration

• Extreme

Performance

• Engineered Systems

Complete Customer Choice

• On-premise

• Private Cloud

• Public Cloud

• Hybrid Cloud

30

For More Information

http://search.oracle.com

or

www.oracle.com/exadata

oracle exadata

Documents

Jinho Lee Oracle Korea